{"id":1793020050,"date":"2026-10-27T08:33:26","date_gmt":"2026-10-27T07:33:26","guid":{"rendered":"https:\/\/btop.pl\/?p=1793020050"},"modified":"2026-10-29T11:07:53","modified_gmt":"2026-10-29T10:07:53","slug":"ako-predavat-na-trendyol-vysvetluje-expert-z-btop","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/ako-predavat-na-trendyol-vysvetluje-expert-z-btop\/","title":{"rendered":"Ako pred\u00e1va\u0165 na Trendyol? Odborn\u00edk z bTOP to vysvet\u013euje"},"content":{"rendered":"

Trh elektronick\u00e9ho obchodu v strednej, v\u00fdchodnej a z\u00e1padnej Eur\u00f3pe sa dynamicky rozv\u00edja a predajcovia, ktor\u00ed h\u013eadaj\u00fa nov\u00e9 kan\u00e1ly expanzie, sa \u010doraz \u010dastej\u0161ie zameriavaj\u00fa na platformy typu <\/span>cezhrani\u010dn\u00fd<\/span><\/i>. Jedn\u00fdm z najs\u013eubnej\u0161\u00edch hr\u00e1\u010dov je <\/span>Trendyol<\/span><\/b> \u2013 tureck\u00fd gigant v oblasti elektronick\u00e9ho obchodu, za ktor\u00fdm stoj\u00ed skupina Alibaba, ktor\u00fd intenz\u00edvne roz\u0161iruje svoju pr\u00edtomnos\u0165 okrem in\u00e9ho v Rumunsku, v \u010ceskej republike, na Slovensku \u010di v Nemecku.<\/span>\u00a0<\/span><\/p>\n

Pre po\u013esk\u00fdch v\u00fdrobcov a distrib\u00fatorov (najm\u00e4 z odvetv\u00ed m\u00f3dy, dom\u00e1cnosti a z\u00e1hrady, kozmetiky \u010di elektroniky) je vstup na Trendyol \u0161ancou na r\u00fdchle oslovenie mili\u00f3nov nov\u00fdch z\u00e1kazn\u00edkov. Samotn\u00e9 vytvorenie \u00fa\u010dtu v\u0161ak nesta\u010d\u00ed \u2013 k\u013e\u00fa\u010dom k \u00faspechu je pochopenie \u0161pecif\u00edk platformy, spr\u00e1vna verifik\u00e1cia a efekt\u00edvna prev\u00e1dzkov\u00e1 podpora.<\/span>\u00a0<\/span><\/p>\n

Tu je n\u00e1vod, ako krok za krokom spusti\u0165 a roz\u0161\u00edri\u0165 predaj na platforme Trendyol.<\/span>\u00a0<\/span><\/p>\n

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  1. Pre\u010do sa oplat\u00ed nav\u0161t\u00edvi\u0165 Trendyol? V\u00fdhody hne\u010f na za\u010diatku<\/span><\/b><\/li>\n<\/ol>\n

    Spolo\u010dnos\u0165 Trendyol akt\u00edvne z\u00edskava eur\u00f3pskych predajcov a pon\u00faka im jedine\u010dn\u00e9 podmienky podpory v etape zria\u010fovania \u00fa\u010dtu.<\/span>\u00a0<\/span><\/p>\n

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    • \u0160peci\u00e1lna podpora pre nov\u00fdch predajcov:<\/span><\/b> Od podania \u017eiadosti a\u017e po pridanie prv\u00fdch pon\u00fak dohliada na cel\u00fd proces \u0161pecializovan\u00fd t\u00edm platformy.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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      • 40% z\u013eavy z prov\u00edzie:<\/span><\/b> Predajcovia, ktor\u00ed vystavia svoje produkty do 7 dn\u00ed od registr\u00e1cie, z\u00edskaj\u00fa zn\u00ed\u017eenie prov\u00edzie o 40% na prv\u00e9 3 mesiace.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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        • Bezplatn\u00fd reklamn\u00fd rozpo\u010det:<\/span><\/b> Na za\u010diatku platforma poskytuje bezplatn\u00fd reklamn\u00fd kredit (napr. 200 RON na rumunskom trhu) na propag\u00e1ciu pon\u00fak.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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          • Finan\u010dn\u00e1 podpora kampane do 50%:<\/span><\/b> Trendyol je zn\u00e1my svojimi agres\u00edvnymi propaga\u010dn\u00fdmi akciami, v r\u00e1mci ktor\u00fdch dotuje z\u013eavy pre kone\u010dn\u00fdch z\u00e1kazn\u00edkov a\u017e do v\u00fd\u0161ky 50%.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

