{"id":1791536383,"date":"2026-10-09T08:59:43","date_gmt":"2026-10-09T08:59:43","guid":{"rendered":"https:\/\/btop.pl\/?p=1791536383"},"modified":"2026-10-09T13:11:35","modified_gmt":"2026-10-09T11:11:35","slug":"allegro-zachrana-uctu-prislusenstvo-pre-konicky","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/allegro-zachrana-uctu-prislusenstvo-pre-konicky\/","title":{"rendered":"ROAS kampane sa zv\u00fd\u0161il z 3 na 7\u20139 a za \u0161es\u0165 mesiacov sme sa stali Super predajcom na Allegro."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_12729299326adfe2850fbeb\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17632829436adfe2850fddc hover_style_none responsive_block_default\"><div class=\"layer 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print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_5180822066adfe285105be\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14423654886adfe2851068e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_14841903286adfe28510ac0\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17157225116adfe28510b86 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>ROAS kampane<\/span><strong>z 3 na 7\u20139<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Mesa\u010dn\u00fd obrat<\/span><strong>40 \u2192 90\u2013140 tis\u00edc PLN<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Doba odpovede<\/span><strong>2 hodiny v pracovn\u00fdch d\u0148och<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Stav \u00fa\u010dtu<\/span><strong>Super predajca<\/strong><\/div><div class=\"btop-cs__kpi\"><span>TACOS<\/span><strong>8%<\/strong><\/div><\/div>\n        <h1>ROAS kampane <em>z 3 na 7\u20139<\/em> a Super predajca na Allegro za \u0161es\u0165 mesiacov.<\/h1>\n        <p class=\"btop-cs__lead\">\u00da\u010det s obratom 40 000 PLN, zlep\u0161uj\u00faca sa kvalita a kampane s ROAS 3. Za pol roka: 90\u2013140 tis\u00edc PLN mesa\u010dne, Super predajca, ROAS 7\u20139. Uk\u00e1\u017eeme, v akom porad\u00ed sme prij\u00edmali rozhodnutia a \u010do sme vedome nemen\u00edli.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">15. 3. 2026, v s\u00fa\u010dasnosti<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Erli<\/span><span class=\"btop-cs__tag\">Ceneo<\/span><span class=\"btop-cs__tag\">Z\u00e1klad\u0148a<\/span><span class=\"btop-cs__tag\">Neust\u00e1la podpora<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_8329051076adfe28511175\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17632249846adfe28511240 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_16045931626adfe28511624\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12092054736adfe285116bd hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>\u00da\u010det na Allegro sa vy\u010derpal pri obrate pribli\u017ene 40 000 PLN mesa\u010dne. Majite\u013e v\u0161etko robil s\u00e1m, objedn\u00e1vky vybavoval ru\u010dne, bez syst\u00e9mu, nest\u00edhal odpoveda\u0165 kupuj\u00facim a ponuky neprin\u00e1\u0161ali dostato\u010dn\u00fa konverziu na to, aby mali reklamn\u00e9 kampane zmysel. Zvonku to vyzeralo ako probl\u00e9m s reklamou; v skuto\u010dnosti v\u0161ak bola reklama t\u00fdm najmen\u0161\u00edm probl\u00e9mom.<\/p>\n      <p>Skuto\u010dnou v\u00fdzvou bola n\u00edzka kvalita \u00fa\u010dtu sp\u00f4soben\u00e1 oneskoren\u00fdmi odpove\u010fami, produktov\u00e9 karty pripraven\u00e9 bez oh\u013eadu na vyh\u013ead\u00e1va\u010d Allegro a neusporiadan\u00e1 \u0161trukt\u00fara kampane, ktor\u00e1 udr\u017eiavala ROAS na \u00farovni 3\u20134, \u010do je prakticky na hranici rentability.