{"id":1793020110,"date":"2026-08-01T22:43:52","date_gmt":"2026-08-01T20:43:52","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T08:54:21","modified_gmt":"2026-11-09T07:54:21","slug":"hlavna-fotografia-a-klikatelnost","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/hlavna-fotografia-a-klikatelnost\/","title":{"rendered":"Ten sam produkt, ta sama cena, inny pierwszy kadr"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_7044546246af189458e438\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12773232556af189458e5ee hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_8773503086af189458eb26\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13728704096af189458ebc3 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_16507941696af189458eec3\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18647718386af189458ef52 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>CTR<\/span><strong>0,9% \u2192 2,3%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Zmenen\u00e9 ponuky<\/span><strong>220<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Zmeny v cene<\/span><strong>0<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Pracovn\u00fd \u010das na SKU<\/span><strong>18 min\u00fat<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Predaj na z\u00e1klade upraven\u00fdch pon\u00fak<\/span><strong>+150%<\/strong><\/div><\/div>\n        <h1>Ten ist\u00fd v\u00fdrobok, t\u00e1 ist\u00e1 cena, <em>\u010fal\u0161\u00ed prv\u00fd z\u00e1ber<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">Miniat\u00fara je jedin\u00e1 vec, ktor\u00fa kupuj\u00faci vid\u00ed pred kliknut\u00edm. V 220 ponuk\u00e1ch sme zmenili iba ju a ni\u010d in\u00e9 sme nemen\u00edli.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">15.04.2026-31.05.2026<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Produktov\u00e9 fotografie<\/span><span class=\"btop-cs__tag\">Kuchynsk\u00e9 pr\u00edslu\u0161enstvo<\/span><span class=\"btop-cs__tag\">Jednorazov\u00e1 slu\u017eba<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_4877359336af189458f276\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2751545906af189458f2fe hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_12644866386af189458f5dc\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12760058416af189458f67b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>Ponuky tohto klienta mali dobr\u00e9 umiestnenie vo v\u00fdsledkoch vyh\u013ead\u00e1vania, konkurencieschopn\u00e9 ceny a kompletn\u00e9 \u0161pecifik\u00e1cie. Napriek tomu prehr\u00e1vali s drah\u0161ou konkurenciou v tom istom zozname v\u00fdsledkov.<\/p>\n      <p>V\u0161etky hlavn\u00e9 fotografie vznikli po\u010das produktov\u00e9ho fotenia pre tla\u010den\u00fd katal\u00f3g: produkt v aran\u017em\u00e1ne, v kontexte kuchyne, v teplom svetle. V katal\u00f3gu form\u00e1tu A4 vyzeraj\u00fa pekne, v \u0161tvorci so stranou 200 pixelov v zozname v\u00fdsledkov ved\u013ea dvadsiatich \u010fal\u0161\u00edch s\u00fa v\u0161ak ne\u010ditate\u013en\u00e9.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O klientovi<\/h3><p>V\u00fdrobca kuchynsk\u00fdch doplnkov, obmedzen\u00fd sortiment, vysok\u00e1 cenov\u00e1 konkurencia v tejto kateg\u00f3rii.<\/p>\n      <p>Fotografie poch\u00e1dzali z jednej fotosesie spred troch rokov a boli pou\u017eit\u00e9 vo v\u0161etk\u00fdch kan\u00e1loch bez zmien.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_15662807186af189458f99d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7136290816af189458fa30 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_733502646af189458fda8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19006574026af189458fe5c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">\u010co sme urobili<\/p>\n        <h2>Rozhodnutia, ktor\u00e9 rozhodli o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 01<\/span>\n          <h3>Pozerali sme si n\u00e1h\u013eady v takom rozmeri, v akom ich vid\u00ed kupuj\u00faci<\/h3>\n          <p>Prv\u00fdm krokom nebolo fotenie, ale sn\u00edmka obrazovky so zoznamom v\u00fdsledkov na telef\u00f3ne. Miniat\u00fary z\u00e1kazn\u00edka a konkurencie ved\u013ea seba odhalili probl\u00e9m za pol sekundy: na jeho fotografi\u00e1ch nebolo mo\u017en\u00e9 rozozna\u0165, o ak\u00fd produkt ide.