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            1. Ktor\u00fd sortiment sa pred\u00e1va najlep\u0161ie?<\/span><\/b><\/li>\n<\/ol>\n

              Hoci Trendyol m\u00e1 korene v odvetv\u00ed odevn\u00e9ho priemyslu (v ktorom je na\u010falej nespochybnite\u013en\u00fdm l\u00eddrom), t\u00e1to platforma dynamicky rozv\u00edja aj ostatn\u00e9 kateg\u00f3rie:<\/span>\u00a0<\/span><\/p>\n

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              • M\u00f3da a obuv<\/span><\/b> \u2013 d\u00e1mske, p\u00e1nske a detsk\u00e9 oble\u010denie, m\u00f3dne doplnky a pr\u00edslu\u0161enstvo,<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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                • Dom a z\u00e1hrada<\/span><\/b> \u2013 bytov\u00fd textil, dekor\u00e1cie, kuchynsk\u00e9 doplnky,<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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                  • Kr\u00e1sa a starostlivos\u0165<\/span><\/b> \u2013 kozmetika, doplnky na starostlivos\u0165 o telo,<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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                    • Elektronika a mal\u00e9 dom\u00e1ce spotrebi\u010de<\/span><\/b>.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                      Pred vstupom na trh je vhodn\u00e9 analyzova\u0165 v\u00fd\u0161ku prov\u00edzie a konkurenciu v danej kateg\u00f3rii, aby bolo mo\u017en\u00e9 presne vypo\u010d\u00edta\u0165 mar\u017eu.<\/span>\u00a0<\/span><\/p>\n

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                      1. Strat\u00e9gia vstupu na trh: Za\u010dnite v Rumunsku, n\u00e1sledne expandujte do celej Eur\u00f3py<\/span><\/b><\/li>\n<\/ol>\n

                        Spolo\u010dnos\u0165 Trendyol uplat\u0148uje \u0161trukt\u00farovan\u00fd model expanzie pre eur\u00f3pskych predajcov.<\/span>\u00a0<\/span><\/p>\n

                        Registr\u00e1cia a prv\u00e9 nasadenie <\/span>v\u017edy sa za\u010d\u00edna rumunsk\u00fdm trhom (mena RON)<\/span><\/b>. A\u017e po stabiliz\u00e1cii predaja, overen\u00ed v\u010dasnosti dod\u00e1vok a z\u00edskan\u00ed pozit\u00edvnych hodnoten\u00ed \u00fa\u010dtu umo\u017e\u0148uje Trendyol odblokova\u0165 \u010fal\u0161ie trhy (napr. \u010cesko, Slovensko, Ma\u010farsko \u010di Nemecko).<\/span>\u00a0<\/span><\/p>\n

                        Tak\u00fdto model chr\u00e1ni predajcu pred prev\u00e1dzkov\u00fdm chaosom a umo\u017e\u0148uje doladi\u0165 logistiku na jednom trhu pred za\u010dat\u00edm predaja vo ve\u013ekom meradle.<\/span>\u00a0<\/span><\/p>\n

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                        1. Preklady a pr\u00edprava katal\u00f3gu \u2013 sta\u010d\u00ed angli\u010dtina<\/span><\/b><\/li>\n<\/ol>\n

