{"id":1793020076,"date":"2026-10-29T14:12:07","date_gmt":"2026-10-29T13:12:07","guid":{"rendered":"https:\/\/btop.pl\/?p=1793020076"},"modified":"2026-10-29T14:12:07","modified_gmt":"2026-10-29T13:12:07","slug":"ako-predavat-nabytok-na-brw-marketplace-vysvetluje-expert-z-btop","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/ako-predavat-nabytok-na-brw-marketplace-vysvetluje-expert-z-btop\/","title":{"rendered":"Ako pred\u00e1va\u0165 n\u00e1bytok na BRW Marketplace? Odborn\u00edk zo spolo\u010dnosti bTOP to vysvet\u013euje"},"content":{"rendered":"<p><span data-contrast=\"none\">V\u00fdrobca n\u00e1bytku m\u00e1 zvy\u010dajne pripraven\u00e9 kolekcie, materi\u00e1ly a varianty. Z\u00e1kazn\u00edk v\u0161ak vid\u00ed len jednu ponuku a chce vedie\u0165, \u010di sa rohov\u00e1 seda\u010dka hod\u00ed do ob\u00fdva\u010dky, kedy doraz\u00ed skri\u0148a a \u010do v\u0161etko zah\u0155\u0148a cena postele. Predaj na BRW Marketplace si vy\u017eaduje prisp\u00f4sobenie katal\u00f3gu v\u00fdrobcu tak, aby podporoval tak\u00e9to n\u00e1kupn\u00e9 rozhodnutia.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Spolo\u010dnos\u0165 BRW spr\u00edstup\u0148uje port\u00e1l brw.pl aj extern\u00fdm v\u00fdrobcom, distrib\u00fatorom a obchodom. V tomto sprievodcovi Kacper Pawlak, \u0161pecialista na trhovisko v spolo\u010dnosti bTOP, ukazuje, ako tento kan\u00e1l vyu\u017ei\u0165: od v\u00fdberu modelov a\u017e po pr\u00edpravu dod\u00e1vky a obsluhu. Osobitn\u00fa pozornos\u0165 venujeme n\u00e1bytku, preto\u017ee pr\u00e1ve v tomto pr\u00edpade variant produktu a n\u00e1klady na dopravu \u010dasto rozhoduj\u00fa o v\u00fdsledku objedn\u00e1vky.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">1. BRW Marketplace ako predajn\u00fd kan\u00e1l pre n\u00e1bytk\u00e1rsky priemysel<\/span><\/b><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Ako oslovi\u0165 z\u00e1ujemcov o domy a interi\u00e9ry: <\/span><\/b><span data-contrast=\"none\">Z\u00e1kazn\u00edk, ktor\u00fd si vyber\u00e1 rohov\u00fd gau\u010d, m\u00f4\u017ee h\u013eada\u0165 aj stol\u00edk, lampu alebo koberec. Pr\u00edtomnos\u0165 v takomto prostred\u00ed umo\u017e\u0148uje prezentova\u0165 v\u00fdrobky v kontexte konkr\u00e9tnej n\u00e1kupnej potreby.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">\u010eal\u0161\u00ed kan\u00e1l rozvoja zna\u010dky: <\/span><\/b><span data-contrast=\"none\">Predaj na BRW m\u00f4\u017ee dop\u013a\u0148a\u0165 vlastn\u00fd obchod a in\u00e9 trhovisk\u00e1. Ide o obzvl\u00e1\u0161\u0165 zauj\u00edmav\u00fa mo\u017enos\u0165 pre firmy, ktor\u00e9 maj\u00fa pripraven\u00fd katal\u00f3g a efekt\u00edvnu realiz\u00e1ciu objedn\u00e1vok a chc\u00fa roz\u0161\u00edri\u0165 dosah svojej ponuky.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Rozv\u00edjaj\u00faci sa trh: <\/span><\/b><span data-contrast=\"none\">V \u00fadajoch za rok 2025 uv\u00e1dza BRW viac ako 330 akt\u00edvnych predajcov, n\u00e1rast po\u010dtu objedn\u00e1vok o 65% a 43% podielu trhoviska v online kan\u00e1li. Ide o \u00fadaje platformy za uveden\u00e9 obdobie, nie o progn\u00f3zu v\u00fdsledkov nov\u00e9ho obchodu.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">2. Od rohov\u00e9ho k\u00fata po lampu \u2013 ak\u00fd sortiment sa hod\u00ed na str\u00e1nku brw.pl?