<\/p>\n      <p>Toto usporiadanie, ktor\u00e9 v katal\u00f3gu vytv\u00e1ra atmosf\u00e9ru, zaber\u00e1 v \u0161tvorci s rozmermi 200 \u00d7 200 pixelov 70% plochy na pozad\u00ed.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_17783022546af1894590286\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7707662176af1894590324 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_10806173436af1894590734\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_407924496af189459081d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 02<\/span>\n          <h3>Existuj\u00face fotografie sme orezali, namiesto toho, aby sme robili nov\u00e9<\/h3>\n          <p>Nov\u00e1 fotos\u00e9ria pre 220 indexov je n\u00e1kladn\u00e1 a vy\u017eaduje ve\u013ea pr\u00e1ce. Namiesto toho sme pou\u017eili zdrojov\u00e9 s\u00fabory z predch\u00e1dzaj\u00facej fotos\u00e9rie a upravili sme ich kompoz\u00edciu: produkt vypl\u0148uje cel\u00fd z\u00e1ber, pozadie je vyrezan\u00e9 alebo zosvetlen\u00e9 a detaily s\u00fa rozpoznate\u013en\u00e9 aj pri malej ve\u013ekosti.<\/p>\n      <p>Priemern\u00fd \u010das pr\u00e1ce bol 18 min\u00fat na index, celkovo 66 hod\u00edn. V pr\u00edpade novej kampane by to bolo nieko\u013ekon\u00e1sobne drah\u0161ie a trvalo by to o tri mesiace dlh\u0161ie, pri\u010dom rozdiel v CTR by pravdepodobne nebol \u017eiadny.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>Na n\u00e1h\u013eady sme nepridali \u017eiadne grafick\u00e9 prvky, r\u00e1m\u010deky ani n\u00e1pisy typu \u201eakcia\". Kr\u00e1tkodobo s\u00edce zvy\u0161uj\u00fa CTR, ale pri\u0165ahuj\u00fa kliknutia od \u013eud\u00ed, ktor\u00ed tento produkt neh\u013eadali, konverzia kles\u00e1 a algoritmus po nieko\u013ek\u00fdch t\u00fd\u017ed\u0148och zn\u00ed\u017ei poz\u00edciu ponuky. K\u00fapili by sme si ukazovate\u013e na \u00fakor predaja.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_1333740856af1894590cb9\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16752673796af1894590d5d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_15201729746af1894591204\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20952879616af1894591297 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 03<\/span>\n          <h3>Zav\u00e1dzali sme to postupne, s kontrolnou skupinou<\/h3>\n          <p>Prv\u00fdch 60 pon\u00fak sme zmenili za jeden t\u00fd\u017ede\u0148, zvy\u0161ok po\u010das nasleduj\u00facich piatich t\u00fd\u017ed\u0148ov. Pribli\u017ene 80 indexov s podobn\u00fdmi charakteristikami sme ponechali bez zmien ako kontroln\u00fa skupinu po\u010das cel\u00e9ho obdobia merania.<\/p>\n      <p>V\u010faka tomu vieme, \u017ee tento n\u00e1rast nebol sp\u00f4soben\u00fd sez\u00f3nnos\u0165ou ani zmenami na strane platformy, ke\u010f\u017ee kontroln\u00e9 ponuky sa po\u010das t\u00fdchto \u0161iestich t\u00fd\u017ed\u0148ov v\u00f4bec nezmenili.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_3739601076af18945916d6\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3276282206af1894591795 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_11173277256af1894591be8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6049903296af1894591c7a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Priebeh<\/p>\n        <h2>K\u013e\u00fa\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">Polovica apr\u00edla 2026<\/span>\n            <strong>Preh\u013ead miniat\u00far na telef\u00f3ne<\/strong>\n            Porovnanie pon\u00fak klienta a konkurencie v skuto\u010dnej ve\u013ekosti zobrazenia. V\u00fdber 220 inzer\u00e1tov s najni\u017e\u0161ou mierou preklikov (CTR).\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Apr\u00edl 2026<\/span>\n            <strong>Prv\u00e1 v\u00e1rka, 60 pon\u00fak<\/strong>\n            Prekadrovanie zdrojov\u00fdch s\u00faborov, test na indexoch s najni\u017e\u0161ou mierou kliknut\u00ed.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Koniec apr\u00edla, m\u00e1j 2026<\/span>\n            <strong>Zost\u00e1vaj\u00facich 160 pon\u00fak<\/strong>\n            Rozlo\u017een\u00e9 na p\u00e4\u0165 t\u00fd\u017ed\u0148ov, s zachovan\u00edm kontrolnej skupiny 80 indexov.