{"id":3589,"date":"2026-01-08T10:29:54","date_gmt":"2026-01-08T09:29:54","guid":{"rendered":"https:\/\/btop.pl\/?p=3589"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"btop-na-e-trade-show-2026-stretnime-sa-v-nadarzyne","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/btop-na-e-trade-show-2026-stretnime-sa-v-nadarzyne\/","title":{"rendered":"bTOP na ve\u013etrhu eTrade Show 2026 \u2013 stretnime sa v Nadarzyne"},"content":{"rendered":"

Existuj\u00fa odborn\u00e9 podujatia, z ktor\u00fdch sa \u010dlovek vr\u00e1ti s h\u0155stkou let\u00e1kov a ni\u010d\u00edm viac. S\u00fa v\u0161ak aj tak\u00e9, ktor\u00e9 pom\u00e1haj\u00fa usporiada\u0165 my\u0161lienky o online predaji: umo\u017e\u0148uj\u00fa porovna\u0165 nieko\u013eko pr\u00edstupov ved\u013ea seba, polo\u017ei\u0165 nepr\u00edjemn\u00e9 ot\u00e1zky a nakoniec zisti\u0165, \u010do skuto\u010dne d\u00e1va zmysel pri rast\u00facom rozsahu. Pr\u00e1ve preto budeme pr\u00edtomn\u00ed na eTrade Show 2026.<\/span><\/p>\n

Ve\u013etrh sa kon\u00e1 v d\u0148och <\/span>27. \u2013 29. janu\u00e1ra 2026<\/b> w <\/span>Ptak Warsaw Expo v Nadarzyne<\/b> (okolie Var\u0161avy). Ak pl\u00e1nujete rozvoj e-commerce, uva\u017eujete o expanzii alebo chcete zefekt\u00edvni\u0165 procesy, je to vhodn\u00e1 pr\u00edle\u017eitos\u0165 stretn\u00fa\u0165 sa osobne a konkr\u00e9tne prebra\u0165 va\u0161u situ\u00e1ciu.<\/span><\/p>\n

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1. \u010co je eTrade Show a pre koho je t\u00e1to akcia ur\u010den\u00e1?<\/b><\/p>\n

eTrade Show je ve\u013etrh venovan\u00fd internetov\u00e9mu predaju a v\u0161etk\u00e9mu, \u010do ho poh\u00e1\u0148a v pozad\u00ed: technol\u00f3gi\u00e1m, procesom, marketingu, logistike, platb\u00e1m, anal\u00fdzam a rie\u0161eniam, ktor\u00e9 pom\u00e1haj\u00fa udr\u017ea\u0165 kontrolu nad rast\u00facim po\u010dtom objedn\u00e1vok. Toto podujatie je ur\u010den\u00e9 pre \u013eud\u00ed, ktor\u00ed neh\u013eadaj\u00fa \u201cr\u00fdchle triky\u201d, ale chc\u00fa zorganizova\u0165 predaj tak, aby bol predv\u00eddate\u013en\u00fd, \u0161k\u00e1lovate\u013en\u00fd a ziskov\u00fd.<\/span><\/p>\n

V praxi to znamen\u00e1 priestor na rozhovory s dod\u00e1vate\u013emi n\u00e1strojov a slu\u017eieb a na porovnanie vlastn\u00fdch n\u00e1padov s t\u00fdm, \u010do skuto\u010dne funguje u in\u00fdch. Nez\u00e1le\u017e\u00ed na tom, \u010di ste vo f\u00e1ze budovania predaja, alebo ho u\u017e roz\u0161irujete \u2013 z\u00edskate pr\u00edle\u017eitos\u0165 pozrie\u0165 sa na svoj e-shop z \u0161ir\u0161ej perspekt\u00edvy a vr\u00e1ti\u0165 sa s konkr\u00e9tnymi z\u00e1vermi.<\/span><\/p>\n

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2. Pre\u010do sa oplat\u00ed tam vyrazi\u0165, ak prev\u00e1dzkujete e-shop?<\/b><\/p>\n

