{"id":1793020110,"date":"2026-08-01T22:43:52","date_gmt":"2026-08-01T20:43:52","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T08:54:21","modified_gmt":"2026-11-09T07:54:21","slug":"fofoto-es-kattinthatosag","status":"publish","type":"post","link":"https:\/\/btop.pl\/hu\/fofoto-es-kattinthatosag\/","title":{"rendered":"Ten sam produkt, ta sama cena, inny pierwszy kadr"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_8650073616af1896d935fc\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15183994366af1896d93770 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. Jesli naglowek zmieni wysokosc,\n     wystarczy poprawic te jedna wartosc, uzywaja jej odstep pierwszego\n     wiersza i wszystkie skoki do kotwic. *\/\n  --menu:124px;\n  scroll-margin-top:var(--menu)}\n.btop-cs *{box-sizing:border-box}\n.btop-cs img{max-width:100%;height:auto;display:block}\n.btop-cs__demo{background:#fff4f4;border:1px solid #f3b4b4;color:#8c1d1d;padding:12px 16px;border-radius:8px;font-size:14px;margin-bottom:32px}\n.btop-cs__kpis{display:grid;grid-template-columns:repeat(auto-fit,minmax(138px,1fr));gap:1px;background:var(--line);\n  border:1px solid var(--line);border-radius:10px;overflow:hidden;margin-bottom:34px}\n.btop-cs__kpi{background:#fff;padding:18px 16px}\n.btop-cs__kpi span{display:block;font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);margin-bottom:6px;line-height:1.35}\n.btop-cs__kpi strong{display:block;font-size:clamp(20px,3.3vw,28px);font-weight:700;line-height:1.15}\n.btop-cs 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var(--line);border-radius:12px;overflow:hidden;background:var(--bg)}\n.btop-cs__shot img{border-radius:12px}\n.btop-cs__pin{position:absolute;transform:translate(-50%,-50%);width:28px;height:28px;border-radius:50%;background:var(--c);\n  color:#fff;font-size:13px;font-weight:700;display:flex;align-items:center;justify-content:center;\n  box-shadow:0 0 0 4px rgba(66,177,230,.3);pointer-events:none}\n.btop-cs__pins{counter-reset:p;list-style:none;padding:0;margin:14px 0 0;display:grid;gap:8px}\n.btop-cs__pins li{counter-increment:p;position:relative;padding-left:34px;font-size:15px;color:var(--muted)}\n.btop-cs__pins li::before{content:counter(p);position:absolute;left:0;top:1px;width:22px;height:22px;border-radius:50%;\n  background:var(--c);color:#fff;font-size:12px;font-weight:700;display:flex;align-items:center;justify-content:center}\n.btop-cs__shot figcaption{font-size:15px;color:var(--muted);margin-top:12px;max-width:72ch}\n.btop-cs__compare{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px}\n.btop-cs__pane{position:relative;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--bg)}\n.btop-cs__badge{position:absolute;top:12px;left:12px;z-index:2;font-size:11.5px;font-weight:700;letter-spacing:.07em;\n  text-transform:uppercase;padding:5px 11px;border-radius:999px;color:#fff}\n.btop-cs__badge--przed{background:#6b7c88}\n.btop-cs__badge--po{background:var(--c)}\n.btop-cs__lb{position:fixed;inset:0;z-index:9999;background:rgba(10,22,30,.93);display:none;align-items:center;justify-content:center;padding:24px}\n.btop-cs__lb:target{display:flex}\n.btop-cs__lb-tlo{position:absolute;inset:0}\n.btop-cs__lb img{position:relative;max-width:100%;max-height:92vh;width:auto;border-radius:8px;box-shadow:0 24px 60px