{"id":1793020114,"date":"2026-09-01T22:43:52","date_gmt":"2026-09-01T20:43:52","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-06T14:54:18","modified_gmt":"2026-11-06T13:54:18","slug":"trh-s-pecami-ceny-peci","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/trh-s-pecami-ceny-peci\/","title":{"rendered":"Jeden cenn\u00edk prepo\u010d\u00edtan\u00fd pod\u013ea kurzu st\u00e1l 90 000 zlot\u00fdch ro\u010dne"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_11410438716af1895e898d7\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8069419686af1895e89a17 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_11837809056af1895e89ec9\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16129767606af1895e89f67 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-09-piec-rynkow-piec-cen-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Trhy<\/span><strong>5<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Obnoven\u00e1 mar\u017ea<\/span><strong>~90 000 PLN\/rok<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Cenov\u00e9 rozp\u00e4tie<\/span><strong>21%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Priemern\u00e1 mar\u017ea<\/span><strong>17% \u2192 19%<\/strong><\/div><\/div>\n        <h1>Jeden cenn\u00edk prepo\u010d\u00edtan\u00fd pod\u013ea kurzu <em>st\u00e1l 90 000 zlot\u00fdch ro\u010dne<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">V\u00fdrobca tovaru pre zvierat\u00e1 pred\u00e1val na piatich trhoch za jednu z\u00e1kladn\u00fa cenu prepo\u010d\u00edtan\u00fa na eur\u00e1. Na dvoch z nich poskytoval pr\u00edli\u0161 n\u00edzku mar\u017eu, na jednom z nich zase platil viac ako miestna konkurencia.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">01.02.2026-31.10.2026<\/span><span class=\"btop-cs__tag\">eMAG<\/span><span class=\"btop-cs__tag\">Kaufland.de<\/span><span class=\"btop-cs__tag\">Cdiscount<\/span><span class=\"btop-cs__tag\">Pigu.lt<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Neust\u00e1la podpora<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_5951352986af1895e8a234\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18310825026af1895e8a2c4 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>Klient spravoval p\u00e4\u0165 trhov na z\u00e1klade jedn\u00e9ho cenn\u00edka v zlot\u00fdch, ktor\u00fd sa prepo\u010d\u00edtaval pod\u013ea aktu\u00e1lneho kurzu a k nemu sa pripo\u010d\u00edtavala pevn\u00e1 mar\u017ea na pokrytie n\u00e1kladov distribu\u010dn\u00e9ho kan\u00e1la. Jednoduch\u00e9, predv\u00eddate\u013en\u00e9 a spravodliv\u00e9 \u2013 tak to zd\u00f4vod\u0148oval.<\/p>\n      <p>V praxi sa na nemeckom trhu pred\u00e1val pod \u00farov\u0148ou, ktor\u00fa kupuj\u00faci v jeho kateg\u00f3rii o\u010dak\u00e1vali, \u010do zni\u017eovalo vn\u00edman\u00fa kvalitu. Na franc\u00fazskom trhu bola jeho cena v porovnan\u00ed s miestnou konkurenciou pr\u00edli\u0161 vysok\u00e1. A na litovskom trhu, kde mal najmen\u0161iu konkurenciu, prich\u00e1dzal o nieko\u013eko percent mar\u017ee.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O klientovi<\/h3><p>V\u00fdrobca tovaru pre zvierat\u00e1: le\u017eadl\u00e1, prepravky, pr\u00edslu\u0161enstvo. Vlastn\u00e1 v\u00fdroba, stredn\u00e1 a vy\u0161\u0161ia cenov\u00e1 kateg\u00f3ria.<\/p>\n      <p>P\u00e4\u0165 trhov spusten\u00fdch v priebehu dvoch rokov, z ktor\u00fdch ka\u017ed\u00fd je jednoducho k\u00f3piou po\u013eskej ponuky s prepo\u010d\u00edtanou cenou.