{"id":1793020104,"date":"2026-09-01T22:43:51","date_gmt":"2026-09-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T07:59:32","modified_gmt":"2026-11-09T06:59:32","slug":"vytvorenie-sekcie-marketplace-od-nuly","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/vytvorenie-sekcie-marketplace-od-nuly\/","title":{"rendered":"Zbudowali\u015bmy dzia\u0142, a potem si\u0119 z niego wycofali\u015bmy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_9974722256af1892c86b0b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20827712446af1892c86c66 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_5983061226af1892c87248\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12090817826af1892c872e0 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-04-dzial-marketplace-od-zera-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Za\u0161kolen\u00e9 osoby<\/span><strong>3<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Odovzdan\u00e9 kan\u00e1ly<\/span><strong>5<\/strong><\/div><div class=\"btop-cs__kpi\"><span>\u010cas na samostatnos\u0165<\/span><strong>6 mesiacov.<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Obsluha bTOP po odchode<\/span><strong>1 de\u0148\/mesiac.<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Obrat 2 mesiace po odchode<\/span><strong>+4%<\/strong><\/div><\/div>\n        <h1>Vytvorili sme oddelenie, <em>a potom sme sa z neho stiahli<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">V\u00fdrobca drobn\u00fdch dom\u00e1cich spotrebi\u010dov nechcel agent\u00faru na trvalom z\u00e1klade. Chcel vlastn\u00fd t\u00edm, ktor\u00fd to bude vedie\u0165 robi\u0165 bez n\u00e1s. Po 6 mesiacoch sme zostali pri jednom dni v mesiaci.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">01.07.2025-31.12.2025<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Amazon<\/span><span class=\"btop-cs__tag\">Kaufland<\/span><span class=\"btop-cs__tag\">eMAG<\/span><span class=\"btop-cs__tag\">Empik Place<\/span><span class=\"btop-cs__tag\">Budovanie t\u00edmu<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_20657524096af1892c875e0\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20561610846af1892c8766d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>Klient mal zl\u00e9 sk\u00fasenosti s predch\u00e1dzaj\u00facou agent\u00farou: tri roky predaj r\u00e1stol, ale v\u0161etky inform\u00e1cie o \u00fa\u010dtoch, strat\u00e9gii a hist\u00f3rii rozhodnut\u00ed zostali na tej strane.<\/p>\n      <p>Hne\u010f na prvom stretnut\u00ed to povedal na rovinu: neh\u013ead\u00e1 dod\u00e1vate\u013ea, h\u013ead\u00e1 niekoho, kto za\u0161kol\u00ed jeho \u013eud\u00ed a potom zmizne. Pre agent\u00faru je to zmluva, ktor\u00e1 sa zo svojej podstaty sama ukon\u010d\u00ed.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O klientovi<\/h3><p>V\u00fdrobca drobn\u00fdch dom\u00e1cich spotrebi\u010dov, p\u00f4sob\u00ed na trhu u\u017e nieko\u013eko rokov, m\u00e1 siln\u00fa poz\u00edciu v tradi\u010dnom predaji aj v obchodn\u00fdch re\u0165azcoch.<\/p>\n      <p>V oblasti e-commerce fungoval nerovnomerne: vlastn\u00fd obchod a jeden \u00fa\u010det na trhovisku, ktor\u00fd spravovala predch\u00e1dzaj\u00faca agent\u00fara.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_18010054766af1892c879d9\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12746486076af1892c87a62 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">\u010co sme urobili<\/p>\n        <h2>Rozhodnutia, ktor\u00e9 rozhodli o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 01<\/span>\n          <h3>Dohodli sme sa na term\u00edne odchodu na \u0161tart<\/h3>\n          <p>V zmluve sme stanovili term\u00edn odovzdania a podmienky, ktor\u00e9 musia by\u0165 splnen\u00e9, aby k nemu do\u0161lo: obsaden\u00fd t\u00edm, pop\u00edsan\u00e9 procesy, funguj\u00face vykazovanie bez n\u00e1\u0161ho z\u00e1sahu, dva \u00fapln\u00e9 mesa\u010dn\u00e9 cykly realizovan\u00e9 klientom pod na\u0161\u00edm doh\u013eadom.