{"id":3162,"date":"2025-12-05T16:12:19","date_gmt":"2025-12-05T15:12:19","guid":{"rendered":"https:\/\/btop.pl\/?p=3162"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"ako-sa-nas-klient-stal-cislom-1-na-allegro-za-necele-dva-tyzdne","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/ako-sa-nas-klient-stal-cislom-1-na-allegro-za-necele-dva-tyzdne\/","title":{"rendered":"Ako sa n\u00e1\u0161 klient stal \u010d\u00edslom 1 na Allegro za necel\u00e9 dva t\u00fd\u017edne?"},"content":{"rendered":"<p class=\"p1\">Za\u010diatkom novembra sme podp\u00edsali zmluvu s ve\u013emi s\u013eubn\u00fdm klientom. Bol tu v\u0161ak jeden h\u00e1\u010dik \u2013 <strong>Tento z\u00e1kazn\u00edk mal vo ve\u013ekej miere k dispoz\u00edcii viano\u010dn\u00fd sortiment, ktor\u00fd u\u017e nieko\u013eko t\u00fd\u017ed\u0148ov h\u00fdbal trhom.<\/strong> Vrhn\u00fa\u0165 sa do viano\u010dn\u00e9ho n\u00e1kupn\u00e9ho zhonu, ke\u010f v\u0161etky ostatn\u00e9 zna\u010dky u\u017e d\u00e1vno obsadili popredn\u00e9 miesta vo vyh\u013ead\u00e1va\u010di vo svojich kateg\u00f3ri\u00e1ch, sa na prv\u00fd poh\u013ead zdalo nemo\u017en\u00e9! <strong>My sme v\u0161ak zostali ne\u00fastupn\u00ed.<\/strong><\/p>\n<p class=\"p1\">N\u00e1\u0161 pl\u00e1n bol jednoduch\u00fd: uvies\u0165 klienta na ka\u017ed\u00fa platformu, na ktorej by mal siln\u00fd vplyv, a sledova\u0165 rast predaja. Potrebovali sme geni\u00e1lnych grafikov a marketingov\u00e9 strat\u00e9gie \u2013 a to v\u0161etko sme potrebovali ihne\u010f.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Na\u0161\u00edm klientom bola spolo\u010dnos\u0165 vyr\u00e1baj\u00faca dar\u010dekov\u00fd papier. <strong>Predt\u00fdm nepred\u00e1vali na \u017eiadnom trhovisku<\/strong> \u2013 museli sme ich uv\u00e1dza\u0165 na trh \u00faplne od za\u010diatku. Zamerali sme sa na ve\u013ek\u00fdch hr\u00e1\u010dov: Allegro, Temu, Home&amp;you, Castorama a eMAG.<\/p>\n<p>Okrem toho na\u0161a spolupr\u00e1ca zah\u0155\u0148ala implement\u00e1ciu syst\u00e9mu Base a jeho integr\u00e1ciu s na\u0161im partnersk\u00fdm fulfillmentom. Jednoducho povedan\u00e9, komplexn\u00e1 slu\u017eba od A po Z.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Ka\u017ed\u00fd produkt sme pripravili od za\u010diatku: nov\u00e9 EAN k\u00f3dy, parametre, popisy a fotografie. V\u0161etky platformy si vy\u017eadovali konfigur\u00e1ciu a registr\u00e1ciu \u2013 vr\u00e1tane zahrani\u010dn\u00fdch trhov. Krok za krokom sme klienta sprev\u00e1dzali v\u0161etk\u00fdmi po\u017eiadavkami platforiem a informovali ho o ka\u017edej formalite: registr\u00e1cii DPH v syst\u00e9me OSS, overen\u00ed KYC, pravidl\u00e1ch t\u00fdkaj\u00facich sa BDO at\u010f.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3174\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/z-6.png\" alt=\"\" width=\"1599\" height=\"505\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/z-6.png 1599w, https:\/\/btop.pl\/wp-content\/uploads\/z-6-768x243.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/z-6-1536x485.png 1536w\" sizes=\"auto, (max-width: 1599px) 100vw, 1599px\" \/><\/p>\n<p class=\"p1\">V \u010dom teda spo\u010d\u00edval k\u013e\u00fa\u010d k \u00faspechu?