{"id":1793020114,"date":"2026-09-01T22:43:52","date_gmt":"2026-09-01T20:43:52","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-06T14:54:18","modified_gmt":"2026-11-06T13:54:18","slug":"piaci-suto-sutoarak","status":"publish","type":"post","link":"https:\/\/btop.pl\/hu\/piaci-suto-sutoarak\/","title":{"rendered":"Egy \u00e1rlista, amelyet az \u00e1rfolyam alapj\u00e1n sz\u00e1m\u00edtottak \u00e1t, \u00e9vi 90 ezer zlotyba ker\u00fclt"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_11495625056af1897c8e6dd\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_541602466af1897c8e862 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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figcaption{font-size:15px;color:var(--muted);margin-top:12px;max-width:72ch}\n.btop-cs__compare{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px}\n.btop-cs__pane{position:relative;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--bg)}\n.btop-cs__badge{position:absolute;top:12px;left:12px;z-index:2;font-size:11.5px;font-weight:700;letter-spacing:.07em;\n  text-transform:uppercase;padding:5px 11px;border-radius:999px;color:#fff}\n.btop-cs__badge--przed{background:#6b7c88}\n.btop-cs__badge--po{background:var(--c)}\n.btop-cs__lb{position:fixed;inset:0;z-index:9999;background:rgba(10,22,30,.93);display:none;align-items:center;justify-content:center;padding:24px}\n.btop-cs__lb:target{display:flex}\n.btop-cs__lb-tlo{position:absolute;inset:0}\n.btop-cs__lb img{position:relative;max-width:100%;max-height:92vh;width:auto;border-radius:8px;box-shadow:0 24px 60px rgba(0,0,0,.5)}\n.btop-cs__quote{border-left:4px solid var(--c);padding:6px 0 6px 24px;margin:0;font-size:clamp(17px,2.4vw,21px);line-height:1.5}\n.btop-cs__quote cite{display:block;font-size:14px;font-style:normal;color:var(--muted);margin-top:12px}\n.btop-cs__cta{background:var(--ink);color:#fff;border-radius:14px;padding:clamp(28px,5vw,44px)}\n.btop-cs__cta h2{color:#fff;margin-bottom:12px}\n.btop-cs__cta p{color:#c3d2dc;max-width:58ch;margin:0}\n.btop-cs__btn{display:inline-block;background:var(--c);color:#fff;text-decoration:none;font-weight:700;padding:14px 28px;border-radius:8px;margin-top:20px}\n.btop-cs__btn:hover,.btop-cs__btn:focus{background:#35a0d4;color:#fff}\n.btop-cs__note{font-size:14px;color:var(--muted);border-left:3px solid var(--line);padding-left:16px;margin-top:20px}\n.btop-cs__related{display:grid;grid-template-columns:repeat(auto-fit,minmax(218px,1fr));gap:16px}\n.btop-cs__related a{display:block;border:1px solid var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_11180655746af1897c8eed1\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18824021016af1897c8ef85 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-09-piec-rynkow-piec-cen-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Piacok<\/span><strong>5<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Visszanyert \u00e1rr\u00e9s<\/span><strong>~90 ezer zloty\/\u00e9v<\/strong><\/div><div class=\"btop-cs__kpi\"><span>\u00c1rk\u00fcl\u00f6nbs\u00e9g<\/span><strong>21%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>\u00c1tlagos \u00e1rr\u00e9s<\/span><strong>17% \u2192 19%<\/strong><\/div><\/div>\n        <h1>Egy \u00e1rlista, az \u00e1rfolyam szerint \u00e1tsz\u00e1m\u00edtva <em>\u00e9vi 90 ezer zlotyba ker\u00fclt<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">Egy \u00e1llat\u00e1pol\u00e1si cikkeket gy\u00e1rt\u00f3 v\u00e1llalat \u00f6t piacon \u00e9rt\u00e9kes\u00edtette term\u00e9keit, egy, eur\u00f3ra \u00e1tsz\u00e1m\u00edtott alap\u00e1ron. K\u00e9t piacon t\u00fal alacsony \u00e1ron adta el a term\u00e9keit, \u00edgy lemondott a haszonr\u00f3l, egy piacon pedig a helyi versenyt\u00e1rsakhoz k\u00e9pest t\u00fal dr\u00e1g\u00e1n \u00e1rulta \u0151ket.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">01.02.2026-31.10.2026<\/span><span class=\"btop-cs__tag\">eMAG<\/span><span class=\"btop-cs__tag\">Kaufland.de<\/span><span class=\"btop-cs__tag\">Cdiscount<\/span><span class=\"btop-cs__tag\">Pigu.lt<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">\u00c1lland\u00f3 \u00fcgyf\u00e9lszolg\u00e1lat<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_8018516386af1897c8f2eb\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16676675866af1897c8f38f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>Kih\u00edv\u00e1s<\/h3><p>Az \u00fcgyf\u00e9l \u00f6t piacot m\u0171k\u00f6dtetett egyetlen, zlotyban megadott \u00e1rlist\u00e1b\u00f3l, amelyet az aktu\u00e1lis \u00e1rfolyamon sz\u00e1m\u00edtottak \u00e1t, \u00e9s amelyhez hozz\u00e1adtak egy fix \u00e1rr\u00e9st a csatorna k\u00f6lts\u00e9geire. Egyszer\u0171, kisz\u00e1m\u00edthat\u00f3 \u00e9s igazs\u00e1gos \u2013 \u00edgy indokolta ezt.<\/p>\n      <p>A gyakorlatban a n\u00e9met piacon az adott kateg\u00f3ri\u00e1ban a v\u00e1s\u00e1rl\u00f3k \u00e1ltal elv\u00e1rt szint alatt \u00e9rt\u00e9kes\u00edtett\u00e9k, ami rontotta a term\u00e9k \u00e9szlelt min\u0151s\u00e9g\u00e9t. A francia piacon az \u00e1ra t\u00fal magas volt a helyi versenyt\u00e1rsakhoz k\u00e9pest. A litv\u00e1n piacon pedig, ahol a legkevesebb versennyel kellett szemben\u00e9znie, t\u00f6bb t\u00edz sz\u00e1zal\u00e9kos \u00e1rr\u00e9st hagyott ki.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>Az \u00fcgyf\u00e9lr\u0151l<\/h3><p>\u00c1llatfelszerel\u00e9sek gy\u00e1rt\u00f3ja: fekhelyek, sz\u00e1ll\u00edt\u00f3eszk\u00f6z\u00f6k, kieg\u00e9sz\u00edt\u0151k. Saj\u00e1t gy\u00e1rt\u00e1s, k\u00f6z\u00e9p- \u00e9s fels\u0151 \u00e1rkateg\u00f3ria.<\/p>\n      <p>K\u00e9t \u00e9v alatt \u00f6t piacot ind\u00edtottak el, amelyek mindegyike egyszer\u0171en a lengyel k\u00edn\u00e1lat m\u00e1solata, \u00e1t\u00e1razva.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_12669457306af1897c8f7fa\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2758454646af1897c8f8b5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Mit tett\u00fcnk<\/p>\n        <h2>Azok a d\u00f6nt\u00e9sek, amelyek eld\u00f6nt\u00f6tt\u00e9k az eredm\u00e9nyt.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">01. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>Kisz\u00e1moltuk a csatorna t\u00e9nyleges k\u00f6lts\u00e9g\u00e9t, minden piacra k\u00fcl\u00f6n-k\u00fcl\u00f6n<\/h3>\n          <p>A csatornak\u00f6lts\u00e9gekre vonatkoz\u00f3 \u00e1lland\u00f3 \u00e1rr\u00e9s egy olyan leegyszer\u0171s\u00edt\u00e9s, amely elrejti a k\u00fcl\u00f6nbs\u00e9geket. Ugyanazon kateg\u00f3ri\u00e1ban a jutal\u00e9k a piacok k\u00f6z\u00f6tt n\u00e9h\u00e1ny ponttal ingadozik, a Franciaorsz\u00e1gba t\u00f6rt\u00e9n\u0151 sz\u00e1ll\u00edt\u00e1s k\u00f6lts\u00e9ge elt\u00e9r a Rom\u00e1ni\u00e1ba t\u00f6rt\u00e9n\u0151t\u0151l, \u00e9s a n\u00e9met piacon az \u00fcgyf\u00e9ln\u00e9l a visszak\u00fcld\u00e9si ar\u00e1ny k\u00e9tszer olyan magas volt, mint a litv\u00e1n piacon.<\/p>\n      <p>Miut\u00e1n ezeket a t\u00e9teleket k\u00fcl\u00f6n felt\u00fcntett\u00fck, kider\u00fclt, hogy egy tranzakci\u00f3 feldolgoz\u00e1s\u00e1nak t\u00e9nyleges k\u00f6lts\u00e9ge a legolcs\u00f3bb \u00e9s a legdr\u00e1g\u00e1bb piac k\u00f6z\u00f6tt 41%-vel elt\u00e9r.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_5106736066af1897c8fcfb\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19291333946af1897c8fdcc hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">02. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>Megvizsg\u00e1ltuk, hogy mit v\u00e1r el a v\u00e1s\u00e1rl\u00f3, \u00e9s nem csak azt, hogy mit csin\u00e1l a verseny<\/h3>\n          <p>A n\u00e9met piacon elemezt\u00fck az \u00e1rak eloszl\u00e1s\u00e1t ebben a kateg\u00f3ri\u00e1ban, valamint az alacsony \u00e1rkateg\u00f3ri\u00e1j\u00fa term\u00e9kekhez f\u0171z\u00f6tt v\u00e9lem\u00e9nyeket. Egy visszat\u00e9r\u0151 t\u00e9ma: az ilyen t\u00edpus\u00fa term\u00e9kek alacsony \u00e1ra gyan\u00fat \u00e9breszt az anyag min\u0151s\u00e9g\u00e9t illet\u0151en.<\/p>\n      <p>Ezen a piacon 12%-vel emelt\u00fck az \u00e1rakat, \u00e9s az elad\u00e1sok nem cs\u00f6kkentek. H\u00e1rom h\u00f3nap alatt n\u0151ttek, a term\u00e9k beker\u00fclt abba a kateg\u00f3ri\u00e1ba, ahol a v\u00e1s\u00e1rl\u00f3k egy\u00e1ltal\u00e1n fontol\u00f3ra veszik a v\u00e1s\u00e1rl\u00e1s\u00e1t.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>Nem emelt\u00fck az \u00e1rakat minden\u00fctt ott, ahol a versenyt\u00e1rsak dr\u00e1g\u00e1bbak voltak. A francia piacon \u2013 a versenyt\u00e1rsak magasabb \u00e1rai ellen\u00e9re \u2013 \u00f6sszesen 8%-vel cs\u00f6kkentett\u00fck az \u00e1rakat, mert az \u00fcgyfeleknek ott nem volt m\u00e1rkaismerts\u00e9g\u00fck, amit a versenyt\u00e1rsak \u00e9vek alatt \u00e9p\u00edtettek fel. A tranzakci\u00f3s \u00e1rr\u00e9s ott 14%-r\u0151l 7%-re cs\u00f6kkent, \u00e9s ez volt a sz\u00e1nd\u00e9kunk is, hiszen a nyeres\u00e9get a forgalomb\u00f3l kell megteremten\u00fcnk.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_2926892876af1897c90252\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12800864776af1897c9031c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">03. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>A \u00e1rlist\u00e1kat technikai szempontb\u00f3l csoportos\u00edtottuk, hogy k\u00f6nnyebben kezelhet\u0151k legyenek<\/h3>\n          <p>\u00d6t k\u00fcl\u00f6n\u00e1ll\u00f3 \u00e1rlista \u00f6tsz\u00f6r annyi munk\u00e1t jelent, ha azokat manu\u00e1lisan vezetik. Be\u00e9p\u00edtett\u00fck \u0151ket a piaconk\u00e9nti szab\u00e1lyokkal val\u00f3 integr\u00e1ci\u00f3ba: alapk\u00f6lts\u00e9g plusz piaci param\u00e9terek plusz \u00e1rs\u00e1v, amelyen k\u00edv\u00fcl az \u00e1r j\u00f3v\u00e1hagy\u00e1s n\u00e9lk\u00fcl nem l\u00e9phet ki.<\/p>\n      <p>E l\u00e9p\u00e9s n\u00e9lk\u00fcl a strat\u00e9gia csak a gy\u00e1rt\u00e1si k\u00f6lts\u00e9gek els\u0151 v\u00e1ltoz\u00e1s\u00e1ig maradna \u00e9rv\u00e9nyben.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_13805531426af1897c906ba\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10572463916af1897c90795 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Lefoly\u00e1s<\/p>\n        <h2>A legfontosabb l\u00e9p\u00e9sek.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">2026. febru\u00e1r<\/span>\n            <strong>A k\u00f6lts\u00e9gek piacok szerinti bont\u00e1sa<\/strong>\n            Jutal\u00e9kok, logisztika, visszak\u00fcld\u00e9sek, ad\u00f3k, \u00fcgyf\u00e9lszolg\u00e1lati k\u00f6lts\u00e9gek. Mind az \u00f6t piac eset\u00e9ben k\u00fcl\u00f6n-k\u00fcl\u00f6n.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. m\u00e1rcius<\/span>\n            <strong>Az \u00e1rv\u00e1rakoz\u00e1sok elemz\u00e9se<\/strong>\n            Az \u00e1rak eloszl\u00e1sa a kateg\u00f3ri\u00e1n bel\u00fcl, a k\u00fcl\u00f6nb\u00f6z\u0151 \u00e1rkateg\u00f3ri\u00e1j\u00fa term\u00e9kekhez f\u0171z\u00f6tt v\u00e9lem\u00e9nyek, a helyi versenyt\u00e1rsak helyzete.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. \u00e1prilis<\/span>\n            <strong>\u00daj \u00e1rlist\u00e1k k\u00e9t piacon<\/strong>\n            N\u00e9metorsz\u00e1g 12%-vel emelkedett, Franciaorsz\u00e1g 6%-vel esett. A t\u00f6bbi h\u00e1rom piac a m\u00e9r\u00e9sig v\u00e1ltozatlan maradt.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. m\u00e1jus, j\u00fanius<\/span>\n            <strong>M\u00e9r\u00e9s \u00e9s korrekci\u00f3<\/strong>\n            Az \u00e9rt\u00e9kes\u00edt\u00e9si reakci\u00f3k vizsg\u00e1lata. A n\u00e9met hipot\u00e9zis meger\u0151s\u00edt\u00e9se, a francia korrekci\u00f3 tov\u00e1bbi 2%-vel.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. j\u00falius<\/span>\n            <strong>Egy\u00e9b piacok \u00e9s automatiz\u00e1l\u00e1s<\/strong>\n            Litv\u00e1nia 9%-vel emelkedett, Rom\u00e1nia v\u00e1ltozatlan maradt. Az \u00e1rszab\u00e1lyok be\u00e9p\u00edt\u00e9se az integr\u00e1ci\u00f3ba.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. augusztus, okt\u00f3ber<\/span>\n            <strong>Stabiliz\u00e1l\u00e1s<\/strong>\n            A haszonkulcs nyomon k\u00f6vet\u00e9se piaconk\u00e9nt, a meghat\u00e1rozott s\u00e1von bel\u00fcli kiigaz\u00edt\u00e1sok k\u00e9zi beavatkoz\u00e1s n\u00e9lk\u00fcl.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_5899478346af1897c90c4f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2046503686af1897c90d1c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Eredm\u00e9nyek<\/p>\n        <h2>A tranzakci\u00f3s \u00e1rr\u00e9s a piaci viszonyoknak megfelel\u0151en.