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O klientovi<\/h3><p>Po\u013esk\u00e1 obchodn\u00e1 spolo\u010dnos\u0165 p\u00f4sobiaca v oblasti doplnkov pre hobby. Pred\u00e1va hlavne cez internet, na port\u00e1loch Allegro, Erli a Ceneo. Produkty sa pohybuj\u00fa v strednej cenovej kateg\u00f3rii, pri\u010dom v polovici roka je zrete\u013en\u00e1 sez\u00f3nnos\u0165.<\/p>\n      <p>Pred za\u010dat\u00edm spolupr\u00e1ce majite\u013e spravoval \u00fa\u010det s\u00e1m, bez syst\u00e9mu na spracovanie objedn\u00e1vok a bez t\u00edmu z\u00e1kazn\u00edckej podpory. Predt\u00fdm nevyu\u017e\u00edval slu\u017eby \u017eiadnej agent\u00fary zameranej na trhovisk\u00e1.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_1421774036adfe28511a5a\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7411131186adfe28511aef hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_19305902556adfe28511e35\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12658680786adfe28511ee8 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">\u010co sme urobili<\/p>\n        <h2>Rozhodnutia, ktor\u00e9 rozhodli o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 01<\/span>\n          <h3>Zaviedli sme syst\u00e9m Base s integr\u00e1ciou s Fakturowni<\/h3>\n          <p>Objedn\u00e1vky, stav z\u00e1sielok a komunik\u00e1cia s kupuj\u00facimi prebiehali manu\u00e1lne; bez syst\u00e9mu je to n\u00e1ro\u010dn\u00e9 na pr\u00e1cu a n\u00e1chyln\u00e9 na chyby, ktor\u00e9 nesk\u00f4r negat\u00edvne ovplyv\u0148uj\u00fa kvalitu \u00fa\u010dtu. Zvolili sme si Base, preto\u017ee pri rozsahu tohto klienta nehroz\u00ed prechod na pl\u00e1n Enterprise a \u010fal\u0161ie platformy (pl\u00e1novan\u00fd Decathlon) sa pripoja k tej istej integr\u00e1cii bez nutnosti prestavby.<\/p>\n      <p>Faktura\u010dn\u00fd modul zostal z\u00e1kladn\u00fdm \u00fa\u010dtovn\u00fdm n\u00e1strojom. Syst\u00e9m Base do neho vklad\u00e1 \u00fadaje z objedn\u00e1vok, namiesto toho, aby ho nahradil.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>V syst\u00e9me Base sme nezaviedli spr\u00e1vu skladu. Z\u00e1kazn\u00edk vedie sklad v syst\u00e9me Fakturownia a vie, ako ho pou\u017e\u00edva\u0165; zdvojenie tejto funkcie by viedlo k dvom odli\u0161n\u00fdm stavom z\u00e1sob a strate \u010dasu pri synchroniz\u00e1cii.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_9775689856adfe2851232b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16013441756adfe285123c6 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_14196560026adfe2851273b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3111346246adfe285127cf hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 02<\/span>\n          <h3>Prevzali sme kompletn\u00fa spr\u00e1vu spr\u00e1v na Allegro<\/h3>\n          <p>Kvalita \u00fa\u010dtu trpela kv\u00f4li oneskoren\u00fdm odpovediam kupuj\u00facim. Stanovili sme si SLA 3 hodiny v pracovn\u00fdch d\u0148och, v praxi sa priemern\u00e1 doba pohybuje okolo 2 hod\u00edn. Klient nemusel zamestn\u00e1va\u0165 zamestnanca na pln\u00fd \u00fav\u00e4zok a ke\u010f po prebudovan\u00ed \u00fa\u010dtu za\u010dali objedn\u00e1vky r\u00e1s\u0165, mohol s\u00fastredi\u0165 svoje zdroje na prev\u00e1dzku skladu.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>Nevystavovali sme opravn\u00e9 fakt\u00fary ani nevracali peniaze; z\u00e1kazn\u00edk od n\u00e1s dost\u00e1va pokyny a finan\u010dn\u00e9 oper\u00e1cie vykon\u00e1va s\u00e1m. Ide o z\u00e1mern\u00e9 oddelenie: komunik\u00e1cia s kupuj\u00facimi prebieha na na\u0161ej strane, peniaze a \u00fa\u010dtovn\u00e9 doklady na strane z\u00e1kazn\u00edka.