                          Jednou z najv\u00e4\u010d\u0161\u00edch prek\u00e1\u017eok v zahrani\u010dnom obchode je preklad popisov do miestnych jazykov. Spolo\u010dnos\u0165 Trendyol tento probl\u00e9m vyrie\u0161ila syst\u00e9movo:<\/span>\u00a0<\/span><\/p>\n

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                          1. Vystavujete v angli\u010dtine:<\/span><\/b> Cel\u00fd produktov\u00fd katal\u00f3g \u2013 n\u00e1zvy, popisy, parametre a tabu\u013eky ve\u013ekost\u00ed \u2013 pripravujete v angli\u010dtine.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
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                            1. Platforma automaticky preklad\u00e1:<\/span><\/b> Syst\u00e9m Trendyol s\u00e1m preklad\u00e1 a prisp\u00f4sobuje obsah po\u017eiadavk\u00e1m miestnych trhov (napr. do rumun\u010diny alebo \u010de\u0161tiny).<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                              Tip od odborn\u00edka z bTOP:<\/span><\/b> Napriek automatick\u00e9mu prekladu m\u00e1 presnos\u0165 vstupn\u00fdch \u00fadajov v angli\u010dtine k\u013e\u00fa\u010dov\u00fd v\u00fdznam. Spr\u00e1vne vyplnen\u00e9 atrib\u00faty (ve\u013ekosti, farby, zlo\u017eenie materi\u00e1lu) rozhoduj\u00fa o tom, \u010di sa produkt zobraz\u00ed v pr\u00edslu\u0161n\u00fdch filtroch vyh\u013ead\u00e1va\u010da platformy.<\/span>\u00a0<\/span><\/p>\n

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                              1. Ako prebieha registr\u00e1cia \u00fa\u010dtu predajcu?<\/span><\/b><\/li>\n<\/ol>\n

                                Proces pr\u00edpravy firmy a spustenia predaja pozost\u00e1va z 3 hlavn\u00fdch krokov:<\/span>\u00a0<\/span><\/p>\n

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                                1. Vyplnenie registra\u010dn\u00e9ho formul\u00e1ra:<\/span><\/b> Uvedenie z\u00e1kladn\u00fdch \u00fadajov o spolo\u010dnosti a kontaktn\u00fdch \u00fadajov.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
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                                  1. Overenie dokumentov (KYC):<\/span><\/b> Prilo\u017eenie v\u00fdpisu z KRS\/CEIDG, potvrdenia o platnom \u010d\u00edsle NIP VAT-E\u00da a dokladov toto\u017enosti z\u00e1stupcov spolo\u010dnosti.\u00a0<\/span>\u00a0<\/span><\/li>\n
                                  2. Nastavenie \u00fa\u010dtu a aktiv\u00e1cia:<\/span><\/b> Nastavenie podmienok dod\u00e1vok, vr\u00e1tenia tovaru, bankov\u00e9ho \u00fa\u010dtu na v\u00fdplaty v miestnej mene a pr\u00edprava integr\u00e1cie so skladov\u00fdm syst\u00e9mom.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

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                                    1. Logistika, integr\u00e1cia a sp\u00f4soby vytv\u00e1rania pon\u00fak (Base vs. Panel Trendyol)<\/span><\/b><\/li>\n<\/ol>\n

                                      Predaj na Trendyol prebieha formou zasielania tovaru z vlastn\u00e9ho skladu v Po\u013esku priamo kone\u010dn\u00e9mu z\u00e1kazn\u00edkovi v zahrani\u010d\u00ed.<\/span>\u00a0<\/span><\/p>\n

                                      Ve\u013ekou v\u00fdhodou pre po\u013esk\u00fd e-commerce je skuto\u010dnos\u0165, \u017ee <\/span>Trendyol je integrovan\u00fd so syst\u00e9mom Base<\/span><\/b>. V\u010faka tomu z\u00edskavaj\u00fa predajcovia pln\u00fa flexibilitu pri spr\u00e1ve katal\u00f3gu a m\u00f4\u017eu si vybra\u0165 sp\u00f4sob prev\u00e1dzky, ktor\u00fd im najviac vyhovuje:<\/span>\u00a0<\/span><\/p>\n