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_5400463516af1895e8a5b4\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13694923876af1895e8a643 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">\u010co sme urobili<\/p>\n        <h2>Rozhodnutia, ktor\u00e9 rozhodli o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 01<\/span>\n          <h3>Vypo\u010d\u00edtali sme skuto\u010dn\u00e9 n\u00e1klady na kan\u00e1l, a to samostatne pre ka\u017ed\u00fd trh<\/h3>\n          <p>Pevn\u00e1 mar\u017ea na n\u00e1klady kan\u00e1la je zjednodu\u0161en\u00edm, ktor\u00e9 zakr\u00fdva rozdiely. Prov\u00edzia v tej istej kateg\u00f3rii sa medzi jednotliv\u00fdmi trhmi l\u00ed\u0161i o nieko\u013eko bodov, n\u00e1klady na dod\u00e1vku do Franc\u00fazska s\u00fa in\u00e9 ako do Rumunska a miera vr\u00e1tenia tovaru na nemeckom trhu bola u z\u00e1kazn\u00edka dvakr\u00e1t vy\u0161\u0161ia ako na litovskom trhu.<\/p>\n      <p>Po roz\u010dlenen\u00ed t\u00fdchto polo\u017eiek sa uk\u00e1zalo, \u017ee skuto\u010dn\u00e9 n\u00e1klady na spracovanie jednej transakcie sa medzi najlacnej\u0161\u00edm a najdrah\u0161\u00edm trhom l\u00ed\u0161ia o 41%.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_13431862266af1895e8a8ef\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20857953396af1895e8a972 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 02<\/span>\n          <h3>Zistili sme, \u010do o\u010dak\u00e1va kupuj\u00faci, a nielen to, \u010do rob\u00ed konkurencia<\/h3>\n          <p>Na nemeckom trhu sme analyzovali cenov\u00e9 rozp\u00e4tie v danej kateg\u00f3rii a recenzie k produktom z ni\u017e\u0161ej cenovej kateg\u00f3rie. Opakuj\u00faci sa mot\u00edv: n\u00edzka cena pri tomto type produktu vyvol\u00e1va podozrenia oh\u013eadom kvality materi\u00e1lu.<\/p>\n      <p>Na tomto trhu sme zv\u00fd\u0161ili ceny o 12% a predaj neklesol. Za tri mesiace sa zv\u00fd\u0161il a produkt sa dostal do cenov\u00e9ho p\u00e1sma, v ktorom ho kupuj\u00faci v tejto kateg\u00f3rii v\u00f4bec zva\u017euj\u00fa.<\/p>\n          <div class=\"btop-cs__nie\"><strong>\u010co sme neurobili<\/strong>Nezv\u00fd\u0161ili sme ceny v\u0161ade tam, kde bola konkurencia drah\u0161ia. Na franc\u00fazskom trhu sme napriek vy\u0161\u0161\u00edm cen\u00e1m konkurencie zn\u00ed\u017eili ceny celkovo o 8%, preto\u017ee na\u0161a zna\u010dka tam nemala tak\u00fa rozpoznate\u013enos\u0165, ak\u00fa si konkurencia budovala cel\u00e9 roky. Transak\u010dn\u00e1 mar\u017ea tam klesla zo 14% na 7%, \u010do bol aj n\u00e1\u0161 z\u00e1mer, preto\u017ee zisk m\u00e1 poch\u00e1dza\u0165 z objemu.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_11355260986af1895e8ac20\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18720832766af1895e8aca2 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUTIE 03<\/span>\n          <h3>Cenn\u00edky sme rozdelili z technick\u00e9ho h\u013eadiska, aby sa dali spravova\u0165<\/h3>\n          <p>P\u00e4\u0165 samostatn\u00fdch cenn\u00edkov znamen\u00e1 p\u00e4\u0165kr\u00e1t viac pr\u00e1ce, ak sa ved\u00fa ru\u010dne. Zapojili sme ich do integr\u00e1cie s pravidlami pre jednotliv\u00e9 trhy: z\u00e1kladn\u00e1 cena plus trhov\u00e9 parametre plus cenov\u00e9 rozp\u00e4tie, mimo ktor\u00e9ho sa cena nem\u00f4\u017ee pohybova\u0165 bez schv\u00e1lenia.<\/p>\n      <p>Bez tohto kroku by strat\u00e9gia vydr\u017eala len do prvej zmeny v\u00fdrobn\u00fdch n\u00e1kladov.