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">BRW poz\u00fdva v\u00fdrobcov, distrib\u00fatorov a internetov\u00fdch predajcov z oblasti Home &amp; Garden. Ponuka platformy zah\u0155\u0148a n\u00e1bytok do domu a z\u00e1hrady, doplnky, osvetlenie, ako aj dom\u00e1ce spotrebi\u010de a audiovizu\u00e1lnu techniku. Konkr\u00e9tny sortiment sa dohodne po\u010das rokovan\u00ed o spolupr\u00e1ci.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Pre v\u00fdrobcu n\u00e1bytku s\u00fa prirodzen\u00fdm v\u00fdchodiskom modely s opakovanou \u0161pecifik\u00e1ciou: komody s pevn\u00fdmi rozmermi, postele v ur\u010dit\u00fdch ve\u013ekostiach alebo rohov\u00e9 sedacie s\u00fapravy s jasne pop\u00edsan\u00fdmi l\u00e1tkami. Dobr\u00fdm testom bude produkt, pre ktor\u00fd dok\u00e1\u017eete ur\u010di\u0165 kompletn\u00fd s\u00fabor \u00fadajov, predv\u00eddate\u013en\u00fa dobu realiz\u00e1cie a n\u00e1klady na dopravu.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Neexistuj\u00fa v\u0161ak \u017eiadne d\u00f4vody na to, aby sme vyzdvihli jednu kateg\u00f3riu, ktor\u00e1 zaru\u010duje najlep\u0161\u00ed predaj. Pri hodnoten\u00ed potenci\u00e1lu produktu porovnajte konkuren\u010dn\u00e9 ponuky, cenu vr\u00e1tane dopravy, term\u00edn dodania a sp\u00f4sob prezent\u00e1cie. Atrakt\u00edvna kolekcia s nejasn\u00fdm popisom alebo drahou dopravou m\u00f4\u017ee prehra\u0165 s lep\u0161ie pripravenou ponukou.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020081\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko.jpg\" alt=\"\" width=\"1905\" height=\"848\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko.jpg 1905w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-768x342.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-1536x684.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-18x8.jpg 18w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-604x270.jpg 604w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><b><span data-contrast=\"none\">3. Ktor\u00e9 modely n\u00e1bytku si vybra\u0165 na za\u010diatok?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Na za\u010diatok vyberte ucelen\u00fa \u010das\u0165 katal\u00f3gu: dostupn\u00e9 produkty s kompletn\u00fdmi \u00fadajmi a predv\u00eddate\u013en\u00fdmi n\u00e1kladmi na dopravu. Namiesto toho, aby ste hne\u010f zverejnili v\u0161etky kolekcie, otestujte reprezentat\u00edvne modely a varianty. Tak\u00fdto pilotn\u00fd projekt v\u00e1m umo\u017en\u00ed overi\u0165 cel\u00fd proces pred roz\u0161\u00edren\u00edm na v\u00e4\u010d\u0161\u00ed rozsah.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Tip od odborn\u00edka z bTOP: V pr\u00edpade n\u00e1bytku rozde\u013ete sortiment pod\u013ea sp\u00f4sobu realiz\u00e1cie. Stoli\u010dka zasielan\u00e1 v jednom bal\u00edku, skri\u0148a v nieko\u013ek\u00fdch kart\u00f3noch a ve\u013ek\u00e1 rohov\u00e1 sedacia s\u00faprava si vy\u017eaduj\u00fa odli\u0161n\u00e9 v\u00fdpo\u010dty prepravy a pr\u00edpravu skladu. Strat\u00e9giu vstupu na trh zalo\u017ete na re\u00e1lnych mo\u017enostiach va\u0161ej firmy.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">4. Pripojenie sa k BRW: registr\u00e1cia firmy a dohodnutie spolupr\u00e1ce<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Za\u010datie predaja na BRW prebieha prostredn\u00edctvom prihl\u00e1senia sa do spolupr\u00e1ce v sekcii Marketplace. Vytvorenie be\u017en\u00e9ho z\u00e1kazn\u00edckeho \u00fa\u010dtu v obchode nespust\u00ed \u00fa\u010det predajcu. Tento proces mo\u017eno rozdeli\u0165 do troch f\u00e1z.