{"id":3052,"date":"2025-11-14T08:57:13","date_gmt":"2025-11-14T07:57:13","guid":{"rendered":"https:\/\/btop.pl\/?p=3052"},"modified":"2025-12-04T08:32:13","modified_gmt":"2025-12-04T07:32:13","slug":"zalozka-media-v-base-nova-uroven-prezentacie-produktu-a-plna-kontrola-nad-predajnymi-kanalmi","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/zalozka-media-v-base-nova-uroven-prezentacie-produktu-a-plna-kontrola-nad-predajnymi-kanalmi\/","title":{"rendered":"Karta \u201eM\u00e9di\u00e1\u201c v Base \u2013 nov\u00e1 \u00farove\u0148 prezent\u00e1cie produktu a pln\u00e1 kontrola nad predajn\u00fdmi kan\u00e1lmi"},"content":{"rendered":"<p>Spr\u00e1va produktov\u00e9ho obsahu vo svete e-commerce v roku 2025 <strong>u\u017e nie je len ot\u00e1zkou popisu alebo ceny<\/strong>. K\u013e\u00fa\u010dov\u00fa \u00falohu za\u010d\u00edna zohr\u00e1va\u0165 <strong>konzistentnos\u0165 \u00fadajov a vizu\u00e1lna prezent\u00e1cia produktu<\/strong> <strong>v r\u00f4znych predajn\u00fdch kan\u00e1loch<\/strong>. Preto Base \u2013 syst\u00e9m, ktor\u00fd u\u017e roky podporuje po\u013esk\u00fd e-commerce \u2013 zav\u00e1dza nov\u00fa funkciu, ktor\u00e1 predstavuje m\u00ed\u013enik vo v\u00fdvoji platformy ako plnohodnotn\u00e9ho syst\u00e9mu triedy PIM (Product Information Management).<\/p>\n<p>Ide o kartu <strong>M\u00e9di\u00e1<\/strong>, ktor\u00e1 men\u00ed sp\u00f4sob, ak\u00fdm predajcovia spravuj\u00fa fotografie produktov. Odteraz <strong>u\u017e nemus\u00ed\u0161 vytv\u00e1ra\u0165 samostatn\u00e9 gal\u00e9rie pre ka\u017ed\u00fd trh<\/strong> ani sa nemus\u00edte ob\u00e1va\u0165 nezrovnalost\u00ed v \u00fadajoch. V\u0161etko prebieha na jednom centr\u00e1lnom mieste \u2013 v sekcii Inform\u00e1cie o produkte.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3054\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1.jpg\" alt=\"\" width=\"1185\" height=\"704\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1.jpg 1185w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-768x456.jpg 768w\" sizes=\"auto, (max-width: 1185px) 100vw, 1185px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jedno riadiace centrum pre v\u0161etky kan\u00e1ly.<\/strong><\/p>\n<p>Nov\u00e1 z\u00e1lo\u017eka \u201eM\u00e9di\u00e1\u201c bola navrhnut\u00e1 pre firmy, ktor\u00e9 pred\u00e1vaj\u00fa s\u00fa\u010dasne na viacer\u00fdch platform\u00e1ch \u2013 od vlastn\u00fdch obchodov cez Allegro a\u017e po Amazon a zahrani\u010dn\u00e9 trhovisk\u00e1. Pr\u00e1ve tieto firmy potrebuj\u00fa priestor, kde bud\u00fa inform\u00e1cie o produktoch nielen jednotn\u00e9, ale aj \u013eahko prisp\u00f4sobite\u013en\u00e9 \u0161pecifik\u00e1m ka\u017ed\u00e9ho kan\u00e1la.