{"id":1793020112,"date":"2026-09-01T22:43:52","date_gmt":"2026-09-01T20:43:52","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-06T14:41:34","modified_gmt":"2026-11-06T13:41:34","slug":"nem-keveredtunk-bele-az-arhaboruba","status":"publish","type":"post","link":"https:\/\/btop.pl\/hu\/nem-keveredtunk-bele-az-arhaboruba\/","title":{"rendered":"Kevesebb darabot adtunk el, \u00e9s az \u00fcgyf\u00e9l t\u00f6bbet keresett"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_1706414636af18e8bd85ee\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18790759746af18e8bd86ff hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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figcaption{font-size:15px;color:var(--muted);margin-top:12px;max-width:72ch}\n.btop-cs__compare{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px}\n.btop-cs__pane{position:relative;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--bg)}\n.btop-cs__badge{position:absolute;top:12px;left:12px;z-index:2;font-size:11.5px;font-weight:700;letter-spacing:.07em;\n  text-transform:uppercase;padding:5px 11px;border-radius:999px;color:#fff}\n.btop-cs__badge--przed{background:#6b7c88}\n.btop-cs__badge--po{background:var(--c)}\n.btop-cs__lb{position:fixed;inset:0;z-index:9999;background:rgba(10,22,30,.93);display:none;align-items:center;justify-content:center;padding:24px}\n.btop-cs__lb:target{display:flex}\n.btop-cs__lb-tlo{position:absolute;inset:0}\n.btop-cs__lb img{position:relative;max-width:100%;max-height:92vh;width:auto;border-radius:8px;box-shadow:0 24px 60px rgba(0,0,0,.5)}\n.btop-cs__quote{border-left:4px solid var(--c);padding:6px 0 6px 24px;margin:0;font-size:clamp(17px,2.4vw,21px);line-height:1.5}\n.btop-cs__quote cite{display:block;font-size:14px;font-style:normal;color:var(--muted);margin-top:12px}\n.btop-cs__cta{background:var(--ink);color:#fff;border-radius:14px;padding:clamp(28px,5vw,44px)}\n.btop-cs__cta h2{color:#fff;margin-bottom:12px}\n.btop-cs__cta p{color:#c3d2dc;max-width:58ch;margin:0}\n.btop-cs__btn{display:inline-block;background:var(--c);color:#fff;text-decoration:none;font-weight:700;padding:14px 28px;border-radius:8px;margin-top:20px}\n.btop-cs__btn:hover,.btop-cs__btn:focus{background:#35a0d4;color:#fff}\n.btop-cs__note{font-size:14px;color:var(--muted);border-left:3px solid var(--line);padding-left:16px;margin-top:20px}\n.btop-cs__related{display:grid;grid-template-columns:repeat(auto-fit,minmax(218px,1fr));gap:16px}\n.btop-cs__related a{display:block;border:1px solid var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_13499089156af18e8bd8b86\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2249808276af18e8bd8c1b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>T\u00e9rfogat<\/span><strong>\u221218%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Brutt\u00f3 nyeres\u00e9g<\/span><strong>+26%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Egys\u00e9gnyi \u00e1rr\u00e9s<\/span><strong>14% \u2192 23%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>A kos\u00e1r \u00e1tlagos \u00e9rt\u00e9ke<\/span><strong>+61%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>\u00c1rcs\u00f6kkent\u00e9sek<\/span><strong>0<\/strong><\/div><\/div>\n        <h1>Kevesebb darabot adtunk el, \u00e9s <em>az \u00fcgyf\u00e9l t\u00f6bbet keresett<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">A mobiltelefon-kieg\u00e9sz\u00edt\u0151k kateg\u00f3ri\u00e1j\u00e1ban az \u00e1rak f\u00e9l \u00e9v alatt 40%-vel cs\u00f6kkentek. Az \u00fcgyf\u00e9l a piaci trendnek megfelel\u0151en akart \u00e1rat cs\u00f6kkenteni. Kisz\u00e1moltuk, hogy ez mit jelentene, \u00e9s m\u00e1s megold\u00e1st javasoltunk.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">01.01.2026-30.09.2026<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">\u00c1rnyom\u00e1s<\/span><span class=\"btop-cs__tag\">GSM-kieg\u00e9sz\u00edt\u0151k<\/span><span class=\"btop-cs__tag\">\u00c1lland\u00f3 \u00fcgyf\u00e9lszolg\u00e1lat<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_13482241466af18e8bd8ebb\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1195732756af18e8bd8f45 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>Kih\u00edv\u00e1s<\/h3><p>K\u00e9t negyed\u00e9v alatt olyan elad\u00f3k l\u00e9ptek be ebbe a kateg\u00f3ri\u00e1ba, akik vizu\u00e1lisan hasonl\u00f3 term\u00e9keket k\u00edn\u00e1ltak 40%-vel olcs\u00f3bban. A hasonl\u00f3 term\u00e9kv\u00e1laszt\u00e9kot forgalmaz\u00f3 \u00fcgyfelek egy r\u00e9sze cs\u00f6kkentette az \u00e1rakat, \u00e9s szinte nulla \u00e1rr\u00e9s mellett tartotta a forgalmat.<\/p>\n      <p>\u00dcgyfel\u00fcnk is ugyanezt akarta tenni, mert l\u00e1tta, hogy cs\u00f6kken a piaci r\u00e9szesed\u00e9se. A probl\u00e9ma az volt, hogy az \u0151 k\u00f6lts\u00e9gszerkezet\u00e9n\u00e9l \u2013 a lengyelorsz\u00e1gi gy\u00e1rt\u00e1s, a min\u0151s\u00e9g-ellen\u0151rz\u00e9s \u00e9s a k\u00e9t\u00e9ves garancia miatt \u2013 a versenyt\u00e1rsak szintj\u00e9re val\u00f3 leereszked\u00e9s azt jelentette volna, hogy a gy\u00e1rt\u00e1si k\u00f6lts\u00e9g alatt kell eladnia a term\u00e9ket.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>Az \u00fcgyf\u00e9lr\u0151l<\/h3><p>Mobiltelefon-kieg\u00e9sz\u00edt\u0151k gy\u00e1rt\u00f3ja, hazai gy\u00e1rt\u00e1s, k\u00f6z\u00e9pkateg\u00f3ria, a kateg\u00f3ri\u00e1ban elismert saj\u00e1t m\u00e1rka.<\/p>\n      <p>Az Allegro a kiskereskedelmi forgalom nagy r\u00e9sz\u00e9t adta.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_11554106796af18e8bd9265\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9193049256af18e8bd92f4 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Mit tett\u00fcnk<\/p>\n        <h2>Azok a d\u00f6nt\u00e9sek, amelyek eld\u00f6nt\u00f6tt\u00e9k az eredm\u00e9nyt.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">01. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>Kisz\u00e1moltuk, mennyibe ker\u00fclne, ha a piac ir\u00e1ny\u00e1t k\u00f6vetn\u00e9nk<\/h3>\n          <p>Az els\u0151 megbesz\u00e9l\u00e9s a t\u00e1bl\u00e1zatr\u00f3l sz\u00f3lt, nem pedig a strat\u00e9gi\u00e1r\u00f3l. Ha a versenyt\u00e1rsak szintj\u00e9re s\u00fcllyedn\u00e9nek, \u00e9s megtartan\u00e1k a forgalmat, az \u00fcgyf\u00e9l \u00e9vente 62%-vel kevesebbet keresne, mint az el\u0151z\u0151 \u00e9vben, azonos sz\u00e1m\u00fa elk\u00fcld\u00f6tt csomag \u00e9s azonos rakt\u00e1ri terhel\u00e9s mellett.