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_7892220806af1895e8af58\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_428035286af1895e8afdc hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Priebeh<\/p>\n        <h2>K\u013e\u00fa\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">Febru\u00e1r 2026<\/span>\n            <strong>Rozpis n\u00e1kladov pod\u013ea trhu<\/strong>\n            Prov\u00edzie, logistika, vr\u00e1tenie tovaru, dane, n\u00e1klady na z\u00e1kazn\u00edcky servis. Samostatne pre ka\u017ed\u00fd z piatich trhov.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">marec 2026<\/span>\n            <strong>Anal\u00fdza cenov\u00fdch o\u010dak\u00e1van\u00ed<\/strong>\n            Rozlo\u017eenie cien v danej kateg\u00f3rii, recenzie k produktom z r\u00f4znych reg\u00e1lov, postavenie miestnej konkurencie.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Apr\u00edl 2026<\/span>\n            <strong>Nov\u00e9 cenn\u00edky na dvoch trhoch<\/strong>\n            Nemecko vzr\u00e1stlo o 12%, Franc\u00fazsko kleslo o 6%. Ostatn\u00e9 tri trhy zostali bez zmeny a\u017e do \u010dasu merania.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">M\u00e1j, j\u00fan 2026<\/span>\n            <strong>Meranie a korekcia<\/strong>\n            Overenie reakcie predaja. Potvrdenie nemeckej hypot\u00e9zy, franc\u00fazska korekcia o \u010fal\u0161\u00edch 2%.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">J\u00fal 2026<\/span>\n            <strong>Ostatn\u00e9 trhy a automatiz\u00e1cia<\/strong>\n            Litva vzr\u00e1stla o 9%, Rumunsko bez zmien. Zahrnutie cenov\u00fdch pravidiel do integr\u00e1cie.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">august, okt\u00f3ber 2026<\/span>\n            <strong>Stabiliz\u00e1cia<\/strong>\n            Sledovanie mar\u017ee pod\u013ea trhu, \u00fapravy v stanovenom rozmedz\u00ed bez ru\u010dn\u00e9ho z\u00e1sahu.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_1132055066af1895e8b307\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1948840486af1895e8b38c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">V\u00fdsledky<\/p>\n        <h2>Mar\u017ea z transakcie pod\u013ea trhu.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"St\u013apcov\u00fd graf: Mar\u017ea z transakcie pod\u013ea trhu, mar\u017ea po zapo\u010d\u00edtan\u00ed v\u0161etk\u00fdch n\u00e1kladov distribu\u010dn\u00e9ho kan\u00e1la \u00b7 %. S\u00e9ria: Pred, Po.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">6<\/text><text x=\"54\" y=\"169.2\">12<\/text><text x=\"54\" y=\"120.8\">18<\/text><text x=\"54\" y=\"72.4\">24<\/text><text x=\"54\" y=\"24.0\">30<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"103.0\" y=\"92.6\" width=\"28.0\" height=\"169.4\" rx=\"3\"\/><rect x=\"239.0\" y=\"189.4\" width=\"28.0\" height=\"72.6\" rx=\"3\"\/><rect x=\"375.0\" y=\"149.1\" width=\"28.0\" height=\"112.9\" rx=\"3\"\/><rect x=\"511.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"647.0\" y=\"84.5\" width=\"28.0\" height=\"177.5\" rx=\"3\"\/><\/g>\n        <g fill=\"#1c6d95\"><rect x=\"133.0\" y=\"92.6\" width=\"28.0\" height=\"169.4\" rx=\"3\"\/><rect x=\"269.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"405.0\" y=\"205.5\" width=\"28.0\" height=\"56.5\" rx=\"3\"\/><rect x=\"541.