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3055\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2.jpg\" alt=\"\" width=\"1212\" height=\"857\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2.jpg 1212w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-768x543.jpg 768w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\" \/><br \/>\nAplik\u00e1cia Base teraz umo\u017e\u0148uje spr\u00e1vu fotografi\u00ed <strong>individu\u00e1lne pre ka\u017ed\u00fd predajn\u00fd kan\u00e1l<\/strong>. To znamen\u00e1, \u017ee si m\u00f4\u017ee\u0161 pripravi\u0165 <strong>\u010fal\u0161ie s\u00fabory fotografi\u00ed<\/strong> jedny pre internetov\u00fd obchod a in\u00e9 pre Allegro \u010di Amazon. Napr\u00edklad \u2013 v obchode prezentujete aran\u017em\u00e1ny a lifestyleov\u00e9 z\u00e1bery, ktor\u00e9 vyvol\u00e1vaj\u00fa em\u00f3cie, zatia\u013e \u010do na trhovisk\u00e1ch \u010dist\u00e9 produktov\u00e9 z\u00e1bery, ktor\u00e9 sp\u013a\u0148aj\u00fa technick\u00e9 po\u017eiadavky t\u00fdchto platforiem.<\/p>\n<p>Tento pr\u00edstup eliminuje potrebu duplicitn\u00e9ho uv\u00e1dzania produktov v katal\u00f3gu a z\u00e1rove\u0148 poskytuje pln\u00fa flexibilitu pri prisp\u00f4sobovan\u00ed vizu\u00e1lnej str\u00e1nky ponuky charakteru dan\u00e9ho kan\u00e1la.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tri re\u017eimy spr\u00e1vy fotografi\u00ed \u2013 \u00fapln\u00e1 flexibilita<\/strong><\/p>\n<p>Na karte M\u00e9di\u00e1 m\u00f4\u017eete ur\u010di\u0165, ak\u00fdm sp\u00f4sobom m\u00e1 dan\u00fd kan\u00e1l vyu\u017e\u00edva\u0165 fotografie. Na v\u00fdber s\u00fa tri intuit\u00edvne re\u017eimy:<\/p>\n<p>1. <strong>Pou\u017ei predvolen\u00e9 obr\u00e1zky<\/strong> \u2013 kan\u00e1l automaticky preber\u00e1 gal\u00e9riu z hlavn\u00e9ho adres\u00e1ra.<\/p>\n<p>2. <strong>Premenujte vybran\u00e9 fotografie<\/strong> \u2013 \u010das\u0165 gal\u00e9rie zost\u00e1va spolo\u010dn\u00e1, ale m\u00f4\u017ee\u0161 nahradi\u0165 konkr\u00e9tne fotografie a zmeni\u0165 ich poradie.<\/p>\n<p>3. <strong>Samostatn\u00e9 fotografie pre kan\u00e1l<\/strong> \u2013 \u00fapln\u00e1 nez\u00e1vislos\u0165, vytv\u00e1ra\u0161 samostatn\u00fd s\u00fabor od za\u010diatku.<\/p>\n<p>V\u010faka tomu m\u00e1te pln\u00fa kontrolu nad n\u00e1kupn\u00fdm z\u00e1\u017eitkom na ka\u017edom mieste, kde prezentujete svoju ponuku. Navy\u0161e t\u00e1to z\u00e1lo\u017eka funguje kontextovo \u2013 zobrazuje aktu\u00e1lne fotografie pre vybran\u00fd kan\u00e1l a umo\u017e\u0148uje \u013eahko medzi nimi prep\u00edna\u0165 bez rizika straty \u00fadajov.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3056\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-3.jpg\" alt=\"\" width=\"1259\" height=\"362\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-3.jpg 1259w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-768x221.jpg 768w\" sizes=\"auto, (max-width: 1259px) 100vw, 1259px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3057\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-4.jpg\" alt=\"\" width=\"1250\" height=\"437\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-4.jpg 1250w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-4-768x268.jpg 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Konzistentnos\u0165 \u00fadajov \u2013 nov\u00fd \u0161tandard v e-commerce<\/strong><\/p>\n<p>Rozvoj z\u00e1lo\u017eky \u201eM\u00e9di\u00e1\u201c je s\u00fa\u010das\u0165ou \u0161ir\u0161ej transform\u00e1cie syst\u00e9mu Base smerom ku komplexnej spr\u00e1ve inform\u00e1ci\u00ed o produktoch. V praxi to znamen\u00e1, \u017ee syst\u00e9m sa st\u00e1va <strong>nielen integr\u00e1torom predajn\u00fdch kan\u00e1lov<\/strong>, ale aj <strong>centr\u00e1lne \u00falo\u017eisko obsahu<\/strong> \u2013 miesto, kde ka\u017ed\u00fd prvok ponuky (popis, \u0161pecifik\u00e1cia, fotografia) m\u00e1 jedin\u00fd, spo\u013eahliv\u00fd zdroj.