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"none\"> Registr\u00e1cia firmy a sortimentu<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Uve\u010fte adresu predajne, kateg\u00f3rie produktov, pl\u00e1novan\u00fd po\u010det pon\u00fak a inform\u00e1ciu, \u010di pred\u00e1vate aj mimo Po\u013eska. Pripravte si tie\u017e kr\u00e1tku prezent\u00e1ciu spolo\u010dnosti a uk\u00e1\u017eky produktov. V\u010faka tomu bude m\u00f4c\u0165 t\u00edm BRW pos\u00fadi\u0165 va\u0161u ponuku a prerokova\u0165 rozsah spolupr\u00e1ce.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><b><span data-contrast=\"none\"> Stanovenie podmienok spolupr\u00e1ce<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Pred podp\u00edsan\u00edm zmluvy preberte poplatky, vy\u00fa\u010dtovanie, logistiku a z\u00e1kazn\u00edcky servis. U\u017e v tejto f\u00e1ze je vhodn\u00e9 predstavi\u0165 model dod\u00e1vok: exped\u00edciu zo skladu, v\u00fdrobu na objedn\u00e1vku alebo realiz\u00e1ciu dod\u00e1vate\u013eom. Dohodnite sa tie\u017e, ak\u00e9 \u00fadaje a dokumenty je potrebn\u00e9 poskytn\u00fa\u0165 pri zria\u010fovan\u00ed \u00fa\u010dtu.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><b><span data-contrast=\"none\"> Pr\u00edprava \u00fa\u010dtu a prv\u00fdch pon\u00fak<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Po dohode o spolupr\u00e1ci prejdite ku konfigur\u00e1cii predaja, pr\u00edprave katal\u00f3gu a integr\u00e1cii. Predt\u00fdm, ako zverejn\u00edte v\u00e4\u010d\u0161iu z\u00e1sielku, skontrolujte nieko\u013eko pon\u00fak z poh\u013eadu kupuj\u00faceho: fotografie, varianty, cenu, dostupnos\u0165 a dodanie. O prijat\u00ed predajcu a spusten\u00ed jeho ponuky rozhoduje platforma.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"5\">\n<li><b><span data-contrast=\"none\"> Prov\u00edzia BRW a doprava \u2013 vypo\u010d\u00edtajte v\u00fdsledok pre konkr\u00e9tny kus n\u00e1bytku<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Spolo\u010dnos\u0165 BRW nezverej\u0148uje na registra\u010dnej str\u00e1nke kompletn\u00fd cenn\u00edk pre predajcov. V\u00fd\u0161ka prov\u00edzie, sp\u00f4sob jej v\u00fdpo\u010dtu a pr\u00edpadn\u00e9 pau\u0161\u00e1lne poplatky sa stanovuj\u00fa v podmienkach spolupr\u00e1ce. Do kalkul\u00e1cie pripo\u010d\u00edtajte n\u00e1klady na tovar, balenie, dopravu, integr\u00e1ciu, propag\u00e1ciu a vybavovanie vr\u00e1ten\u00ed tovaru.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">V pr\u00edpade n\u00e1bytku si spo\u010d\u00edtajte v\u00fdsledn\u00fa sumu za konkr\u00e9tny produkt. Nieko\u013eko bal\u00edkov, pr\u00edplatok za nadrozmern\u00fd tovar alebo spiato\u010dn\u00e1 preprava m\u00f4\u017eu v\u00fdrazne ovplyvni\u0165 rentabilitu objedn\u00e1vky. Porovnajte tie\u017e kone\u010dn\u00fa cenu, ktor\u00fa vid\u00ed z\u00e1kazn\u00edk. <\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"none\"> Samotn\u00e1 atrakt\u00edvna cena n\u00e1bytku nesta\u010d\u00ed, ak dod\u00e1vka v\u00fdrazne zvy\u0161uje hodnotu n\u00e1kupn\u00e9ho ko\u0161\u00edka.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"6\">\n<li><b><span data-contrast=\"none\"> Karta n\u00e1bytku na BRW: variant, gal\u00e9ria a s\u013eub dodania<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Dobr\u00e1 ponuka n\u00e1bytku by mala z\u00e1kazn\u00edkovi pom\u00f4c\u0165 pos\u00fadi\u0165 vzh\u013ead, funkcie a to, \u010di sa v\u00fdrobok hod\u00ed do bytu. N\u00e1zov, popis, fotografie a zvolen\u00e1 varianta musia predstavova\u0165 ten ist\u00fd model. K omylu doch\u00e1dza obzvl\u00e1\u0161\u0165 \u013eahko v pr\u00edpade r\u00f4znych po\u0165ahov\u00fdch l\u00e1tok, rozmerov a str\u00e1n rohovej sedacej s\u00fapravy.