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"677.0\" y=\"36.1\" width=\"28.0\" height=\"225.9\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"132.0\" y=\"284\">Po\u013esko<\/text><text x=\"268.0\" y=\"284\">Nemecko<\/text><text x=\"404.0\" y=\"284\">Franc\u00fazsko<\/text><text x=\"540.0\" y=\"284\">Rumunsko<\/text><text x=\"676.0\" y=\"284\">Litva<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">mar\u017ea po odpo\u010d\u00edtan\u00ed v\u0161etk\u00fdch n\u00e1kladov kan\u00e1la \u00b7 %<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>Pred<\/span><span><i style=\"background:#1c6d95\"><\/i>Po<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">V Po\u013esku a Rumunsku sa ni\u010d nezmenilo, tam bola cena od za\u010diatku stanoven\u00e1 rozumne. Vo Franc\u00fazsku sa transak\u010dn\u00e1 mar\u017ea z\u00e1merne zn\u00ed\u017eila: zisk m\u00e1 poch\u00e1dza\u0165 z objemu, nie z jednotky.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_20780390136af1895e8b6e8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11127308016af1895e8b76e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Ten ist\u00fd index na piatich trhoch.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>Cena pred<\/th><th>Cena po<\/th><th>Zmena<\/th><\/tr><\/thead>\n            <tbody><tr><td>Po\u013esko (Allegro)<\/td><td>249 PLN<\/td><td>249 PLN<\/td><td>,<\/td><\/tr><tr><td>Nemecko (Kaufland.de)<\/td><td>58 EUR<\/td><td>65 EUR<\/td><td>+12%<\/td><\/tr><tr><td>Franc\u00fazsko (Cdiscount)<\/td><td>58 EUR<\/td><td>53,50 EUR<\/td><td>\u22128%<\/td><\/tr><tr><td>Rumunsko (eMAG)<\/td><td>289 RON<\/td><td>289 RON<\/td><td>,<\/td><\/tr><tr><td>Litva (Pigu.lt)<\/td><td>58 EUR<\/td><td>63 EUR<\/td><td>+9%<\/td><\/tr><tr><td>Obrat na piatich trhoch za rok<\/td><td>cca 5,0 mili\u00f3nov PLN<\/td><td>cca 5,0 mili\u00f3nov PLN<\/td><td>,<\/td><\/tr><tr><td>Priemern\u00e1 mar\u017ea<\/td><td>17%<\/td><td>19%<\/td><td>+2 p.p.<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_16584954306af1895e8baa9\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_299026176af1895e8bb2b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Ako sme to urobili.<\/h2>\n        <p>Jeden cenn\u00edk prepo\u010d\u00edtan\u00fd pod\u013ea kurzu vyzer\u00e1 ako spravodliv\u00e9 a pohodln\u00e9 rie\u0161enie, no v skuto\u010dnosti ide o priemer, ktor\u00fd sa na ka\u017edom trhu odchy\u013euje in\u00fdm smerom. Rozpisali sme n\u00e1klady na spracovanie transakcie osobitne pre p\u00e4\u0165 trhov a uk\u00e1zalo sa, \u017ee sa l\u00ed\u0161ia o 41%. N\u00e1sledne sme overili, \u010do kupuj\u00faci o\u010dak\u00e1vaj\u00fa v ka\u017edej z t\u00fdchto kateg\u00f3ri\u00ed, a t\u00e1 ist\u00e1 anal\u00fdza n\u00e1s viedla k zv\u00fd\u0161eniu ceny v Nemecku a k jej zn\u00ed\u017eeniu vo Franc\u00fazsku. Nakoniec sme pravidl\u00e1 zapracovali do integr\u00e1cie, aby strat\u00e9gia pre\u017eila prv\u00fa zmenu n\u00e1kladov.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_3410426186af1895e8be32\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15425871586af1895e8beb4 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovate\u013enos\u0165<\/p>\n        <h2>Pre\u010do si mysl\u00edme, \u017ee to nebola n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>N\u00e1klady na kan\u00e1l sa po\u010d\u00edtaj\u00fa osobitne<\/h3><p>Prov\u00edzie, logistika a vr\u00e1tenie tovaru sa medzi jednotliv\u00fdmi trhmi l\u00ed\u0161ia nato\u013eko, \u017ee pevn\u00e1 prir\u00e1\u017eka sa v\u017edy m\u00fdli v tom \u010di onom smere. Ich rozpisovanie trv\u00e1 cel\u00fd de\u0148 a men\u00ed obraz ziskovosti.