<\/p>\n      <p>A meggy\u0151z\u0151 \u00e9rv: 45 z\u0142-os \u00e1tlag\u00e1r \u00e9s 14%-es \u00e1rr\u00e9s mellett a darabonk\u00e9nti nyeres\u00e9g 6,30 z\u0142 volt, a k\u00f6lts\u00e9g pedig 38,70 z\u0142. A 40%-es cs\u00f6kken\u00e9s 27 z\u0142-os \u00e1rat jelentett, vagyis <strong>11,70 z\u0142 vesztes\u00e9g minden eladott darabonk\u00e9nt<\/strong>. Nem kisebb nyeres\u00e9g, vesztes\u00e9g.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>Egyetlen index \u00e1r\u00e1t sem cs\u00f6kkentett\u00fck, annak ellen\u00e9re, hogy az els\u0151 k\u00e9t h\u00f3napban a r\u00e9szv\u00e9ny\u00e1rak estek, \u00e9s a v\u00e1llalaton bel\u00fcli nyom\u00e1s egyre n\u0151tt. Ez a projekt legnehezebb r\u00e9sze: nyolc h\u00e9ten \u00e1t kiz\u00e1r\u00f3lag a roml\u00f3 eredm\u00e9nyekr\u0151l kaptunk visszajelz\u00e9st.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_3302150276af18e8bd95de\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9671461376af18e8bd9663 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">02. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>M\u00e1r nem \u00e1rulunk darabonk\u00e9nti term\u00e9keket<\/h3>\n          <p>Ahelyett, hogy az egyes term\u00e9kek \u00e1r\u00e1val versenyezn\u00e9nk, \u00e1talak\u00edtottuk a k\u00edn\u00e1latunkat k\u00e9szletekk\u00e9: tok, \u00fcvegv\u00e9d\u0151 \u00e9s k\u00e1bel, egy adott telefonmodellhez igaz\u00edtva. A k\u00e9szletnek nincs k\u00f6zvetlen megfelel\u0151je a versenyt\u00e1rsakn\u00e1l, \u00edgy az \u00e1rak \u00f6sszehasonl\u00edt\u00e1sa m\u00e1r nem t\u00f6rt\u00e9nik automatikusan.<\/p>\n      <p>A kos\u00e1r \u00e1tlagos \u00e9rt\u00e9ke 61%-vel n\u0151tt, \u00e9s azok a v\u00e1s\u00e1rl\u00f3k, akik egy csomagot v\u00e1lasztottak, ritk\u00e1bban t\u00e9rnek vissza az eredm\u00e9nylist\u00e1hoz, \u00e9s ritk\u00e1bban hasonl\u00edtj\u00e1k \u00f6ssze a term\u00e9keket.<\/p>\n      <p>Egyetlen t\u00e9tel katal\u00f3gus\u00e1ra sem cs\u00f6kkent. A k\u00e9szlet olcs\u00f3bb, mint az egyes alkatr\u00e9szek \u00f6sszege, \u00edgy a darabonk\u00e9nti \u00e1tlag\u00e1r 45 zlotyr\u00f3l 42,50 zlotyra cs\u00f6kkent; ez csomagkedvezm\u00e9ny, nem pedig az \u00e1rlista cs\u00f6kkent\u00e9se.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_10773525986af18e8bd994f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15831616296af18e8bd99d1 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">03. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>\u00c1thelyezt\u00fck a kommunik\u00e1ci\u00f3t<\/h3>\n          <p>K\u00e9t \u00e9v garancia, egy napon bel\u00fcli kisz\u00e1ll\u00edt\u00e1s a lengyel rakt\u00e1rb\u00f3l, lengyel nyelv\u0171 reklam\u00e1ci\u00f3kezel\u00e9s. Ezek mindegyike m\u00e1r l\u00e9tezett, de egyik sem volt l\u00e1that\u00f3 a k\u00edn\u00e1latban; a \u201eaz elad\u00f3r\u00f3l\" f\u00fcl alatt voltak, amit senki sem nyit meg.<\/p>\n      <p>Ezeknek a k\u00e9pekre, a c\u00edmbe \u00e9s a le\u00edr\u00e1s els\u0151 k\u00e9perny\u0151j\u00e9re val\u00f3 \u00e1tvitele nem ker\u00fclt semmibe, csup\u00e1n a tartalom kidolgoz\u00e1sa volt vele j\u00e1r\u00f3 munka.