{"id":3043,"date":"2025-10-13T13:41:26","date_gmt":"2025-10-13T11:41:26","guid":{"rendered":"https:\/\/btop.pl\/?p=3043"},"modified":"2025-12-10T08:18:58","modified_gmt":"2025-12-10T07:18:58","slug":"pripadova-studia-rychle-zavedenie-na-castorama-pl-ako-sa-obchod-z-odvetvia-diy-dostal-z-1-000-na-10-000-ponuk-za-mesiac-a-zvysil-trzby-o-150-vdaka-btop-pl","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/pripadova-studia-rychle-zavedenie-na-castorama-pl-ako-sa-obchod-z-odvetvia-diy-dostal-z-1-000-na-10-000-ponuk-za-mesiac-a-zvysil-trzby-o-150-vdaka-btop-pl\/","title":{"rendered":"PR\u00cdPADOV\u00c1 \u0160T\u00daDIA: Ako sa obchodu v odvetv\u00ed DIY podarilo zv\u00fd\u0161i\u0165 po\u010det pon\u00fak z 1 000 na 10 000 za mesiac a zv\u00fd\u0161i\u0165 tr\u017eby o 150%?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_15026864056adea130827be\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10283151936adea130829e1 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">V dynamickom sektore DIY (Do It Yourself), ktor\u00fd v Po\u013esku za\u017e\u00edva renesanciu, je pr\u00edtomnos\u0165 na k\u013e\u00fa\u010dov\u00fdch platform\u00e1ch, ako je Castorama Marketplace, nevyhnutn\u00e1. Pre predajcov s \u0161irok\u00fdm sortimentom (tis\u00edce SKU) v\u0161ak tradi\u010dn\u00e9 met\u00f3dy implement\u00e1cie znamenaj\u00fa proces trvaj\u00faci nieko\u013eko mesiacov, ba dokonca nieko\u013eko rokov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V tejto pr\u00edpadovej \u0161t\u00fadii uk\u00e1\u017eeme, ako na\u0161a agent\u00fara btop.pl v\u010faka strat\u00e9gii \u201eTurbo-implement\u00e1cie\u201d pomohla klientovi z odvetvia dekor\u00e1ci\u00ed a stavebn\u00edctva dosiahnu\u0165 <\/span><b>150% n\u00e1rast predaja na novej platforme u\u017e za 30 dn\u00ed od za\u010diatku spolupr\u00e1ce<\/b><span style=\"font-weight: 400;\">, \u010d\u00edm stanovuje nov\u00fd \u0161tandard efekt\u00edvnosti.<\/span><\/p>\n<p><b>Klient a v\u00fdzva: Obmedzen\u00ed limitom 1000 pon\u00fak<\/b><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1\u0161 klient \u2013 po\u013esk\u00e1 spolo\u010dnos\u0165 pon\u00fakaj\u00faca \u0161irok\u00fd sortiment pr\u00edslu\u0161enstva a materi\u00e1lov na dokon\u010dovacie pr\u00e1ce v sektore DIY \u2013 mala na sklade viac ako 10 000 jedine\u010dn\u00fdch produktov.<\/span><\/p>\n<p><b>Situ\u00e1cia \u201ePred btop.pl\u201d:<\/b><\/p>\n<ol>\n<li><b> Obmedzen\u00fd dosah<\/b><span style=\"font-weight: 400;\">: Klient p\u00f4sobil na jednej ve\u013ekej trhovej platforme a v tradi\u010dnom e-commerce. Chcel vst\u00fapi\u0165 na trhovisko Castorama.pl, aby oslovil z\u00e1kazn\u00edkov s vy\u0161\u0161ou n\u00e1kupnou ochotou v oblasti renov\u00e1ci\u00ed a stavebn\u00edctva.<\/span><\/li>\n<li><b> Prek\u00e1\u017eky zavedenia<\/b><span style=\"font-weight: 400;\">: Predch\u00e1dzaj\u00faca agent\u00fara (ktor\u00e1 sa opierala o model postupn\u00e9ho zav\u00e1dzania) navrhla mesa\u010dn\u00fd limit vo v\u00fd\u0161ke 200 produktov. Pri 10 000 produktoch by to znamenalo, \u017ee samotn\u00e9 zavedenie ponuky by trvalo viac ako 4 roky!<\/span><\/li>\n<li><b> Ch\u00fdbaj\u00faca monetiz\u00e1cia<\/b><span style=\"font-weight: 400;\">: Po\u010das dlh\u00e9ho obdobia, po\u010das ktor\u00e9ho si klient udr\u017eiaval predplatn\u00e9, vynakladal peniaze, pri\u010dom nemal \u0161ancu zarobi\u0165 na v\u00e4\u010d\u0161ine sortimentu. Na trhovisku Castorama.pl mal iba pribli\u017ene 1 000 ru\u010dne nahrat\u00fdch pon\u00fak.