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Preh\u013eadn\u00fd n\u00e1zov: <\/span><\/b><span data-contrast=\"none\">Uve\u010fte typ n\u00e1bytku, n\u00e1zov modelu a najd\u00f4le\u017eitej\u0161ie vlastnosti variantu, napr. \u201eRohov\u00e1 pohovka s funkciou spania [model], \u013eav\u00e1, b\u00e9\u017eov\u00e1\u201d. Inform\u00e1cie by mali zodpoveda\u0165 skuto\u010dn\u00e9mu produktu. N\u00e1zov u\u013eah\u010duje z\u00e1kazn\u00edkovi rozpoznanie ponuky; neoplat\u00ed sa ho nahr\u00e1dza\u0165 len propaga\u010dn\u00fdmi sloganmi.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Gal\u00e9ria s obr\u00e1zkami produktu: <\/span><\/b><span data-contrast=\"none\">Pripravte hlavn\u00fd z\u00e1ber, kompoz\u00edciu, detaily materi\u00e1lu a poh\u013ead zozadu. V pr\u00edpade rozkladacieho n\u00e1bytku uk\u00e1\u017ete funkciu spania a \u00falo\u017en\u00fd priestor. Fotografie by mali zodpoveda\u0165 zvolenej farbe, l\u00e1tke a verzii pre \u013eav\u00fa alebo prav\u00fa stranu.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Popis, ktor\u00fd odpoved\u00e1 na ot\u00e1zky: <\/span><\/b><span data-contrast=\"none\">Uve\u010fte rozmery, materi\u00e1ly, sp\u00f4sob mont\u00e1\u017ee, obsah balenia a pokyny na \u00fadr\u017ebu. V pr\u00edpade postele upresnite, \u010di cena zah\u0155\u0148a matrac a ro\u0161t; v pr\u00edpade rohovej pohovky <\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"none\"> spacie plochu a mechanizmus rozkladania. Op\u00ed\u0161te funkcie konkr\u00e9tne, bez nepotvrden\u00fdch s\u013eubov.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"none\">\u00dapln\u00e9 \u00fadaje o produkte: <\/span><\/b><span data-contrast=\"none\">Usporiadajte identifika\u010dn\u00e9 \u00fadaje, zna\u010dku, kateg\u00f3riu a po\u017eadovan\u00e9 atrib\u00faty. Pripravte si tie\u017e \u00fadaje o v\u00fdrobcovi, inform\u00e1cie t\u00fdkaj\u00face sa bezpe\u010dnosti a potrebn\u00e9 pokyny. BRW poskytuje samostatn\u00fd n\u00e1vod na vypl\u0148ovanie inform\u00e1ci\u00ed po\u017eadovan\u00fdch syst\u00e9mom GPSR.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<blockquote><p><em>Rada od experta bTOP: Pred importom porovnajte jeden produkt v katal\u00f3gu s jeho fotografiami a dokument\u00e1ciou. Chyba v priraden\u00ed l\u00e1tky alebo strany rohov\u00e9ho sedacieho n\u00e1bytku sa m\u00f4\u017ee opakova\u0165 vo viacer\u00fdch ponuk\u00e1ch. Najsk\u00f4r si usporiadajte \u00fadaje a a\u017e potom automatizujte zverej\u0148ovanie.<\/em><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020082\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty.jpg\" alt=\"\" width=\"1905\" height=\"904\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty.jpg 1905w, https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty-768x364.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty-1536x729.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty-18x9.jpg 18w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020083\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis.jpg\" alt=\"\" width=\"1905\" height=\"904\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis.jpg 1905w, https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis-768x364.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis-1536x729.