{"id":2450,"date":"2025-06-20T11:48:42","date_gmt":"2025-06-20T09:48:42","guid":{"rendered":"https:\/\/btop.pl\/?p=2450"},"modified":"2026-05-18T13:47:31","modified_gmt":"2026-05-18T11:47:31","slug":"allegro-ako-ocarit-oficialnu-stranku-vasho-obchodu","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/allegro-ako-ocarit-oficialnu-stranku-vasho-obchodu\/","title":{"rendered":"Allegro \u2013 ako o\u017eivi\u0165 ofici\u00e1lnu str\u00e1nku v\u00e1\u0161ho obchodu"},"content":{"rendered":"<p class=\"p1\">Pozriete sa ob\u010das na hlavn\u00fa str\u00e1nku svojho obchodu na Allegro a prem\u00fd\u0161\u013eate, \u010do urobi\u0165, aby up\u00fatala pozornos\u0165? Potrebuj\u00fa va\u0161e bannery osvie\u017ei\u0165, aby zodpovedali aktu\u00e1lnym trendom? To nie je \u017eiadny probl\u00e9m! Krok za krokom v\u00e1m vysvetl\u00edme, ako jednoducho splni\u0165 o\u010dak\u00e1vania n\u00e1v\u0161tevn\u00edkov a premeni\u0165 svoj obchod na profesion\u00e1lnu str\u00e1nku, ktor\u00e1 sp\u013a\u0148a smernice Allegro!<\/p>\n<p class=\"p1\">Ak sa chceme pusti\u0165 do aktualiz\u00e1cie obchodu alebo do jeho n\u00e1vrhu od z\u00e1kladov, mali by sme v prvom rade premyslie\u0165, ak\u00e9 produkty by sme chceli prezentova\u0165. V na\u0161om pr\u00edpade zvy\u010dajne umiest\u0148ujeme najnov\u0161ie ponuky hore a o nie\u010do ni\u017e\u0161ie st\u00e1ly sortiment, ktor\u00fd z\u00e1kazn\u00edci u\u017e poznaj\u00fa. Je dobr\u00e9 najsk\u00f4r pripravi\u0165 marketingov\u00e9 bannery a produktov\u00e9 s\u00e9rie.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>S\u00fadr\u017enos\u0165 a harm\u00f3nia \u2013 to je k\u013e\u00fa\u010d k \u00faspechu!<\/strong><\/p>\n<p class=\"p1\">Bohu\u017eia\u013e, jedn\u00fdm z mnoh\u00fdch probl\u00e9mov pri \u00faprave u\u017e existuj\u00faceho n\u00e1vrhu internetov\u00e9ho obchodu je nedodr\u017eiavanie jednotn\u00e9ho \u0161t\u00fdlu grafiky. Je d\u00f4le\u017eit\u00e9, aby ka\u017ed\u00fd n\u00e1\u0161 banner ladil s t\u00e9mou, ktor\u00e1 bola stanoven\u00e1 na za\u010diatku. Ak e\u0161te nebola stanoven\u00e1 alebo chcete vytvori\u0165 nie\u010do nov\u00e9, u\u017e teraz v\u00e1m porad\u00edme, ako na to!<\/p>\n<p class=\"p1\">Naj\u00fa\u010dinnej\u0161\u00edm sp\u00f4sobom, ako dosiahnu\u0165 grafick\u00fa harm\u00f3niu, je in\u0161pirova\u0165 sa farbami loga va\u0161ej firmy \u2013 t\u00fdmi, ktor\u00e9 prevl\u00e1daj\u00fa. Okrem toho sa oplat\u00ed pou\u017e\u00edva\u0165 rovnak\u00e9 typy p\u00edsma a ve\u013ekosti p\u00edsmen v pr\u00edpade n\u00e1pisov a sloganov. V vizu\u00e1lnom kontexte to m\u00e1 obrovsk\u00fd v\u00fdznam: grafika, ktor\u00e1 je jednotn\u00e1, je pr\u00edjemnej\u0161ia pre o\u010di a vyhovuje v\u00e4\u010d\u0161ine vkusu. <strong>To v\u0161ak neznamen\u00e1, \u017ee t\u00fdmto sp\u00f4sobom str\u00e1came originalitu!<\/strong> Pr\u00e1ve naopak \u2013 tak\u00e9to kroky posil\u0148uj\u00fa va\u0161u zna\u010dku a zaru\u010duj\u00fa jej rozpoznate\u013enos\u0165 na trhu. Ke\u010f m\u00e1te z\u00e1klady za sebou, m\u00f4\u017eete teda prejs\u0165 ku konkr\u00e9tnym krokom.