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_10577839436adfe28512baf\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18031916896adfe28512c60 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_5122315416adfe285130ae\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18174237026adfe28513178 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 03<\/span>\n          <h3>Prepracovali sme ponuky: n\u00e1zvy, atrib\u00faty, popisy a n\u00e1h\u013eady<\/h3>\n          <p>Ponuky neprin\u00e1\u0161ali konverzie a kampane prekra\u010dovali rozpo\u010det, preto\u017ee produktov\u00e9 karty boli pripraven\u00e9 bez zoh\u013eadnenia vyh\u013ead\u00e1va\u010da Allegro. Zmenili sme n\u00e1zvy tak, aby obsahovali k\u013e\u00fa\u010dov\u00e9 fr\u00e1zy, doplnili sme v\u0161etky atrib\u00faty, prep\u00edsali sme popisy tak, aby boli rozdelen\u00e9 do sekci\u00ed, a vylep\u0161ili sme fotografie.<\/p>\n      <p>Najv\u00e4\u010d\u0161\u00ed v\u00fdznam mali miniat\u00fary a nadpisy \u2013 pr\u00e1ve tie rozhoduj\u00fa o tom, \u010di niekto v\u00f4bec klikne na ponuku v zozname v\u00fdsledkov. Zvy\u0161ok funguje a\u017e vtedy, ke\u010f z\u00e1kazn\u00edk u\u017e str\u00e1nku otvoril.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>Neodstra\u0148ovali sme ponuky, ktor\u00e9 sa pred\u00e1vali slabo. Odstr\u00e1nenie ponuky znamen\u00e1 stratu hist\u00f3rie predaja, hodnoten\u00ed a \u010dasu, ktor\u00fd karta str\u00e1vila v algoritme Allegro. Namiesto ru\u0161enia sme ponuky optimalizovali.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_5510804456adfe285135c8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10694470716adfe28513660 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-4 apress_row_class_10873402986adfe28513a3c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4797586906adfe28513ad5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-4\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 04<\/span>\n          <h3>Prebudovali sme \u0161trukt\u00faru kampan\u00ed Allegro Ads<\/h3>\n          <p>Predch\u00e1dzaj\u00face kampane boli neusporiadan\u00e9, bez jasn\u00e9ho rozdelenia. Vytvorili sme nov\u00fa \u0161trukt\u00faru so segment\u00e1ciou pod\u013ea mar\u017ee a kateg\u00f3ri\u00ed, so samostatn\u00fdmi rozpo\u010dtami pre produkty s vysokou mar\u017eou a samostatn\u00fdmi pre testovan\u00e9 kateg\u00f3rie. Ceny optimalizujeme pod\u013ea hodiny a d\u0148a v t\u00fd\u017edni na z\u00e1klade skuto\u010dnej konverzie.<\/p>\n      <p>ROAS sa pri TACOS 8% zv\u00fd\u0161il z 3\u20134 na 7\u20139.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>Na star\u00e9, neoptimalizovan\u00e9 ponuky sme nezap\u00ednali reklamy. Pokia\u013e produktov\u00e1 karta negeneruje konverzie, ka\u017ed\u00fd zlot\u00fd z rekl\u00e1m je vyhadzovanie pe\u0148az\u00ed \u2013 reklama kartu nevylep\u0161\u00ed, len ju zvidite\u013en\u00ed.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_18494438716adfe28513fea\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12009137616adfe285140ba hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_5414343066adfe28514545\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3341680176adfe285145f0 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Priebeh<\/p>\n        <h2>K\u013e\u00fa\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">marec 2026<\/span>\n            <strong>Audit a diagnostika<\/strong>\n            Preh\u013ead \u00fa\u010dtu, kampan\u00ed a procesov. Zistila sa n\u00edzka kvalita \u00fa\u010dtu sp\u00f4soben\u00e1 oneskoren\u00fdmi odpove\u010fami, produktov\u00fdmi kartami, ktor\u00e9 nie s\u00fa prisp\u00f4soben\u00e9 vyh\u013ead\u00e1va\u010du, a nepreh\u013eadnou \u0161trukt\u00farou kampan\u00ed s ROAS 3\u20134.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">marec, apr\u00edl 2026<\/span>\n            <strong>Zavedenie syst\u00e9mu Base a prevzatie prev\u00e1dzky<\/strong>\n            Spustenie syst\u00e9mu na spracovanie objedn\u00e1vok s integr\u00e1ciou do Fakturowni. Preberanie spr\u00e1v na Allegro, prv\u00e1 SLA 3 hodiny v pracovn\u00fdch d\u0148och.