{"id":2505,"date":"2025-07-16T11:14:22","date_gmt":"2025-07-16T09:14:22","guid":{"rendered":"https:\/\/btop.pl\/?p=2505"},"modified":"2026-09-04T12:05:23","modified_gmt":"2026-09-04T10:05:23","slug":"ako-stanovit-predajne-ceny-s-bezplatnou-dopravou-a-neprekrocit-ziskovost-kalkulator","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/ako-stanovit-predajne-ceny-s-bezplatnou-dopravou-a-neprekrocit-ziskovost-kalkulator\/","title":{"rendered":"Ako stanovi\u0165 predajn\u00e9 ceny s bezplatnou dod\u00e1vkou a nepr\u00eds\u0165 o zisk? Kalkul\u00e1tor"},"content":{"rendered":"<p><strong>Doprava zadarmo<\/strong> To je dnes v e-commerce \u0161tandardom \u2013 z\u00e1kazn\u00edci to o\u010dak\u00e1vaj\u00fa a \u010dasto si vyberaj\u00fa pr\u00e1ve tie ponuky, ktor\u00e9 to zabezpe\u010duj\u00fa. Za \u201edoru\u010denie zadarmo\u201d v\u0161ak v\u017edy niekto plat\u00ed \u2013 a naj\u010dastej\u0161ie ste to vy, predajca. Ako teda stanovi\u0165 predajn\u00e9 ceny tak, aby ste zarobili, aj ke\u010f z ka\u017edej transakcie mus\u00edte odpo\u010d\u00edta\u0165 n\u00e1klady na doru\u010denie, prov\u00edziu trhoviska a napriek tomu dosiahnu\u0165 zisk?<\/p>\n<p>Tento \u010dl\u00e1nok v\u00e1m pom\u00f4\u017ee zorientova\u0165 sa v t\u00e9me predajn\u00fdch cien v nasleduj\u00facich s\u00favislostiach:<\/p>\n<ul>\n<li>n\u00e1klady na prov\u00edzie (napr. Allegro, eBay, Amazon),<\/li>\n<li>bezplatn\u00e1 dod\u00e1vka zahrnut\u00e1 v cene,<\/li>\n<li>o\u010dak\u00e1van\u00e9ho zisku.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Bezplatn\u00e1 dod\u00e1vka nie je dar\u010dek \u2013 je to strat\u00e9gia<\/strong><\/p>\n<p>Ak pon\u00fakate dopravu zadarmo, mus\u00edte jej n\u00e1klady zahrn\u00fa\u0165 do <strong>bruttov\u00fa cenu<\/strong> produktu. Z\u00e1kazn\u00edk neplat\u00ed za po\u0161tovn\u00e9 osobitne, ale tieto n\u00e1klady na\u010falej zn\u00e1\u0161ate vy. To znamen\u00e1, \u017ee predajn\u00e1 cena mus\u00ed pokry\u0165:<\/p>\n<ul>\n<li><strong>n\u00e1klady na n\u00e1kup tovaru<\/strong>,<\/li>\n<li><strong>n\u00e1klady na vybavenie objedn\u00e1vky (balenie, etiketa, kuri\u00e9r)<\/strong>,<\/li>\n<li><strong>prov\u00edzia, ktor\u00fa si \u00fa\u010dtuje platforma (napr. 10\u201330%)<\/strong>,<\/li>\n<li><strong>Tvoj zisk<\/strong>.<\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2518 aligncenter\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-16.png\" alt=\"\" width=\"1079\" height=\"565\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-16.png 1079w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-16-768x402.png 768w\" sizes=\"auto, (max-width: 1079px) 100vw, 1079px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ako to funguje v praxi?<\/strong><\/p>\n<p>Predpokladajme, \u017ee:<\/p>\n<ul>\n<li>n\u00e1klady na n\u00e1kup produktu: <strong>30 zlot\u00fdch<\/strong>,<\/li>\n<li>n\u00e1klady na dopravu a balenie: <strong>10 zlot\u00fdch<\/strong>,<\/li>\n<li>prov\u00edzia: <strong>20% z hrubej predajnej ceny<\/strong>,<\/li>\n<li>chce\u0161 dosiahnu\u0165 <strong>15% zisk z predajnej ceny<\/strong>.