<\/p>\n<p class=\"p1\"><strong>Predov\u0161etk\u00fdm po\u010das<\/strong>: To, ako r\u00fdchlo sme pripravili prv\u00fa s\u00e9riu pon\u00fak, bol skuto\u010dn\u00fd \u00faspech. Najlep\u0161ie vzory papiera uzreli svetlo sveta u\u017e po necel\u00fdch dvoch t\u00fd\u017ed\u0148och. Zverejnili sme a\u017e 60 pon\u00fak, ktor\u00e9 v\u010faka miniat\u00faram a prec\u00edznym fotografi\u00e1m kra\u013eovali v kateg\u00f3rii ozdobn\u00fdch papierov. Bola to v\u0161ak len mal\u00e1 uk\u00e1\u017eka n\u00e1\u0161ho \u00faspechu, ktor\u00fd mal pr\u00eds\u0165 u\u017e \u010doskoro.<\/p>\n<p class=\"p1\">Ka\u017ed\u00e1 aukcia na Allegro pozost\u00e1vala z miniat\u00fary a 8 fotografi\u00ed: pri 60 ponuk\u00e1ch to bolo viac ako 500 fotografi\u00ed. Vytrvalo a pravidelne sme spracov\u00e1vali ka\u017ed\u00fa grafiku a neust\u00e1le roz\u0161irovali n\u00e1\u0161 online sortiment. Ako sme teda dok\u00e1zali vytvori\u0165 to\u013eko profesion\u00e1lnych fotografi\u00ed za tak\u00fd kr\u00e1tky \u010das? Je to jednoduch\u00e9: vsadili sme na <strong>univerz\u00e1lne \u0161abl\u00f3ny<\/strong>, ktor\u00e9 by budovali <strong>imid\u017e zna\u010dky n\u00e1\u0161ho klienta<\/strong>. Ka\u017ed\u00e1 fotografia bola <strong>in\u00e9<\/strong>, av\u0161ak zachovalo sa <strong>rovnak\u00fd \u0161t\u00fdl<\/strong> \u2013 takto sme ich pomocou grafick\u00fdch n\u00e1strojov vytv\u00e1raj\u00fa ove\u013ea r\u00fdchlej\u0161ie. V\u00fdsledok? Presved\u010dte sa sami \u2013 ka\u017ed\u00e1 ponuka je obohaten\u00e1 o podobn\u00e9 grafick\u00e9 prvky, samozrejme zodpovedaj\u00face vzoru papiera pred\u00e1van\u00e9ho v aukcii:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3168\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/z-4-scaled.png\" alt=\"\" width=\"2560\" height=\"1713\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/z-4-scaled.png 2560w, https:\/\/btop.pl\/wp-content\/uploads\/z-4-768x514.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/z-4-1536x1028.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/z-4-2048x1370.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Zaoberali sme sa tie\u017e <strong>grafick\u00e9 spracovanie str\u00e1nky obchodu na Allegro<\/strong>. V\u010faka estetick\u00fdm bannerom, ktor\u00e9 sme vyu\u017eili pri n\u00e1slednej propag\u00e1cii zna\u010dky, si n\u00e1\u0161 klient r\u00fdchlo z\u00edskal d\u00f4veru z\u00e1kazn\u00edkov.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3167\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/z-3.png\" alt=\"\" width=\"1778\" height=\"1075\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/z-3.png 1778w, https:\/\/btop.pl\/wp-content\/uploads\/z-3-768x464.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/z-3-1536x929.png 1536w\" sizes=\"auto, (max-width: 1778px) 100vw, 1778px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>\u010cere\u0161ni\u010dkou na torte v\u0161ak boli kampane.<\/strong> V\u010faka nim sa n\u00e1m za pouh\u00e9 dva t\u00fd\u017edne podarilo zv\u00fd\u0161i\u0165 predaj do takej miery, \u017ee sa n\u00e1\u0161 klient stal prvou vo\u013ebou pou\u017e\u00edvate\u013eov Allegro vo svojej kateg\u00f3rii. Vzh\u013eadom na rozpo\u010det, ktor\u00fd sme vy\u010dlenili na reklamu, boli tieto v\u00fdsledky viac ne\u017e uspokojiv\u00e9 a aj v s\u00fa\u010dasnosti sa st\u00e1le zlep\u0161uj\u00fa.