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">apr\u00edl, m\u00e1j 2026<\/span>\n            <strong>\u00daprava pon\u00fak<\/strong>\n            N\u00e1zvy pod\u013ea fr\u00e1z, kompletn\u00e9 atrib\u00faty, popisy v sekci\u00e1ch, nov\u00e9 n\u00e1h\u013eady. Prv\u00fd cel\u00fd mesiac po zmen\u00e1ch priniesol tr\u017eby vo v\u00fd\u0161ke pribli\u017ene 110 tis\u00edc PLN, v m\u00e1ji to bolo 138 tis\u00edc PLN.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">M\u00e1j 2026<\/span>\n            <strong>Nov\u00e1 \u0161trukt\u00fara kampan\u00ed Allegro Ads<\/strong>\n            Segment\u00e1cia pod\u013ea mar\u017ee a kateg\u00f3ri\u00ed, sadzby za hodinu a de\u0148 v t\u00fd\u017edni. ROAS za\u010d\u00edna r\u00e1s\u0165.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">J\u00fan 2026<\/span>\n            <strong>Sez\u00f3nny pokles<\/strong>\n            Pokles obratu zo 138 na pribli\u017ene 90 tis\u00edc zlot\u00fdch v s\u00falade so sez\u00f3nnos\u0165ou odvetvia hobby pr\u00edslu\u0161enstva. Krivka reaguje na dopyt, nie na pohyb na \u00fa\u010dte.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">J\u00fal 2026, v s\u00fa\u010dasnosti<\/span>\n            <strong>Be\u017en\u00e1 \u00fadr\u017eba a neust\u00e1la optimaliz\u00e1cia<\/strong>\n            Stabiln\u00fd pr\u00edjem 90\u2013140 tis\u00edc PLN mesa\u010dne, zachovanie statusu \u201eSuper predajca\u201c, v pl\u00e1noch je vstup na platformu Decathlon prostredn\u00edctvom existuj\u00facej integr\u00e1cie Base.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_12285390216adfe28514ba4\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_290381076adfe28514c4b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_4933877256adfe285150bf\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15299690886adfe28515177 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">V\u00fdsledky<\/p>\n        <h2>Hodnota objedn\u00e1vok za mesiac, Allegro.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"St\u013apcov\u00fd graf: Hodnota objedn\u00e1vok za mesiac, Allegro, obrat v tis. PLN \u00b7 2026. S\u00e9ria: Allegro, hodnota objedn\u00e1vok.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262\" x2=\"744\" y2=\"262\"\/><line x1=\"64\" y1=\"201.5\" x2=\"744\" y2=\"201.5\"\/><line x1=\"64\" y1=\"141\" x2=\"744\" y2=\"141\"\/><line x1=\"64\" y1=\"80.5\" x2=\"744\" y2=\"80.5\"\/><line x1=\"64\" y1=\"20\" x2=\"744\" y2=\"20\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266\">0<\/text><text x=\"54\" y=\"205.5\">37,5<\/text><text x=\"54\" y=\"145\">75<\/text><text x=\"54\" y=\"84.5\">112,5<\/text><text x=\"54\" y=\"24\">150<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"87.8\" y=\"197.5\" width=\"28.0\" height=\"64.5\" rx=\"3\"\/><rect x=\"163.3\" y=\"221.7\" width=\"28.0\" height=\"40.3\" rx=\"3\"\/><rect x=\"238.9\" y=\"197.5\" width=\"28.0\" height=\"64.5\" rx=\"3\"\/><rect x=\"314.4\" y=\"84.5\" width=\"28.0\" height=\"177.5\" rx=\"3\"\/><rect x=\"390.0\" y=\"39.4\" width=\"28.0\" height=\"222.6\" rx=\"3\"\/><rect x=\"465.6\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"541.1\" y=\"68.4\" width=\"28.0\" height=\"193.6\" rx=\"3\"\/><rect x=\"616.7\" y=\"84.5\" width=\"28.0\" height=\"177.5\" rx=\"3\"\/><rect x=\"692.2\" y=\"116.8\" width=\"28.0\" height=\"145.2\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"101.8\" y=\"284\">I<\/text><text x=\"177.3\" y=\"284\">II<\/text><text x=\"252.9\" y=\"284\">III<\/text><text x=\"328.4\" y=\"284\">IV<\/text><text x=\"404.0\" y=\"284\">V<\/text><text x=\"479.6\" y=\"284\">VI<\/text><text x=\"555.1\" y=\"284\">VII<\/text><text x=\"630.7\" y=\"284\">VIII<\/text><text