{"id":1793020100,"date":"2026-08-01T22:43:51","date_gmt":"2026-08-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T09:18:51","modified_gmt":"2026-11-09T08:18:51","slug":"jeden-zazrak-vela-sieti","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/jeden-zazrak-vela-sieti\/","title":{"rendered":"Wej\u015bcie na pierwszy marketplace zaj\u0119\u0142o 42 dni. Na czwarty, dziewi\u0119\u0107 dni"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_5494726386af1893683a95\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17993363186af1893683bac hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_7566251596af1893684039\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3558233006af18936840d3 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-02-jeden-mirakl-wiele-sieci-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Spusten\u00e9 siete<\/span><strong>4<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Prv\u00e9 zavedenie<\/span><strong>42 dn\u00ed<\/strong><\/div><div class=\"btop-cs__kpi\"><span>\u0160tvrt\u00e9 zavedenie<\/span><strong>9 dn\u00ed<\/strong><\/div><div class=\"btop-cs__kpi\"><span>SKU v katal\u00f3gu<\/span><strong>1 260<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Obrat V,X 2026<\/span><strong>2,08 mili\u00f3na zlot\u00fdch<\/strong><\/div><\/div>\n        <h1>Vstup na prv\u00fd trh trval 42 dn\u00ed. <em>\u0160tvrt\u00fd, dev\u00e4\u0165 dn\u00ed<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">V\u00fdrobca osvetlenia chcel vst\u00fapi\u0165 do siete Leroy Merlin. Navrhli sme postup, v\u010faka ktor\u00e9mu ho tri \u010fal\u0161ie siete st\u00e1li len zlomok toho, \u010do st\u00e1la t\u00e1 prv\u00e1.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">15.03.2026-15.10.2026<\/span><span class=\"btop-cs__tag\">Castorama<\/span><span class=\"btop-cs__tag\">Leroy Merlin<\/span><span class=\"btop-cs__tag\">Obi.de<\/span><span class=\"btop-cs__tag\">Media Expert<\/span><span class=\"btop-cs__tag\">Mirakl<\/span><span class=\"btop-cs__tag\">Neust\u00e1la podpora<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_10512426986af18936843d1\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17049986806af1893684464 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>Klient pristupoval ku ka\u017edej obchodnej sieti ako k samostatn\u00e9mu projektu: samostatn\u00e9 \u00fadaje, samostatn\u00fd export, samostatn\u00fd pracovn\u00edk na obsluhu. Pri dvoch kan\u00e1loch to fungovalo. Pri pl\u00e1novan\u00fdch \u0161iestich sa to u\u017e nedalo zos\u00faladi\u0165, vn\u00fatorn\u00e1 kalkul\u00e1cia vych\u00e1dzala na polovi\u010dn\u00fd \u00fav\u00e4zok na jeden kan\u00e1l.<\/p>\n      <p>Nikto na strane z\u00e1kazn\u00edka netu\u0161il, \u017ee Leroy Merlin, Castorama, Media Expert a Obi.de vyu\u017e\u00edvaj\u00fa ten ist\u00fd syst\u00e9m \u2013 Mirakl.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O klientovi<\/h3><p>V\u00fdrobca dekorat\u00edvneho a technick\u00e9ho osvetlenia, vlastn\u00e1 tov\u00e1re\u0148, rozsiahly katal\u00f3g s ve\u013ek\u00fdm mno\u017estvom variantov.<\/p>\n      <p>Pred\u00e1val na Allegro a vo svojom vlastnom obchode, trhovisk\u00e1 obchodn\u00fdch re\u0165azcov boli pre neho nov\u00fdm typom predajn\u00e9ho kan\u00e1la.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_1233443406af189368478d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5478460016af1893684815 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">\u010co sme urobili<\/p>\n        <h2>Rozhodnutia, ktor\u00e9 rozhodli o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 01<\/span>\n          <h3>Prv\u00e9 zavedenie sme pova\u017eovali za invest\u00edciu do \u010fal\u0161\u00edch troch<\/h3>\n          <p>Spolo\u010dnosti Leroy Merlin, Castorama, Obi.de a Media Expert funguj\u00fa na platforme Mirakl. \u0160trukt\u00fara produktov\u00e9ho s\u00faboru, logika variantov, spracovanie objedn\u00e1vok a po\u017eiadavky na kvalitu s\u00fa u nich ve\u013emi podobn\u00e9. Prv\u00fa implement\u00e1ciu sme preto nevykonali pre jednu sie\u0165, ale pre \u0161tandard, \u010do pred\u013a\u017eilo jej trvanie z odhadovan\u00fdch 25 dn\u00ed na 42.