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Oszlopdiagram: Tranzakci\u00f3s \u00e1rr\u00e9s a piac szerint, \u00e1rr\u00e9s az \u00f6sszes csatornak\u00f6lts\u00e9g ut\u00e1n \u00b7 %. Sorozatok: El\u0151tte, Ut\u00e1na.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">6<\/text><text x=\"54\" y=\"169.2\">12<\/text><text x=\"54\" y=\"120.8\">18<\/text><text x=\"54\" y=\"72.4\">24<\/text><text x=\"54\" y=\"24.0\">30<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"103.0\" y=\"92.6\" width=\"28.0\" height=\"169.4\" rx=\"3\"\/><rect x=\"239.0\" y=\"189.4\" width=\"28.0\" height=\"72.6\" rx=\"3\"\/><rect x=\"375.0\" y=\"149.1\" width=\"28.0\" height=\"112.9\" rx=\"3\"\/><rect x=\"511.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"647.0\" y=\"84.5\" width=\"28.0\" height=\"177.5\" rx=\"3\"\/><\/g>\n        <g fill=\"#1c6d95\"><rect x=\"133.0\" y=\"92.6\" width=\"28.0\" height=\"169.4\" rx=\"3\"\/><rect x=\"269.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"405.0\" y=\"205.5\" width=\"28.0\" height=\"56.5\" rx=\"3\"\/><rect x=\"541.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"677.0\" y=\"36.1\" width=\"28.0\" height=\"225.9\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"132.0\" y=\"284\">Lengyelorsz\u00e1g<\/text><text x=\"268.0\" y=\"284\">N\u00e9metorsz\u00e1g<\/text><text x=\"404.0\" y=\"284\">Franciaorsz\u00e1g<\/text><text x=\"540.0\" y=\"284\">Rom\u00e1nia<\/text><text x=\"676.0\" y=\"284\">Litv\u00e1nia<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">az \u00f6sszes csatornak\u00f6lts\u00e9g ut\u00e1ni \u00e1rr\u00e9s \u00b7 %<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>El\u0151tt<\/span><span><i style=\"background:#1c6d95\"><\/i>Miut\u00e1n<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">Lengyelorsz\u00e1gban \u00e9s Rom\u00e1ni\u00e1ban nincs v\u00e1ltoz\u00e1s, ott az \u00e1rat eleve \u00e9sszer\u0171en \u00e1llap\u00edtott\u00e1k meg. Franciaorsz\u00e1gban a tranzakci\u00f3s \u00e1rr\u00e9s sz\u00e1nd\u00e9kosan cs\u00f6kkent: a nyeres\u00e9get a forgalomb\u00f3l, nem pedig az egyedi term\u00e9kekb\u0151l kell el\u00e9rni.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_15283837866af1897c911ff\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2237456256af1897c912d7 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Ugyanaz az index \u00f6t piacon.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>Adatlap<\/th><th>\u00c1r el\u0151tt<\/th><th>\u00c1r:<\/th><th>V\u00e1ltoz\u00e1s<\/th><\/tr><\/thead>\n            <tbody><tr><td>Lengyelorsz\u00e1g (Allegro)<\/td><td>249 z\u0142<\/td><td>249 z\u0142<\/td><td>,<\/td><\/tr><tr><td>N\u00e9metorsz\u00e1g (Kaufland.de)<\/td><td>58 eur\u00f3<\/td><td>65 eur\u00f3<\/td><td>+12%<\/td><\/tr><tr><td>Franciaorsz\u00e1g (Cdiscount)<\/td><td>58 eur\u00f3<\/td><td>53,50 EUR<\/td><td>\u22128%<\/td><\/tr><tr><td>Rom\u00e1nia (eMAG)<\/td><td>289 RON<\/td><td>289 RON<\/td><td>,<\/td><\/tr><tr><td>Litv\u00e1nia (Pigu.lt)<\/td><td>58 eur\u00f3<\/td><td>63 eur\u00f3<\/td><td>+9%<\/td><\/tr><tr><td>\u00c9ves forgalom \u00f6t piacon<\/td><td>kb. 5,0 milli\u00f3 zloty<\/td><td>kb. 5,0 milli\u00f3 zloty<\/td><td>,<\/td><\/tr><tr><td>\u00c1tlagos \u00e1rr\u00e9s<\/td><td>17%<\/td><td>19%<\/td><td>+2 sz\u00e1zal\u00e9kpont.