{"id":3605,"date":"2026-01-19T08:11:29","date_gmt":"2026-01-19T07:11:29","guid":{"rendered":"https:\/\/btop.pl\/?p=3605"},"modified":"2026-09-04T12:04:59","modified_gmt":"2026-09-04T10:04:59","slug":"e-kereskedelem-2026-elorejelzesek-es-prioritasok-az-eladok-szamara-mire-kell-figyelniuk-hogy-ne-maradjanak-le-a-versenyrol","status":"publish","type":"post","link":"https:\/\/btop.pl\/hu\/e-kereskedelem-2026-elorejelzesek-es-prioritasok-az-eladok-szamara-mire-kell-figyelniuk-hogy-ne-maradjanak-le-a-versenyrol\/","title":{"rendered":"E-kereskedelem 2026: el\u0151rejelz\u00e9sek \u00e9s priorit\u00e1sok az elad\u00f3k sz\u00e1m\u00e1ra. Mire kell figyelni, hogy ne maradjunk le a versenyr\u0151l?\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">A 2026-os \u00e9v az e-kereskedelem sz\u00e1m\u00e1ra nem lesz \u201ea kamp\u00e1nyok optimaliz\u00e1l\u00e1s\u00e1nak \u00fajabb \u00e9ve\u201d, sem pedig egy olyan enyhe fejl\u0151d\u00e9s, mint p\u00e9ld\u00e1ul a gyorsabb sz\u00e1ll\u00edt\u00e1s, a jobb felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny \u00e9s egy kicsit t\u00f6bb automatiz\u00e1l\u00e1s. A legnagyobb v\u00e1ltoz\u00e1s m\u00e1r kor\u00e1bban bek\u00f6vetkezik \u2013 abban a szakaszban, amikor a v\u00e1s\u00e1rl\u00f3 m\u00e9g csak\u00a0<\/span><b><span data-contrast=\"auto\">elkezdi fontolgatni a v\u00e1s\u00e1rl\u00e1st<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Egyre gyakrabban el\u0151fordul, hogy a fogyaszt\u00f3 nem a Google-t vagy az \u00e1r-\u00f6sszehasonl\u00edt\u00f3 oldalakat haszn\u00e1lja els\u0151k\u00e9nt inspir\u00e1ci\u00f3k\u00e9nt \u00e9s d\u00f6nt\u00e9shozatalhoz. Hanem a generat\u00edv eszk\u00f6z\u00f6ket: a ChatGPT-t, a Gemini-t, a Claude-ot vagy az AI Mode-ot. Az \u00fcgyf\u00e9l nem \u201ekeres\u201d linkeket \u2013 hanem\u00a0<\/span><b><span data-contrast=\"auto\">tan\u00e1csot k\u00e9r<\/span><\/b><span data-contrast=\"auto\">. \u00c9s ha a m\u00e1rk\u00e1d nem szerepel ebben az \u00fatmutat\u00f3ban, az olyan, mintha nem is l\u00e9tezn\u00e9l a v\u00e1s\u00e1rl\u00e1si folyamatban.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Az al\u00e1bbiakban \u00f6sszegy\u0171jt\u00f6ttem a 2026-ra vonatkoz\u00f3 legfontosabb el\u0151rejelz\u00e9seket, valamint azokat a konkr\u00e9t ter\u00fcleteket, amelyekkel \u00e9rdemes m\u00e1r most elkezdeni a felk\u00e9sz\u00fcl\u00e9st.<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">A figyelem a SERP-r\u0151l az AI-v\u00e1laszokra terel\u0151dik<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">2025-ben a poz\u00edci\u00f3k\u00e9rt, a kattint\u00e1si ar\u00e1ny\u00e9rt (CTR) \u00e9s a keres\u00e9si kivonatok min\u0151s\u00e9g\u00e9\u00e9rt k\u00fczd\u00f6tt\u00fcnk. 2026-ban egyre nagyobb jelent\u0151s\u00e9gre tesznek szert a generat\u00edv v\u00e1laszok, amelyekben a felhaszn\u00e1l\u00f3 k\u00e9sz aj\u00e1nl\u00e1st kap: term\u00e9k + \u00e9rvek + gyakran egy bolt javaslata.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ez teljesen megv\u00e1ltoztatja a j\u00e1t\u00e9kszab\u00e1lyokat:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">kevesebb kattint\u00e1s a hagyom\u00e1nyos tal\u00e1latokra,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">t\u00f6bb, \u201ebesz\u00e9lget\u00e9s sor\u00e1n\u201d meghozott d\u00f6nt\u00e9s,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">nagyobb jelent\u0151s\u00e9get kap az a m\u00e1rka, amelyben a mesters\u00e9ges intelligencia megb\u00edzik \u00e9s amelyet id\u00e9z.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Az \u00faj strat\u00e9giai k\u00e9rd\u00e9s a k\u00f6vetkez\u0151:<\/span><\/b><br \/>\n<span data-contrast=\"auto\">K\u00e9pes-e a mesters\u00e9ges intelligencia \u00fagy \u201emes\u00e9lni\u201d a m\u00e1rk\u00e1dr\u00f3l, hogy az v\u00e1s\u00e1rl\u00e1sra \u00f6szt\u00f6n\u00f6zz\u00f6n?