{"id":2384,"date":"2025-05-26T17:01:24","date_gmt":"2025-05-26T15:01:24","guid":{"rendered":"https:\/\/btop.pl\/?p=2384"},"modified":"2026-05-18T13:44:43","modified_gmt":"2026-05-18T11:44:43","slug":"preco-sme-takmer-znicili-nasho-klienta-pripadova-studia-z-allegra","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/preco-sme-takmer-znicili-nasho-klienta-pripadova-studia-z-allegra\/","title":{"rendered":"Pre\u010do sme n\u00e1\u0161ho klienta takmer \u201ezni\u010dili\u201d \u2013 pr\u00edpadov\u00e1 \u0161t\u00fadia z Allegro"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_1993469556ae05cfef142d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_132020086ae05cfef158f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Spolupr\u00e1cu s t\u00fdmto klientom sme za\u010dali koncom minul\u00e9ho roka. \u0160pecifikom jeho \u010dinnosti je do ve\u013ekej miery sez\u00f3nny predaj \u2013 a\u017e 60% pon\u00fak m\u00e1 najv\u00e4\u010d\u0161\u00ed predajn\u00fd potenci\u00e1l v obdob\u00ed marec\u2013j\u00fan. Vedeli sme, \u017ee ide o k\u013e\u00fa\u010dov\u00fd moment v celom roku, ale napriek d\u00f4kladnej pr\u00edprave sme boli v apr\u00edli na pokraji v\u00e1\u017enych probl\u00e9mov \u2013 vr\u00e1tane hrozby zablokovania \u00fa\u010dtu na Allegro.<\/p>\n<p><strong>Za\u010diatok bol s\u013eubn\u00fd\u2026<\/strong><\/p>\n<p>Od janu\u00e1ra sme za\u010dali zav\u00e1dza\u0165 nov\u00fa l\u00edniu sez\u00f3nnych produktov \u2013 celkovo a\u017e 220 polo\u017eiek. Pripravili sme kompletn\u00e9 popisy, n\u00e1zvy, fotografie a grafiku. Produkty sa objavili na viacer\u00fdch platform\u00e1ch s\u00fa\u010dasne: Allegro, Amazon, Kaufland a eMag.<\/p>\n<p>Z\u00e1kazn\u00edk u\u017e mal sk\u00fasenosti \u2013 na trhu p\u00f4sob\u00ed u\u017e roky, tak\u017ee vedel, \u017ee jar je pre neho zlat\u00fdm obdob\u00edm. Cel\u00fd sortiment poch\u00e1dzal od po\u013esk\u00fdch v\u00fdrobcov a deklarovan\u00e1 dodacia lehota od v\u00fdrobcov bola do 7 pracovn\u00fdch dn\u00ed.<\/p>\n<p><strong>Ak\u010dn\u00fd pl\u00e1n vyzeral sol\u00eddne:<\/strong><\/p>\n<ul>\n<li>Udr\u017eiavanie skladov\u00fdch z\u00e1sob na \u00farovni 15 kusov pre ka\u017ed\u00fa SKU (cca 900 SKU),<\/li>\n<li>Pravideln\u00e9 dopl\u0148ovacie dod\u00e1vky \u2013 raz t\u00fd\u017edenne,<\/li>\n<li>Automatiz\u00e1cia v spolo\u010dnosti Baselinker: dynamick\u00e9 pred\u013a\u017eenie dodacej lehoty pri poklese skladov\u00fdch z\u00e1sob,<\/li>\n<li>Zavedenie \u00fapravy cien na vybran\u00fdch produktoch s cie\u013eom maximalizova\u0165 obrat.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Prv\u00e9 t\u00fd\u017edne vyzerali skvele \u2013 ponuky mali dobr\u00fa konverziu a sklad vybavoval a\u017e 350 objedn\u00e1vok denne. Stoj\u00ed za zmienku, \u017ee i\u0161lo o rozmern\u00e9 tovary \u2013 balen\u00e9 do kart\u00f3nov s rozmermi 60 x 40 x 40 cm a 80 x 40 x 40 cm, \u010do si vy\u017eadovalo dodato\u010dn\u00fd \u010das.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2392\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/blog_1_allegro.jpg\" alt=\"\" width=\"460\" height=\"400\" \/>\u2026a\u017e sa objavili probl\u00e9my<\/strong><\/p>\n<p>V polovici apr\u00edla za\u010dal dopyt prudko r\u00e1s\u0165 \u2013 vo v\u0161etk\u00fdch kan\u00e1loch naraz. Sklad nebol pripraven\u00fd na tak\u00fdto objem objedn\u00e1vok, najm\u00e4 po v\u00edkendoch. V pondelky a utorky nap\u00e4tie dosahovalo vrchol.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Situ\u00e1ciu e\u0161te zhor\u0161ovali \u010fal\u0161ie me\u0161kania:<\/strong><\/p>\n<ul>\n<li>Dod\u00e1vatelia nest\u00edhali s v\u00fdrobou,<\/li>\n<li>Prij\u00edmanie tovaru do skladu bolo odlo\u017een\u00e9,<\/li>\n<li>Doba dodania sa predl\u017eovala \u2013 a\u017e na 1,5\u20132 t\u00fd\u017edne.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2388\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/blog_1_jakosc_konta.jpg\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/blog_1_jakosc_konta.jpg 800w, https:\/\/btop.pl\/wp-content\/uploads\/blog_1_jakosc_konta-768x384.