{"id":1793020102,"date":"2026-08-01T22:43:51","date_gmt":"2026-08-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T09:41:12","modified_gmt":"2026-11-09T08:41:12","slug":"testovanie-trhu-na-nasich-uctoch","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/testovanie-trhu-na-nasich-uctoch\/","title":{"rendered":"Odpowied\u017a w pi\u0119\u0107 tygodni, bez zak\u0142adania konta"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_3800047536af18e89bd712\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19485694226af18e89bd879 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_21046261256af18e89bde51\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16302302596af18e89bdf3b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-03-test-rynku-na-naszych-kontach-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>\u010cas do prvej ponuky<\/span><strong>9 dn\u00ed<\/strong><\/div><div class=\"btop-cs__kpi\"><span>D\u013a\u017eka testu<\/span><strong>5 t\u00fd\u017ed\u0148ov<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Otestovan\u00e9 SKU<\/span><strong>48<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Administrat\u00edvne n\u00e1le\u017eitosti na strane z\u00e1kazn\u00edka<\/span><strong>0<\/strong><\/div><\/div>\n        <h1>Odpove\u010f do piatich t\u00fd\u017ed\u0148ov, <em>bez registr\u00e1cie \u00fa\u010dtu<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">V\u00fdrobca pr\u00edrodnej kozmetiky chcel vedie\u0165, \u010di sa jeho v\u00fdrobky bud\u00fa v Rumunsku dobre pred\u00e1va\u0165. Nechcel v\u0161ak na z\u00edskanie odpovede str\u00e1vi\u0165 cel\u00fd mesiac a absolvova\u0165 cel\u00fd proces registr\u00e1cie.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">02.06.2026-07.07.2026<\/span><span class=\"btop-cs__tag\">eMAG<\/span><span class=\"btop-cs__tag\">Trendyol<\/span><span class=\"btop-cs__tag\">Trh: Rumunsko<\/span><span class=\"btop-cs__tag\">Predaj prostredn\u00edctvom \u00fa\u010dtov bTOP<\/span><span class=\"btop-cs__tag\">Test trhu<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_17701502016af18e89be39f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14615249066af18e89be44c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>Z\u00e1kazn\u00edk dostal od distrib\u00fatora inform\u00e1ciu, \u017ee na rumunskom trhu existuje dopyt po jeho produktoch.<\/p>\n      <p>Aby si to overil na vlastnom \u00fa\u010dte, musel by absolvova\u0165 da\u0148ov\u00fa registr\u00e1ciu VAT OSS, splni\u0165 environment\u00e1lne povinnosti, zabezpe\u010di\u0165 preklady zoznamov zlo\u017eiek a etikiet a zaregistrova\u0165 sa na platforme. V skuto\u010dnosti by to trvalo pribli\u017ene mesiac.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O klientovi<\/h3><p>V\u00fdrobca pr\u00edrodnej kozmetiky, vlastn\u00e9 recept\u00fary a v\u00fdroba, katal\u00f3g s nieko\u013ek\u00fdmi desiatkami polo\u017eiek.<\/p>\n      <p>V Po\u013esku pred\u00e1va prostredn\u00edctvom vlastn\u00e9ho obchodu a port\u00e1lu Allegro. Zahrani\u010die zatia\u013e neobsluhuje.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_16054095416af18e89be861\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9020567176af18e89be93a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">\u010co sme urobili<\/p>\n        <h2>Rozhodnutia, ktor\u00e9 rozhodli o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 01<\/span>\n          <h3>Pred\u00e1vali sme jeho produkty cez n\u00e1\u0161 \u00fa\u010det namiesto toho, aby sme mu zalo\u017eili jeho vlastn\u00fd<\/h3>\n          <p>Na na\u0161ich \u00fa\u010dtoch v eMAG a Trendyol sme vystavili 48 objedn\u00e1vok v s\u00falade s na\u0161ou da\u0148ovou \u0161trukt\u00farou a logistick\u00fdmi podmienkami. Z\u00e1kazn\u00edk dodal tovar do n\u00e1\u0161ho skladu.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_3211516536af18e89bed80\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6217409626af18e89bee67 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 02<\/span>\n          <h3>Testovali sme s\u00edce v obmedzenom rozsahu, ale v celom cenovom spektre<\/h3>\n          <p>Nevystavili sme bestsellery z Po\u013eska, ale len po nieko\u013ek\u00fdch tituloch z ka\u017ed\u00e9ho cenov\u00e9ho rozp\u00e4tia a ka\u017edej podkateg\u00f3rie. Cie\u013eom nebol predaj, ale zistenie, ktor\u00fd segment v\u00f4bec reaguje.