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3641\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-2.jpg\" alt=\"\" width=\"1440\" height=\"769\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-2.jpg 1440w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-2-768x410.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">GEO: a generat\u00edv motorokhoz val\u00f3 optimaliz\u00e1l\u00e1s k\u00f6telez\u0151v\u00e9 v\u00e1lik<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A SEO nem t\u0171nik el, de m\u00e1r nem lesz az egyetlen m\u00e9rce a l\u00e1that\u00f3s\u00e1g ter\u00e9n. 2026-ban egyre t\u00f6bb m\u00e1rka fog p\u00e1rhuzamos kompetenci\u00e1t ki\u00e9p\u00edteni:\u00a0<\/span><b><span data-contrast=\"auto\">GEO (Generat\u00edv keres\u0151motor-optimaliz\u00e1l\u00e1s)<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2014 vagyis olyan tev\u00e9kenys\u00e9gek, amelyek n\u00f6velik annak val\u00f3sz\u00edn\u0171s\u00e9g\u00e9t, hogy a mesters\u00e9ges intelligencia:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">meg fogja \u00e9rteni az aj\u00e1nlatodat,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">megb\u00edzhat\u00f3nak fogja tekinteni a forr\u00e1saidat,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">aj\u00e1nl\u00e1s\u00e1ban megeml\u00edti a m\u00e1rk\u00e1dat.<\/li>\n<\/ul>\n<p>A gyakorlatban a GEO egy kever\u00e9k:<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">adatstrukt\u00far\u00e1k,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">a tartalom min\u0151s\u00e9ge \u00e9s koherenci\u00e1ja,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">a k\u00fcls\u0151 forr\u00e1sokban szerepl\u0151 hivatkoz\u00e1sok,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">a felhaszn\u00e1l\u00f3 sz\u00e1nd\u00e9k\u00e1hoz val\u00f3 illeszked\u00e9s (nem csup\u00e1n a kifejez\u00e9shez).<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Ha eddig a web\u00e1ruh\u00e1zat a \u201erobotokhoz\u201d igaz\u00edtottad, 2026-ban a \u201emodellekhez\u201d is optimaliz\u00e1lod majd.<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">A term\u00e9kadatok kritikus szintre emelkednek<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Az e-kereskedelemben 2026-ban m\u00e1r nem el\u00e9g a \u201esz\u00e9p le\u00edr\u00e1s\u201d. Olyan adatokra van sz\u00fcks\u00e9ged, amelyeket automatikusan le lehet olvasni, \u00f6sszehasonl\u00edtani \u00e9s \u00e9rtelmezni. Mi\u00e9rt? Mert a mesters\u00e9ges intelligencia olyan term\u00e9keket aj\u00e1nl, amelyeket logikusan \u00f6ssze tud kapcsolni.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ami k\u00fcl\u00f6n\u00f6sen fontos lesz:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">a term\u00e9kek \u00e9s v\u00e1ltozatok egys\u00e9ges elnevez\u00e9se,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">teljes m\u0171szaki adatok,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">helyes kateg\u00f3ri\u00e1k,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">a term\u00e9k jellemz\u0151i: el\u00e9rhet\u0151s\u00e9g, sz\u00e1ll\u00edt\u00e1si id\u0151, visszak\u00fcld\u00e9si felt\u00e9telek, garancia,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">szabv\u00e1nyos\u00edtott f\u00e9nyk\u00e9pek \u00e9s multim\u00e9di\u00e1s tartalmak.<\/span><\/li>\n<\/ul>\n<p>Ezzel az e-kereskedelem egyre ink\u00e1bb a \u201ePIM-first\u201d modellhez k\u00f6zeledik: az adatok k\u00e9pezik az alapot, a marketing pedig az \u00e9p\u00edtm\u00e9ny. Azok a web\u00e1ruh\u00e1zak, amelyek term\u00e9kle\u00edr\u00e1saiban k\u00e1osz uralkodik, veszt\u00e9sre \u00e1llnak \u2013 mert a mesters\u00e9ges intelligencia a jobb inform\u00e1ci\u00f3s strukt\u00far\u00e1val rendelkez\u0151 versenyt\u00e1rsat fogja v\u00e1lasztani.