<\/li>\n<\/ul>\n<p>Tvoje celkov\u00e9 n\u00e1klady teda predstavuj\u00fa:<br \/>\n30 z\u0142 (produkt) + 10 z\u0142 (po\u0161tovn\u00e9) = 40 z\u0142<\/p>\n<p>Predajn\u00e1 cena (<strong>X<\/strong>) mus\u00ed\u0161 to nastavi\u0165 tak, aby:<\/p>\n<p><strong>X\u2212(prov\u00edzia<\/strong><strong>\u22c5X)\u221240=0,15<\/strong><strong>\u22c5X<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Zjednodu\u0161me to:<\/p>\n<p><strong>X<\/strong><strong>\u22c5(1\u22120,20\u22120,15)=40<\/strong><strong>\u21d2X<\/strong><strong>\u22c50,65 = 40<\/strong><strong>\u21d2X = 400,65 \u2248 61,54 PLN<\/strong><\/p>\n<p>To znamen\u00e1 <strong>predajn\u00e1 cena by mala by\u0165 pribli\u017ene 61,54 PLN<\/strong>, aby sme splnili va\u0161e po\u017eiadavky.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u010c\u00edm viac produktov je v ko\u0161\u00edku, t\u00fdm v\u00e4\u010d\u0161\u00ed je zisk<\/strong><\/p>\n<p>Stoj\u00ed za to ma\u0165 na pam\u00e4ti e\u0161te jednu vec: <strong>ka\u017ed\u00fd \u010fal\u0161\u00ed produkt v objedn\u00e1vke s bezplatnou dod\u00e1vkou zvy\u0161uje va\u0161u ziskovos\u0165<\/strong>. Pre\u010do?<\/p>\n<p>Ke\u010f\u017ee n\u00e1klady na dopravu a balenie zn\u00e1\u0161ate len raz \u2013 bez oh\u013eadu na to, \u010di si z\u00e1kazn\u00edk k\u00fapi 1, 2 alebo 5 produktov. \u010eal\u0161ie produkty u\u017e nesp\u00f4sobuj\u00fa samostatn\u00e9 n\u00e1klady na dopravu a prov\u00edziu a jednotkov\u00e9 n\u00e1klady sa daj\u00fa \u013eah\u0161ie \u201erozlo\u017ei\u0165\u201d na vy\u0161\u0161iu hodnotu objedn\u00e1vky.<\/p>\n<p>Preto s\u00fa tak\u00e9 \u00fa\u010dinn\u00e9 propaga\u010dn\u00e9 akcie typu:<\/p>\n<ul>\n<li>\u201eK\u00fapte 2 a tret\u00ed produkt dostanete za polovi\u010dn\u00fa cenu\u201d<\/li>\n<li>\u201eDoprava zadarmo pri n\u00e1kupe nad 100 z\u0142\u201d<\/li>\n<li>\u201eObjednajte viac, zapla\u0165te menej za kus\u201d<\/li>\n<\/ul>\n<p>Z h\u013eadiska logistiky a mar\u017ee je to \u010dist\u00fd zisk.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Hotov\u00fd vzorec na vlastn\u00e9 v\u00fdpo\u010dty<\/strong><\/p>\n<p>Ak chcete tieto v\u00fdpo\u010dty automatizova\u0165, pou\u017eite tento vzorec:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2516 alignleft\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Bez-tytulu-1.png\" alt=\"\" width=\"521\" height=\"143\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\"><strong>Pr\u00edklad pre Excel:<\/strong><\/p>\n<p>= (B2 + C2) \/ (1 \u2013 D2 \u2013 E2)<\/p>\n<p><strong>Kde:<\/strong><\/p>\n<ul>\n<li>B2 = n\u00e1kupn\u00e1 cena (napr. 30)<\/li>\n<li>C2 = n\u00e1klady na dopravu (napr. 10)<\/li>\n<li>D2 = prov\u00edzia vyjadren\u00e1 ako zlomok (napr. 0,20)<\/li>\n<li>E2 = zisk ako zlomok (napr. 0,15)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Praktick\u00e9 rady<\/strong><\/p>\n<ul>\n<li><strong>Vysk\u00fa\u0161ajte psychologick\u00fa cenu<\/strong> \u2013 napr. namiesto 61,54 PLN zv\u00e1\u017ete cenu 59,99 PLN, ak to mar\u017ea dovo\u013euje.<\/li>\n<li><strong>Zoh\u013eadnite DPH a r\u00f4zne da\u0148ov\u00e9 sadzby<\/strong>, ak pred\u00e1vate do zahrani\u010dia. Najlep\u0161ie je stanovi\u0165 ceny na z\u00e1klade \u010dist\u00fdch cien a n\u00e1sledne pripo\u010d\u00edta\u0165 da\u0148 platn\u00fa v danej krajine.<\/li>\n<li><strong>Napl\u00e1nujte si rozp\u00e4tie mar\u017ee<\/strong>, aby sa pri akci\u00e1ch alebo z\u013eav\u00e1ch nepred\u00e1valo pod cenou.<\/li>\n<li><strong>D\u00e1vajte si pozor na dvojit\u00fa prov\u00edziu<\/strong> \u2013 niektor\u00e9 platformy (napr. Allegro Smart) \u00fa\u010dtuj\u00fa prov\u00edziu aj z n\u00e1kladov na dopravu, aj ke\u010f je t\u00e1to \u201ezadarmo\u201d vo forme pr\u00edplatku k slu\u017ebe SMART. V takom pr\u00edpade je potrebn\u00e9 tento pr\u00edplatok zahrn\u00fa\u0165 do ceny tovaru, \u010do zv\u00fd\u0161i nielen hrub\u00fa cenu, ale aj prov\u00edziu.