<\/p>\n      <p>Odpove\u010f bola in\u00e1, ne\u017e klient o\u010dak\u00e1val. Pred\u00e1vali sa produkty zo strednej cenovej kateg\u00f3rie a jedna podkateg\u00f3ria, ktor\u00e1 sa v Po\u013esku takmer nepred\u00e1vala. Dva z jeho po\u013esk\u00fdch bestsellerov sa nepredali ani raz.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>Nespustili sme \u017eiadne reklamn\u00e9 kampane. Cie\u013eom testu bolo zisti\u0165 organick\u00fd dopyt; reklama by skreslila obraz a priniesla v\u00fdsledok, ktor\u00fd by sa bez st\u00e1l\u00e9ho rozpo\u010dtu nedal zopakova\u0165. St\u00e1lo n\u00e1s to s\u00edce objem predaja, ale zachr\u00e1nilo to d\u00f4veryhodnos\u0165 z\u00e1veru.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_722748506af18e89bf2db\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7595564026af18e89bf3ad hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 03<\/span>\n          <h3>Test sme zakon\u010dili odpor\u00fa\u010dan\u00edm prihl\u00e1si\u0165 sa do vlastn\u00e9ho \u00fa\u010dtu<\/h3>\n          <p>Po piatich t\u00fd\u017ed\u0148och sme mali dostatok \u00fadajov na to, aby sme mohli kon\u0161tatova\u0165: trh existuje, ale nie pre ten sortiment, ktor\u00fd tam z\u00e1kazn\u00edk pl\u00e1noval uvies\u0165. Odpor\u00fa\u010danie znelo: vst\u00fapi\u0165 na trh, ale s in\u00fdmi produktmi ako v Po\u013esku a v inej cenovej kateg\u00f3rii, ako predpokladal.<\/p>\n      <p>Klient si v septembri zalo\u017eil vlastn\u00fd \u00fa\u010det.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_2065682796af18e89bf868\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2451851986af18e89bf93a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Priebeh<\/p>\n        <h2>K\u013e\u00fa\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">Za\u010diatok j\u00fana 2026<\/span>\n            <strong>V\u00fdber vzorky<\/strong>\n            48 indexov vybran\u00fdch pod\u013ea cenov\u00e9ho rozp\u00e4tia a podkateg\u00f3rie, nie pod\u013ea predaja v Po\u013esku.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">J\u00fan 2026, 9. de\u0148<\/span>\n            <strong>Prv\u00e9 ponuky na eMAG<\/strong>\n            Zverejnenie na \u00fa\u010dte bTOP, preklady popisov, fotografie prisp\u00f4soben\u00e9 po\u017eiadavk\u00e1m platformy.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">J\u00fan 2026<\/span>\n            <strong>Sledovanie bez rekl\u00e1m<\/strong>\n            \u00damyseln\u00e9 nevyu\u017eitie kampan\u00ed. Zber \u00fadajov o organickom n\u00e1v\u0161tevnosti, zobrazeniach a konverzi\u00e1ch pod\u013ea podkateg\u00f3ri\u00ed.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Za\u010diatok j\u00fala 2026<\/span>\n            <strong>Spr\u00e1va a odpor\u00fa\u010danie<\/strong>\n            Ktor\u00e9 segmenty reaguj\u00fa, ktor\u00e9 nie, ak\u00e1 je cenov\u00e1 kateg\u00f3ria, ak\u00e9 ot\u00e1zky kl\u00e1dli kupuj\u00faci.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_7528738346af18e89bfd73\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9296858106af18e89bfe08 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Test na na\u0161om \u00fa\u010dte v porovnan\u00ed so vstupom na vlastnom \u00fa\u010dte.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>Vlastn\u00fd z\u00e1kazn\u00edcky \u00fa\u010det<\/th><th>Test od bTOP<\/th><th>Zmena<\/th><\/tr><\/thead>\n            <tbody><tr><td>\u010cas do prvej ponuky<\/td><td>cca 30 dn\u00ed<\/td><td>9 dn\u00ed<\/td><td>\u221270%<\/td><\/tr><tr><td>Registr\u00e1cia a administrat\u00edvne n\u00e1le\u017eitosti<\/td><td>sada<\/td><td>\u017eiadne<\/td><td>,<\/td><\/tr><tr><td>N\u00e1klady na pripojenie na strane z\u00e1kazn\u00edka<\/td><td>\u00fapln\u00fd<\/td><td>tovar a logistika<\/td><td>,<\/td><\/tr><tr><td>Okamih rozhodnutia o trhu<\/td><td>pred n\u00e1kladmi<\/td><td>pod\u013ea \u00fadajov<\/td><td>,<\/td><\/tr><tr><td>Riziko v pr\u00edpade negat\u00edvneho v\u00fdsledku<\/td><td>vynalo\u017een\u00e9 n\u00e1klady<\/td><td>tovar sa vracia<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_19843343346af18e89c01cb\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_486809076af18e89c0259 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Ako sme to urobili.