rgba(0,0,0,.5)}\n.btop-cs__quote{border-left:4px solid var(--c);padding:6px 0 6px 24px;margin:0;font-size:clamp(17px,2.4vw,21px);line-height:1.5}\n.btop-cs__quote cite{display:block;font-size:14px;font-style:normal;color:var(--muted);margin-top:12px}\n.btop-cs__cta{background:var(--ink);color:#fff;border-radius:14px;padding:clamp(28px,5vw,44px)}\n.btop-cs__cta h2{color:#fff;margin-bottom:12px}\n.btop-cs__cta p{color:#c3d2dc;max-width:58ch;margin:0}\n.btop-cs__btn{display:inline-block;background:var(--c);color:#fff;text-decoration:none;font-weight:700;padding:14px 28px;border-radius:8px;margin-top:20px}\n.btop-cs__btn:hover,.btop-cs__btn:focus{background:#35a0d4;color:#fff}\n.btop-cs__note{font-size:14px;color:var(--muted);border-left:3px solid var(--line);padding-left:16px;margin-top:20px}\n.btop-cs__related{display:grid;grid-template-columns:repeat(auto-fit,minmax(218px,1fr));gap:16px}\n.btop-cs__related a{display:block;border:1px solid var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_16680795256af1896d93cd3\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2785838026af1896d93d74 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_13764556636af1896d940c5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19624844396af1896d94152 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>CTR<\/span><strong>0,9% \u2192 2,3%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>M\u00f3dos\u00edtott aj\u00e1nlatok<\/span><strong>220<\/strong><\/div><div class=\"btop-cs__kpi\"><span>\u00c1rv\u00e1ltoz\u00e1sok<\/span><strong>0<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Munkaid\u0151 az SKU-n\u00e1l<\/span><strong>18 perc<\/strong><\/div><div class=\"btop-cs__kpi\"><span>\u00c9rt\u00e9kes\u00edt\u00e9s m\u00f3dos\u00edtott aj\u00e1nlatok alapj\u00e1n<\/span><strong>+150%<\/strong><\/div><\/div>\n        <h1>Ugyanaz a term\u00e9k, ugyanaz az \u00e1r, <em>egy m\u00e1sik els\u0151 k\u00e9pkocka<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">A miniat\u0171r az egyetlen dolog, amit a v\u00e1s\u00e1rl\u00f3 l\u00e1t, miel\u0151tt r\u00e1kattintana. 220 hirdet\u00e9sben kiz\u00e1r\u00f3lag ezt m\u00f3dos\u00edtottuk, semmi m\u00e1st nem v\u00e1ltoztattunk meg.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">15.04.2026-31.05.2026<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Term\u00e9kfot\u00f3k<\/span><span class=\"btop-cs__tag\">Konyhai kieg\u00e9sz\u00edt\u0151k<\/span><span class=\"btop-cs__tag\">Egyszeri szolg\u00e1ltat\u00e1s<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_8075449066af1896d944b2\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9594905216af1896d94536 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_4072718856af1896d9485c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1742323116af1896d948df hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>Kih\u00edv\u00e1s<\/h3><p>Az \u00fcgyf\u00e9l aj\u00e1nlatai j\u00f3 helyez\u00e9st \u00e9rtek el a keres\u00e9si eredm\u00e9nyek k\u00f6z\u00f6tt, versenyk\u00e9pes \u00e1rakkal \u00e9s teljes k\u00f6r\u0171 specifik\u00e1ci\u00f3kkal rendelkeztek. Ennek ellen\u00e9re alulmaradtak a dr\u00e1g\u00e1bb versenyt\u00e1rsakkal szemben ugyanazon az eredm\u00e9nylist\u00e1n.