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>Bannery na str\u00e1nke produktu a v zozname pon\u00fak<\/strong><\/p>\n<p class=\"p1\">Allegro umo\u017e\u0148uje predajcom zobrazi\u0165 a\u017e p\u00e4\u0165 bannerov. Zobrazuj\u00fa sa nielen pri prezeran\u00ed v\u00e1\u0161ho sortimentu, ale aj na hlavnej str\u00e1nke, o ktorej dnes p\u00ed\u0161eme (av\u0161ak len vtedy, ak ich tam umiestnite). Ku ka\u017ed\u00e9mu banneru mus\u00edme priradi\u0165 odkaz, ktor\u00fd potenci\u00e1lneho kupuj\u00faceho presmeruje na skupinu produktov, ktor\u00e9 s\u00fa na \u0148om zobrazen\u00e9. M\u00f4\u017ee to by\u0165 cel\u00e1 kateg\u00f3ria alebo konkr\u00e9tny vyh\u013ead\u00e1vac\u00ed filter, ktor\u00fd sme si ulo\u017eili.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Stoj\u00ed za to pou\u017ei\u0165 p\u00fatav\u00e9 slogany, treba v\u0161ak ma\u0165 na pam\u00e4ti z\u00e1kladn\u00e9 etick\u00e9 z\u00e1sady platformy a s\u00falad s ostatn\u00fdmi bannermi. Allegro v s\u00fa\u010dasnosti povo\u013euje a\u017e tri jazykov\u00e9 verzie jednej grafiky: po\u013e\u0161tinu, angli\u010dtinu a ukrajin\u010dinu. Podrobn\u00e9 po\u017eiadavky n\u00e1jdete priamo pri nahr\u00e1van\u00ed obr\u00e1zku, ale stru\u010dne ich pripomeniem:<\/p>\n<ul>\n<li>rozmery 980 x 180 px, max. 150 kB<\/li>\n<li class=\"p1\">form\u00e1t JPG alebo PNG (odpor\u00fa\u010dame form\u00e1t PNG, ktor\u00fd je bezstratov\u00fd a nedoch\u00e1dza pri \u0148om k strate kvality)<\/li>\n<li class=\"p1\">ak zoh\u013ead\u0148uje\u0161 jazykov\u00e9 varianty, odkazy musia poch\u00e1dza\u0165 z trhu zodpovedaj\u00faceho dan\u00e9mu jazyku (napr. po\u013esk\u00fd pre allegro.pl)<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"p1\">Odpor\u00fa\u010dame v\u0161ak zahrn\u00fa\u0165 nieko\u013eko rozpozn\u00e1vac\u00edch prvkov va\u0161ej zna\u010dky, ako napr\u00edklad logo, slogan sp\u00e1jan\u00fd s va\u0161ou firmou alebo pr\u00e1ve pou\u017eitie farieb va\u0161ej zna\u010dky v farebnej sch\u00e9me banneru. Sna\u017ete sa tie\u017e obmedzi\u0165 d\u013a\u017eku prezentovan\u00fdch textov \u2013 ve\u010f nikto nem\u00e1 r\u00e1d prebytok inform\u00e1ci\u00ed!<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2462\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-10.png\" alt=\"\" width=\"530\" height=\"374\" \/><\/em><\/p>\n<p class=\"p1\"><em>Aby sme ich mohli vytvori\u0165 alebo upravi\u0165, mus\u00edme prejs\u0165 na kartu \u201eNastavenia predaja\u201d, potom sa posun\u00fa\u0165 dole a v Sales Center vybra\u0165 polo\u017eku \u201eBannery v zozname pon\u00fak\u201d (pozri bod 1 na obr\u00e1zku).<\/em><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>Produktov\u00e9 rady<\/strong><\/p>\n<p class=\"p1\">Podobne ako u\u017e spomenut\u00e9 bannery, aj produktov\u00e9 s\u00e9rie zobrazujeme na viacer\u00fdch miestach \u2013 vr\u00e1tane hlavnej str\u00e1nky v\u00e1\u0161ho obchodu, ak s t\u00fdm s\u00fahlas\u00edte. V tomto pr\u00edpade sk\u00f4r neodpor\u00fa\u010dame vklada\u0165 \u017eiadne texty. Odpor\u00fa\u010dame v\u0161ak, rovnako ako v pr\u00edpade bannerov, dba\u0165 na harm\u00f3niu a farebn\u00fa sch\u00e9mu, ktor\u00e1 lad\u00ed so zna\u010dkou.