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis-18x9.jpg 18w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><b><span data-contrast=\"none\">5. Katal\u00f3g n\u00e1bytku v Miraklu: ako udr\u017eiava\u0165 spr\u00e1vne ceny a skladov\u00e9 z\u00e1soby?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">BRW vyu\u017e\u00edva technol\u00f3giu Mirakl a pon\u00faka mo\u017enos\u0165 integr\u00e1cie prostredn\u00edctvom XML, CSV alebo API. V\u00fdber rie\u0161enia prisp\u00f4sobte syst\u00e9mu, v ktorom spravujete produkty a sklad. Pri v\u00e4\u010d\u0161om po\u010dte variantov sa ru\u010dn\u00e1 aktualiz\u00e1cia ka\u017edej ponuky r\u00fdchlo st\u00e1va \u0165a\u017eko zvl\u00e1dnute\u013enou.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Pred implement\u00e1ciou skontrolujte, ktor\u00e9 funkcie podporuje vybran\u00fd integr\u00e1tor: odosielanie katal\u00f3gu, aktualiz\u00e1ciu cien a skladov\u00fdch z\u00e1sob, prij\u00edmanie objedn\u00e1vok a odosielanie \u00fadajov o exped\u00edcii. Samotn\u00e9 pripojenie k platforme e\u0161te neznamen\u00e1, \u017ee v\u0161etky tieto procesy boli nakonfigurovan\u00e9. Ur\u010dite tie\u017e, ktor\u00fd syst\u00e9m je hlavn\u00fdm zdrojom \u00fadajov.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">6. Dod\u00e1vka skrine je in\u00fd proces ako odoslanie stoli\u010dky<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Pri predaji n\u00e1bytku je logistika s\u00fa\u010das\u0165ou ponuky. Z\u00e1kazn\u00edk by mal vedie\u0165, kedy produkt dostane, ko\u013eko zaplat\u00ed za dopravu a \u010di slu\u017eba zah\u0155\u0148a aj don\u00e1\u0161ku do bytu. Prisp\u00f4sobte tieto inform\u00e1cie kapacit\u00e1m skladu a podmienkam dohodnut\u00fdm s prepravcom.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"none\">V\u00fdber dopravn\u00e9ho prostriedku: <\/span><\/b><span data-contrast=\"none\">Skontrolujte hmotnos\u0165 a rozmery bal\u00edkov, po\u010det polo\u017eiek v objedn\u00e1vke a ochranu rohov, \u010deln\u00fdch pl\u00f4ch a skla. V pr\u00edpade ve\u013ek\u00fdch kusov n\u00e1bytku napl\u00e1nujte prepravu zodpovedaj\u00facu ich rozmerom. Dohodnite sa na sp\u00f4sobe odovzd\u00e1vania inform\u00e1ci\u00ed, ak sa s\u00faprava dod\u00e1va v nieko\u013ek\u00fdch bal\u00edkoch.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Skuto\u010dn\u00fd term\u00edn realiz\u00e1cie: <\/span><\/b><span data-contrast=\"none\">Zoh\u013eadnite kompletiz\u00e1ciu, balenie a prevzatie prepravcom. Ak sa v\u00fdrobok vyr\u00e1ba a\u017e po objednan\u00ed, term\u00edn mus\u00ed zoh\u013ead\u0148ova\u0165 aj v\u00fdrobu. S\u013eub r\u00fdchleho doru\u010denia by mal by\u0165 podlo\u017een\u00fd procesmi v spolo\u010dnosti.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"10\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Vr\u00e1tenie tovaru a reklam\u00e1cie: <\/span><\/b><span data-contrast=\"none\">Pripravte adresu pre vr\u00e1tenie tovaru, kontaktn\u00e9 \u00fadaje pre z\u00e1kazn\u00edka a postup pri po\u0161koden\u00fdch alebo ch\u00fdbaj\u00facich dieloch. Napl\u00e1nujte si tie\u017e n\u00e1klady na sp\u00e4tn\u00fa prepravu. Pravidl\u00e1 fungovania v\u00e1\u0161ho obchodu musia by\u0165 jasne uveden\u00e9 <\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"none\"> Z\u00e1kazn\u00edk by nemal musie\u0165 h\u00e1da\u0165, kto je zodpovedn\u00fd za vybavenie objedn\u00e1vky.