<\/p>\n      <p>Tento rozdiel \u2013 17 dn\u00ed, ktor\u00e9 sa na prv\u00fd poh\u013ead zdali by\u0165 straten\u00e9 \u2013 sa vr\u00e1til pri prvom \u010fal\u0161om zaveden\u00ed a vracal sa pri ka\u017edom nasleduj\u00facom.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>Neza\u010dali sme s trhoviskom Leroy Merlin, ktor\u00e9 bolo pre klienta z obchodn\u00e9ho h\u013eadiska najd\u00f4le\u017eitej\u0161ie. Za\u010dali sme s platformou Castorama, ktor\u00e1 m\u00e1 najpr\u00edsnej\u0161ie po\u017eiadavky na kvalitu. Katal\u00f3g vytvoren\u00fd pre najn\u00e1ro\u010dnej\u0161ieho z\u00e1kazn\u00edka prejde u menej n\u00e1ro\u010dn\u00fdch bez ak\u00fdchko\u013evek \u00faprav. Opa\u010dn\u00e9 poradie by znamenalo \u0161tyri prepracovania.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_7811186676af1893684b03\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7937179486af1893684b8a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 02<\/span>\n          <h3>Vytvorili sme jeden zdrojov\u00fd s\u00fabor namiesto \u0161tyroch exportov<\/h3>\n          <p>Namiesto toho, aby sme pre ka\u017ed\u00fa sie\u0165 pripravovali samostatn\u00fd s\u00fabor, vytvorili sme jednu datab\u00e1zu s kompletn\u00fdm s\u00faborom atrib\u00fatov a priraden\u00edm ku kateg\u00f3ri\u00e1m pre ka\u017ed\u00fa platformu. Nov\u00e1 sie\u0165 dnes znamen\u00e1 nov\u00e9 priradenie, nie nov\u00fd katal\u00f3g.<\/p>\n      <p>Stavy a ceny sme prepojili prostredn\u00edctvom integr\u00e1cie, aby sa \u0161tyri kan\u00e1ly nemuseli synchronizova\u0165 ru\u010dne. Pri 1 260 indexoch to nebola len ot\u00e1zka pohodlia, ale nevyhnutn\u00e1 podmienka, aby sa to v\u00f4bec dalo zvl\u00e1dnu\u0165.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_17291242766af1893684e58\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20976558186af1893684ede hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 03<\/span>\n          <h3>Zastavili sme sa po \u0161tvrtej sieti<\/h3>\n          <p>Pl\u00e1n po\u010d\u00edtal so \u0161iestimi. Po anal\u00fdze v\u00fdsledkov z prv\u00fdch \u0161tyroch sme odporu\u010dili pozastavi\u0165 \u010fal\u0161ie kroky: v dvoch zost\u00e1vaj\u00facich kateg\u00f3ri\u00e1ch nemal sortiment z\u00e1kazn\u00edka v\u00fdhodu ani z h\u013eadiska ceny, ani z h\u013eadiska produktu. N\u00e1klady na obsluhu by prev\u00fd\u0161ili predpokladan\u00fd zisk.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>Posledn\u00e9 dve siete sme nezaviedli, hoci by to z technick\u00e9ho h\u013eadiska trvalo dev\u00e4\u0165 dn\u00ed a bolo to uveden\u00e9 v zmluve. Jednoduchos\u0165 zavedenia nie je argumentom pre zavedenie; kan\u00e1l, ktor\u00fd sa neoplat\u00ed z h\u013eadiska mar\u017ee, potom z\u00e1kazn\u00edka ka\u017ed\u00fd mesiac stoj\u00ed peniaze. Z\u00e1kazn\u00edk tento probl\u00e9m pochopil a rozhodnutie akceptoval.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_5703709096af18936851cb\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19875500566af1893685253 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Priebeh<\/p>\n        <h2>K\u013e\u00fa\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">marec 2026<\/span>\n            <strong>\u0160tandard namiesto jednorazovej integr\u00e1cie<\/strong>\n            Vytvorenie datab\u00e1zy atrib\u00fatov pod\u013ea po\u017eiadaviek Mirakl, nie pre jednu sie\u0165. Mapovanie kateg\u00f3ri\u00ed, logika variantov, fotografie v po\u017eadovan\u00fdch form\u00e1toch.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">apr\u00edl, m\u00e1j 2026<\/span>\n            <strong>Castorama, 42 dn\u00ed<\/strong>\n            Najn\u00e1ro\u010dnej\u0161\u00ed z\u00e1kazn\u00edk ako prv\u00fd. Tri kol\u00e1 \u00faprav kvality na strane platformy.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">J\u00fan 2026<\/span>\n            <strong>Leroy Merlin, 14 dn\u00ed<\/strong>\n            Katal\u00f3g pre\u0161iel bez \u00faprav. \u010cas sme venovali mapovaniu kateg\u00f3ri\u00ed a logistick\u00fdm pr\u00edprav\u00e1m.