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>To, \u010do pre n\u00e1\u0161ho klienta predstavovalo logistick\u00fa v\u00fdzvu, bolo pre z\u00e1kazn\u00edkov \u2013 najm\u00e4 t\u00fdch zahrani\u010dn\u00fdch \u2013 neprijate\u013en\u00e9. Na port\u00e1li Allegro sa za\u010dali objavova\u0165 negat\u00edvne hodnotenia. Vtedy sme pochopili, \u017ee sme len kr\u00f4\u010dik od katastrofy. V \u010dase najv\u00e4\u010d\u0161ej z\u00e1\u0165a\u017ee dosiahol po\u010det objedn\u00e1vok (objedn\u00e1vok, ktor\u00e9 \u010dakaj\u00fa na dodanie tovaru od v\u00fdrobcu) a\u017e 700.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>13 dn\u00ed intenz\u00edvnej pr\u00e1ce<\/strong><\/p>\n<p>Z\u00e1chrana situ\u00e1cie n\u00e1m trvala takmer dva t\u00fd\u017edne. Po\u010das tejto doby:<\/p>\n<ul>\n<li>V\u010faka d\u00f4vere n\u00e1\u0161ho klienta sme reorganizovali prev\u00e1dzku skladu,<\/li>\n<li>Zmenili sme sp\u00f4sob zobrazenia pon\u00fak \u2013 dodac\u00edch leh\u00f4t,<\/li>\n<li>Upravili sme reklamn\u00e9 kampane,<\/li>\n<li>Zamerali sme sa na proakt\u00edvnu komunik\u00e1ciu so z\u00e1kazn\u00edkmi<\/li>\n<li>Maximalizovali sme zisk t\u00fdm, \u017ee sme akt\u00edvne sledovali ceny a prisp\u00f4sobovali ich dopytu po danom sortimente<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>V\u0161etko s cie\u013eom zabr\u00e1ni\u0165 zablokovaniu \u00fa\u010dtu a obnovi\u0165 d\u00f4veru.<\/p>\n<p><strong>\u010co sme si z tohto pr\u00edbehu odniesli?<\/strong><\/p>\n<p>Tento pr\u00edpad potvrdil to, \u010do \u010dasto opakujeme: <strong>ani tie najlep\u0161ie ponuky a popisy nezachr\u00e1nia predaj, ak zlyhaj\u00fa prev\u00e1dzkov\u00e9 procesy.<\/strong> Predaj sa d\u00e1 roz\u0161\u00edri\u0165 v priebehu nieko\u013ek\u00fdch dn\u00ed \u2013 ale roz\u0161\u00edrenie logistiky a skladu je \u00faplne in\u00e1 z\u00e1le\u017eitos\u0165. A pr\u00e1ve to \u010dasto predstavuje skuto\u010dn\u00fa v\u00fdzvu.<\/p>\n<p>Sez\u00f3na st\u00e1le trv\u00e1. D\u00fafame, \u017ee sa u\u017e podobn\u00e9 situ\u00e1cie nebud\u00fa opakova\u0165. Ak v\u0161ak op\u00e4\u0165 vznikne potreba, sme pripraven\u00ed pom\u00f4c\u0165 z\u00e1kazn\u00edkovi. Spolupr\u00e1ca toti\u017e nie je len o v\u00fdsledkoch, ale aj o zodpovednosti v \u0165a\u017ek\u00fdch chv\u00ed\u013each.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><em>Autor: Adrian \u015amigiel<\/em><\/p>\n<p><em>D\u00e1tum uverejnenia: 26. 5. 2025.<\/em>\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_7482808416ae05cfef1b73\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13102439766ae05cfef1c0d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Elfsight Appointment Booking | bTOP -->\n<script src=\"https:\/\/elfsightcdn.com\/platform.js\" async><\/script>\n<div class=\"elfsight-app-2218fcb6-ef3c-4b36-b4cb-b78c4084e633\" data-elfsight-app-lazy><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Spolupr\u00e1cu s t\u00fdmto klientom sme za\u010dali koncom minul\u00e9ho roka. \u0160pecifikom jeho \u010dinnosti je do ve\u013ekej miery sez\u00f3nny predaj \u2013 a\u017e 60% pon\u00fak m\u00e1 najv\u00e4\u010d\u0161\u00ed predajn\u00fd potenci\u00e1l v obdob\u00ed marec\u2013j\u00fan. Vedeli sme, \u017ee ide o k\u013e\u00fa\u010dov\u00fd moment v celom roku, ale napriek d\u00f4kladnej pr\u00edprave sme boli v apr\u00edli na pokraji v\u00e1\u017enych probl\u00e9mov \u2013 vr\u00e1tane hrozby zablokovania \u00fa\u010dtu na Allegro. Za\u010diatok bol s\u013eubn\u00fd\u2026 Od janu\u00e1ra sme za\u010dali zav\u00e1dza\u0165 nov\u00fa l\u00edniu sez\u00f3nnych produktov \u2013 celkovo a\u017e 220 polo\u017eiek. Pripravili sme kompletn\u00fd<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/preco-sme-takmer-znicili-nasho-klienta-pripadova-studia-z-allegra\/\"> \u010c\u00edtajte \u010falej <\/a><\/span>","protected":false},"author":2,"featured_media":2386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-2384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=2384"}],"version-history":[{"count":9,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2384\/revisions"}],"predecessor-version":[{"id":4185,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2384\/revisions\/4185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/2386"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=2384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=2384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=2384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}