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">V pilotnej f\u00e1ze prejdite so skladov\u00fdm t\u00edmom cel\u00fd scen\u00e1r: prijatie objedn\u00e1vky, kompletiz\u00e1ciu v\u0161etk\u00fdch bal\u00edkov, odoslanie a vybavovanie reklam\u00e1ci\u00ed. Plynul\u00fd tok inform\u00e1ci\u00ed pom\u00e1ha pred\u00eds\u0165 situ\u00e1cii, ke\u010f je produkt dostupn\u00fd na webovej str\u00e1nke, ale spolo\u010dnos\u0165 ho nedok\u00e1\u017ee v\u010das doda\u0165.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020084\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1.png\" alt=\"\" width=\"1880\" height=\"837\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1.png 1880w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-768x342.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-1536x684.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-18x8.png 18w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-604x270.png 604w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/p>\n<p><b><span data-contrast=\"none\">7. Od nieko\u013ek\u00fdch modelov a\u017e po rozsiahlej\u0161\u00ed katal\u00f3g na BRW<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Neroz\u0161irujte katal\u00f3g len preto, \u017ee integr\u00e1cia umo\u017e\u0148uje odosla\u0165 viac z\u00e1znamov. Najprv skontrolujte, \u010di s\u00fa aktu\u00e1lne modely dostupn\u00e9, \u010di maj\u00fa varianty spr\u00e1vne fotografie a \u010di objedn\u00e1vky dorazia v s\u013e\u00fabenom term\u00edne. A\u017e potom prid\u00e1vajte \u010fal\u0161ie ve\u013ekosti, l\u00e1tky a kolekcie.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Porovn\u00e1vajte probl\u00e9my pod\u013ea modelu. Ak sa z\u00e1kazn\u00edci pravidelne p\u00fdtaj\u00fa na rohov\u00fd diel, opravte ozna\u010denie variantu. Ak sa opakuje vr\u00e1tenie prednej \u010dasti jednej komody, skontrolujte jej zaistenie a sp\u00f4sob mont\u00e1\u017ee. Opakuj\u00faci sa probl\u00e9m by mal vies\u0165 k zmene produktu, popisu alebo realiz\u00e1cie e\u0161te predt\u00fdm, ako zv\u00fd\u0161ite jeho propag\u00e1ciu.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Rozli\u0161ujte medzi t\u00fdm, \u017ee sa to nepred\u00e1va, a t\u00fdm, \u017ee to nie je mo\u017en\u00e9 k\u00fapi\u0165. Neakt\u00edvna ponuka si vy\u017eaduje objasnenie jej stavu a konfigur\u00e1cie. N\u00e1bytok, ktor\u00fd je k dispoz\u00edcii, ale nem\u00e1 \u017eiadne objedn\u00e1vky, sa naopak oplat\u00ed porovna\u0165 s konkurenciou: cena vr\u00e1tane dopravy, term\u00edn dodania, fotografie a obsah sady m\u00f4\u017eu poveda\u0165 viac ne\u017e \u010fal\u0161\u00ed import toho ist\u00e9ho s\u00faboru.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">8. Implement\u00e1cia BRW z bTOP \u2013 od \u00fadajov v\u00fdrobcu a\u017e po akt\u00edvne ponuky<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">V n\u00e1bytkovom katal\u00f3gu sa jeden model m\u00f4\u017ee vyskytova\u0165 v mnoh\u00fdch rozmeroch, s r\u00f4znymi po\u0165ahmi a kon\u0161truk\u010dn\u00fdmi variantmi. V bTOP pom\u00e1hame tieto s\u00favislosti usporiada\u0165 e\u0161te predt\u00fdm, ako sa \u00fadaje dostan\u00fa do syst\u00e9mu BRW. Overujeme, \u010di variant, n\u00e1zov, fotografia a popis ozna\u010duj\u00fa ten ist\u00fd produkt.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">M\u00f4\u017eeme pripravi\u0165 katal\u00f3g na spustenie, spracova\u0165 obsah, priradi\u0165 kateg\u00f3rie a atrib\u00faty a pom\u00f4c\u0165 s konfigur\u00e1ciou integr\u00e1cie. Pri registr\u00e1cii firmy pom\u00e1hame zhroma\u017edi\u0165 inform\u00e1cie o sortimente a vybavovan\u00ed objedn\u00e1vok. Obchodn\u00e9 podmienky a schv\u00e1lenie predajcu s\u00fa v kompetencii platformy.