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>Po\u010das budovania t\u00edmu sme neprevzali spr\u00e1vu \u00fa\u010dtov, hoci by to bolo r\u00fdchlej\u0161ie a v\u00fdsledky by r\u00e1stli sk\u00f4r. T\u00edm, ktor\u00fd nieko\u013eko mesiacov len sleduje, ako pracuje niekto in\u00fd, po odovzdan\u00ed nevie ni\u010d. Prv\u00e9 tri mesiace boli pomal\u0161ie.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_9524808556af1892c8802d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2673872186af1892c880b4 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 02<\/span>\n          <h3>Pop\u00edsali sme procesy e\u0161te predt\u00fdm, ako sme prijali zamestnancov<\/h3>\n          <p>Najprv bola vypracovan\u00e1 dokument\u00e1cia: ako vyzer\u00e1 be\u017en\u00fd pracovn\u00fd de\u0148 na \u00fa\u010dte, ako sa prij\u00edmaj\u00fa rozhodnutia o cen\u00e1ch, \u010do sa rob\u00ed v pr\u00edpade reklam\u00e1cie, kedy sa z\u00e1le\u017eitos\u0165 eskaluje. A\u017e potom nasledoval n\u00e1bor.<\/p>\n      <p>Opa\u010dn\u00fd postup je v tomto odvetv\u00ed \u0161tandardom a vedie k tomu, \u017ee za proces sa pova\u017euje pr\u00e1ve to, \u010do pr\u00e1ve rob\u00ed prv\u00fd zamestnanec.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_14092170986af1892c88408\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17998451356af1892c88492 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 03<\/span>\n          <h3>Odovzdali sme vedenie dva cykly pred koncom zmluvy<\/h3>\n          <p>Po\u010das posledn\u00fdch dvoch mesiacov si t\u00edm klienta v\u0161etko riadil s\u00e1m a my sme len pozorovali a robili si pozn\u00e1mky. Bola to najn\u00e1ro\u010dnej\u0161ia \u010das\u0165 projektu \u2013 trikr\u00e1t sme sa zdr\u017eali toho, aby sme opravili rozhodnutie, ktor\u00e9 sme pova\u017eovali za nespr\u00e1vne.<\/p>\n      <p>Dve z t\u00fdchto troch rozhodnut\u00ed sa uk\u00e1zali ako spr\u00e1vne. Jedno st\u00e1lo klienta trochu pe\u0148az\u00ed, ale boli to najlep\u0161ie investovan\u00e9 peniaze v r\u00e1mci cel\u00e9ho projektu, preto\u017ee t\u00edm sa z neho nau\u010dil viac ako z celej dokument\u00e1cie.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>Po\u010das sk\u00fa\u0161obn\u00e9ho obdobia sme chyby neopravovali, s v\u00fdnimkou situ\u00e1ci\u00ed, ktor\u00e9 mohli vies\u0165 k zablokovaniu \u00fa\u010dtu alebo strate presahuj\u00facej stanoven\u00fd limit. T\u00edm, ktor\u00fd vie, \u017ee za n\u00edm niekto opravuje, nepreber\u00e1 zodpovednos\u0165.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_9428991746af1892c887f5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6215545956af1892c8887c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Priebeh<\/p>\n        <h2>K\u013e\u00fa\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">J\u00fal 2025<\/span>\n            <strong>Audit a dokument\u00e1cia procesov<\/strong>\n            Stav \u00fa\u010dtov, obnovenie pr\u00edstupov\u00fdch pr\u00e1v, popis \u00faloh a prev\u00e1dzkov\u00fdch postupov. Zatia\u013e bez n\u00e1boru.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">august 2025<\/span>\n            <strong>N\u00e1bor na uveden\u00e9 poz\u00edcie<\/strong>\n            Tri osoby: koordin\u00e1tor kan\u00e1lov, \u0161pecialista na ponuky a obsah, z\u00e1kazn\u00edcky servis a reklam\u00e1cie.