<\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2514 aligncenter\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-15.png\" alt=\"\" width=\"1913\" height=\"1080\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-15.png 1913w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-15-768x434.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-15-1536x867.png 1536w\" sizes=\"auto, (max-width: 1913px) 100vw, 1913px\" \/><\/strong><\/p>\n<p><strong>Zhrnutie<\/strong><\/p>\n<p>V e-commerce m\u00e1 ka\u017ed\u00fd cent v\u00fdznam. Ponuka bezplatnej dopravy zvy\u0161uje konverziu, ale mus\u00edte si uvedomi\u0165, ak\u00fd vplyv to m\u00e1 na va\u0161u mar\u017eu. Pri stanovovan\u00ed predajnej ceny:<\/p>\n<p>\u2013 pripo\u010d\u00edtajte v\u0161etky skuto\u010dn\u00e9 n\u00e1klady,<br \/>\n\u2013 zapo\u010d\u00edtaj prov\u00edziu ako percento z hrubej ceny,<br \/>\n\u2013 stanov re\u00e1lnu v\u00fd\u0161ku zisku,<br \/>\n\u2013 prepo\u010d\u00edtaj \u2013 neh\u00e1daj!<\/p>\n<p>&nbsp;<\/p>\n<p>Ka\u017ed\u00fd \u010fal\u0161\u00ed produkt v ko\u0161\u00edku je va\u0161a v\u00fdhoda \u2013 logistika sa toti\u017e nemno\u017e\u00ed, ale zisk rastie.<\/p>\n<p>&nbsp;<\/p>\n<p>Na\u0161e pr\u00edklady pre Excel, na stiahnutie  : ) \u2193<br \/>\n<a href=\"https:\/\/btop.pl\/wp-content\/uploads\/Kalkulator_Ceny_Sprzedazy_Blog.xlsx\">Kalkul\u00e1tor_predajn\u00fdch_cien_Blog.xlsx<\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor: Adrian \u015amigiel<\/em><\/p>\n<p><em>D\u00e1tum uverejnenia: 16. 7. 2025.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Bezplatn\u00e1 dod\u00e1vka je dnes v e-commerce \u0161tandardom \u2013 z\u00e1kazn\u00edci ju o\u010dak\u00e1vaj\u00fa a \u010dasto si vyberaj\u00fa pr\u00e1ve tie ponuky, ktor\u00e9 ju poskytuj\u00fa. Za \u201edoru\u010denie zadarmo\u201d v\u0161ak v\u017edy niekto plat\u00ed \u2013 a naj\u010dastej\u0161ie si to ty, predajca. Ako teda stanovi\u0165 predajn\u00e9 ceny tak, aby si zarobil, aj ke\u010f z ka\u017edej transakcie mus\u00ed\u0161 odpo\u010d\u00edta\u0165 n\u00e1klady na doru\u010denie, prov\u00edziu trhoviska a napriek tomu dosiahnu\u0165 zisk? Tento \u010dl\u00e1nok v\u00e1m pom\u00f4\u017ee zorientova\u0165 sa v t\u00e9me predajn\u00fdch cien v kontexte: n\u00e1kladov na prov\u00edzie (napr. Allegro, eBay, Amazon), bezplatnej dopravy zahrnutej v cene<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/ako-stanovit-predajne-ceny-s-bezplatnou-dopravou-a-neprekrocit-ziskovost-kalkulator\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":2509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-2505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=2505"}],"version-history":[{"count":10,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2505\/revisions"}],"predecessor-version":[{"id":5229,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2505\/revisions\/5229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/2509"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=2505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=2505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=2505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}