{"id":2596,"date":"2025-07-31T14:40:28","date_gmt":"2025-07-31T12:40:28","guid":{"rendered":"https:\/\/btop.pl\/?p=2596"},"modified":"2026-05-18T13:46:16","modified_gmt":"2026-05-18T11:46:16","slug":"ako-sme-za-niekolko-tyzdnov-radikalne-zvysili-predaj-na-allegro","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/ako-sme-za-niekolko-tyzdnov-radikalne-zvysili-predaj-na-allegro\/","title":{"rendered":"Ako sme za nieko\u013eko t\u00fd\u017ed\u0148ov radik\u00e1lne zv\u00fd\u0161ili predaj na Allegro?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_7468833576ae1ab820986f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18744399876ae1ab82099ba hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Pred mesiacom a pol sme za\u010dali spolupracova\u0165 s klientom, ktor\u00fd prev\u00e1dzkoval mal\u00fd, m\u00e1lo zn\u00e1my obchod na Allegro v oblasti \u0161portu. Ponuky boli neaktu\u00e1lne, fotografie nesp\u013a\u0148ali \u0161tandardy platformy a n\u00e1zvy neobsahovali \u017eiadne k\u013e\u00fa\u010dov\u00e9 fr\u00e1zy, ktor\u00e9 by mohli generova\u0165 n\u00e1v\u0161tevnos\u0165. Ukazovatele predaja nenech\u00e1vali nikoho na pochyb\u00e1ch: obchod prakticky neexistoval vo vedom\u00ed kupuj\u00facich. Dnes, len nieko\u013eko t\u00fd\u017ed\u0148ov po zaveden\u00ed strat\u00e9gie, sa po\u010det objedn\u00e1vok nieko\u013ekon\u00e1sobne zv\u00fd\u0161il a mesa\u010dn\u00fd obrat prekro\u010dil \u00farovne, ktor\u00e9 sa predt\u00fdm zdali nedosiahnute\u013en\u00e9. Ni\u017e\u0161ie predstavujeme komplexn\u00fd proces, ktor\u00fd umo\u017enil dosiahnu\u0165 tak\u00fdto dynamick\u00fd rast.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>1. Audit a anal\u00fdza ponuky<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00e1cu sme za\u010dali podrobn\u00fdm preh\u013eadom cel\u00e9ho \u00fa\u010dtu. Vykonali sme anal\u00fdzu v\u0161etk\u00fdch akt\u00edvnych pon\u00fak z h\u013eadiska:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">s\u00faladu s politikou Allegro,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pr\u00edtomnos\u0165 vyh\u013ead\u00e1vac\u00edch parametrov (zna\u010dka, typ, \u00fa\u010del pou\u017eitia at\u010f.),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0161trukt\u00fara n\u00e1zvov a popisov,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kvalita fotografi\u00ed,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">v\u00fdskyt logick\u00fdch ch\u00fdb a opakuj\u00facich sa ch\u00fdb v \u0161abl\u00f3nach.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Uk\u00e1zalo sa, \u017ee v\u00e4\u010d\u0161ina pon\u00fak neobsahovala parametre ovplyv\u0148uj\u00face vidite\u013enos\u0165 a popisy boli zastaran\u00e9 a nekonzistentn\u00e9, \u010dasto len skop\u00edrovan\u00e9 a prelo\u017een\u00e9 z webovej str\u00e1nky v\u00fdrobcu. Fotografie, op\u00e4\u0165 \u010dasto od v\u00fdrobcu, nesp\u013a\u0148ali vizu\u00e1lne \u0161tandardy po\u017eadovan\u00e9 na konkuren\u010dnom trhu. Vedeli sme, \u017ee n\u00e1s \u010dak\u00e1 ve\u013ea pr\u00e1ce.