<em><span class=\"Apple-converted-space\"> Nastavenie produktov\u00fdch s\u00e9ri\u00ed je k dispoz\u00edcii v z\u00e1lo\u017eke \u201eNastavenia predaja\u201d &gt; \u201eProduktov\u00e9 s\u00e9rie\u201d (pozri bod 2 na obr\u00e1zku vy\u0161\u0161ie).<\/span><\/em><\/p>\n<p class=\"p1\">Produktov\u00fdch s\u00e9ri\u00ed m\u00f4\u017eeme ma\u0165 maxim\u00e1lne <strong>dvan\u00e1s\u0165<\/strong>. Ka\u017ed\u00e1 m\u00e1 \u0161tvorcov\u00fa formu (160 x 160 px, maxim\u00e1lne 100 kB, form\u00e1t jpg alebo png) a je mo\u017en\u00e9 ich umiestni\u0165 do troch jazykov\u00fdch z\u00e1lo\u017eiek. Stoj\u00ed za to dba\u0165 na preh\u013eadnos\u0165 a jednoduchos\u0165 pri v\u00fdbere \u201etv\u00e1re\u201d na\u0161ej produktovej s\u00e9rie \u2013 reprezentat\u00edvny produkt by mal by\u0165 \u013eahko sp\u00e1jan\u00fd s cel\u00fdm sortimentom, ktor\u00fd sme prepojili so s\u00e9riou.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>Hlavn\u00e1 str\u00e1nka obchodu \u2013 krok za krokom<\/strong><\/p>\n<p class=\"p1\">Pri otvoren\u00ed na\u0161ej str\u00e1nky n\u00e1m nepochybne ako prv\u00e9 padne do o\u010d\u00ed banner v pozad\u00ed: ten, ktor\u00fd sa nach\u00e1dza pod vyh\u013ead\u00e1va\u010dom a ikonami na ovl\u00e1danie platformy. Je nemo\u017en\u00e9 si nev\u0161imn\u00fa\u0165, \u017ee niektor\u00e9 \u010dasti banneru zost\u00e1vaj\u00fa zakryt\u00e9. Ide okrem in\u00e9ho o \u013eav\u00fa stranu (kde n\u00e1jdeme biely \u0161tvorec s r\u00f4znymi inform\u00e1ciami o obchode) a spodn\u00fa prav\u00fa \u010das\u0165, kde n\u00e1jdeme obd\u013a\u017enik s odkazmi na \u0161tatistiky, n\u00e1h\u013ead obchodu a mo\u017enos\u0165 zmeny obr\u00e1zku v pozad\u00ed. T\u00e1to druh\u00e1 \u010das\u0165 nie je vidite\u013en\u00e1 pre ostatn\u00fdch pou\u017e\u00edvate\u013eov Allegro, tak\u017ee sa \u0148ou nemus\u00edte zaobera\u0165.<\/p>\n<p class=\"p1\">Allegro \u0161tandardne nastav\u00ed fotografiu priraden\u00fa k va\u0161ej najpopul\u00e1rnej\u0161ej kateg\u00f3rii. Kliknut\u00edm na mo\u017enos\u0165 \u201eZMENI\u0164 FOTOGRAFIU\u201d m\u00f4\u017eete nahra\u0165 vlastn\u00fd banner. Ak v\u0161ak kliknete na ikonu \u201ei\u201d, zobrazia sa po\u017eiadavky na grafiku:<\/p>\n<ul>\n<li class=\"p1\">minim\u00e1lna ve\u013ekos\u0165 1248 x 272 px<\/li>\n<li class=\"p1\">maxim\u00e1lna ve\u013ekos\u0165 2048 x 1024 px<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p1\">ve\u013ekos\u0165 do 500 kB, form\u00e1t JPG alebo PNG<\/li>\n<\/ul>\n<p class=\"p1\"><em>Fotografie, ktor\u00e9 presahuj\u00fa minim\u00e1lnu ve\u013ekos\u0165, bude potrebn\u00e9 oreza\u0165.<\/em><\/p>\n<p class=\"p1\">Pri navrhovan\u00ed je dobr\u00e9 ma\u0165 na pam\u00e4ti, \u017ee v\u0161etko, \u010do umiestnime na \u013eav\u00fa stranu, bude v pr\u00edpade v\u00e4\u010d\u0161\u00edch displejov, ako je napr\u00edklad po\u010d\u00edta\u010d, zakryt\u00e9 spom\u00ednan\u00fdm \u0161tvorcom s inform\u00e1ciami o obchode. Okrem toho sa fotografia bude zobrazova\u0165 aj na mobiln\u00fdch zariadeniach (telef\u00f3n, tablet), preto je dobr\u00e9 zachova\u0165 primeran\u00fa ve\u013ekos\u0165 textu (fotografia sa zmen\u0161\u00ed).