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Koniec m\u00e1ja 2026<\/span>\n            <strong>Meranie a poskytovanie usmernen\u00ed<\/strong>\n            Porovnanie s kontrolnou skupinou. Z\u00e1kazn\u00edk dostal pokyny pre v\u00fdber person\u00e1lu, ktor\u00e9 m\u00e1 uplat\u0148ova\u0165 pri nov\u00fdch produktoch.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_12368749146af18945920fa\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16316076346af1894592197 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_11424546116af18945926f1\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8920381966af189459278b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">V\u00fdsledky<\/p>\n        <h2>CTR za t\u00fd\u017ede\u0148: ponuky upraven\u00e9 v porovnan\u00ed s kontrolnou skupinou.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"St\u013apcov\u00fd graf: CTR za t\u00fd\u017ede\u0148: upraven\u00e9 ponuky v porovnan\u00ed s kontrolnou skupinou, miera preklikov vo v\u00fdsledkoch vyh\u013ead\u00e1vania \u00b7 %. S\u00e9ria: 220 upraven\u00fdch pon\u00fak, kontroln\u00e1 skupina.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">0,5<\/text><text x=\"54\" y=\"169.2\">1<\/text><text x=\"54\" y=\"120.8\">1,5<\/text><text x=\"54\" y=\"72.4\">2<\/text><text x=\"54\" y=\"24.0\">2,5<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"91.7\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"205.0\" y=\"126.5\" width=\"28.0\" height=\"135.5\" rx=\"3\"\/><rect x=\"318.3\" y=\"87.8\" width=\"28.0\" height=\"174.2\" rx=\"3\"\/><rect x=\"431.7\" y=\"68.4\" width=\"28.0\" height=\"193.6\" rx=\"3\"\/><rect x=\"545.0\" y=\"49.0\" width=\"28.0\" height=\"213.0\" rx=\"3\"\/><rect x=\"658.3\" y=\"39.4\" width=\"28.0\" height=\"222.6\" rx=\"3\"\/><\/g>\n        <g fill=\"#1c6d95\"><rect x=\"121.7\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"235.0\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"348.3\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"461.7\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"575.0\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"688.3\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"120.7\" y=\"284\">T1<\/text><text x=\"234.0\" y=\"284\">T2<\/text><text x=\"347.3\" y=\"284\">T3<\/text><text x=\"460.7\" y=\"284\">T4<\/text><text x=\"574.0\" y=\"284\">T5<\/text><text x=\"687.3\" y=\"284\">T6<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">miera preklikov v zozname v\u00fdsledkov \u00b7 %<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>220 upraven\u00fdch pon\u00fak<\/span><span><i style=\"background:#1c6d95\"><\/i>Kontroln\u00e1 skupina<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">Tento n\u00e1rast sa rozprestiera na nieko\u013eko t\u00fd\u017ed\u0148ov, preto\u017ee ponuky sme menili po \u010dastiach, a nie v\u0161etky naraz.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_7561159576af1894592c71\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14547007616af1894592cfe hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_1305776206af18945931ec\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3276528526af189459329a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>\u010co zmenila samotn\u00e1 miniat\u00fara.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>Pred<\/th><th>Po 6 t\u00fd\u017ed\u0148och<\/th><th>Zmena<\/th><\/tr><\/thead>\n            <tbody><tr><td>CTR v zozname v\u00fdsledkov<\/td><td>0,9%<\/td><td>2,3%<\/td><td>+1,4 percentu\u00e1lneho bodu.