<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_19170338426af1897c9177c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14897915666af1897c9182d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Hogyan csin\u00e1ltuk.<\/h2>\n        <p>Az \u00e1rfolyamon \u00e1tsz\u00e1m\u00edtott egys\u00e9ges \u00e1rlista tisztess\u00e9ges \u00e9s k\u00e9nyelmes megold\u00e1snak t\u0171nik, pedig val\u00f3j\u00e1ban egy \u00e1tlag\u00e9rt\u00e9k, amely minden piacon m\u00e1s-m\u00e1s ir\u00e1nyba t\u00e9r el a val\u00f3s\u00e1gt\u00f3l. \u00d6t piacra k\u00fcl\u00f6n-k\u00fcl\u00f6n lebontottuk a tranzakci\u00f3s k\u00f6lts\u00e9geket, \u00e9s kider\u00fclt, hogy 41%-es elt\u00e9r\u00e9s van k\u00f6z\u00f6tt\u00fck. Ezt k\u00f6vet\u0151en megvizsg\u00e1ltuk, hogy a v\u00e1s\u00e1rl\u00f3k mit v\u00e1rnak el az egyes kateg\u00f3ri\u00e1kban, \u00e9s ugyanaz az elemz\u00e9s arra k\u00e9sztetett minket, hogy N\u00e9metorsz\u00e1gban emelj\u00fck az \u00e1rat, Franciaorsz\u00e1gban pedig cs\u00f6kkents\u00fck. V\u00e9g\u00fcl be\u00e9p\u00edtett\u00fck a szab\u00e1lyokat az integr\u00e1ci\u00f3ba, hogy a strat\u00e9gia t\u00fal\u00e9lje az els\u0151 k\u00f6lts\u00e9gv\u00e1ltoz\u00e1st.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_13644292386af1897c91c53\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5032591276af1897c91d16 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Ism\u00e9telhet\u0151s\u00e9g<\/p>\n        <h2>Mi\u00e9rt gondoljuk, hogy ez nem v\u00e9letlen volt?.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>A csatorna k\u00f6lts\u00e9ge k\u00fcl\u00f6n ker\u00fcl kisz\u00e1m\u00edt\u00e1sra<\/h3><p>A jutal\u00e9k, a logisztika \u00e9s a visszat\u00e9r\u00edt\u00e9sek annyira elt\u00e9rnek a k\u00fcl\u00f6nb\u00f6z\u0151 piacokon, hogy az \u00e1lland\u00f3 fel\u00e1r mindig valamelyik ir\u00e1nyba elt\u00e9r a val\u00f3s\u00e1gt\u00f3l. Ezek lebont\u00e1sa egy napot vesz ig\u00e9nybe, \u00e9s megv\u00e1ltoztatja a j\u00f6vedelmez\u0151s\u00e9gi k\u00e9pet.<\/p><\/div><div class=\"btop-cs__card\"><h3>Az \u00e1r mint a min\u0151s\u00e9g jelz\u0151je<\/h3><p>Egyes kateg\u00f3ri\u00e1kban a t\u00fal alacsony \u00e1r elriasztja a v\u00e1s\u00e1rl\u00f3kat. Az \u00e1rak eloszl\u00e1sa a kateg\u00f3ri\u00e1n bel\u00fcl \u00e9s az als\u00f3 \u00e1rkateg\u00f3ri\u00e1ra vonatkoz\u00f3 v\u00e9lem\u00e9nyek jelzik, hol h\u00faz\u00f3dik a hiteless\u00e9g hat\u00e1ra.<\/p><\/div><div class=\"btop-cs__card\"><h3>\u00c1raz\u00e1si szab\u00e1lyok a t\u00e1bl\u00e1zat helyett<\/h3><p>A manu\u00e1lisan ir\u00e1ny\u00edtott \u00e1rstrat\u00e9gia m\u00e1r az els\u0151 gy\u00e1rt\u00e1si k\u00f6lts\u00e9gv\u00e1ltoz\u00e1skor kudarcot vall. Az integr\u00e1ci\u00f3ban meghat\u00e1rozott \u00e1rs\u00e1vok \u00e9s szab\u00e1lyok biztos\u00edtj\u00e1k, hogy a rendszer \u00f6nmag\u00e1t fenntartsa.