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">September 2025<\/span>\n            <strong>Spolo\u010dn\u00e1 pr\u00e1ca<\/strong>\n            T\u00edm klienta pracuje, spolo\u010dnos\u0165 bTOP projekt riadi a priebe\u017ene upravuje. Spustenie \u0161tyroch nov\u00fdch kan\u00e1lov ako \u0161koliaceho materi\u00e1lu.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Okt\u00f3ber 2025<\/span>\n            <strong>Prevzatie zodpovednosti<\/strong>\n            Postupn\u00e9 odovzd\u00e1vanie rozhodnut\u00ed o cen\u00e1ch, reklamn\u00fdch rozpo\u010dtoch a kontaktov s platformami.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">november, december 2025<\/span>\n            <strong>Dva cykly bez n\u00e1s<\/strong>\n            T\u00edm v\u0161etko riadi samostatne, bTOP len sleduje a nezasahuje, pokia\u013e nie s\u00fa prekro\u010den\u00e9 stanoven\u00e9 limity.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">December 2025<\/span>\n            <strong>Odovzdanie a nov\u00fd re\u017eim<\/strong>\n            Ukon\u010denie implementa\u010dnej zmluvy. Zost\u00e1va jeden de\u0148 konzult\u00e1ci\u00ed mesa\u010dne a pr\u00edstup k podpore pri vstupe na nov\u00e9 trhy.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_129276526af1892c88c4d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15737283336af1892c88cd3 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Stav na za\u010diatku a dva mesiace po odovzdan\u00ed.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>J\u00fal 2025<\/th><th>Febru\u00e1r 2026<\/th><th>Zmena<\/th><\/tr><\/thead>\n            <tbody><tr><td>Osoby zodpovedn\u00e9 za trhovisko<\/td><td>0<\/td><td>3<\/td><td>,<\/td><\/tr><tr><td>Akt\u00edvne kan\u00e1ly<\/td><td>1<\/td><td>5<\/td><td>+4<\/td><\/tr><tr><td>Pop\u00edsan\u00e9 prev\u00e1dzkov\u00e9 procesy<\/td><td>0<\/td><td>11<\/td><td>,<\/td><\/tr><tr><td>Pr\u00edstupy k \u00fa\u010dtom na strane klienta<\/td><td>\u010diasto\u010dn\u00e9<\/td><td>\u00fapln\u00e9<\/td><td>,<\/td><\/tr><tr><td>Extern\u00e9 slu\u017eby mesa\u010dne<\/td><td>14 dn\u00ed<\/td><td>1. de\u0148<\/td><td>\u221293%<\/td><\/tr><tr><td>Obrat v oblasti e-commerce, 2 mesiace po odovzdan\u00ed<\/td><td>z\u00e1kladn\u00e1 \u00farove\u0148<\/td><td>+4%<\/td><td>+4%<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_7943895866af1892c8907e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_21200288026af1892c89104 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Ako sme to urobili.<\/h2>\n        <p>Naj\u0165a\u017e\u0161ie na tomto projekte nebolo zostavi\u0165 t\u00edm, ale zdr\u017ea\u0165 sa pr\u00e1ce za\u0148. Term\u00edn dodania uveden\u00fd v zmluve n\u00e1s prin\u00fatil ka\u017ed\u00fa \u010dinnos\u0165 sk\u00f4r uk\u00e1za\u0165, ako vykona\u0165, aj ke\u010f by jej vykonanie bolo r\u00fdchlej\u0161ie. Procesy sme op\u00edsali e\u0161te pred n\u00e1borom, aby \u013eudia nast\u00fapili na u\u017e pripraven\u00e9 poz\u00edcie. Posledn\u00e9 dva mesiace sme sledovali, ako t\u00edm rob\u00ed chyby, a neopravovali sme ich, s v\u00fdnimkou pr\u00edpadov, ktor\u00e9 by mohli vies\u0165 k strate \u00fa\u010dtu.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_9201222296af1892c894ac\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16166858816af1892c89533 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovate\u013enos\u0165<\/p>\n        <h2>Pre\u010do si mysl\u00edme, \u017ee to nebola n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>D\u00e1tum vydania zaznamenan\u00fd na za\u010diatku<\/h3><p>Term\u00edn odovzdania uveden\u00fd v zmluve ovplyv\u0148uje ka\u017ed\u00e9 \u010fal\u0161ie rozhodnutie: \u010di sa bude u\u010di\u0165, alebo sa to urob\u00ed. Bez neho sa implementa\u010dn\u00fd projekt v\u017edy pos\u00fava do f\u00e1zy be\u017enej prev\u00e1dzky.