<\/td><\/tr><tr><td>Konverzia na str\u00e1nke produktu<\/td><td>3,1%<\/td><td>3,1%<\/td><td>,<\/td><\/tr><tr><td>Predaj na z\u00e1klade upraven\u00fdch pon\u00fak<\/td><td>z\u00e1kladn\u00e1 \u00farove\u0148<\/td><td>+150%<\/td><td>+150%<\/td><\/tr><tr><td>Zmenen\u00e9 indexy<\/td><td>0<\/td><td>220<\/td><td>+220<\/td><\/tr><tr><td>Celkov\u00fd pracovn\u00fd \u010das<\/td><td>,<\/td><td>66 hod\u00edn<\/td><td>,<\/td><\/tr><tr><td>Zmeny v cene a popise<\/td><td>,<\/td><td>0<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_1246121696af18945937ee\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3402358666af18945938ac hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--screeny apress_row_class_2508937556af1894593dfb\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16765426266af1894593ea7 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-screeny\">\n<section class=\"btop-cs__section\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-screeny\">\n        <p class=\"btop-cs__eyebrow\">Z panela<\/p>\n        <h2>\u010co bolo zrejm\u00e9 z \u00fadajov.<\/h2>\n\n      <figure class=\"btop-cs__shot\">\n        <div class=\"btop-cs__compare\">\n          <div class=\"btop-cs__pane\">\n            \n            <a href=\"#demo-07-zdjecie-glowne-i-klikalnosc-shot-1-a\"><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdjecie-przed.jpg\" alt=\"Porovnanie dvoch sn\u00edmok toho ist\u00e9ho produktu vo ve\u013ekosti miniat\u00fary v zozname v\u00fdsledkov, stav pred\" loading=\"lazy\"><\/a>\n          <\/div>\n          <div class=\"btop-cs__pane\">\n            \n            <a href=\"#demo-07-zdjecie-glowne-i-klikalnosc-shot-1-b\"><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdjecie-po.jpg\" alt=\"Porovnanie dvoch sn\u00edmok toho ist\u00e9ho produktu vo ve\u013ekosti miniat\u00fary v zozname v\u00fdsledkov, stav po\" loading=\"lazy\"><\/a>\n          <\/div>\n        <\/div>\n        <figcaption>T\u00e1 ist\u00e1 zdrojov\u00e1 fotografia v dvoch z\u00e1beroch, zobrazen\u00e1 v rozmeroch, v ak\u00fdch sa zobrazuje v zozname v\u00fdsledkov. V\u013eavo kompoz\u00edcia z katal\u00f3govej fotosesie, vpravo z\u00e1ber pre miniat\u00faru.<\/figcaption>\n      <\/figure>\n      <div class=\"btop-cs__lb\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-shot-1-a\"><a class=\"btop-cs__lb-tlo\" href=\"#demo-07-zdjecie-glowne-i-klikalnosc-screeny\" aria-label=\"Zatvori\u0165\"><\/a><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/case-studies\/demo-07-zdjecie-glowne-i-klikalnosc\/demo-miniatura-przed.png\" alt=\"Porovnanie dvoch sn\u00edmok toho ist\u00e9ho produktu vo ve\u013ekosti n\u00e1h\u013eadu v zozname v\u00fdsledkov\"><\/div>\n      <div class=\"btop-cs__lb\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-shot-1-b\"><a class=\"btop-cs__lb-tlo\" href=\"#demo-07-zdjecie-glowne-i-klikalnosc-screeny\" aria-label=\"Zatvori\u0165\"><\/a><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/case-studies\/demo-07-zdjecie-glowne-i-klikalnosc\/demo-miniatura-po.png\" alt=\"Porovnanie dvoch sn\u00edmok toho ist\u00e9ho produktu vo ve\u013ekosti n\u00e1h\u013eadu v zozname v\u00fdsledkov\"><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_5712061356af18945943c5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9477917636af1894594457 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_15660045376af18945949b0\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19819359706af1894594a5b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Ako sme to urobili.<\/h2>\n        <p>Probl\u00e9m sme si v\u0161imli hne\u010f, ke\u010f sme si prezerali n\u00e1h\u013eady v rozmeroch, v ak\u00fdch ich vid\u00ed kupuj\u00faci na telef\u00f3ne, a nie vo zdrojovom s\u00fabore na monitore. Fotografie boli kvalitn\u00e9, len boli vyhotoven\u00e9 pre in\u00e9 m\u00e9dium. Namiesto objedn\u00e1vania nov\u00e9ho fotenia sme existuj\u00face s\u00fabory orezali, \u010do n\u00e1m zabralo 18 min\u00fat pr\u00e1ce na jeden index. Upravovali sme z\u00e1znamy s najni\u017e\u0161ou mierou preklikov (CTR), tak\u017ee v r\u00e1mci cel\u00e9ho \u00fa\u010dtu je efekt men\u0161\u00ed ne\u017e pri samotn\u00fdch vylep\u0161en\u00fdch ponuk\u00e1ch. Kontroln\u00e1 skupina zostala po\u010das cel\u00e9ho obdobia bez zmien a pr\u00e1ve ona dokazuje, \u017ee n\u00e1rast nebol sez\u00f3nny.