Najv\u00e4\u010d\u0161ou hodnotou tak\u00fdchto ve\u013etrhov je skr\u00e1tenie vzdialenosti medzi \u201c\u010d\u00edtan\u00edm o rie\u0161eniach\u201d a skuto\u010dn\u00fdm pochopen\u00edm toho, ako funguj\u00fa. Mnoh\u00e9 rozhodnutia v oblasti e-commerce sa odkladaj\u00fa, preto\u017ee je \u0165a\u017ek\u00e9 porovna\u0165 mo\u017enosti bez osobn\u00e9ho kontaktu: ka\u017ed\u00e1 z nich vyzer\u00e1 v ponuke dobre, ale rozdiely sa prejavia a\u017e v praxi. Na mieste to m\u00f4\u017eete ur\u00fdchli\u0165, op\u00fdta\u0165 sa na podrobnosti, zisti\u0165 pr\u00edstup vystavovate\u013eov a \u013eah\u0161ie pos\u00fadi\u0165, \u010do sa hod\u00ed k v\u00e1\u0161mu obchodn\u00e9mu modelu.<\/span><\/p>\n

Druh\u00fdm prvkom s\u00fa rozhovory \u2013 \u010dasto hodnotnej\u0161ie ako prezent\u00e1cie. V e-commerce s\u00fa probl\u00e9my zriedka \u010dierno-biele: na jednej strane ziskovos\u0165, na druhej strane rozsah, na tretej strane prev\u00e1dzka. Ve\u013etrh je dobrou pr\u00edle\u017eitos\u0165ou prejs\u0165 od v\u0161eobecn\u00e9ho \u201cchceme r\u00e1s\u0165\u201d k presn\u00fdm ot\u00e1zkam: \u010do je \u00fazkym miestom, \u010do stoj\u00ed za to optimalizova\u0165, \u010do zjednodu\u0161i\u0165 a \u010do vynecha\u0165.<\/span><\/p>\n

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3. Kde n\u00e1s n\u00e1jdete a \u010do m\u00f4\u017eete o\u010dak\u00e1va\u0165 na st\u00e1nku bTOP?<\/b><\/p>\n

Poz\u00fdvame v\u00e1s na n\u00e1\u0161 st\u00e1nok: <\/span>Hala E \/ E1.16b<\/b>.<\/span><\/p>\n

U n\u00e1s kladieme d\u00f4raz na rozhovory, ktor\u00e9 ved\u00fa ku konkr\u00e9tnym v\u00fdsledkom. Ak chcete, m\u00f4\u017eete pr\u00eds\u0165 na kr\u00e1tku bezplatn\u00fa konzult\u00e1ciu \u2013 bez oh\u013eadu na to, \u010di sa e\u0161te rozhodujete, \u010di vst\u00fapi\u0165 na trh, alebo u\u017e pred\u00e1vate a h\u013ead\u00e1te sp\u00f4sob, ako lep\u0161ie kontrolova\u0165 ponuku, reklamu, logistiku alebo ziskovos\u0165.<\/span><\/p>\n

Je to ide\u00e1lne miesto na diskusiu o \u0161k\u00e1lovan\u00ed e-commerce bez teoretizovania: ako pripravi\u0165 procesy, aby rast neznamenal chaos, ako pristupova\u0165 k roz\u0161irovaniu predajn\u00fdch kan\u00e1lov a ako pl\u00e1nova\u0165 implement\u00e1ciu trhov\u00edsk tak, aby sa neplytvalo \u010dasom a rozpo\u010dtom na opravy. K dispoz\u00edcii bude aj k\u00e1va a pokojn\u00fd priestor na rozhovory \u2013 aj tie menej form\u00e1lne, preto\u017ee niekedy pr\u00e1ve neform\u00e1lna v\u00fdmena sk\u00fasenost\u00ed prin\u00e1\u0161a najtrefnej\u0161ie postrehy.<\/span><\/p>\n

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4. Ako \u010do najlep\u0161ie vyu\u017ei\u0165 ve\u013etrh a stretnutie s nami?<\/b><\/p>\n

