\nOdpove\u010f n\u00e1jdeme, ak sa pozrieme na rebr\u00ed\u010dek najv\u00e4\u010d\u0161\u00edch spolo\u010dnost\u00ed na svete. Ak ho zorad\u00edme pod\u013ea tr\u017eieb, uvid\u00edme obraz, ktor\u00fd hovor\u00ed s\u00e1m za seba:
\n\u2022 Walmart<\/strong> \u2013 648 mld USD
\n\u2022 Amazon<\/strong> \u2013 574 mld USD<\/p>\n
Netreba dod\u00e1va\u0165, \u017ee obe tieto spolo\u010dnosti s\u00fa pr\u00e1ve trhovisk\u00e1 \u2013 a z h\u013eadiska tr\u017eieb patria medzi najv\u00e4\u010d\u0161ie podniky na svete. Trhovisko je nezvratn\u00fdm trendom vo svetovom e-commerce. Amazon, hoci je najv\u00e4\u010d\u0161ou obchodnou platformou na svete, nie je v\u0161ade naj\u010dastej\u0161ie vyberanou vo\u013ebou \u2013 ale o tom o chv\u00ed\u013eu.<\/p>\n
\u010co je (alebo \u010do s\u00fa) trhovisk\u00e1?<\/strong> Ve\u013ek\u00e9, zn\u00e1me zna\u010dky \u2013 ako Black Red White, Home&You, Media Markt, Empik \u010di Castorama \u2013 sa menia na trhovisk\u00e1 a vyu\u017e\u00edvaj\u00fa pritom svoju dobr\u00fa poves\u0165. Do zoznamu trhov\u00edsk sa prid\u00e1va \u010doraz viac zn\u00e1mych zna\u010diek. Napadlo by v\u00e1s niekedy, \u017ee aj Super-Pharm je trhovisko? Z poh\u013eadu vlastn\u00edka platformy<\/strong> Pre\u010do sa e\u0161te rozhoduj\u00fa pre tak\u00fdto krok? Po prv\u00e9: trh. Po druh\u00e9 \u2013 jednoduchos\u0165 roz\u0161\u00edrenia sortimentu a zv\u00fd\u0161enia atrakt\u00edvnosti ponuky pre z\u00e1kazn\u00edkov. Ani tie najv\u00e4\u010d\u0161ie firmy nie s\u00fa schopn\u00e9 donekone\u010dna r\u00e1s\u0165 v\u00fdlu\u010dne na z\u00e1klade vlastn\u00fdch produktov. Ak sa venujete online predaju, ve\u013emi dobre viete, \u017ee najv\u00e4\u010d\u0161ie n\u00e1klady predstavuj\u00fa \u013eudsk\u00e1 pr\u00e1ca a skladov\u00e9 priestory.<\/p>\n Marketplace je najlep\u0161\u00ed sp\u00f4sob, ako zv\u00fd\u0161i\u0165 tr\u017eby bez nutnosti roz\u0161irovania logistick\u00e9ho z\u00e1zemia.<\/p>\n Z poh\u013eadu predajcu<\/strong> Na pomoc prich\u00e1dzaj\u00fa trhovisk\u00e1, ktor\u00e9 sa daj\u00fa \u013eahko integrova\u0165 do ka\u017ed\u00e9ho obchodn\u00e9ho podniku. Ich po\u010det a rozmanitos\u0165 s\u00fa obrovsk\u00e9 \u2013 bolo by \u0165a\u017ek\u00e9 vymenova\u0165 ich v\u0161etky. Oplat\u00ed sa h\u013eada\u0165 platformy, ktor\u00e9 nezara\u010fuj\u00fa ponuky pod\u013ea produktov \u2013 preto\u017ee to znamen\u00e1 men\u0161iu cenov\u00fa konkurenciu. Pam\u00e4tajte: najv\u00e4\u010d\u0161ia platforma nemus\u00ed v\u017edy znamena\u0165 najv\u00e4\u010d\u0161ie zisky. A \u010d\u00edm je trhovisko v\u00e4\u010d\u0161ie, t\u00fdm viac poplatkov a prov\u00edzi\u00ed.<\/p>\n Z poh\u013eadu z\u00e1kazn\u00edka<\/strong> Pre mnoh\u00e9 zna\u010dky je pr\u00edtomnos\u0165 na trhovisk\u00e1ch ot\u00e1zkou \u017eivota a smrti. \u010casto sa zam\u00fd\u0161\u013eam nad t\u00fdm, \u010di je v dne\u0161nej dobe v\u00f4bec mo\u017en\u00e9 budova\u0165 lojalitu z\u00e1kazn\u00edka v internetovom obchode. M\u00e1 to v\u00f4bec zmysel, ke\u010f si z\u00e1kazn\u00edk aj tak vyberie to, \u010do je r\u00fdchlej\u0161ie, jednoduch\u0161ie a bezpe\u010dnej\u0161ie?