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">J\u00fal 2026<\/span>\n            <strong>Obi.de, 11 dn\u00ed<\/strong>\n            Prv\u00fd zahrani\u010dn\u00fd trh v tejto s\u00e9rii. Pridali sa preklady, ostatn\u00e9 zostalo bez zmien.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">august, september 2026<\/span>\n            <strong>Media Expert, 9 dn\u00ed<\/strong>\n            \u00dazky v\u00fdber z katal\u00f3gu, 310 polo\u017eiek z kateg\u00f3rie dom\u00e1ceho a technick\u00e9ho osvetlenia. Spustenie po dovolenkovom prest\u00e1vke v auguste.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Okt\u00f3ber 2026<\/span>\n            <strong>Rozhodnutie o zadr\u017ean\u00ed<\/strong>\n            Anal\u00fdza mar\u017ee pod\u013ea distribu\u010dn\u00e9ho kan\u00e1la. Odpor\u00fa\u010danie pozastavi\u0165 dva zost\u00e1vaj\u00face re\u0165azce z pl\u00e1nu.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_13979009116af18936855e2\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18131064386af1893685673 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">V\u00fdsledky<\/p>\n        <h2>\u010cas zavedenia \u010fal\u0161\u00edch siet\u00ed.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"St\u013apcov\u00fd graf: Doba zavedenia jednotliv\u00fdch siet\u00ed, pracovn\u00e9 dni od rozhodnutia po prv\u00fa zverejnen\u00fa ponuku. S\u00e9ria: Doba zavedenia.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">10<\/text><text x=\"54\" y=\"169.2\">20<\/text><text x=\"54\" y=\"120.8\">30<\/text><text x=\"54\" y=\"72.4\">40<\/text><text x=\"54\" y=\"24.0\">50<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"135.0\" y=\"58.7\" width=\"28.0\" height=\"203.3\" rx=\"3\"\/><rect x=\"305.0\" y=\"194.2\" width=\"28.0\" height=\"67.8\" rx=\"3\"\/><rect x=\"475.0\" y=\"208.8\" width=\"28.0\" height=\"53.2\" rx=\"3\"\/><rect x=\"645.0\" y=\"218.4\" width=\"28.0\" height=\"43.6\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"149.0\" y=\"284\">Castorama<\/text><text x=\"319.0\" y=\"284\">Leroy Merlin<\/text><text x=\"489.0\" y=\"284\">Obi.de<\/text><text x=\"659.0\" y=\"284\">Media Expert<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">pracovn\u00e9 dni od rozhodnutia po prv\u00fa zverejnen\u00fa ponuku<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>Doba implement\u00e1cie<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">Tento pokles nie vypl\u00fdva zo sk\u00fasenost\u00ed t\u00edmu, ale z toho, \u017ee katal\u00f3g bol u\u017e vytvoren\u00fd pod\u013ea po\u017eiadaviek celej rodiny platforiem.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_12397536696af18936859ee\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8710997426af1893685a77 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>N\u00e1klady na pr\u00e1cu na jeden kan\u00e1l.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>Re\u0161pekt vo\u010di z\u00e1kazn\u00edkovi<\/th><th>Skuto\u010dn\u00fd<\/th><th>Zmena<\/th><\/tr><\/thead>\n            <tbody><tr><td>Prv\u00e1 sie\u0165<\/td><td>25 dn\u00ed<\/td><td>42 dn\u00ed<\/td><td>+17 dn\u00ed<\/td><\/tr><tr><td>Ka\u017ed\u00e1 \u010fal\u0161ia<\/td><td>25 dn\u00ed<\/td><td>9\u201314 dn\u00ed<\/td><td>\u221244 a\u017e \u221264%<\/td><\/tr><tr><td>Celkovo \u0161tyri siete<\/td><td>100 dn\u00ed<\/td><td>76 dn\u00ed<\/td><td>\u221224%<\/td><\/tr><tr><td>Mesa\u010dn\u00fd servis, 4 kan\u00e1ly<\/td><td>2,0 \u00fav\u00e4zku<\/td><td>0,6 \u00fav\u00e4zku<\/td><td>\u221270%<\/td><\/tr><tr><td>Prebudovanie katal\u00f3gu pri \u010fal\u0161ej sieti<\/td><td>nasadzovan\u00e1 zaka\u017ed\u00fdm<\/td><td>ani raz<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_20220409336af1893685d9b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7855812656af1893685e21 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Ako sme to urobili.<\/h2>\n        <p>Cel\u00e1 hodnota tohto projektu vznikla v prv\u00fdch troch mesiacoch, e\u0161te predt\u00fdm, ako sa objavili ak\u00e9ko\u013evek tr\u017eby. Vytvorili sme katal\u00f3g pod\u013ea \u0161tandardu Mirakl a za\u010dali sme s platformou s najpr\u00edsnej\u0161\u00edmi po\u017eiadavkami, v\u010faka \u010domu tri \u010fal\u0161ie prebehli bez nutnosti prestavby. Nakoniec sme z pl\u00e1nu vyradili dve siete, preto\u017ee technick\u00e1 realizovate\u013enos\u0165 nie je to ist\u00e9 ako obchodn\u00fd zmysel.