<\/p>\n      <p>Az \u00f6sszes f\u0151fot\u00f3 a nyomtatott katal\u00f3gushoz k\u00e9sz\u00fclt term\u00e9kfot\u00f3z\u00e1son k\u00e9sz\u00fclt: a term\u00e9k elrendez\u00e9sben, konyhai k\u00f6rnyezetben, meleg f\u00e9nyben. Sz\u00e9pek az A4-es katal\u00f3gusban, de olvashatatlanok egy 200 k\u00e9ppont oldal\u00fa n\u00e9gyzetben a tal\u00e1lati list\u00e1n, h\u00fasz m\u00e1sik term\u00e9k mellett.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>Az \u00fcgyf\u00e9lr\u0151l<\/h3><p>Konyhai kieg\u00e9sz\u00edt\u0151k gy\u00e1rt\u00f3ja, sz\u0171k v\u00e1laszt\u00e9k, er\u0151s \u00e1rverseny a kateg\u00f3ri\u00e1ban.<\/p>\n      <p>A fot\u00f3k h\u00e1rom \u00e9vvel ezel\u0151tti egyetlen fot\u00f3z\u00e1sb\u00f3l sz\u00e1rmaztak, \u00e9s v\u00e1ltoztat\u00e1s n\u00e9lk\u00fcl haszn\u00e1lt\u00e1k \u0151ket minden csatorn\u00e1n.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_5650460626af1896d94bd0\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8600541146af1896d94c50 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_6967089956af1896d94f6e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_21229040926af1896d94ff2 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Mit tett\u00fcnk<\/p>\n        <h2>Azok a d\u00f6nt\u00e9sek, amelyek eld\u00f6nt\u00f6tt\u00e9k az eredm\u00e9nyt.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">01. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>A miniat\u0171r\u00f6ket olyan m\u00e9retben n\u00e9zegett\u00fck, ahogyan a v\u00e1s\u00e1rl\u00f3 l\u00e1tja \u0151ket<\/h3>\n          <p>Az els\u0151 l\u00e9p\u00e9s nem egy fot\u00f3z\u00e1s volt, hanem egy k\u00e9perny\u0151felv\u00e9tel az eredm\u00e9nylist\u00e1r\u00f3l a telefonon. Az \u00fcgyf\u00e9l \u00e9s a versenyt\u00e1rsak miniat\u0171rjeinek egym\u00e1s mell\u00e9 helyez\u00e9se f\u00e9l m\u00e1sodperc alatt r\u00e1vil\u00e1g\u00edtott a probl\u00e9m\u00e1ra: a fot\u00f3in nem lehetett felismerni, hogy milyen term\u00e9kr\u0151l van sz\u00f3.<\/p>\n      <p>Ez az elrendez\u00e9s, amely a katal\u00f3gusban megteremti a hangulatot, egy 200\u00d7200 k\u00e9ppontos n\u00e9gyzetben 70% ter\u00fcletet foglal el a h\u00e1tt\u00e9r sz\u00e1m\u00e1ra.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_15633819066af1896d9533b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13907252256af1896d953c1 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_4063019656af1896d956d3\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2221088836af1896d95757 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">02. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>Ahelyett, hogy \u00faj fot\u00f3kat k\u00e9sz\u00edtett\u00fcnk volna, a megl\u00e9v\u0151ket v\u00e1gtuk \u00e1t<\/h3>\n          <p>Egy \u00faj fot\u00f3z\u00e1s 220 term\u00e9k eset\u00e9ben k\u00f6lts\u00e9ges \u00e9s sok munk\u00e1val j\u00e1r. Ehelyett az el\u0151z\u0151 fot\u00f3z\u00e1s forr\u00e1sf\u00e1jljait haszn\u00e1ltuk fel, \u00e9s \u00fajrakadr\u00e1ltuk \u0151ket: a term\u00e9k kit\u00f6lti a k\u00e9pkock\u00e1t, a h\u00e1tt\u00e9r kiv\u00e1gva vagy vil\u00e1gos\u00edtva, a r\u00e9szletek kis m\u00e9retben is felismerhet\u0151k.<\/p>\n      <p>Az \u00e1tlagos munkaid\u0151 indexenk\u00e9nt 18 perc volt, \u00f6sszesen 66 \u00f3ra. Egy \u00faj kamp\u00e1ny eset\u00e9n ez t\u00f6bbsz\u00f6r\u00f6s\u00e9re r\u00fagna, \u00e9s h\u00e1rom h\u00f3nappal k\u00e9s\u0151bb val\u00f3sulna meg, mik\u00f6zben a kattint\u00e1si ar\u00e1nyban val\u00f3sz\u00edn\u0171leg nem lenne k\u00fcl\u00f6nbs\u00e9g.