<\/span><\/li>\n<\/ol>\n<p><b>Hlavnou v\u00fdzvou bolo: Ako skr\u00e1ti\u0165 proces implement\u00e1cie z rokov na t\u00fd\u017edne a okam\u017eite za\u010da\u0165 efekt\u00edvne pred\u00e1va\u0165?<\/b><\/p>\n<p><b>Rie\u0161enie <\/b><a href=\"http:\/\/btop.pl\/sk\/\"><b>btop.pl<\/b><\/a><b>: R\u00fdchlos\u0165 a Win-Win<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Agent\u00fara btop.pl prijala strat\u00e9giu zalo\u017een\u00fa na dvoch pilieroch: Turbo-implement\u00e1cia a okam\u017eit\u00e1 optimaliz\u00e1cia konverzie.<\/span><\/p>\n<p><b>Pilier 1: Skr\u00e1tenie procesu zapracovania<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Namiesto ru\u010dn\u00e9ho vkladania pon\u00fak a byrokratick\u00e9ho zav\u00e1dzania sme zaviedli automatizovan\u00e9 procesy, pri\u010dom sme vyu\u017eili \u0161pecifik\u00e1 Castorama Marketplace zalo\u017een\u00e9ho na platforme Mirakl:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Integr\u00e1cia API\/CSV: Okam\u017eit\u00e1 pr\u00edprava \u0161trukt\u00farovan\u00fdch s\u00faborov CSV\/XLS, ktor\u00e9 pomocou \u0161pecializovan\u00fdch implementa\u010dn\u00fdch n\u00e1strojov umo\u017enili hromadn\u00fa synchroniz\u00e1ciu \u00fadajov.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Zavedenie 10 000 pon\u00fak: Za jeden mesiac (4 t\u00fd\u017edne) sa klientovi podarilo zv\u00fd\u0161i\u0165 po\u010det akt\u00edvnych, synchronizovan\u00fdch pon\u00fak na Castorama.pl Marketplace z 1 000 na 10 000. Dosiahli sme to, \u010do by in\u00e9 agent\u00fary realizovali cel\u00e9 roky.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Minimaliz\u00e1cia ch\u00fdb: Hromadn\u00e1 implement\u00e1cia prostredn\u00edctvom s\u00faborov a n\u00e1strojov API umo\u017e\u0148uje vyhn\u00fa\u0165 sa \u013eudsk\u00fdm chyb\u00e1m, ktor\u00e9 s\u00fa be\u017en\u00e9 pri ru\u010dnom vkladan\u00ed pon\u00fak.<\/span><\/li>\n<\/ul>\n<p><b>Pilier 2: Akt\u00edvna pr\u00e1ca za pevn\u00fa odmenu + prov\u00edzia<\/b><\/p>\n<p><span style=\"font-weight: 400;\">U n\u00e1s nie je pau\u0161\u00e1lny poplatok n\u00e1kladom za \u201e\u010dakanie\u201d, ale invest\u00edciou do re\u00e1lnych, merate\u013en\u00fdch \u010dinnost\u00ed. Po r\u00fdchlom zaveden\u00ed za\u010dal klient plati\u0165 za:<\/span><\/p>\n<ul>\n<li><b>Pokro\u010dil\u00e1 optimaliz\u00e1cia pon\u00fak: <\/b><span style=\"font-weight: 400;\">Okam\u017eit\u00e9 vylep\u0161enie 20% najpred\u00e1vanej\u0161\u00edch produktov (tzv. \u201eTop Sellers\u201d) z h\u013eadiska SEO na str\u00e1nke Castorama.pl. Doplnenie atrib\u00fatov, tvorba popisov zameran\u00fdch na konverziu a profesion\u00e1lna \u00faprava fotografi\u00ed.<\/span><\/li>\n<li><b>\u00da\u010dinn\u00e9 platen\u00e9 optimalizovanie pre vyh\u013ead\u00e1va\u010de:<\/b><span style=\"font-weight: 400;\"> Spustenie strat\u00e9gie internej reklamy\/platen\u00e9ho umiest\u0148ovania s cie\u013eom maximalizova\u0165 vidite\u013enos\u0165 nov\u00fdch produktov v k\u013e\u00fa\u010dov\u00fdch kateg\u00f3ri\u00e1ch v s\u00falade s propaga\u010dn\u00fdm modelom platformy Castorama.<\/span><\/li>\n<li><b>Komplexn\u00e1 starostlivos\u0165 o z\u00e1kazn\u00edka:<\/b><span style=\"font-weight: 400;\"> \u0160pecializovan\u00fd t\u00edm btop.pl prevzal komunik\u00e1ciu so z\u00e1kazn\u00edkmi (odpovede na dotazy, vybavovanie vr\u00e1ten\u00ed tovaru a reklam\u00e1ci\u00ed) a splnil pr\u00edsne \u010dasov\u00e9 po\u017eiadavky spolo\u010dnosti Castorama (odpove\u010f do 48 hod\u00edn), \u010do je k\u013e\u00fa\u010dov\u00e9 pre udr\u017eanie vysok\u00e9ho hodnotenia predajcu.