x=\"706.2\" y=\"284\">IX<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">obrat v tis. PLN \u00b7 2026<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>Allegro, hodnota objedn\u00e1vok<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">\u00dadaje z panelu Allegro. Janu\u00e1r a febru\u00e1r, stav pred za\u010dat\u00edm spolupr\u00e1ce (\u00fa\u010det spravoval majite\u013e s\u00e1m). Spolupr\u00e1ca sa za\u010dala v polovici marca; cel\u00e9 mesiace po t\u00fdchto zmen\u00e1ch s\u00fa apr\u00edl a nasleduj\u00face mesiace. Okt\u00f3ber bol vynechan\u00fd, preto\u017ee nebol cel\u00fd.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_19975420356adfe2851566e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5196662346adfe28515716 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_5450100286adfe28515c98\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6837676616adfe28515d6f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Pred a po \u2013 k\u013e\u00fa\u010dov\u00e9 ukazovatele \u00fa\u010dtu.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>Marec 2026 (za\u010diatok)<\/th><th>September 2026<\/th><th>Zmena<\/th><\/tr><\/thead>\n            <tbody><tr><td>Mesa\u010dn\u00fd obrat (Allegro)<\/td><td>~40 000 PLN<\/td><td>90 000 \u2013 140 000 PLN<\/td><td>\u2248 \u00d72, \u00d73<\/td><\/tr><tr><td>ROAS kampane<\/td><td>3-4<\/td><td>7-9<\/td><td>\u2248 \u00d72<\/td><\/tr><tr><td>TACOS<\/td><td>nemerate\u013en\u00fd<\/td><td>8%<\/td><td>,<\/td><\/tr><tr><td>Doba odpovede na spr\u00e1vy<\/td><td>ome\u0161kania alebo absencia<\/td><td>2 hodiny v pracovn\u00fdch d\u0148och (SLA 3 hodiny)<\/td><td>,<\/td><\/tr><tr><td>Stav \u00fa\u010dtu<\/td><td>n\u00edzka kvalita<\/td><td>Super predajca<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"689\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-scaled.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Sn\u00edmka obrazovky z 8. 10. 2026 o 20:50:42\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-scaled.png 2560w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-768x207.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-1536x413.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-2048x551.png 2048w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-18x5.png 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_17701202866adfe2851670c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_21362467196adfe285167ce hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_18530802206adfe28518de5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19507144016adfe28518eb7 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Ako sme to urobili.<\/h2>\n        <p>Za\u010dali sme s organiz\u00e1ciou pr\u00e1ce, nie s reklamami. Base prevzala od majite\u013ea spracovanie objedn\u00e1vok, prevzat\u00e1 spr\u00e1va spr\u00e1v zv\u00fd\u0161ila kvalitu \u00fa\u010dtu, prepracovan\u00e9 ponuky za\u010dali prin\u00e1\u0161a\u0165 konverzie a a\u017e potom sme za\u010dali s prepracovan\u00edm kampan\u00ed. ROAS sa zdvojn\u00e1sobil nie preto, \u017ee sme urobili viac rekl\u00e1m, ale preto, \u017ee prestali fungova\u0165 na po\u0161kodenom \u00fa\u010dte. Za pol roka sa \u00fa\u010det dostal z obratu 40 000 PLN a ROAS 3 na stabiln\u00fdch 90 000 \u2013 140 000 PLN mesa\u010dne a ROAS 7\u20139, pri\u010dom si zachoval status Super predajcu.