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>Nem tett\u00fcnk a miniat\u0171r\u00f6kre grafik\u00e1kat, kereteket vagy \u201eakci\u00f3\" feliratokat. Ezek r\u00f6vid t\u00e1von ugyan n\u00f6velik a kattint\u00e1si ar\u00e1nyt (CTR), de olyan felhaszn\u00e1l\u00f3kt\u00f3l vonj\u00e1k el a kattint\u00e1sokat, akik nem is kerest\u00e9k azt a term\u00e9ket; emiatt cs\u00f6kken a konverzi\u00f3, \u00e9s az algoritmus n\u00e9h\u00e1ny h\u00e9t m\u00falva visszamin\u0151s\u00edti az aj\u00e1nlat poz\u00edci\u00f3j\u00e1t. \u00cdgy az elad\u00e1sok rov\u00e1s\u00e1ra n\u00f6veln\u00e9nk a mutat\u00f3sz\u00e1mot.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_7034557496af1896d95a76\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15543545336af1896d95af8 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_16915042216af1896d95df3\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4806252656af1896d95e75 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">03. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>F\u00e1zisokban hajtottuk v\u00e9gre, kontrollcsoporttal<\/h3>\n          <p>Az els\u0151 60 aj\u00e1nlatot egy h\u00e9t alatt m\u00f3dos\u00edtottuk, a t\u00f6bbit az azt k\u00f6vet\u0151 \u00f6t h\u00e9t sor\u00e1n. K\u00f6r\u00fclbel\u00fcl 80 hasonl\u00f3 jellemz\u0151kkel rendelkez\u0151 indexet v\u00e1ltozatlanul hagytunk, mint kontrollcsoportot a m\u00e9r\u00e9si id\u0151szak eg\u00e9sz\u00e9re.<\/p>\n      <p>Ennek k\u00f6sz\u00f6nhet\u0151en tudjuk, hogy a n\u00f6veked\u00e9s nem a szezon\u00e1lis hat\u00e1soknak, sem a platformon t\u00f6rt\u00e9nt v\u00e1ltoz\u00e1soknak volt k\u00f6sz\u00f6nhet\u0151, hiszen a kontrollaj\u00e1nlatok e hat h\u00e9t alatt egy\u00e1ltal\u00e1n nem v\u00e1ltoztak.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_16933576186af1896d961bf\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20139469886af1896d96246 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_10530158636af1896d965c5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_21038736506af1896d96652 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Lefoly\u00e1s<\/p>\n        <h2>A legfontosabb l\u00e9p\u00e9sek.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">2026. \u00e1prilis k\u00f6zepe<\/span>\n            <strong>A miniat\u0171r\u00f6k \u00e1ttekint\u00e9se a telefonon<\/strong>\n            Az \u00fcgyf\u00e9l \u00e9s a versenyt\u00e1rsak aj\u00e1nlatainak \u00f6sszehasonl\u00edt\u00e1sa val\u00f3s m\u00e9retben. A legalacsonyabb CTR-\u00e9rt\u00e9kkel rendelkez\u0151 220 hirdet\u00e9s kiv\u00e1laszt\u00e1sa.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. \u00e1prilis<\/span>\n            <strong>Az els\u0151 t\u00e9tel, 60 aj\u00e1nlat<\/strong>\n            A forr\u00e1sf\u00e1jlok \u00e1tkeretez\u00e9se, teszt a legkev\u00e9sb\u00e9 kattintott indexeken.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. \u00e1prilis v\u00e9ge, m\u00e1jus<\/span>\n            <strong>A fennmarad\u00f3 160 aj\u00e1nlat<\/strong>\n            \u00d6t h\u00e9tre elosztva, 80 indexb\u0151l \u00e1ll\u00f3 kontrollcsoportot alkalmazva.