<\/p>\n<p>V\u010faka tomu s\u00fa \u00fadaje v\u017edy aktu\u00e1lne a rozdiely medzi kan\u00e1lmi s\u00fa plne pod kontrolou. To sa zase prejavuje vy\u0161\u0161ou konverziou a <strong>jednotn\u00fd imid\u017e zna\u010dky<\/strong> na ka\u017edom mieste, kde z\u00e1kazn\u00edk prich\u00e1dza do kontaktu s produktom.<\/p>\n<p>Nevie\u0161, ako usporiada\u0165 fotografie na jednotliv\u00fdch platform\u00e1ch? Chce\u0161 vyv\u00e1\u017ei\u0165 grafick\u00e9 po\u017eiadavky platformy a kupuj\u00facich, aby si na\u0161iel zlat\u00fa stredn\u00fa cestu?<br \/>\n<strong>Nap\u00ed\u0161te n\u00e1m \u2013 radi v\u00e1m pom\u00f4\u017eeme.<\/strong><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">Alebo e\u0161te nem\u00e1\u0161 \u00fa\u010det? M\u00f4\u017ee\u0161 vyu\u017ei\u0165 n\u00e1\u0161 aktiva\u010dn\u00fd odkaz a vytvori\u0165 si vlastn\u00fd \u00fa\u010det na Base u\u017e teraz!\u00a0<\/span><\/p>\n<p><strong>\ud83d\udc49 <a style=\"color: #1a73e8; text-decoration: underline;\" href=\"https:\/\/baselinker.com\/pl-PL\/rejestracja\/?r=kontakt@btop.pl\">Sta\u010d\u00ed, ke\u010f kliknete sem.<\/a>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>D\u00e1tum uverejnenia: 14. 11. 2025.<\/em><br \/>\n<em>Autorka blogu: Karolina Kieremkampt<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Vo svete e-commerce v roku 2025 u\u017e spr\u00e1va inform\u00e1ci\u00ed o produktoch nie je len ot\u00e1zkou popisu \u010di ceny. K\u013e\u00fa\u010dov\u00fa \u00falohu za\u010d\u00edna zohr\u00e1va\u0165 konzistentnos\u0165 \u00fadajov a vizu\u00e1lna prezent\u00e1cia produktu v r\u00f4znych predajn\u00fdch kan\u00e1loch. Preto Base \u2013 syst\u00e9m, ktor\u00fd u\u017e roky podporuje po\u013esk\u00fd e-commerce \u2013 zav\u00e1dza nov\u00fa funkciu, ktor\u00e1 sa st\u00e1va m\u00ed\u013enikom vo v\u00fdvoji platformy ako plnohodnotn\u00e9ho syst\u00e9mu triedy PIM (Product Information Management). Ide o kartu \u201eM\u00e9di\u00e1\u201c, ktor\u00e1 men\u00ed sp\u00f4sob, ak\u00fdm predajcovia spravuj\u00fa fotografie produktov. Odteraz u\u017e nemus\u00edte<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/zalozka-media-v-base-nova-uroven-prezentacie-produktu-a-plna-kontrola-nad-predajnymi-kanalmi\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43],"tags":[],"class_list":["post-3052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-base"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3052"}],"version-history":[{"count":7,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3052\/revisions"}],"predecessor-version":[{"id":3152,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3052\/revisions\/3152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3060"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}