<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>Ostatn\u00e9 bannery<\/strong><\/p>\n<p class=\"p1\">Ke\u010f prejdete ni\u017e\u0161ie, m\u00e1te mo\u017enos\u0165 upravova\u0165 alebo vytv\u00e1ra\u0165 jednotliv\u00e9 karuselov\u00e9 ponuky. Takmer ku ka\u017edej z nich Allegro umo\u017e\u0148uje nahra\u0165 banner (\u010do vrelo odpor\u00fa\u010dame):<\/p>\n<ul>\n<li class=\"p1\"><strong>Banner nad ponukami<\/strong> \u2013 \u00farovne (teda jedna z piatich, o ktor\u00fdch sme hovorili sk\u00f4r); v\u00fdberom tejto mo\u017enosti sa zobrazia produkty, na ktor\u00e9 odkazuje odkaz priraden\u00fd k banneru u\u017e sk\u00f4r<\/li>\n<li class=\"p1\"><strong>Banner ved\u013ea pon\u00fak<\/strong> \u2013 vertik\u00e1lny (odpor\u00fa\u010dame umiestni\u0165 ho ved\u013ea z\u00e1lo\u017eiek typu \u201eNajnov\u0161ie ponuky\u201d, \u201eNajob\u013e\u00fabenej\u0161ie ponuky\u201d, \u201ePonuky do sumy\u2026\u201d alebo \u201eJedna kateg\u00f3ria\u201d)\u201d<\/li>\n<li class=\"p1\"><strong>Bez banneru<\/strong> \u2013 pod\u013ea n\u00e1s sa hod\u00ed k koloto\u010du s produktov\u00fdmi s\u00e9riami alebo s\u00fapravami<\/li>\n<\/ul>\n<p><em>Rozmery jednotliv\u00fdch bannerov si m\u00f4\u017eete overi\u0165 priamo v z\u00e1lo\u017eke ur\u010denej na ich nahratie.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2458\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-8.png\" alt=\"\" width=\"827\" height=\"641\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-8.png 827w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-8-768x595.png 768w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/>Vyh\u00fdbajte sa pou\u017e\u00edvaniu grafiky n\u00edzkej kvality. Dbajte na preh\u013eadnos\u0165 a \u010ditate\u013enos\u0165, najm\u00e4 pri v\u00fdbere farby textu (na ve\u013emi svetlom pozad\u00ed by sa nemal pou\u017e\u00edva\u0165 biely text, podobne je to aj v pr\u00edpade tmav\u00e9ho pozadia a \u010diernych p\u00edsmen). D\u00f4le\u017eit\u00e9 inform\u00e1cie nezapisujte takzvan\u00fdm \u201ekreslen\u00fdm p\u00edsmom\u201c \u2013 je \u0165a\u017ek\u00e9 ich pre\u010d\u00edta\u0165!<\/p>\n<p class=\"p1\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2460\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-9.png\" alt=\"\" width=\"1043\" height=\"987\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-9.png 1043w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-9-768x727.png 768w\" sizes=\"auto, (max-width: 1043px) 100vw, 1043px\" \/><\/strong><\/p>\n<p class=\"p1\">Uverej\u0148ujeme pr\u00edklady graf\u00edk, ktor\u00e9 sa n\u00e1m p\u00e1\u010dia, ako aj t\u00fdch, ktor\u00e9 nesp\u013a\u0148aj\u00fa z\u00e1kladn\u00e9 \u0161tandardy \u010ditate\u013enosti.