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>2. Nov\u00e1 strat\u00e9gia n\u00e1zvov a popisov<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Navrhli sme nov\u00fd syst\u00e9m tvorby n\u00e1zvov, ktor\u00fd vych\u00e1dza z fr\u00e1z vyh\u013ead\u00e1van\u00fdch z\u00e1kazn\u00edkmi a z \u00fadajov z intern\u00fdch analytick\u00fdch n\u00e1strojov Allegro. Nov\u00e9 n\u00e1zvy boli vytv\u00e1ran\u00e9 pod\u013ea konkr\u00e9tneho, osved\u010den\u00e9ho vzoru. Znovu sme vytvorili SEO-optimalizovan\u00e9 n\u00e1zvy, ktor\u00e9 zlep\u0161ili vidite\u013enos\u0165 pon\u00fak na trhovisku. Kompletnej premeny sa do\u010dkali aj popisy. Vytvorili sme atrakt\u00edvne textov\u00e9 bloky opisuj\u00face v\u00fdhody, pou\u017eitie, technick\u00e9 vlastnosti a rady pre kupuj\u00facich. Celok p\u00f4sob\u00ed profesion\u00e1lne a preh\u013eadne, aby vzbudil z\u00e1ujem potenci\u00e1lneho z\u00e1kazn\u00edka a odl\u00ed\u0161il na\u0161u ponuku od ostatn\u00fdch.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>3. Produktov\u00e1 fotografia a vizu\u00e1lna identita<\/b><\/p>\n<p><span style=\"font-weight: 400;\">V spolupr\u00e1ci s na\u0161im grafick\u00fdm oddelen\u00edm sme pripravili kompletn\u00fa grafick\u00fa \u00fapravu \u2013 pre v\u0161etky jedine\u010dn\u00e9 ponuky z\u00e1kazn\u00edka sme pripravili nielen miniat\u00fary pre Allegro, ale aj aran\u017eovan\u00e9 fotografie. V\u0161etky fotografie:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">s\u00fa vo form\u00e1te 1600\u00d71600,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">maj\u00fa zachovan\u00e9 tiene, spr\u00e1vnu expoz\u00edciu a ostros\u0165,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ukazuj\u00fa skuto\u010dn\u00fd vzh\u013ead v\u00fdrobku,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">odkazuj\u00fa na vizu\u00e1lny \u0161t\u00fdl podobn\u00fd tomu, ak\u00fd maj\u00fa najv\u00e4\u010d\u0161\u00ed hr\u00e1\u010di na trhu.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u010faka tomu sme vytvorili rozpoznate\u013en\u00fd vizu\u00e1lny \u0161t\u00fdl obchodu a zv\u00fd\u0161ili sme \u00farove\u0148 d\u00f4very z\u00e1kazn\u00edkov. Venovali sme sa tie\u017e grafick\u00e9mu rozvoju zna\u010dky. Pri tvorbe reklamn\u00fdch bannerov a s\u00e9ri\u00ed produktov sme stavili na profesionalitu, aby sme budovali d\u00f4veryhodnos\u0165 zna\u010dky a pril\u00e1kali sp\u00e4\u0165 z\u00e1kazn\u00edkov po \u00faspe\u0161n\u00fdch n\u00e1kupoch. Na\u0161e miniat\u00fary vynikaj\u00fa na pozad\u00ed ostatn\u00fdch produktov a inscenovan\u00e9 fotografie zn\u00e1zor\u0148uj\u00face pou\u017eitie produktu poukazuj\u00fa na aspekty, ktor\u00e9 ostatn\u00ed predajcovia \u010dasto prehliadaj\u00fa.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2598\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.41.jpg\" alt=\"\" width=\"988\" height=\"552\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.41.jpg 988w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.41-768x429.jpg 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><br \/>\n4. Ponuka \u0161pecializovan\u00fdch produktov a ponuka s viacer\u00fdmi variantmi<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Identifikovali sme produktov\u00e9 niky, v ktor\u00fdch bola konkurencia na Allegro minim\u00e1lna. Namiesto toho, aby sme sa sna\u017eili bojova\u0165 o z\u00e1kazn\u00edkov v najpopul\u00e1rnej\u0161\u00edch segmentoch, za\u010dali sme pon\u00faka\u0165 