<\/p>\n Ak je z\u00e1kazn\u00edk zvyknut\u00fd nakupova\u0165 na Allegro, pr\u00e1ve tam bude h\u013eada\u0165 produkty. Pre Nemcov je Amazon vyh\u013ead\u00e1va\u010dom produktov \u2013 ich prvou vo\u013ebou. Treba by\u0165 tam, kde s\u00fa z\u00e1kazn\u00edci.<\/p>\n Najpopul\u00e1rnej\u0161ie trhovisk\u00e1 na svete:<\/strong> Eur\u00f3pa:<\/strong> <\/p>\n Autor: Adrian \u015amigiel<\/em><\/p>\n D\u00e1tum uverejnenia: 9. j\u00fana 2025.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":" Ka\u017ed\u00fd de\u0148 na nich nakupujeme, hoci nie v\u017edy vieme, \u010di ide o marketplace, alebo o be\u017en\u00fd internetov\u00fd obchod. Mnoh\u00ed pou\u017e\u00edvatelia, ktor\u00ed h\u013eadaj\u00fa v Googli inform\u00e1cie o marketplace, zad\u00e1vaj\u00fa fr\u00e1zu: \u201eMarketplace \u2013 \u010do to je?\u201d Preto by som pr\u00e1ve v tomto kr\u00e1tkom \u010dl\u00e1nku chcel odpoveda\u0165 na najd\u00f4le\u017eitej\u0161iu ot\u00e1zku: \u010do je marketplace a \u010di pr\u00e1ve on predstavuje bud\u00facnos\u0165 svetov\u00e9ho e-commerce? Je trhovisko bud\u00facnos\u0165ou? Odpove\u010f n\u00e1jdeme, ak sa pozrieme na rebr\u00ed\u010dek najv\u00e4\u010d\u0161\u00edch spolo\u010dnost\u00ed na svete. Ak ho zorad\u00edme pod\u013ea \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":2405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-2404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=2404"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2404\/revisions"}],"predecessor-version":[{"id":5231,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2404\/revisions\/5231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/2405"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=2404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=2404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=2404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n![\"\"](\"https:\/\/btop.pl\/wp-content\/uploads\/marketplace_giganci.jpg\")
<\/strong><\/p>\nFoto: Giganti svetov\u00e9ho e-commerce. Amazon a Walmart.<\/em><\/h6>\n
\nZjednodu\u0161ene povedan\u00e9, marketplace je spojenie v\u0161etk\u00fdch n\u00e1kupn\u00fdch centier pod jednou virtu\u00e1lnou strechou. Je to miesto, kde m\u00f4\u017eeme nakupova\u0165 produkty svetov\u00fdch aj miestnych zna\u010diek \u2013 v r\u00f4znych cenov\u00fdch rel\u00e1ci\u00e1ch a od r\u00f4znych predajcov. A \u010do je d\u00f4le\u017eit\u00e9 \u2013 je to aj zdroj najspo\u013eahlivej\u0161\u00edch recenzi\u00ed o produktoch.<\/p>\n
\nMarketplace je situ\u00e1cia, z ktorej maj\u00fa prospech v\u0161etky strany \u2013 majite\u013e platformy, predajca aj z\u00e1kazn\u00edk.<\/p>\n