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>Az aj\u00e1nlatok le\u00edr\u00e1s\u00e1ban nem folytattunk \u00f6sszehasonl\u00edt\u00e1st a versenyt\u00e1rsakkal. Ha egy olcs\u00f3bb szerepl\u0151re mutogatunk, azzal a v\u00e1s\u00e1rl\u00f3 figyelm\u00e9t arra ir\u00e1ny\u00edtjuk, aki esetleg nem is tudott r\u00f3la, \u00e9s ezzel cs\u00f6kken a m\u00e1rka hiteless\u00e9ge, amely \u00edgy j\u00e1r el.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_18909104796af18e8bd9cee\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_883491636af18e8bd9d71 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Lefoly\u00e1s<\/p>\n        <h2>A legfontosabb l\u00e9p\u00e9sek.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">2026. janu\u00e1r<\/span>\n            <strong>A cs\u00f6kkent\u00e9si forgat\u00f3k\u00f6nyv kisz\u00e1m\u00edt\u00e1sa<\/strong>\n            Az \u00e9ves eredm\u00e9ny kisz\u00e1m\u00edt\u00e1sa a versenyszinthez val\u00f3 igazod\u00e1s eset\u00e9n. D\u00f6nt\u00e9s az \u00e1rak cs\u00f6kkent\u00e9s\u00e9nek elhalaszt\u00e1s\u00e1r\u00f3l.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. febru\u00e1r, m\u00e1rcius<\/span>\n            <strong>A legnehezebb id\u0151szak<\/strong>\n            A r\u00e9szesed\u00e9s \u00e9s a forgalom cs\u00f6kken\u00e9se v\u00e1ltozatlan \u00e1rak mellett. A kurzus fenntart\u00e1sa a v\u00e1llalaton bel\u00fcli nyom\u00e1s ellen\u00e9re.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. m\u00e1rcius, \u00e1prilis<\/span>\n            <strong>A k\u00edn\u00e1lat \u00e1talak\u00edt\u00e1sa k\u00e9szletekre<\/strong>\n            A telefonmodellekhez illesztett k\u00e9szletek, \u00faj term\u00e9kle\u00edr\u00e1sok, a csomagok \u00faj \u00e1rstrukt\u00far\u00e1ja.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. m\u00e1jus<\/span>\n            <strong>A j\u00f3t\u00e1ll\u00e1ssal \u00e9s a sz\u00e1ll\u00edt\u00e1ssal kapcsolatos t\u00e1j\u00e9koztat\u00e1s<\/strong>\n            A garanci\u00e1ra \u00e9s a sz\u00e1ll\u00edt\u00e1si id\u0151re vonatkoz\u00f3 inform\u00e1ci\u00f3k \u00e1thelyez\u00e9se a k\u00e9pekre, a c\u00edmekbe \u00e9s a le\u00edr\u00e1s els\u0151 k\u00e9perny\u0151j\u00e9re.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. j\u00fanius, szeptember<\/span>\n            <strong>Stabiliz\u00e1l\u00e1s<\/strong>\n            Az \u00e9rt\u00e9kes\u00edt\u00e9si volumen alacsonyabb, mint egy \u00e9vvel ezel\u0151tt, az \u00e1rr\u00e9s \u00e9s a nyeres\u00e9g viszont jelent\u0151sen magasabb. D\u00f6nt\u00e9s a strat\u00e9gia fenntart\u00e1s\u00e1r\u00f3l.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_5733020716af18e8bda0b3\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6860221056af18e8bda13b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Eredm\u00e9nyek<\/p>\n        <h2>Forgalom \u00e9s brutt\u00f3 nyeres\u00e9g, havonta.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Oszlopdiagram: Forgalom \u00e9s brutt\u00f3 nyeres\u00e9g, havonta, index: 2026. janu\u00e1r = 100. Adatsorok: Eladott darabsz\u00e1m, brutt\u00f3 nyeres\u00e9g.