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">\u201eAgentic commerce\u201d: a mesters\u00e9ges intelligencia \u00e1tveszi a tan\u00e1csad\u00f3 \u00e9s a v\u00e1s\u00e1rl\u00e1si asszisztens szerep\u00e9t<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">2026-ban egyre n\u00e9pszer\u0171bb\u00e9 v\u00e1lnak azok a forgat\u00f3k\u00f6nyvek, amelyekben a felhaszn\u00e1l\u00f3 nem hasonl\u00edtja \u00f6ssze k\u00e9zzel 10 aj\u00e1nlatot. Ehelyett azt mondja:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201e200 z\u0142-ig keresek aj\u00e1nd\u00e9kot ap\u00e1nak; szereti a bark\u00e1csol\u00e1st, \u00e9s gyors sz\u00e1ll\u00edt\u00e1st szeretne.\u201d<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A AI:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">pontos\u00edtja az ig\u00e9nyeket,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">sz\u0171ri a v\u00e1ltozatokat,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">aj\u00e1nlja,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">v\u00e1s\u00e1rl\u00e1shoz vezet.<\/span><\/li>\n<\/ul>\n<p>Ez a tendencia tov\u00e1bb fog er\u0151s\u00f6dni, mert egyszer\u0171en k\u00e9nyelmes. Az e-kereskedelem sz\u00e1m\u00e1ra ez azt jelenti, hogy az online \u00e1ruh\u00e1zat \u00fagy kell kialak\u00edtani, hogy k\u00edn\u00e1lata \u201eAI-kompatibilis\u201d legyen \u2013 \u00e1ttekinthet\u0151, \u00f6sszehasonl\u00edthat\u00f3 \u00e9s olyan nyelven le\u00edrt, amely a felhaszn\u00e1l\u00f3i ig\u00e9nyekhez igazodik, nem pedig csup\u00e1n a m\u0171szaki el\u0151\u00edr\u00e1sokhoz.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3642\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1280\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-scaled.jpg 2560w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-768x384.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-1536x768.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">A Z gener\u00e1ci\u00f3 felgyors\u00edtja a v\u00e1ltoz\u00e1st, de nem \u0151k az egyetlenek<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ez igaz: a fiatalabb fogyaszt\u00f3k term\u00e9szet\u00fckn\u00e9l fogva \u201eAI-nat\u00edvak\u201d. Sz\u00e1mukra az AI-vel val\u00f3 besz\u00e9lget\u00e9s gyorsabb, mint az eredm\u00e9nyek \u00e9s \u00e9rt\u00e9kel\u00e9sek k\u00f6z\u00f6tt g\u00f6rgetni. De 2026-ra ez a v\u00e1ltoz\u00e1s az id\u0151sebb koroszt\u00e1lyokra is kiterjed majd \u2013 mivel az eszk\u00f6z\u00f6k egyszer\u0171bb\u00e9 v\u00e1lnak, \u00e9s jobban be\u00e9p\u00fclnek az alkalmaz\u00e1sokba \u00e9s a mindennapi szok\u00e1sokba.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mit jelent ez a marketingstrat\u00e9gia szempontj\u00e1b\u00f3l?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">nagyobb hangs\u00falyt fektetnek a magyar\u00e1z\u00f3 \u00e9s \u00f6sszehasonl\u00edt\u00f3 tartalmakra (\u201emi\u00e9rt \u00e9ppen ez a term\u00e9k, \u00e9s nem egy m\u00e1sik\u201d),<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">tov\u00e1bbi anyagok, amelyeket az AI \u00e9rvk\u00e9nt id\u00e9zhet,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">kevesebb \u201esz\u00f3szapor\u00edt\u00e1s\u201d, t\u00f6bb konkr\u00e9tum.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">A m\u00e1rka tekint\u00e9lye lesz az aj\u00e1nl\u00e1sok \u00e9rt\u00e9ke<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Az AI nem aj\u00e1nl v\u00e9letlenszer\u0171en kiv\u00e1lasztott \u00fczleteket. Leggyakrabban a k\u00f6vetkez\u0151 forr\u00e1sokat r\u00e9szes\u00edti el\u0151nyben:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">ism\u00e9tl\u0151d\u0151,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">stabil,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">megb\u00edzhat\u00f3,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">az interneten j\u00f3l le van \u00edrva.