<\/span><\/li>\n<\/ul>\n<p><b>V\u00fdsledky: R\u00fdchla \u0161k\u00e1lovate\u013enos\u0165 a rast 150%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Model spolupr\u00e1ce btop.pl, zalo\u017een\u00fd na r\u00fdchlosti implement\u00e1cie a prov\u00edzii za dosiahnut\u00e9 v\u00fdsledky, priniesol okam\u017eit\u00e9 v\u00fdsledky.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin-top: 20px; font-family: Arial, sans-serif;\">\n<thead>\n<tr style=\"background-color: #007bff; color: white;\">\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">Ukazovate\u013e<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: center;\">Pred za\u010dat\u00edm spolupr\u00e1ce (1000 pon\u00fak)<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: center; background-color: #28a745;\">Po 30 d\u0148och spolupr\u00e1ce (10 000 pon\u00fak)<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: center;\">Rast<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>Po\u010det akt\u00edvnych pon\u00fak<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center;\">~1 000<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center; background-color: #e6ffe6; color: #1e7e34;\"><strong>10 000<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center; font-weight: bold;\">900%<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>Generovan\u00fd mesa\u010dn\u00fd obrat<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center;\">X (z\u00e1kladn\u00fd)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center; background-color: #e6ffe6; color: #1e7e34;\">**2,5 X** (250% z\u00e1kladn\u00e9ho)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center; font-weight: bold; color: #28a745;\">**+150%**<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>V\u00fddavky na predplatn\u00e9<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center;\">Pevn\u00e9 poplatky za pomal\u00e9 zavedenie<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center; background-color: #e6ffe6; color: #1e7e34;\">Spravodliv\u00fd poplatok za akt\u00edvne riadenie + prov\u00edzia z re\u00e1lneho predaja<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center;\">**Optimaliz\u00e1cia n\u00e1kladov**<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\"><strong>Vidite\u013enos\u0165 (zobrazenia)<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center;\">N\u00edzka<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center; background-color: #e6ffe6; color: #1e7e34;\">Skokov\u00e1 (vo v\u0161etk\u00fdch k\u013e\u00fa\u010dov\u00fdch kateg\u00f3ri\u00e1ch DIY)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; text-align: center;\">Skokov\u00e1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Z\u00e1very z pr\u00edpadovej \u0161t\u00fadie:<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Sila rozsahu: A\u017e \u00fapln\u00e9 zavedenie sortimentu (10 000 produktov) umo\u017enilo z\u00e1kazn\u00edkovi maxim\u00e1lne vyu\u017ei\u0165 potenci\u00e1l Castorama.pl a dosiahnu\u0165 efekt rozsahu, ktor\u00fd nie je mo\u017en\u00fd pri zav\u00e1dzan\u00ed nieko\u013ek\u00fdch pon\u00fak mesa\u010dne.