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">30<\/text><text x=\"54\" y=\"169.2\">60<\/text><text x=\"54\" y=\"120.8\">90<\/text><text x=\"54\" y=\"72.4\">120<\/text><text x=\"54\" y=\"24.0\">150<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"72.8\" y=\"100.7\" width=\"28.0\" height=\"161.3\" rx=\"3\"\/><rect x=\"148.3\" y=\"110.3\" width=\"28.0\" height=\"151.7\" rx=\"3\"\/><rect x=\"223.9\" y=\"120.0\" width=\"28.0\" height=\"142.0\" rx=\"3\"\/><rect x=\"299.4\" y=\"126.5\" width=\"28.0\" height=\"135.5\" rx=\"3\"\/><rect x=\"375.0\" y=\"129.7\" width=\"28.0\" height=\"132.3\" rx=\"3\"\/><rect x=\"450.6\" y=\"131.3\" width=\"28.0\" height=\"130.7\" rx=\"3\"\/><rect x=\"526.1\" y=\"129.7\" width=\"28.0\" height=\"132.3\" rx=\"3\"\/><rect x=\"601.7\" y=\"129.7\" width=\"28.0\" height=\"132.3\" rx=\"3\"\/><rect x=\"677.2\" y=\"129.7\" width=\"28.0\" height=\"132.3\" rx=\"3\"\/><\/g>\n        <g fill=\"#1c6d95\"><rect x=\"102.8\" y=\"100.7\" width=\"28.0\" height=\"161.3\" rx=\"3\"\/><rect x=\"178.3\" y=\"105.5\" width=\"28.0\" height=\"156.5\" rx=\"3\"\/><rect x=\"253.9\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"329.4\" y=\"94.2\" width=\"28.0\" height=\"167.8\" rx=\"3\"\/><rect x=\"405.0\" y=\"82.9\" width=\"28.0\" height=\"179.1\" rx=\"3\"\/><rect x=\"480.6\" y=\"71.6\" width=\"28.0\" height=\"190.4\" rx=\"3\"\/><rect x=\"556.1\" y=\"63.6\" width=\"28.0\" height=\"198.4\" rx=\"3\"\/><rect x=\"631.7\" y=\"60.3\" width=\"28.0\" height=\"201.7\" rx=\"3\"\/><rect x=\"707.2\" y=\"58.7\" width=\"28.0\" height=\"203.3\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"101.8\" y=\"284\">I<\/text><text x=\"177.3\" y=\"284\">II.<\/text><text x=\"252.9\" y=\"284\">III.<\/text><text x=\"328.4\" y=\"284\">IV.<\/text><text x=\"404.0\" y=\"284\">V<\/text><text x=\"479.6\" y=\"284\">VI.<\/text><text x=\"555.1\" y=\"284\">VII.<\/text><text x=\"630.7\" y=\"284\">VIII.<\/text><text x=\"706.2\" y=\"284\">IX.<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">index, 2026. janu\u00e1r = 100<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>Eladott darabsz\u00e1m<\/span><span><i style=\"background:#1c6d95\"><\/i>Brutt\u00f3 nyeres\u00e9g<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">A k\u00e9t sorozat k\u00f6z\u00f6tti elt\u00e9r\u00e9s \u00e1prilisban kezd\u0151d\u00f6tt, amikor a k\u00e9szletek felker\u00fcltek a k\u00edn\u00e1latba. Az \u00e9rt\u00e9kes\u00edt\u00e9si volumen m\u00e1r nem t\u00e9rt vissza a kiindul\u00e1si szintre, de ez nem is volt a c\u00e9l.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_9477036316af18e8bda4a8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6709774896af18e8bda52a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Kilenc h\u00f3nap \u00e1res\u00e9s n\u00e9lk\u00fcl.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>Adatlap<\/th><th>2026. janu\u00e1r<\/th><th>2026. szeptember<\/th><th>V\u00e1ltoz\u00e1s<\/th><\/tr><\/thead>\n            <tbody><tr><td>Egys\u00e9gnyi \u00e1rr\u00e9s<\/td><td>14%<\/td><td>23%<\/td><td>+9 sz\u00e1zal\u00e9kpont.