\nPre tvorcov zna\u010diek, ako s\u00fa Home&You \u010di Black Red White, teda spolo\u010dnosti s rozpoznate\u013enou zna\u010dkou a sie\u0165ou kamenn\u00fdch predajn\u00ed, je spustenie trhoviska strat\u00e9giou, ktor\u00e1 umo\u017e\u0148uje neuverite\u013ene r\u00fdchlo roz\u0161irova\u0165 \u010dinnos\u0165. Ve\u013ek\u00e9 firmy si ve\u013emi dobre uvedomuj\u00fa, \u017ee pr\u00e1ve trhovisk\u00e1 s\u00fa bud\u00facnos\u0165ou. Ak sa neprisp\u00f4sobia trendom, t\u00fato medzeru ve\u013emi r\u00fdchlo zaplnia in\u00ed.<\/p>\n
\nDiverzifik\u00e1cia predajn\u00fdch kan\u00e1lov je dnes v e-commerce absol\u00fatnym z\u00e1kladom. Spolieha\u0165 sa v\u00fdlu\u010dne na jednu platformu znamen\u00e1 koledova\u0165 si o probl\u00e9my. Na\u0161e zlat\u00e9 pravidlo znie: ka\u017ed\u00e1 obchodn\u00e1 spolo\u010dnos\u0165 by mala ma\u0165 aspo\u0148 \u0161tyri \u201enohy\u201d \u2013 teda \u0161tyri r\u00f4zne, nez\u00e1visl\u00e9 predajn\u00e9 kan\u00e1ly.<\/p>\n
\nTreba v\u0161ak ma\u0165 na pam\u00e4ti, \u017ee nie v\u0161etky trhovisk\u00e1 s\u00fa rovnak\u00e9. V\u0161etko z\u00e1vis\u00ed od toho, \u010do pred\u00e1vate, na akom trhu p\u00f4sob\u00edte a ak\u00fa m\u00e1te cenov\u00fa strat\u00e9giu. Mnoh\u00e9 platformy funguj\u00fa na princ\u00edpe \u201ebuy boxov\u201c \u2013 to znamen\u00e1, \u017ee rozhoduj\u00faca je hlavne cena. Pre niektor\u00fdch m\u00f4\u017ee by\u0165 Amazon nev\u00fdhodn\u00fd, pre in\u00fdch \u2013 najm\u00e4 pre t\u00fdch, ktor\u00ed maj\u00fa vlastn\u00fa zna\u010dku \u2013 sa v\u0161ak m\u00f4\u017ee uk\u00e1za\u0165 ako ide\u00e1lne miesto na roz\u0161irovanie podnikania.<\/p>\n![\"\"](\"https:\/\/btop.pl\/wp-content\/uploads\/marketplace_ilosc.jpg\")
<\/strong><\/p>\nfoto z aplik\u00e1cie Base \u2013 aplik\u00e1cie na integr\u00e1ciu predajcu s trhoviskami<\/em><\/h6>\n
\nPre z\u00e1kazn\u00edka je marketplace akousi virtu\u00e1lnou n\u00e1kupnou gal\u00e9riou pod jednou strechou. Predajn\u00e9 platformy n\u00e1s zvykli na r\u00f4zne v\u00fdhody: bezplatn\u00fa dopravu, vr\u00e1tenie tovaru, ochranu kupuj\u00facich at\u010f. Pozn\u00e1m ve\u013ea internetov\u00fdch obchodov s prvotriednym servisom, ale bohu\u017eia\u013e \u2013 ni\u010d neprekon\u00e1 dosah a tr\u017eby z marketplace kan\u00e1lov.<\/p>\n
\nKanada \u2013 90% n\u00e1kupov: Amazon
\nUSA \u2013 82%: Amazon, ostatn\u00e9 \u2013 Walmart
\nArgent\u00edna \u2013 94%: Mercado Libre
\n\u010c\u00edna \u2013 89%: Taobao
\nThajsko \u2013 85%: Shopee
\nAustr\u00e1lia \u2013 62%: Amazon<\/p>\n
\n\u2022 Po\u013esko \u2013 87%: Allegro
\n\u2022 Nemecko \u2013 86%: Amazon
\n\u2022 Holandsko \u2013 88%: Bol
\n\u2022 Spojen\u00e9 kr\u00e1\u013eovstvo \u2013 88%: Amazon
\n\u2022 Franc\u00fazsko \u2013 88%: Amazon
\n\u2022 \u0160panielsko \u2013 88%: Amazon
\n\u2022 Taliansko \u2013 90%: Amazon
\n\u2022 Rak\u00fasko \u2013 88%: Amazon
\n\u2022 \u010cesko \u2013 74%: Alza
\n\u2022 Turecko \u2013 88%: Trendyol<\/p>\n\n