<\/span><\/li>\n<\/ul>\n<p>Ez\u00e9rt 2026-ban n\u00f6vekszik az \u00e9rt\u00e9k:<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">szak\u00e9rt\u0151i publik\u00e1ci\u00f3k,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">rangsorok \u00e9s \u00f6ssze\u00e1ll\u00edt\u00e1sok,<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">felhaszn\u00e1l\u00f3i v\u00e9lem\u00e9nyek,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">jelenl\u00e9t az ipar\u00e1gi m\u00e9di\u00e1ban.<\/span><\/li>\n<\/ul>\n<p>R\u00f6viden: nem el\u00e9g, ha van egy boltod. Sz\u00fcks\u00e9g van a m\u00e1rka \u201ejelenl\u00e9t\u00e9re\u201d, amely sz\u00e1mos helyen megtal\u00e1lhat\u00f3, \u00e9s amelynek \u00fczenete k\u00f6vetkezetes.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u00d6sszefoglal\u00e1s<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Az e-kereskedelem 2026-ban azoknak a m\u00e1rk\u00e1knak fog tartozni, amelyek meg\u00e9rtik az al\u00e1bbi t\u00e9nyt: a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9sek egyre gyakrabban\u00a0<\/span><b><span data-contrast=\"auto\">az \u00fczlet el\u0151tt<\/span><\/b><span data-contrast=\"auto\">, az AI \u00e1ltal l\u00e9trehozott aj\u00e1nl\u00e1si r\u00e9tegben. Ez nem a \u201enagyv\u00e1llalatok sz\u00e1m\u00e1ra\u201d sz\u00f3l\u00f3 forradalom. Ez egy olyan v\u00e1ltoz\u00e1s, amely minden elad\u00f3t \u00e9rint, hiszen a v\u00e1s\u00e1rl\u00e1s kezdeti szakasz\u00e1ra vonatkozik.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">J\u00f3 h\u00edr: az el\u0151ny nem kiz\u00e1r\u00f3lag a k\u00f6lts\u00e9gvet\u00e9st\u0151l f\u00fcgg. A felk\u00e9sz\u00fclts\u00e9gt\u0151l f\u00fcgg: az adatokt\u00f3l, a tartalomt\u00f3l, a h\u00edrn\u00e9vt\u0151l \u00e9s a m\u00e1rka k\u00f6vetkezetes online jelenl\u00e9t\u00e9t\u0151l.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>A blog szerz\u0151je: Karolina Kieremkampt<\/em><br \/>\n<em>K\u00f6zz\u00e9t\u00e9tel d\u00e1tuma: 2026. janu\u00e1r 19.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>2026 az e-kereskedelem sz\u00e1m\u00e1ra nem lesz \u201ea kamp\u00e1nyok optimaliz\u00e1l\u00e1s\u00e1nak \u00fajabb \u00e9ve\u201d, sem pedig egy enyhe fejl\u0151d\u00e9s, mint p\u00e9ld\u00e1ul: gyorsabb sz\u00e1ll\u00edt\u00e1s, jobb felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny \u00e9s egy kicsit t\u00f6bb automatiz\u00e1l\u00e1s. A legnagyobb v\u00e1ltoz\u00e1s m\u00e1r kor\u00e1bban bek\u00f6vetkezik \u2013 abban a szakaszban, amikor a v\u00e1s\u00e1rl\u00f3 m\u00e9g csak elkezdi fontolgatni a v\u00e1s\u00e1rl\u00e1st.\u00a0 Egyre gyakrabban az els\u0151 hely, ahol a fogyaszt\u00f3 inspir\u00e1ci\u00f3t \u00e9s d\u00f6nt\u00e9si seg\u00edts\u00e9get keres, m\u00e1r nem a Google vagy az \u00e1r-\u00f6sszehasonl\u00edt\u00f3 oldalak. Hanem a generat\u00edv eszk\u00f6z\u00f6k: a ChatGPT, a Gemini, a Claude vagy az AI Mode. Az \u00fcgyf\u00e9l nem \u201ekeres\u201d linkeket \u2013 hanem tan\u00e1csot k\u00e9r. \u00c9s ha<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/hu\/e-kereskedelem-2026-elorejelzesek-es-prioritasok-az-eladok-szamara-mire-kell-figyelniuk-hogy-ne-maradjanak-le-a-versenyrol\/\"> Olvass tov\u00e1bb <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-3605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/3605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/comments?post=3605"}],"version-history":[{"count":8,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/3605\/revisions"}],"predecessor-version":[{"id":5224,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/3605\/revisions\/5224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/media\/3640"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/media?parent=3605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/categories?post=3605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/tags?post=3605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}