<\/td><\/tr><tr><td>A kos\u00e1r \u00e1tlagos \u00e9rt\u00e9ke<\/td><td>68 z\u0142<\/td><td>110 z\u0142<\/td><td>+61%<\/td><\/tr><tr><td>Havi eladott darabsz\u00e1m<\/td><td>kb. 9 200<\/td><td>kb. 7 500<\/td><td>\u221218%<\/td><\/tr><tr><td>A feldolgozott csomagok sz\u00e1ma<\/td><td>kb. 6 100<\/td><td>kb. 2 900<\/td><td>\u221252%<\/td><\/tr><tr><td>Darabsz\u00e1m csomagonk\u00e9nt<\/td><td>1,5<\/td><td>2,6<\/td><td>+73%<\/td><\/tr><tr><td>Havi forgalom<\/td><td>kb. 415 ezer zloty<\/td><td>kb. 319 ezer zloty<\/td><td>\u221223%<\/td><\/tr><tr><td>Havi brutt\u00f3 nyeres\u00e9g<\/td><td>kb. 58 ezer zloty<\/td><td>kb. 73 ezer zloty<\/td><td>+26%<\/td><\/tr><tr><td>A katal\u00f3gus\u00e1rak v\u00e1ltoz\u00e1sai<\/td><td>,<\/td><td>0<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_19936984246af18e8bda843\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13051839246af18e8bda8c5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Hogyan csin\u00e1ltuk.<\/h2>\n        <p>Az \u00e1rcs\u00f6kkent\u00e9sr\u0151l sz\u00f3l\u00f3 vit\u00e1t egy sz\u00e1m\u00edt\u00e1s z\u00e1rta le, amelyb\u0151l kider\u00fclt, hogy a piaci \u00e1rakhoz val\u00f3 igazod\u00e1s nem kisebb nyeres\u00e9get jelent, hanem darabonk\u00e9nt 11,70 z\u0142 vesztes\u00e9get. Ezt k\u00f6vet\u0151en nyolc h\u00e9ten \u00e1t romlottak az adatok, \u00e9s ez volt a projekt legnehezebb szakasza. A csomagok kivont\u00e1k a term\u00e9ket a k\u00f6zvetlen \u00e1r\u00f6sszehasonl\u00edt\u00e1sb\u00f3l, \u00e9s a kos\u00e1r \u00e9rt\u00e9k\u00e9t 68 zlotyr\u00f3l 110 zlotyra emelt\u00e9k, mik\u00f6zben a csomagok sz\u00e1ma fel\u00e9re cs\u00f6kkent. A forgalom 23%-vel cs\u00f6kkent, a nyeres\u00e9g pedig 26%-vel n\u0151tt, \u00e9s pontosan \u00edgy kellett lennie.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_14055970926af18e8bdaba5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15282759246af18e8bdac25 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Ism\u00e9telhet\u0151s\u00e9g<\/p>\n        <h2>Mi\u00e9rt gondoljuk, hogy ez nem v\u00e9letlen volt?.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Az \u00e9v v\u00e9g\u00e9ig tervezett cs\u00f6kkent\u00e9s forgat\u00f3k\u00f6nyve<\/h3><p>Az \u00e1rmeg\u00e1llap\u00edt\u00e1st az \u00e9ves eredm\u00e9nyt tartalmaz\u00f3 t\u00e1bl\u00e1zat alapj\u00e1n kell meghozni, nem pedig az elm\u00falt h\u00f3nap r\u00e9szv\u00e9ny\u00e1rai alapj\u00e1n k\u00e9sz\u00fclt grafikon alapj\u00e1n. Ugyanez a t\u00e1bl\u00e1zat minden kateg\u00f3ri\u00e1ban \u00e9rv\u00e9nyes, ha nyom\u00e1s nehezedik r\u00e1juk.<\/p><\/div><div class=\"btop-cs__card\"><h3>K\u00e9szlet egy darab helyett<\/h3><p>Az a term\u00e9k, amelynek nincs k\u00f6zvetlen megfelel\u0151je, kiesik az automatikus \u00e1r-\u00f6sszehasonl\u00edt\u00e1sb\u00f3l. Ez a legolcs\u00f3bb m\u00f3dja annak, hogy kil\u00e9pj\u00fcnk az \u00e1rver\u00e9sb\u0151l a piact\u00e9ren.<\/p><\/div><div class=\"btop-cs__card\"><h3>Azok az el\u0151ny\u00f6k, amelyekkel m\u00e1r rendelkezel, de nem l\u00e1tszanak<\/h3><p>A garancia, a sz\u00e1ll\u00edt\u00e1si id\u0151 \u00e9s a lengyel nyelv\u0171 \u00fcgyf\u00e9lszolg\u00e1lat \u00e1ltal\u00e1ban megvan, de egy olyan f\u00fcl\u00f6n tal\u00e1lhat\u00f3, amelyet senki sem nyit meg. Semmibe sem ker\u00fcl, ha ezeket a k\u00e9pekre \u00e9s a c\u00edmbe is felt\u00fcntetik.