<\/p><\/div><div class=\"btop-cs__card\"><h3>Cena ako ukazovate\u013e kvality<\/h3><p>V niektor\u00fdch kateg\u00f3ri\u00e1ch odr\u00e1dza pr\u00edli\u0161 n\u00edzka cena. Rozlo\u017eenie cien v danej kateg\u00f3rii a recenzie v najni\u017e\u0161ej cenovej hladine nazna\u010duj\u00fa, kde le\u017e\u00ed hranica d\u00f4veryhodnosti.<\/p><\/div><div class=\"btop-cs__card\"><h3>Cenov\u00e9 pravidl\u00e1 namiesto tabu\u013eky<\/h3><p>Cenov\u00e1 strat\u00e9gia riaden\u00e1 manu\u00e1lne kon\u010d\u00ed pri prvej zmene v\u00fdrobn\u00fdch n\u00e1kladov. Rozp\u00e4tia a pravidl\u00e1 v integrovanom syst\u00e9me zabezpe\u010duj\u00fa, \u017ee sa udr\u017eiava sama.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>\u010co tento pr\u00edpad nedokazuje:<\/strong> Cenov\u00e9 rozdiely maj\u00fa regula\u010dn\u00e9 a reputa\u010dn\u00e9 obmedzenia. V pr\u00edpade produktov, ktor\u00e9 m\u00f4\u017eu kupuj\u00faci \u013eahko porovna\u0165 cezhrani\u010dne, pr\u00edli\u0161 ve\u013ek\u00fd cenov\u00fd rozdiel vyvol\u00e1va ot\u00e1zky a vr\u00e1tenie tovaru. V tomto pr\u00edpade bol cenov\u00fd rozdiel 21% bezpe\u010dn\u00fd, preto\u017ee t\u00e1to kateg\u00f3ria sa nakupuje lok\u00e1lne.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_14792883736af1895e8c1e2\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20147894546af1895e8c263 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>M\u00e1te jeden cenn\u00edk pre v\u0161etky trhy?<\/h2>\n          <p>Rozp\u00ed\u0161eme skuto\u010dn\u00e9 n\u00e1klady na spracovanie transakcie pre ka\u017ed\u00fa z nich zvl\u00e1\u0161\u0165 a zist\u00edme, v ktor\u00fdch kateg\u00f3ri\u00e1ch je va\u0161a cena mimo rozsahu, v ktorom kupuj\u00faci dan\u00fd produkt v\u00f4bec zva\u017euje.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/sk\/kontaktujte-nas\/\">Pozrime sa na ceny pod\u013ea jednotliv\u00fdch trhov<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_19526269726af1895e8c5a9\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6062928286af1895e8c628 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Pozrite si \u010fal\u0161ie pr\u00edpadov\u00e9 \u0161t\u00fadie<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/sk\/emag\/\">Predaj na eMAG<span>Rumunsk\u00fd trh a jeho cenov\u00e1 \u0161pecifika<\/span><\/a><a href=\"https:\/\/btop.pl\/sk\/kaufland\/\">Predaj v Kauflande<span>Nemeck\u00fd trh z poh\u013eadu predajcu<\/span><\/a><a href=\"https:\/\/btop.pl\/sk\/implementacia-zakladnej-verzie\/\">Implement\u00e1cia Base<span>Cenov\u00e9 pravidl\u00e1, ktor\u00e9 funguj\u00fa samy od seba<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Jeden cenn\u00edk prepo\u010d\u00edtan\u00fd pod\u013ea kurzu st\u00e1l z\u00e1kazn\u00edka 90 000 PLN mar\u017ee ro\u010dne. Ukazujeme, ako vyzer\u00e1 cenov\u00e1 kalkul\u00e1cia vypo\u010d\u00edtan\u00e1 samostatne pre ka\u017ed\u00fd z piatich trhov.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020114","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=1793020114"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020114\/revisions"}],"predecessor-version":[{"id":1793020161,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/1793020114\/revisions\/1793020161"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=1793020114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=1793020114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=1793020114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}