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3164\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/obraz-1.png\" alt=\"\" width=\"1438\" height=\"364\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/obraz-1.png 1438w, https:\/\/btop.pl\/wp-content\/uploads\/obraz-1-768x194.png 768w\" sizes=\"auto, (max-width: 1438px) 100vw, 1438px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3165\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/z-2.png\" alt=\"\" width=\"1216\" height=\"390\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/z-2.png 1216w, https:\/\/btop.pl\/wp-content\/uploads\/z-2-768x246.png 768w\" sizes=\"auto, (max-width: 1216px) 100vw, 1216px\" \/><\/p>\n<p class=\"p1\">Za pouh\u00e9 dva t\u00fd\u017edne n\u00e1\u0161 klient predal vy\u0161e 200 rol\u00ed jedn\u00e9ho vzoru. Vzh\u013eadom na to, \u017ee do sviatkov je e\u0161te \u010faleko a ur\u010dite e\u0161te nie ka\u017ed\u00fd prem\u00fd\u0161\u013eal o balen\u00ed dar\u010dekov, sme si ist\u00ed, \u017ee v\u00fdsledky predaja n\u00e1s e\u0161te prekvapia. Pod\u013ea spr\u00e1v v Base po\u010das na\u0161ej spolupr\u00e1ce s klientom spolo\u010dnos\u0165 predala takmer 2 000 rol\u00ed v r\u00e1mci viac ako 700 objedn\u00e1vok.<\/p>\n<p>V s\u00fa\u010dasnosti poskytujeme z\u00e1kazn\u00edkom aj slu\u017ebu z\u00e1kazn\u00edckej podpory na v\u0161etk\u00fdch trhoviskov\u00fdch platform\u00e1ch.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3177\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/z-7-1.png\" alt=\"\" width=\"654\" height=\"302\" \/><\/p>\n<p>Ak m\u00e1\u0161 tie\u017e zauj\u00edmav\u00fd sortiment a chce\u0161 si roz\u0161\u00edri\u0165 obzory \u2013 n\u00e1\u0161 t\u00edm \u0165a r\u00e1d podpor\u00ed v tvojom rozvoji. Nez\u00e1le\u017e\u00ed na tom, \u010di u\u017e pred\u00e1va\u0161 na trhovisku, alebo sa t\u00e1to my\u0161lienka len za\u010d\u00edna rodit, krok za krokom \u0165a uvedieme do sveta e-commerce! Sta\u010d\u00ed, ke\u010f n\u00e1m nap\u00ed\u0161e\u0161!<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autorka blogu: Nikola \u2013 grafi\u010dka v spolo\u010dnosti bTOP<br \/>\n<\/em><em>D\u00e1tum uverejnenia: 5. 12. 2025.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Za\u010diatkom novembra sme podp\u00edsali zmluvu s ve\u013emi s\u013eubn\u00fdm z\u00e1kazn\u00edkom. Bol tu v\u0161ak jeden h\u00e1\u010dik \u2013 tento z\u00e1kazn\u00edk mal vo ve\u013ekej miere v ponuke viano\u010dn\u00fd tovar, ktor\u00fd u\u017e nieko\u013eko t\u00fd\u017ed\u0148ov ovl\u00e1dal trh. Vst\u00fapi\u0165 do viano\u010dn\u00e9ho n\u00e1kupn\u00e9ho \u0161ialenstva, ke\u010f v\u0161etky ostatn\u00e9 zna\u010dky u\u017e d\u00e1vno obsadili popredn\u00e9 miesta vo vyh\u013ead\u00e1va\u010doch vo svojich kateg\u00f3ri\u00e1ch, sa na prv\u00fd poh\u013ead zdalo nemo\u017en\u00e9! My sme v\u0161ak zostali ne\u00fastupn\u00ed. N\u00e1\u0161 pl\u00e1n bol jednoduch\u00fd: uvies\u0165 klienta na ka\u017ed\u00fa platformu, na ktorej by mal \u0161ancu presadi\u0165 sa, a sledova\u0165 rast\u00faci<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/ako-sa-nas-klient-stal-cislom-1-na-allegro-za-necele-dva-tyzdne\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-3162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3162"}],"version-history":[{"count":10,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3162\/revisions"}],"predecessor-version":[{"id":4157,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3162\/revisions\/4157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3179"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}