<\/h2>\n        <p>Z\u00e1kazn\u00edk polo\u017eil ot\u00e1zku, na ktor\u00fa nebolo mo\u017en\u00e9 odpoveda\u0165 bez uskuto\u010dnenia predaja, pri\u010dom predaj si vy\u017eadoval dobr\u00fd mesiac vybavovania formal\u00edt. Rie\u0161en\u00edm bolo presun\u00fa\u0165 test na na\u0161u str\u00e1nku: n\u00e1\u0161 \u00fa\u010det, na\u0161a da\u0148ov\u00e1 \u0161trukt\u00fara, na\u0161a logistika. V\u00fdsledok pri\u0161iel po piatich t\u00fd\u017ed\u0148och a bol in\u00fd, ako sme predpokladali \u2013 trh sa uk\u00e1zal ako atrakt\u00edvny, ale pre in\u00fa \u010das\u0165 katal\u00f3gu. Klient si vlastn\u00fd \u00fa\u010det zalo\u017eil u\u017e s touto vedomou skuto\u010dnos\u0165ou.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_1384890726af18e89c06ce\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6184290346af18e89c0769 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovate\u013enos\u0165<\/p>\n        <h2>Pre\u010do si mysl\u00edme, \u017ee to nebola n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Test oddelen\u00fd od vstupu<\/h3><p>Ot\u00e1zka \u201e\u010di tento trh funguje\" nemus\u00ed st\u00e1\u0165 to\u013eko ako vstup na\u0148. Oddelenie t\u00fdchto dvoch vec\u00ed skracuje rozhodovac\u00ed proces o cel\u00e9 mesiace a eliminuje s n\u00edm spojen\u00e9 riziko.<\/p><\/div><div class=\"btop-cs__card\"><h3>Prie\u010dny v\u00fdber, nie bestseller<\/h3><p>Po\u013esk\u00fd bestseller nie je dobr\u00fdm ukazovate\u013eom nov\u00e9ho trhu. Nieko\u013eko ukazovate\u013eov z ka\u017ed\u00e9ho cenov\u00e9ho p\u00e1sma vypoved\u00e1 viac o \u0161trukt\u00fare dopytu ako desa\u0165 najpred\u00e1vanej\u0161\u00edch produktov.<\/p><\/div><div class=\"btop-cs__card\"><h3>Organika pred reklamou<\/h3><p>V\u00fdsledok dosiahnut\u00fd bez reklamn\u00e9ho rozpo\u010dtu je mo\u017en\u00e9 zopakova\u0165. V\u00fdsledok kampane vypoved\u00e1 len o tom, ak\u00fa hodnotu mala t\u00e1to kampa\u0148.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>\u010co tento pr\u00edpad nedokazuje:<\/strong> Tento model nenahr\u00e1dza vstup na trh. Predaj prostredn\u00edctvom n\u00e1\u0161ho \u00fa\u010dtu je obmedzen\u00fd a nevytv\u00e1ra hist\u00f3riu ani zna\u010dku z\u00e1kazn\u00edka na platforme; ide o n\u00e1stroj na rozhodovanie, nie o kone\u010dn\u00fd sp\u00f4sob predaja.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_11241324536af18e89c0c51\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12322544366af18e89c0cf2 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Chce\u0161 si najprv presk\u00fama\u0165 trh, ne\u017e do neho investuje\u0161?<\/h2>\n          <p>Vybran\u00e9 produkty zverejn\u00edme na na\u0161ich \u00fa\u010dtoch a po nieko\u013ek\u00fdch t\u00fd\u017ed\u0148och v\u00e1m ozn\u00e1mime, \u010di existuje dopyt, v ktorom segmente a za ak\u00fa cenu. Bez registr\u00e1cie a byrokracie z va\u0161ej strany.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/sk\/kontaktujte-nas\/\">Pohovorme si o prieskume trhu<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_10755102706af18e89c1104\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12752098796af18e89c1194 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Pozrite si \u010fal\u0161ie pr\u00edpadov\u00e9 \u0161t\u00fadie<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/sk\/sprzedaz-na-marketplace-przez-btop\/\">Predaj na trhovisku prostredn\u00edctvom bTOP<span>Ako funguje predaj na na\u0161ich \u00fa\u010dtoch<\/span><\/a><a href=\"https:\/\/btop.pl\/sk\/emag\/\">Predaj na eMAG<span>Rumunsk\u00fd trh z poh\u013eadu predajcu<\/span><\/a><a href=\"https:\/\/btop.pl\/sk\/ppwr\/\">Registr\u00e1cia a recykl\u00e1cia<span>Formality, ktor\u00e9 je potrebn\u00e9 vybavi\u0165 pred \u0161tartom<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Z\u00e1kazn\u00edk si nechcel zalo\u017ei\u0165 \u00fa\u010det na eMAGu kv\u00f4li neist\u00e9mu trhu. Jeho produkty sme predali cez n\u00e1\u0161 vlastn\u00fd \u00fa\u010det a odpove\u010f pri\u0161la za 5 t\u00fd\u017ed\u0148ov.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020102","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=1793020102"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020102\/revisions"}],"predecessor-version":[{"id":1793020166,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020102\/revisions\/1793020166"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=1793020102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=1793020102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=1793020102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}