<\/p>\n<p class=\"p1\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2465\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-11.png\" alt=\"\" width=\"838\" height=\"799\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-11.png 838w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-11-768x732.png 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>Systematickos\u0165<\/strong><\/p>\n<p class=\"p1\">Ke\u010f u\u017e m\u00e1te str\u00e1nku obchodu hotov\u00fa, nesmiete zabudn\u00fa\u0165 na jej aktualiz\u00e1ciu! Ve\u010f nechceme, aby na\u0161a vizitka bola zastaran\u00e1. Niekedy sta\u010d\u00ed len zmeni\u0165 poradie niektor\u00fdch sekci\u00ed, aby zodpovedali aktu\u00e1lnej predajnej sez\u00f3ne, a inokedy sta\u010d\u00ed jedna zmena banneru s nov\u0161\u00edm sortimentom a je to!<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>Oplat\u00ed sa stara\u0165 sa o str\u00e1nku obchodu na Allegro?<\/strong><\/p>\n<p class=\"p1\">Nepochybne je, \u017ee mnoh\u00ed kupuj\u00faci uprednost\u0148uj\u00fa vyh\u013ead\u00e1vanie atrakt\u00edvnych pon\u00fak prostredn\u00edctvom kateg\u00f3ri\u00ed, ktor\u00e9 priamo vytvoril predajca. Medzi z\u00e1kazn\u00edkmi je ob\u013e\u00faben\u00e9 vyberanie produktov do ur\u010ditej sumy \u2013 z\u00e1ujemca si \u010dasto nie je ist\u00fd svoj\u00edm rozhodnut\u00edm, preto stoj\u00ed za to ho zauja\u0165 v\u0161etk\u00fdm, \u010do m\u00e1me v ponuke!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p1\"><em>Autor: Nikola \u2013 grafi\u010dka v spolo\u010dnosti bTOP<br \/>\n<\/em><em>D\u00e1tum uverejnenia: 20. 6. 2025.<\/em><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Pozriete sa ob\u010das na hlavn\u00fa str\u00e1nku svojho obchodu na Allegro a prem\u00fd\u0161\u013eate, \u010do urobi\u0165, aby up\u00fatala pozornos\u0165? Potrebuj\u00fa va\u0161e bannery osvie\u017ei\u0165, aby zodpovedali aktu\u00e1lnym trendom? To nie je \u017eiadny probl\u00e9m! Krok za krokom v\u00e1m vysvetl\u00edme, ako jednoducho splni\u0165 o\u010dak\u00e1vania n\u00e1v\u0161tevn\u00edkov a premeni\u0165 svoj obchod na profesion\u00e1lnu str\u00e1nku, ktor\u00e1 sp\u013a\u0148a smernice Allegro! Ak sa chcete pusti\u0165 do aktualiz\u00e1cie obchodu alebo do jeho n\u00e1vrhu od z\u00e1kladov, mali by ste v prvom rade premyslie\u0165, ak\u00e9 produkty by ste chceli vystavi\u0165. V<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/allegro-ako-ocarit-oficialnu-stranku-vasho-obchodu\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":2456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-2450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=2450"}],"version-history":[{"count":12,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2450\/revisions"}],"predecessor-version":[{"id":4156,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2450\/revisions\/4156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/2456"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=2450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=2450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=2450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}