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. m\u00e1jus v\u00e9ge<\/span>\n            <strong>M\u00e9r\u00e9s \u00e9s ir\u00e1nymutat\u00e1sok \u00e1tad\u00e1sa<\/strong>\n            \u00d6sszehasonl\u00edt\u00e1s a kontrollcsoporttal. Az \u00fcgyf\u00e9l megkapta az \u00faj term\u00e9kekn\u00e9l alkalmazand\u00f3 v\u00e1g\u00e1si ir\u00e1nyelveket.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_10442620256af1896d969f5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3319186016af1896d96a77 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_19501339646af1896d96e00\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11406062636af1896d96e8f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Eredm\u00e9nyek<\/p>\n        <h2>Heti CTR: a kontrollcsoporthoz k\u00e9pest megv\u00e1ltozott aj\u00e1nlatok.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Oszlopdiagram: Heti CTR: a kontrollcsoporthoz k\u00e9pest m\u00f3dos\u00edtott hirdet\u00e9sek, kattint\u00e1si ar\u00e1ny az eredm\u00e9nylist\u00e1n \u00b7 %. Adatsor: 220 m\u00f3dos\u00edtott hirdet\u00e9s, kontrollcsoport.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">0,5<\/text><text x=\"54\" y=\"169.2\">1<\/text><text x=\"54\" y=\"120.8\">1,5<\/text><text x=\"54\" y=\"72.4\">2<\/text><text x=\"54\" y=\"24.0\">2,5<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"91.7\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"205.0\" y=\"126.5\" width=\"28.0\" height=\"135.5\" rx=\"3\"\/><rect x=\"318.3\" y=\"87.8\" width=\"28.0\" height=\"174.2\" rx=\"3\"\/><rect x=\"431.7\" y=\"68.4\" width=\"28.0\" height=\"193.6\" rx=\"3\"\/><rect x=\"545.0\" y=\"49.0\" width=\"28.0\" height=\"213.0\" rx=\"3\"\/><rect x=\"658.3\" y=\"39.4\" width=\"28.0\" height=\"222.6\" rx=\"3\"\/><\/g>\n        <g fill=\"#1c6d95\"><rect x=\"121.7\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"235.0\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"348.3\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"461.7\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"575.0\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"688.3\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"120.7\" y=\"284\">T1<\/text><text x=\"234.0\" y=\"284\">T2<\/text><text x=\"347.3\" y=\"284\">T3<\/text><text x=\"460.7\" y=\"284\">T4<\/text><text x=\"574.0\" y=\"284\">T5<\/text><text x=\"687.3\" y=\"284\">T6<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">kattint\u00e1si ar\u00e1ny az eredm\u00e9nylist\u00e1n \u00b7 %<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>220 m\u00f3dos\u00edtott aj\u00e1nlat<\/span><span><i style=\"background:#1c6d95\"><\/i>Kontrollcsoport<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">A n\u00f6veked\u00e9s t\u00f6bb h\u00e9tre oszlik, mivel az aj\u00e1nlatokat r\u00e9szletekben m\u00f3dos\u00edtottuk, nem pedig egyszerre.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_19402698786af1896d97299\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_737836806af1896d9731b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_8926471546af1896d976ab\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16410668016af1896d9772f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Mit v\u00e1ltoztatott meg maga a miniat\u0171r.