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_613002026af1894595069\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6799093656af1894595142 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_15532914076af18945956d1\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13787403666af18945957a3 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovate\u013enos\u0165<\/p>\n        <h2>Pre\u010do si mysl\u00edme, \u017ee to nebola n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Ohodno\u0165te dizajn v podmienkach zobrazenia<\/h3><p>Fotografia sa posudzuje pod\u013ea ve\u013ekosti a zariadenia, na ktorom ju uvid\u00ed kupuj\u00faci. S\u00fabor otvoren\u00fd na ve\u013ekom monitore v\u017edy vyzer\u00e1 lep\u0161ie, ne\u017e v skuto\u010dnosti.<\/p><\/div><div class=\"btop-cs__card\"><h3>\u00daprava kompoz\u00edcie pred nov\u00fdm fotografovan\u00edm<\/h3><p>Zdrojov\u00e9 s\u00fabory zvy\u010dajne obsahuj\u00fa dostatok materi\u00e1lu na vytvorenie spr\u00e1vnej miniat\u00fary. Nov\u00e1 rel\u00e1cia je posledn\u00fdm krokom, nie prv\u00fdm.<\/p><\/div><div class=\"btop-cs__card\"><h3>Kontroln\u00e1 skupina pri ka\u017edej zmene kreat\u00edvy<\/h3><p>Nieko\u013eko desiatok pon\u00fak, ktor\u00e9 zostali bez zmien, umo\u017e\u0148uje odl\u00ed\u0161i\u0165 v\u00fdsledok pr\u00e1ce od v\u00fdkyvov trhu. Bez toho je ka\u017ed\u00fd n\u00e1rast len korel\u00e1ciou.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>\u010co tento pr\u00edpad nedokazuje:<\/strong> Nie ka\u017ed\u00e1 kateg\u00f3ria reaguje tak v\u00fdrazne. Pri produktoch, ktor\u00e9 sa rozpozn\u00e1vaj\u00fa pod\u013ea zna\u010dky a nie pod\u013ea vzh\u013eadu, zmena v\u00fdrezu ovplyv\u0148uje CTR len nepatrne. Najv\u00e4\u010d\u0161\u00ed efekt je tam, kde si kupuj\u00faci vyber\u00e1 na prv\u00fd poh\u013ead spomedzi mnoh\u00fdch podobn\u00fdch pon\u00fak.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_19449763876af1894595f0c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1053512466af1894595fd6 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_6238475606af1894596548\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14407103126af1894596615 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Ako vyzeraj\u00fa tvoje ponuky v zozname v\u00fdsledkov?<\/h2>\n          <p>Porovn\u00e1me va\u0161e n\u00e1h\u013eady s konkurenciou v skuto\u010dnej ve\u013ekosti zobrazenia a povieme v\u00e1m, ktor\u00e9 z nich prehr\u00e1vaj\u00fa u\u017e v \u0161t\u00e1diu kliknutia. Zvy\u010dajne sa to d\u00e1 napravi\u0165 bez nov\u00e9ho fotografovania.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/sk\/predavajuce-miniatury-a-fotografie\/\">Pozrime sa na tvoje n\u00e1h\u013eady<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_14640657356af1894596c68\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16295560646af1894596d3e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_12252158566af18945972f1\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14492133876af18945973ba hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Pozrite si \u010fal\u0161ie pr\u00edpadov\u00e9 \u0161t\u00fadie<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/sk\/predavajuce-miniatury-a-fotografie\/\">Fotografie a propaga\u010dn\u00e9 grafick\u00e9 materi\u00e1ly<span>Miniat\u00fary, ktor\u00e9 si zasl\u00fa\u017eia kliknutie<\/span><\/a><a href=\"https:\/\/btop.pl\/sk\/audit-uctov\/\">Audit \u00fa\u010dtov na trhovisku<span>\u010co e\u0161te brzd\u00ed tvoje ponuky<\/span><\/a><a href=\"https:\/\/btop.pl\/sk\/allegro\/\">Predaj na Allegro<span>Spr\u00e1va \u00fa\u010dtu a vidite\u013enos\u0165 pon\u00fak<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nezmenili sme cenu, popis ani rozpo\u010det. Zmenili sme prv\u00fa fotografiu v 220 ponuk\u00e1ch a miera klikov sa za \u0161es\u0165 t\u00fd\u017ed\u0148ov zv\u00fd\u0161ila z 0,91 TP3T na 2,31 TP3T.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020110","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=1793020110"}],"version-history":[{"count":4,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020110\/revisions"}],"predecessor-version":[{"id":1793020164,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020110\/revisions\/1793020164"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=1793020110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=1793020110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=1793020110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}