Aby n\u00e1v\u0161teva ve\u013etrhu neskon\u010dila len prech\u00e1dzan\u00edm medzi st\u00e1nkami, stoj\u00ed za to k nej pristupova\u0165 ako k kr\u00e1tkemu auditu situ\u00e1cie. Najlep\u0161ie sa osved\u010duje jednoduch\u00e9 pravidlo: jedna hlavn\u00e1 v\u00fdzva, dva konkr\u00e9tne pr\u00edklady a jedna ot\u00e1zka t\u00fdkaj\u00faca sa rozsahu. V praxi to m\u00f4\u017ee by\u0165 probl\u00e9m s rentabilitou kampane, poklesom konverzie, rast\u00facim po\u010dtom vr\u00e1ten\u00fdch tovarov, nepreh\u013eadnos\u0165ou ponuky, ch\u00fdbaj\u00facim jednotn\u00fdm procesom zav\u00e1dzania na nov\u00e9 platformy alebo \u0165a\u017ekos\u0165ami s udr\u017ean\u00edm kvality slu\u017eieb pri v\u00e4\u010d\u0161om po\u010dte objedn\u00e1vok.<\/span><\/p>\n

Ak pr\u00eddete s takto pripraven\u00fdm kontextom, rozhovor prebieha r\u00fdchlej\u0161ie, je vecnej\u0161\u00ed a zvy\u010dajne kon\u010d\u00ed jasn\u00fdm pl\u00e1nom: \u010do urobi\u0165 najsk\u00f4r, \u010do nesk\u00f4r a \u010do dnes nie je prioritou. Dokonca aj nieko\u013eko min\u00fat dok\u00e1\u017ee v takom pr\u00edpade \u201eodblokova\u0165\u201d rozhodnutia, ktor\u00e9 sa predt\u00fdm \u0165ahali cel\u00e9 t\u00fd\u017edne.<\/span><\/p>\n

Ak budete v janu\u00e1ri na ve\u013etrhu eTrade Show, zastavte sa u n\u00e1s v hale E \/ E1.16b. Je to vhodn\u00e1 pr\u00edle\u017eitos\u0165 na to, aby ste si vytvorili odstup od be\u017en\u00e9ho chodu firmy, porozpr\u00e1vali sa o rozvoji predaja a vr\u00e1tili sa do firmy s konkr\u00e9tnym zoznamom vec\u00ed, ktor\u00e9 stoj\u00ed za to vyrie\u0161i\u0165 v prvom rade.<\/b><\/p>\n

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\"\"\"\"<\/p>\n

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Autor blogu: Kacper Pawlak<\/em>
\nD\u00e1tum uverejnenia: 8. janu\u00e1ra 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Existuj\u00fa odborn\u00e9 podujatia, z ktor\u00fdch sa \u010dlovek vr\u00e1ti s h\u0155stkou let\u00e1kov a ni\u010d\u00edm viac. S\u00fa v\u0161ak aj tak\u00e9, ktor\u00e9 pom\u00e1haj\u00fa usporiada\u0165 si my\u0161lienky o online predaji: umo\u017e\u0148uj\u00fa porovna\u0165 nieko\u013eko pr\u00edstupov ved\u013ea seba, polo\u017ei\u0165 nepr\u00edjemn\u00e9 ot\u00e1zky a nakoniec zisti\u0165, \u010do skuto\u010dne d\u00e1va zmysel pri rast\u00facom rozsahu. Pr\u00e1ve preto budeme pr\u00edtomn\u00ed na eTrade Show 2026. Ve\u013etrh sa kon\u00e1 v d\u0148och 27. \u2013 29. janu\u00e1ra 2026 v Ptak Warsaw Expo v Nadarzyne (ne\u010faleko Var\u0161avy). Ak pl\u00e1nujete rozvoj e-commerce, uva\u017eujete o expanzii alebo chcete zefekt\u00edvni\u0165 \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3589"}],"version-history":[{"count":3,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3589\/revisions"}],"predecessor-version":[{"id":3599,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3589\/revisions\/3599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3600"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}