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_2387181066af1893686156\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6299563346af18936861dc hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovate\u013enos\u0165<\/p>\n        <h2>Pre\u010do si mysl\u00edme, \u017ee to nebola n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Poradie vstupu m\u00e1 svoju cenu<\/h3><p>Katal\u00f3g vytvoren\u00fd pre najn\u00e1ro\u010dnej\u0161\u00edch pou\u017e\u00edvate\u013eov prejde u menej n\u00e1ro\u010dn\u00fdch bez \u00faprav. V opa\u010dnom porad\u00ed je to to\u013eko \u00faprav, ko\u013eko je platforiem.<\/p><\/div><div class=\"btop-cs__card\"><h3>Skupiny platforiem, nie jednotliv\u00e9 webov\u00e9 str\u00e1nky<\/h3><p>Nieko\u013eko eur\u00f3pskych trhov\u00edsk funguje na spolo\u010dn\u00fdch platform\u00e1ch. Kto to vie u\u017e pri prvom nasaden\u00ed, zaplat\u00ed za integr\u00e1ciu len raz namiesto \u0161tyrikr\u00e1t.<\/p><\/div><div class=\"btop-cs__card\"><h3>Technick\u00e1 jednoduchos\u0165 nie je d\u00f4vodom na vstup<\/h3><p>Kan\u00e1l, ktor\u00fd sa spust\u00ed o dev\u00e4\u0165 dn\u00ed, bude aj na\u010falej st\u00e1\u0165 mesa\u010dn\u00fd poplatok. Rozhoduj\u00face je mar\u017ea v danej kateg\u00f3rii, nie \u010das zavedenia.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>\u010co tento pr\u00edpad nedokazuje:<\/strong> Nie ka\u017ed\u00e1 platforma v Eur\u00f3pe patr\u00ed do takejto skupiny. Amazon, Allegro a eMAG maj\u00fa vlastn\u00e9 syst\u00e9my a vlastn\u00e9 po\u017eiadavky, tak\u017ee tam k tak\u00fdmto \u00faspor\u00e1m ned\u00f4jde.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_12893716646af1893686531\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3697053376af18936865b6 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Pl\u00e1nuje\u0161 viac ako jednu platformu?<\/h2>\n          <p>Zist\u00edme, ktor\u00e9 z nich maj\u00fa spolo\u010dn\u00fd motor a po\u017eiadavky, a nastav\u00edme poradie implement\u00e1ci\u00ed tak, aby prv\u00e1 z nich vykon\u00e1vala pr\u00e1cu za \u010fal\u0161ie. Dostanete pl\u00e1n s \u010dasov\u00fdm harmonogramom a n\u00e1kladmi na ka\u017ed\u00fd kan\u00e1l.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/sk\/kontaktujte-nas\/\">Napl\u00e1nujte poradie implement\u00e1ci\u00ed<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_17608912586af18936868ef\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4039678126af1893686972 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Pozrite si \u010fal\u0161ie pr\u00edpadov\u00e9 \u0161t\u00fadie<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/sk\/zverejnovanie-ponuk-na-platformach\/\">Zverej\u0148ovanie pon\u00fak na trhovisku<span>\u00dadaje o produkte, mapovanie, publik\u00e1cia<\/span><\/a><a href=\"https:\/\/btop.pl\/sk\/castorama\/\">Predaj v Castorame<span>Po\u017eiadavky a priebeh implement\u00e1cie<\/span><\/a><a href=\"https:\/\/btop.pl\/sk\/implementacia-zakladnej-verzie\/\">Implement\u00e1cia Base<span>Ke\u010f integr\u00e1cia u\u017e nie je mo\u017enos\u0165ou<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Prv\u00e1 sie\u0165 trvala 42 dn\u00ed, \u0161tvrt\u00e1 dev\u00e4\u0165. Uk\u00e1\u017eeme, pre\u010do poradie vstupu na platformy Mirakl rozhoduje o n\u00e1kladoch celej expanzie.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020100","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=1793020100"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020100\/revisions"}],"predecessor-version":[{"id":1793020165,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020100\/revisions\/1793020165"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=1793020100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=1793020100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=1793020100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}