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>Adatlap<\/th><th>El\u0151tt<\/th><th>6 h\u00e9t eltelt\u00e9vel<\/th><th>V\u00e1ltoz\u00e1s<\/th><\/tr><\/thead>\n            <tbody><tr><td>A CTR az eredm\u00e9nylist\u00e1n<\/td><td>0,9%<\/td><td>2,3%<\/td><td>+1,4 sz\u00e1zal\u00e9kpont.<\/td><\/tr><tr><td>Konverzi\u00f3 a term\u00e9koldalon<\/td><td>3,1%<\/td><td>3,1%<\/td><td>,<\/td><\/tr><tr><td>\u00c9rt\u00e9kes\u00edt\u00e9s m\u00f3dos\u00edtott aj\u00e1nlatok alapj\u00e1n<\/td><td>alapszint<\/td><td>+150%<\/td><td>+150%<\/td><\/tr><tr><td>M\u00f3dos\u00edtott indexek<\/td><td>0<\/td><td>220<\/td><td>+220<\/td><\/tr><tr><td>\u00d6sszes munkaid\u0151<\/td><td>,<\/td><td>66 \u00f3ra<\/td><td>,<\/td><\/tr><tr><td>\u00c1rv\u00e1ltoz\u00e1sok \u00e9s le\u00edr\u00e1sm\u00f3dos\u00edt\u00e1sok<\/td><td>,<\/td><td>0<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_16179186746af1896d97aff\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12585916876af1896d97b84 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--screeny apress_row_class_3523207156af1896d97f25\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9167236346af1896d97fab hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-screeny\">\n<section class=\"btop-cs__section\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-screeny\">\n        <p class=\"btop-cs__eyebrow\">A panelen<\/p>\n        <h2>Ez az adatokb\u00f3l is kit\u0171nt.<\/h2>\n\n      <figure class=\"btop-cs__shot\">\n        <div class=\"btop-cs__compare\">\n          <div class=\"btop-cs__pane\">\n            \n            <a href=\"#demo-07-zdjecie-glowne-i-klikalnosc-shot-1-a\"><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdjecie-przed.jpg\" alt=\"Ugyanazon term\u00e9k k\u00e9t k\u00e9p\u00e9nek \u00f6sszehasonl\u00edt\u00e1sa miniat\u0171r m\u00e9retben az eredm\u00e9nylist\u00e1n, az el\u0151z\u0151 \u00e1llapot\" loading=\"lazy\"><\/a>\n          <\/div>\n          <div class=\"btop-cs__pane\">\n            \n            <a href=\"#demo-07-zdjecie-glowne-i-klikalnosc-shot-1-b\"><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdjecie-po.jpg\" alt=\"Ugyanazon term\u00e9k k\u00e9t k\u00e9p\u00e9nek \u00f6sszehasonl\u00edt\u00e1sa miniat\u0171r m\u00e9retben az eredm\u00e9nylist\u00e1n, az \u00e1llapot a\" loading=\"lazy\"><\/a>\n          <\/div>\n        <\/div>\n        <figcaption>Ugyanaz a forr\u00e1sfot\u00f3 k\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 kiv\u00e1g\u00e1sban, olyan m\u00e9retben, ahogyan az eredm\u00e9nylista megjelen\u00edti \u0151ket. Bal oldalon a katal\u00f3gusfot\u00f3z\u00e1son k\u00e9sz\u00fclt kompoz\u00edci\u00f3, jobb oldalon a miniat\u0171rk\u00e9phez k\u00e9sz\u00fclt kiv\u00e1g\u00e1s.<\/figcaption>\n      <\/figure>\n      <div class=\"btop-cs__lb\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-shot-1-a\"><a class=\"btop-cs__lb-tlo\" href=\"#demo-07-zdjecie-glowne-i-klikalnosc-screeny\" aria-label=\"Bez\u00e1r\u00e1s\"><\/a><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/case-studies\/demo-07-zdjecie-glowne-i-klikalnosc\/demo-miniatura-przed.png\" alt=\"Ugyanazon term\u00e9k k\u00e9t k\u00e9p\u00e9nek \u00f6sszehasonl\u00edt\u00e1sa miniat\u0171r m\u00e9retben az eredm\u00e9nylist\u00e1n\"><\/div>\n      <div class=\"btop-cs__lb\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-shot-1-b\"><a