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">D\u00f4le\u017eitou f\u00e1zou je kontrola prvej v\u00e1rky na str\u00e1nke obchodu. Overujeme dostupnos\u0165, prezent\u00e1ciu variantov a n\u00e1kupn\u00e9 podmienky. V\u010faka tomu je mo\u017en\u00e9 odhali\u0165 nespr\u00e1vne priradenie fotografie alebo ceny e\u0161te pred zverejnen\u00edm v\u00e4\u010d\u0161ej kolekcie.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Po spusten\u00ed podporujeme rozvoj pon\u00fak a anal\u00fdzu probl\u00e9mov s\u00favisiacich s katal\u00f3gom. Rozsah slu\u017eieb prisp\u00f4sobujeme syst\u00e9mom spolo\u010dnosti a sp\u00f4sobu realiz\u00e1cie: zo skladu, z v\u00fdroby alebo prostredn\u00edctvom dod\u00e1vate\u013ea. Implement\u00e1cia by mala zefekt\u00edvni\u0165 existuj\u00faci proces a mali by by\u0165 jasne ur\u010den\u00e9 zodpovedn\u00e9 osoby.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Pl\u00e1nujete pred\u00e1va\u0165 n\u00e1bytok na BRW Marketplace? Po\u0161lite spolo\u010dnosti bTOP inform\u00e1cie o kolekci\u00e1ch a sp\u00f4sobe dodania. Pom\u00f4\u017eeme v\u00e1m ur\u010di\u0165, s ktor\u00fdmi modelmi za\u010da\u0165 a ako ich pripravi\u0165 na zverejnenie na str\u00e1nke brw.pl.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: \u0160pecialista v oblasti...<span data-teams=\"true\"> elektronick\u00fd obchod \u2013\u00a0<\/span>Kacper Pawlak<\/em><br \/>\n<em>D\u00e1tum uverejnenia: 29. 10. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>V\u00fdrobca n\u00e1bytku m\u00e1 zvy\u010dajne pripraven\u00e9 kolekcie, materi\u00e1ly a varianty. Z\u00e1kazn\u00edk v\u0161ak vid\u00ed len jednu ponuku a chce vedie\u0165, \u010di sa rohov\u00e1 pohovka hod\u00ed do ob\u00fdva\u010dky, kedy mu doraz\u00ed skri\u0148a a \u010do v\u0161etko zah\u0155\u0148a cena postele. Predaj na BRW Marketplace si vy\u017eaduje prisp\u00f4sobenie katal\u00f3gu v\u00fdrobcu tak, aby podporoval tak\u00e9to n\u00e1kupn\u00e9 rozhodnutia.\u00a0 BRW spr\u00edstup\u0148uje str\u00e1nku brw.pl aj extern\u00fdm v\u00fdrobcom, distrib\u00fatorom a obchodom. V tomto sprievodcovi Kacper Pawlak, \u0161pecialista na Marketplace v spolo\u010dnosti bTOP, ukazuje, ako tento kan\u00e1l vyu\u017ei\u0165: od v\u00fdberu modelov a\u017e po pr\u00edpravu dod\u00e1vky a obsluhu. Osobitn\u00fa<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/ako-predavat-nabytok-na-brw-marketplace-vysvetluje-expert-z-btop\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":1793020086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,66],"tags":[],"class_list":["post-1793020076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-black-red-white"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=1793020076"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020076\/revisions"}],"predecessor-version":[{"id":1793020078,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020076\/revisions\/1793020078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/1793020086"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=1793020076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=1793020076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=1793020076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}