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> R\u00fdchlos\u0165 implement\u00e1cie = r\u00fdchlos\u0165 zisku: Model btop.pl dokazuje, \u017ee \u010d\u00edm sk\u00f4r je k dispoz\u00edcii cel\u00e1 ponuka, t\u00fdm sk\u00f4r sa spust\u00ed pozit\u00edvna \u0161pir\u00e1la predaja a prov\u00edzny model za\u010dne fungova\u0165 v prospech oboch str\u00e1n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Invest\u00edcia do \u010dinnosti: Na rozdiel od agent\u00far, ktor\u00e9 zar\u00e1baj\u00fa na \u010dase, btop.pl \u00fa\u010dtuje poplatok za akt\u00edvne riadenie, optimaliz\u00e1ciu a reklamu, \u010do priamo prispelo k n\u00e1rastu obratu o 150%.<\/span><\/li>\n<\/ol>\n<p><b>Zhrnutie: Ne\u010dakajte cel\u00e9 roky na zisk<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00edbeh n\u00e1\u0161ho partnera z odvetvia DIY ukazuje, \u017ee \u00famyseln\u00e9 spoma\u013eovanie pr\u00e1ce zo strany agent\u00far je anachronizmom a stratou pe\u0148az\u00ed. V e-commerce z\u00e1le\u017e\u00ed na okam\u017eitej \u0161k\u00e1lovate\u013enosti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak m\u00e1te \u0161irok\u00fd sortiment a chcete za\u010da\u0165 zar\u00e1ba\u0165 na Castorama Marketplace (alebo inej platforme) u\u017e za p\u00e1r t\u00fd\u017ed\u0148ov, a nie za roky, potrebujete partnera, ktor\u00fd stavia na technol\u00f3giu a model Win-Win.<\/span><\/p>\n<p><b>Vyberte si btop.pl \u2013 agent\u00faru, ktor\u00e1 maximalizuje v\u00e1\u0161 predaj, preto\u017ee pr\u00e1ve na tom stavia svoj vlastn\u00fd \u00faspech.<\/b><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p><em>Autor: Adrian \u015amigiel<\/em><\/p>\n<p><em>D\u00e1tum uverejnenia: 13. 10. 2025.<\/em><\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_7234739276adea13083547\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12600700066adea13083643 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Elfsight Appointment Booking | bTOP -->\n<script src=\"https:\/\/elfsightcdn.com\/platform.js\" async><\/script>\n<div class=\"elfsight-app-2218fcb6-ef3c-4b36-b4cb-b78c4084e633\" data-elfsight-app-lazy><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"V dynamickom sektore DIY (Do It Yourself), ktor\u00fd v Po\u013esku za\u017e\u00edva renesanciu, je pr\u00edtomnos\u0165 na k\u013e\u00fa\u010dov\u00fdch platform\u00e1ch, ako je Castorama Marketplace, nevyhnutn\u00e1. Pre predajcov s \u0161irok\u00fdm sortimentom (tis\u00edce SKU) v\u0161ak tradi\u010dn\u00e9 met\u00f3dy implement\u00e1cie znamenaj\u00fa proces trvaj\u00faci nieko\u013eko mesiacov, ba dokonca rokov. V tejto pr\u00edpadovej \u0161t\u00fadii uk\u00e1\u017eeme, ako na\u0161a agent\u00fara btop.pl v\u010faka strat\u00e9gii \"Turbo-implement\u00e1cie\" umo\u017enila klientovi z odvetvia dekor\u00e1ci\u00ed a stavebn\u00edctva dosiahnu\u0165 150% n\u00e1rast predaja na novej platforme u\u017e za 30 dn\u00ed od za\u010diatku spolupr\u00e1ce, \u010d\u00edm stanovila nov\u00fd \u0161tandard efekt\u00edvnosti. Klient<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/pripadova-studia-rychle-zavedenie-na-castorama-pl-ako-sa-obchod-z-odvetvia-diy-dostal-z-1-000-na-10-000-ponuk-za-mesiac-a-zvysil-trzby-o-150-vdaka-btop-pl\/\"> \u010c\u00edtajte \u010falej <\/a><\/span>","protected":false},"author":2,"featured_media":3046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,62],"tags":[],"class_list":["post-3043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-castorama"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3043"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3043\/revisions"}],"predecessor-version":[{"id":3192,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3043\/revisions\/3192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3046"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}