<\/p><\/div><div class=\"btop-cs__card\"><h3>Procesy pred n\u00e1borom<\/h3><p>Pop\u00edsan\u00e9 poz\u00edcie umo\u017e\u0148uj\u00fa n\u00e1bor na z\u00e1klade konkr\u00e9tnych kompetenci\u00ed. Ak je poradie opa\u010dn\u00e9, procesom sa st\u00e1va pr\u00e1ve to, \u010do pr\u00e1ve rob\u00ed prv\u00e1 zamestnan\u00e1 osoba.<\/p><\/div><div class=\"btop-cs__card\"><h3>Sk\u00fa\u0161obn\u00e1 doba bez \u00faprav<\/h3><p>T\u00edm, za ktor\u00fdm niekto vykon\u00e1va korekcie, nepreber\u00e1 zodpovednos\u0165. Nieko\u013eko chyby odhalen\u00fdch pred odovzdan\u00edm stoj\u00ed menej ako jedna chyba odhalen\u00e1 a\u017e po \u0148om.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>\u010co tento pr\u00edpad nedokazuje:<\/strong> Tento model nie je lacnej\u0161\u00ed ako st\u00e1ly servis; v prvom roku je v\u00fdrazne drah\u0161\u00ed a pomal\u0161\u00ed. Oplat\u00ed sa firm\u00e1m, ktor\u00e9 pl\u00e1nuj\u00fa marketplace ako strategick\u00fd kan\u00e1l na dlh\u00e9 roky, nie t\u00fdm, ktor\u00e9 chc\u00fa len vysk\u00fa\u0161a\u0165, \u010di je to pre ne v\u00f4bec vhodn\u00e9.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_16710069726af1892c8991f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2233146446af1892c899a3 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Chcete ma\u0165 t\u00fato kompetenciu vo vlastnej firme, a nie v agent\u00fare?<\/h2>\n          <p>Pop\u00ed\u0161eme procesy, pom\u00f4\u017eeme v\u00e1m s n\u00e1borom a za\u0161kol\u00edme t\u00edm, aby pracoval s va\u0161imi \u00fa\u010dtami a va\u0161imi \u00fadajmi. S term\u00ednom ukon\u010denia stanoven\u00fdm na za\u010diatku, nie na konci.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/sk\/kontaktujte-nas\/\">Pohovorme si o vybudovan\u00ed oddelenia<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_17126350666af1892c89d81\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4640767736af1892c89e06 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Pozrite si \u010fal\u0161ie pr\u00edpadov\u00e9 \u0161t\u00fadie<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/sk\/budowa-dzialu-marketplace-w-firmie\/\">Vytvorenie oddelenia marketplace v spolo\u010dnosti<span>Ako tak\u00fdto projekt prebieha krok za krokom<\/span><\/a><a href=\"https:\/\/btop.pl\/sk\/audit-uctov\/\">Audit \u00fa\u010dtov na trhovisku<span>\u010c\u00edm za\u010d\u00edna ka\u017ed\u00e1 akviz\u00edcia<\/span><\/a><a href=\"https:\/\/btop.pl\/sk\/implementacia-zakladnej-verzie\/\">Implement\u00e1cia Base<span>N\u00e1stroje, ktor\u00e9 zost\u00e1vaj\u00fa na strane klienta<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tri osoby, 5 kan\u00e1lov, 6 mesiacov. Potom sme odovzdali vedenie a zostali sme pri jednej konzult\u00e1cii za mesiac. Takto vyzer\u00e1 odst\u00fapenie agent\u00fary od projektu.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020104","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=1793020104"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020104\/revisions"}],"predecessor-version":[{"id":1793020162,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020104\/revisions\/1793020162"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=1793020104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=1793020104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=1793020104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}