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_12703202736adfe285194bf\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3676406216adfe28519589 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_1983427236adfe28519b9f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8272987306adfe28519c66 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovate\u013enos\u0165<\/p>\n        <h2>Pre\u010do si mysl\u00edme, \u017ee to nebola n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Poradie je d\u00f4le\u017eit\u00e9<\/h3><p>Najprv je potrebn\u00e9 zlep\u0161i\u0165 kvalitu \u00fa\u010dtu a pon\u00fak, a\u017e potom sa venova\u0165 reklame. Investova\u0165 reklamn\u00fd rozpo\u010det do \u00fa\u010dtu s n\u00edzkou kvalitou a slab\u00fdmi produktov\u00fdmi kartami je plytvanie peniazmi \u2013 algoritmus zni\u017euje vidite\u013enos\u0165 pon\u00fak, ktor\u00e9 maj\u00fa n\u00edzku konverziu, a ka\u017ed\u00fd zlot\u00fd z rekl\u00e1m je menej efekt\u00edvny.<\/p><\/div><div class=\"btop-cs__card\"><h3>Hranice toho, \u010do preber\u00e1me<\/h3><p>Komunik\u00e1cia s kupuj\u00facimi je na na\u0161ej strane, peniaze a \u00fa\u010dtovn\u00e9 doklady s\u00fa na strane klienta. Jasn\u00e1 hranica chr\u00e1ni obe strany: nepreber\u00e1me kompetencie, ktor\u00e9 klient u\u017e m\u00e1, a nepreber\u00e1me finan\u010dn\u00fa zodpovednos\u0165, ktor\u00e1 by mala zosta\u0165 na \u00fa\u010dte vlastn\u00edka.<\/p><\/div><div class=\"btop-cs__card\"><h3>Hodnotenia a doba odpovede s\u00fa faktorom, ktor\u00fd v tabu\u013eke nie je vidite\u013en\u00fd<\/h3><p>\u0160pi\u010dkov\u00fd predajca a r\u00fdchla reakcia na spr\u00e1vy nie s\u00fa len kozmetickou z\u00e1le\u017eitos\u0165ou \u2013 Allegro tieto sign\u00e1ly vo vyh\u013ead\u00e1va\u010di uprednost\u0148uje. Rovnak\u00e1 ponuka s rovnak\u00fdm n\u00e1zvom dosahuje odli\u0161n\u00fa konverziu na \u00fa\u010dte s vysokou a n\u00edzkou kvalitou.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>\u010co tento pr\u00edpad nedokazuje:<\/strong> To neznamen\u00e1, \u017ee samotn\u00fd syst\u00e9m (Base) sta\u010d\u00ed. Bez prepracovania pon\u00fak a prevzatia spr\u00e1vy spr\u00e1v tento n\u00e1stroj s\u00e1m o sebe nezv\u00fd\u0161i obrat; ka\u017ed\u00e9 zo \u0161tyroch rozhodnut\u00ed bolo potrebn\u00e9 na to, aby ostatn\u00e9 za\u010dali fungova\u0165.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_12391159406adfe2851a2fe\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5294296006adfe2851a3d1 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_1316345616adfe2851a9e6\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15284570126adfe2851aacc hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>M\u00e1\u0161 \u00fa\u010det na Allegro, ktor\u00fd uviazol na n\u00edzkom obrate?<\/h2>\n          <p>Za\u010dnime auditom. Uk\u00e1\u017eeme v\u00e1m, \u010do nefunguje a v akom porad\u00ed to napravi\u0165, a to aj v pr\u00edpade, \u017ee sa uk\u00e1\u017ee, \u017ee najsk\u00f4r je potrebn\u00e9 da\u0165 do poriadku \u00fadaje a prev\u00e1dzku a a\u017e potom sa vr\u00e1ti\u0165 k reklame.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/sk\/kontaktujte-nas\/\">Pohovorme si o tvojom \u00fa\u010dte<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00da\u010det s obratom 40 000 PLN, zlep\u0161uj\u00faca sa kvalita a kampane s ROAS 3. Za pol roka: 90\u2013140 tis\u00edc PLN mesa\u010dne, Super predajca, ROAS 7\u20139. Uk\u00e1\u017eeme, v akom porad\u00ed sme prij\u00edmali rozhodnutia a \u010do sme vedome nemen\u00edli.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1791536383","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1791536383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=1791536383"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1791536383\/revisions"}],"predecessor-version":[{"id":1791541776,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1791536383\/revisions\/1791541776"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=1791536383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=1791536383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=1791536383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}