produkty, ktor\u00e9 boli na Allegro k dispoz\u00edcii menej \u010dasto. Vysok\u00e9 mar\u017ee a \u0161pecifick\u00e9 technick\u00e9 produkty pre skuto\u010dn\u00fdch nad\u0161encov, \u010dasto ve\u013emi \u0161pecializovan\u00e9, si podmanili trh a prispeli k v\u00fdrazn\u00e9mu n\u00e1rastu z\u00e1ujmu o n\u00e1\u0161 obchod. Zaviedli sme tie\u017e ponuky s viacer\u00fdmi variantmi, ktor\u00e9 sp\u00e1jaj\u00fa r\u00f4zne ve\u013ekosti alebo modely v r\u00e1mci jednej ponuky. U\u013eah\u010duje to orient\u00e1ciu v sortimente a zvy\u0161uje hodnotu n\u00e1kupn\u00e9ho ko\u0161\u00edka z\u00e1kazn\u00edkov, ktor\u00ed chc\u00fa ma\u0165 s\u00fapravy produktov jednej zna\u010dky.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>5. Kampane Allegro Ads a sez\u00f3nne akcie<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Vytvorili sme kampane \u0161it\u00e9 na mieru pre vybran\u00e9 zna\u010dky. V\u010faka segment\u00e1cii rekl\u00e1m sme mohli kampane smerova\u0165 na r\u00f4zne publika\u010dn\u00e9 miesta. D\u00f4kladn\u00e1 optimaliz\u00e1cia cien n\u00e1m umo\u017e\u0148uje dosahova\u0165 vysok\u00e9 poz\u00edcie vo v\u00fdsledkoch vyh\u013ead\u00e1vania. Strategicky propagujeme aj ponuky, ktor\u00e9 sa v\u00fdborne hodia pre konkr\u00e9tnu aktu\u00e1lnu sez\u00f3nu a maj\u00fa zv\u00fd\u0161en\u00fa \u0161ancu na predaj. V\u00fdsledky kampan\u00ed sme priebe\u017ene monitorovali, \u010do n\u00e1m umo\u017e\u0148ovalo r\u00fdchlo reagova\u0165 na zmeny a smerova\u0165 rozpo\u010det tam, kde generoval najvy\u0161\u0161iu n\u00e1vratnos\u0165 invest\u00edci\u00ed. Pri zoh\u013eadnen\u00ed v\u0161etk\u00fdch kampan\u00ed dosiahneme vynikaj\u00faci ROAS na \u00farovni 20. Rozhodne to bola jedna z k\u013e\u00fa\u010dov\u00fdch aktiv\u00edt pri maximaliz\u00e1cii predaja.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2599\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.42.08.png\" alt=\"\" width=\"992\" height=\"564\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.42.08.png 992w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.42.08-768x437.png 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><br \/>\n6. V\u00fdsledky \u2013 \u010d\u00edsla hovoria samy za seba<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Po uplynut\u00ed mesiaca a pol od zavedenia v\u0161etk\u00fdch zmien sa po\u010det objedn\u00e1vok zv\u00fd\u0161il <\/span><b>viac ako \u0161tvorn\u00e1sobne<\/b><span style=\"font-weight: 400;\"> v porovnan\u00ed s predch\u00e1dzaj\u00facim mesiacom. Priemern\u00e1 hodnota n\u00e1kupn\u00e9ho ko\u0161\u00edka vzr\u00e1stla <\/span><b>viac ako 30%<\/b><span style=\"font-weight: 400;\"> v\u010faka predaju variantov a s\u00faprav a po\u010dtu zobrazen\u00ed pon\u00fak <\/span><b>zv\u00fd\u0161ila sa p\u00e4\u0165n\u00e1sobne<\/b><span style=\"font-weight: 400;\"> spolu s konverziou. N\u00e1\u0161 klient dosiahol najlep\u0161ie predajn\u00e9 v\u00fdsledky v hist\u00f3rii svojho \u00fa\u010dtu na Allegro. A to v\u0161etko bez zmeny sortimentu \u2013 v\u00fdlu\u010dne v\u010faka profesion\u00e1lnemu pr\u00edstupu k \u00fa\u010dtu a predajnej strat\u00e9gii.