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Amit ez az eset nem bizony\u00edt:<\/strong> Az \u00e1rk\u00fcl\u00f6nbs\u00e9geknek szab\u00e1lyoz\u00e1si \u00e9s h\u00edrn\u00e9vbeli korl\u00e1tai vannak. Azokn\u00e1l a term\u00e9kekn\u00e9l, amelyeket a v\u00e1s\u00e1rl\u00f3k hat\u00e1rokon \u00e1tny\u00fal\u00f3an k\u00f6nnyen \u00f6ssze tudnak hasonl\u00edtani, a t\u00fal nagy \u00e1rk\u00fcl\u00f6nbs\u00e9g k\u00e9rd\u00e9seket vet fel \u00e9s visszak\u00fcld\u00e9seket eredm\u00e9nyez. Ebben az esetben a 21% \u00e1rk\u00fcl\u00f6nbs\u00e9g biztons\u00e1gos volt, mivel ezt a term\u00e9kkateg\u00f3ri\u00e1t helyben v\u00e1s\u00e1rolj\u00e1k.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_2294873726af1897c9210c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_921237526af1897c921a5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Van egy egys\u00e9ges \u00e1rlist\u00e1d minden piacra?<\/h2>\n          <p>K\u00fcl\u00f6n-k\u00fcl\u00f6n kisz\u00e1moljuk az egyes tranzakci\u00f3k val\u00f3s k\u00f6lts\u00e9geit, \u00e9s megvizsg\u00e1ljuk, mely kateg\u00f3ri\u00e1kban esik az \u00e1rad azon a tartom\u00e1nyon k\u00edv\u00fcl, amelyen bel\u00fcl a v\u00e1s\u00e1rl\u00f3 egy\u00e1ltal\u00e1n fontol\u00f3ra veszi a term\u00e9k megv\u00e1s\u00e1rl\u00e1s\u00e1t.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/hu\/vegye-fel-velunk-a-kapcsolatot\/\">N\u00e9zz\u00fck meg az \u00e1rakat piaconk\u00e9nt<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_2614857296af1897c92548\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_297506286af1897c925f3 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>N\u00e9zze meg a t\u00f6bbi esettanulm\u00e1nyt<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/hu\/emag\/\">\u00c9rt\u00e9kes\u00edt\u00e9s az eMAG-on<span>A rom\u00e1n piac \u00e9s \u00e1rk\u00e9pz\u00e9si saj\u00e1toss\u00e1gai<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/kaufland\/\">\u00c9rt\u00e9kes\u00edt\u00e9s a Kauflandban<span>A n\u00e9met piac az elad\u00f3 szemsz\u00f6g\u00e9b\u0151l<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/a-rendszer-bevezetese\/\">A Base bevezet\u00e9se<span>Az \u00f6nmagukt\u00f3l m\u0171k\u00f6d\u0151 \u00e1rk\u00e9pz\u00e9si szab\u00e1lyok<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Egy \u00e1rlista, amelyet az \u00e1rfolyam alapj\u00e1n sz\u00e1m\u00edtottak \u00e1t, \u00e9vente 90 ezer zloty \u00e1rr\u00e9st jelentett az \u00fcgyf\u00e9l sz\u00e1m\u00e1ra. Bemutatjuk, hogyan n\u00e9z ki az \u00f6t piac mindegyik\u00e9re k\u00fcl\u00f6n-k\u00fcl\u00f6n kisz\u00e1m\u00edtott \u00e1raz\u00e1s.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020114","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/comments?post=1793020114"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020114\/revisions"}],"predecessor-version":[{"id":1793020161,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020114\/revisions\/1793020161"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/media?parent=1793020114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/categories?post=1793020114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/tags?post=1793020114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}