class=\"btop-cs__lb-tlo\" href=\"#demo-07-zdjecie-glowne-i-klikalnosc-screeny\" aria-label=\"Bez\u00e1r\u00e1s\"><\/a><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/case-studies\/demo-07-zdjecie-glowne-i-klikalnosc\/demo-miniatura-po.png\" alt=\"Ugyanazon term\u00e9k k\u00e9t k\u00e9p\u00e9nek \u00f6sszehasonl\u00edt\u00e1sa miniat\u0171r m\u00e9retben az eredm\u00e9nylist\u00e1n\"><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_17430780296af1896d98482\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6514770736af1896d98513 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_10968732806af1896d98942\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7519782486af1896d989cb hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Hogyan csin\u00e1ltuk.<\/h2>\n        <p>A probl\u00e9m\u00e1t azonnal \u00e9szrevett\u00fck, amikor a miniat\u0171r\u00f6ket abban a m\u00e9retben n\u00e9zt\u00fck meg, ahogyan a v\u00e1s\u00e1rl\u00f3 l\u00e1tja \u0151ket a telefonj\u00e1n, \u00e9s nem a monitoron megjelen\u0151 forr\u00e1sf\u00e1jlban. A fot\u00f3k j\u00f3k voltak, csak egy m\u00e1sik m\u00e9diumra k\u00e9sz\u00fcltek. \u00daj fot\u00f3z\u00e1st rendelni helyett a megl\u00e9v\u0151 f\u00e1jlokat v\u00e1gtuk \u00e1t, ami indexenk\u00e9nt 18 perc munk\u00e1t jelentett. A legalacsonyabb CTR-rel rendelkez\u0151 indexeket m\u00f3dos\u00edtottuk, \u00edgy az eg\u00e9sz fi\u00f3k szintj\u00e9n a hat\u00e1s kisebb, mint magukon a jav\u00edtott hirdet\u00e9seken. A kontrollcsoport az eg\u00e9sz id\u0151szak alatt v\u00e1ltozatlan maradt, \u00e9s ez bizony\u00edtja, hogy a n\u00f6veked\u00e9s nem volt szezon\u00e1lis.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_2105932846af1896d98e4c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2397664506af1896d98eda hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_15028914506af1896d9931e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10768675096af1896d993ac hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Ism\u00e9telhet\u0151s\u00e9g<\/p>\n        <h2>Mi\u00e9rt gondoljuk, hogy ez nem v\u00e9letlen volt?.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>\u00c9rt\u00e9kelje a kreat\u00edvot a megjelen\u00edt\u00e9si k\u00f6r\u00fclm\u00e9nyek figyelembev\u00e9tel\u00e9vel<\/h3><p>A fot\u00f3t annak m\u00e9rete \u00e9s az a k\u00e9sz\u00fcl\u00e9k alapj\u00e1n kell \u00e9rt\u00e9kelni, amelyen a v\u00e1s\u00e1rl\u00f3 megtekinti. A nagy monitoron megnyitott f\u00e1jl mindig jobban n\u00e9z ki, mint amilyen val\u00f3j\u00e1ban.<\/p><\/div><div class=\"btop-cs__card\"><h3>\u00daj fot\u00f3z\u00e1s el\u0151tti k\u00e9pkiv\u00e1g\u00e1s<\/h3><p>A forr\u00e1sf\u00e1jlok \u00e1ltal\u00e1ban elegend\u0151 anyagot tartalmaznak ahhoz, hogy helyes miniat\u0171rt lehessen k\u00e9sz\u00edteni. Az \u00faj munkamenet az utols\u00f3 l\u00e9p\u00e9s, nem az els\u0151.<\/p><\/div><div class=\"btop-cs__card\"><h3>Ellen\u0151rz\u0151 csoport minden kreat\u00edv v\u00e1ltoztat\u00e1skor<\/h3><p>A t\u00f6bb tucat v\u00e1ltozatlanul hagyott aj\u00e1nlat lehet\u0151v\u00e9 teszi, hogy megk\u00fcl\u00f6nb\u00f6ztess\u00fck a keresked\u00e9s eredm\u00e9ny\u00e9t a piaci mozg\u00e1st\u00f3l. En\u00e9lk\u00fcl minden emelked\u00e9s csup\u00e1n korrel\u00e1ci\u00f3.