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Zhrnutie \u2013 od zabudnut\u00e9ho obchodu po v\u00fdznamn\u00e9ho hr\u00e1\u010da<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161\u00edm cie\u013eom nebolo len vylep\u0161i\u0165 vzh\u013ead pon\u00fak, ale skuto\u010dne zmeni\u0165 poz\u00edciu z\u00e1kazn\u00edka na trhu. Dnes je tento obchod, ktor\u00fd predt\u00fdm nebol vidite\u013en\u00fd, medzi kupuj\u00facimi \u010doraz zn\u00e1mej\u0161\u00ed a ka\u017ed\u00fd de\u0148 z\u00edskava nov\u00fdch z\u00e1kazn\u00edkov. Zo sk\u00fasenost\u00ed vieme, \u017ee profesion\u00e1lny pr\u00edstup k Allegro \u2013 od n\u00e1zvu a fotografi\u00ed a\u017e po reklamn\u00fa kampa\u0148 \u2013 m\u00f4\u017ee \u00faplne zmeni\u0165 v\u00fdvoj predaja. A tento pr\u00edbeh je d\u00f4kazom toho, \u017ee aj men\u0161\u00ed obchod, ak sa dostane do spr\u00e1vnych r\u00fak, m\u00f4\u017ee konkurova\u0165 l\u00eddrom vo svojom odvetv\u00ed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Ak si chcete pohovori\u0165 o tom, ako m\u00f4\u017eeme pom\u00f4c\u0165 v\u00e1\u0161mu obchodu \u2013 sme v\u00e1m k dispoz\u00edcii!<br \/>\n<\/b><\/p>\n<blockquote><p>\n<b><br \/>\n<\/b><em>Autor: Kacper Pawlak<\/em><br \/>\n<em>D\u00e1tum uverejnenia: 31. 7. 2025.<\/em>\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_14189735566ae1ab820a01c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12879390756ae1ab820a0bf hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Elfsight Appointment Booking | bTOP -->\n<script src=\"https:\/\/elfsightcdn.com\/platform.js\" async><\/script>\n<div class=\"elfsight-app-2218fcb6-ef3c-4b36-b4cb-b78c4084e633\" data-elfsight-app-lazy><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Pred mesiacom a pol sme za\u010dali spolupracova\u0165 s klientom, ktor\u00fd prev\u00e1dzkoval mal\u00fd, m\u00e1lo zn\u00e1my obchod na Allegro v oblasti \u0161portu. Ponuky boli neaktu\u00e1lne, fotografie nesp\u013a\u0148ali \u0161tandardy platformy a n\u00e1zvy neobsahovali \u017eiadne k\u013e\u00fa\u010dov\u00e9 fr\u00e1zy, ktor\u00e9 by mohli generova\u0165 n\u00e1v\u0161tevnos\u0165. Ukazovatele predaja nenech\u00e1vali nikoho na pochyb\u00e1ch: obchod prakticky neexistoval vo vedom\u00ed kupuj\u00facich. Dnes, len nieko\u013eko t\u00fd\u017ed\u0148ov po zaveden\u00ed strat\u00e9gie, sa po\u010det objedn\u00e1vok nieko\u013ekon\u00e1sobne zv\u00fd\u0161il a mesa\u010dn\u00fd obrat prekro\u010dil \u00farovne, ktor\u00e9 sa predt\u00fdm zdali nedosiahnute\u013en\u00e9. Ni\u017e\u0161ie predstavujeme komplexn\u00fd proces,<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/ako-sme-za-niekolko-tyzdnov-radikalne-zvysili-predaj-na-allegro\/\"> \u010c\u00edtajte \u010falej <\/a><\/span>","protected":false},"author":2,"featured_media":2603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-2596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=2596"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2596\/revisions"}],"predecessor-version":[{"id":4186,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/2596\/revisions\/4186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/2603"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=2596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=2596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=2596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}