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Amit ez az eset nem bizony\u00edt:<\/strong> Ehhez a strat\u00e9gi\u00e1hoz val\u00f3s, l\u00e1that\u00f3 el\u0151nyre van sz\u00fcks\u00e9g. Ha a term\u00e9k nem rendelkezik sem min\u0151s\u00e9gi, sem garanci\u00e1lis, sem logisztikai el\u0151nnyel, akkor nincs mit kommunik\u00e1lni, \u00e9s az \u00e1rr\u00e9s meg\u0151rz\u00e9se v\u00e9g\u00fcl mind az \u00e9rt\u00e9kes\u00edt\u00e9si volumen, mind a nyeres\u00e9g cs\u00f6kken\u00e9s\u00e9hez vezet.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_789288546af18e8bdaf8e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7139962286af18e8bdb00e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>A versenyt\u00e1rsak lecs\u00f6kkentett\u00e9k az \u00e1rakat, \u00e9s azon t\u00f6prengsz, hogy k\u00f6vesd-e a p\u00e9ld\u00e1jukat?<\/h2>\n          <p>Kisz\u00e1moljuk, hogyan alakulna az \u00e9ves eredm\u00e9nyed mindk\u00e9t forgat\u00f3k\u00f6nyv eset\u00e9n, \u00e9s megvizsg\u00e1ljuk, milyen el\u0151nyeid vannak m\u00e1r ma is, amelyeket a vev\u0151 nem vesz \u00e9szre. An\u00e9lk\u00fcl, hogy el\u0151re felt\u00e9telezn\u00e9nk, hogy az \u00e1rcs\u00f6kkent\u00e9s hiba lenne.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/hu\/vegye-fel-velunk-a-kapcsolatot\/\">Vess\u00fcnk egy pillant\u00e1st mindk\u00e9t forgat\u00f3k\u00f6nyvre<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_2692409346af18e8bdb32a\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16387476176af18e8bdb3ad hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-08-nie-weszlismy-w-wojne-cenowa-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>N\u00e9zze meg a t\u00f6bbi esettanulm\u00e1nyt<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/hu\/szamlaellenorzes\/\">Marketplace-sz\u00e1ml\u00e1k ellen\u0151rz\u00e9se<span>Mi rontja m\u00e9g a haszonkulcsodat?<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/miniaturoket-es-fenykepeket-arusito\/\">Fot\u00f3k \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si grafik\u00e1k<span>Hogyan mutassuk meg a l\u00e1thatatlan el\u0151nyt?<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/allegro\/\">\u00c9rt\u00e9kes\u00edt\u00e9s az Allegro-n<span>Fi\u00f3kkezel\u00e9s \u00e9s \u00e1rstrat\u00e9gia<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Amikor a versenyt\u00e1rsak 40%-vel cs\u00f6kkentett\u00e9k az \u00e1rakat, mi nem k\u00f6vett\u00fck \u0151ket. Kevesebb darabot adtunk el, de az \u00fcgyf\u00e9l t\u00f6bbet keresett. \u00cdme, mit v\u00e1ltoztattunk meg az \u00e1r helyett.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020112","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/comments?post=1793020112"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020112\/revisions"}],"predecessor-version":[{"id":1793020160,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020112\/revisions\/1793020160"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/media?parent=1793020112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/categories?post=1793020112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/tags?post=1793020112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}