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Amit ez az eset nem bizony\u00edt:<\/strong> Nem minden kateg\u00f3ria reag\u00e1l ilyen er\u0151teljesen. Azokn\u00e1l a term\u00e9kekn\u00e9l, amelyeket a m\u00e1rka, \u00e9s nem a megjelen\u00e9s alapj\u00e1n ismernek fel, a k\u00e9pkiv\u00e1g\u00e1s v\u00e1ltoz\u00e1sa csak kism\u00e9rt\u00e9kben befoly\u00e1solja a kattint\u00e1si ar\u00e1nyt. A legnagyobb hat\u00e1s ott jelentkezik, ahol a v\u00e1s\u00e1rl\u00f3 sz\u00e1mos hasonl\u00f3 aj\u00e1nlat k\u00f6z\u00fcl a szem\u00e9vel v\u00e1laszt.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_11829679946af1896d998e7\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16789378596af1896d99976 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_315778026af1896d99f3c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18198017506af1896d99fd5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Hogyan jelennek meg az aj\u00e1nlataid az eredm\u00e9nylist\u00e1n?<\/h2>\n          <p>\u00d6sszehasonl\u00edtjuk a miniat\u0171rjeidet a versenyt\u00e1rsak\u00e9val a val\u00f3s megjelen\u00edt\u00e9si m\u00e9retben, \u00e9s megmondjuk, melyek m\u00e1r a kattint\u00e1s szakasz\u00e1ban is alulmaradnak. \u00c1ltal\u00e1ban ezt \u00faj fot\u00f3z\u00e1s n\u00e9lk\u00fcl is ki lehet jav\u00edtani.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/hu\/miniaturoket-es-fenykepeket-arusito\/\">N\u00e9zz\u00fck meg a miniat\u0171rjeidet!<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_15251914406af1896d9a4fc\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8306728226af1896d9a585 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_13089857186af1896d9aa7c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_721949866af1896d9ab0c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>N\u00e9zze meg a t\u00f6bbi esettanulm\u00e1nyt<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/hu\/miniaturoket-es-fenykepeket-arusito\/\">Fot\u00f3k \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si grafik\u00e1k<span>Olyan miniat\u0171r\u00f6k, amelyekre \u00e9rdemes r\u00e1kattintani<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/szamlaellenorzes\/\">Marketplace-sz\u00e1ml\u00e1k ellen\u0151rz\u00e9se<span>Mi g\u00e1tolja m\u00e9g az aj\u00e1nlataidat?<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/allegro\/\">\u00c9rt\u00e9kes\u00edt\u00e9s az Allegro-n<span>Fi\u00f3kkezel\u00e9s \u00e9s az aj\u00e1nlatok l\u00e1that\u00f3s\u00e1ga<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nem v\u00e1ltoztattunk sem az \u00e1ron, sem a le\u00edr\u00e1son, sem a k\u00f6lts\u00e9gkereten. 220 hirdet\u00e9sn\u00e9l cser\u00e9lt\u00fck ki az els\u0151 k\u00e9pet, \u00e9s a kattint\u00e1si ar\u00e1ny hat h\u00e9t alatt 0,9%-r\u0151l 2,3%-re emelkedett.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020110","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/comments?post=1793020110"}],"version-history":[{"count":4,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020110\/revisions"}],"predecessor-version":[{"id":1793020164,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020110\/revisions\/1793020164"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/media?parent=1793020110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/categories?post=1793020110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/tags?post=1793020110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}