{"id":3605,"date":"2026-01-19T08:11:29","date_gmt":"2026-01-19T07:11:29","guid":{"rendered":"https:\/\/btop.pl\/?p=3605"},"modified":"2026-09-04T12:04:59","modified_gmt":"2026-09-04T10:04:59","slug":"e-commerce-2026-prognozy-a-priority-pre-predajcov-na-co-si-treba-davat-pozor-aby-ste-nezostali-mimo-hry","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/e-commerce-2026-prognozy-a-priority-pre-predajcov-na-co-si-treba-davat-pozor-aby-ste-nezostali-mimo-hry\/","title":{"rendered":"E-commerce 2026: progn\u00f3zy a priority pre predajcov. Na \u010do si treba d\u00e1va\u0165 pozor, aby ste nezostali mimo hry?\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">Rok 2026 nebude pre e-commerce \u201e\u010fal\u0161\u00edm rokom optimaliz\u00e1cie kampan\u00ed\u201d ani miernym v\u00fdvojom v \u0161t\u00fdle: r\u00fdchlej\u0161ie dod\u00e1vky, lep\u0161\u00ed UX a o nie\u010do viac automatiz\u00e1cie. Najv\u00e4\u010d\u0161ia zmena nastane sk\u00f4r \u2013 v \u0161t\u00e1diu, ke\u010f z\u00e1kazn\u00edk e\u0161te len\u00a0<\/span><b><span data-contrast=\"auto\">za\u010d\u00edna uva\u017eova\u0165 o k\u00fape<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">St\u00e1le \u010dastej\u0161ie u\u017e nie je prv\u00fdm miestom, kde spotrebite\u013e h\u013ead\u00e1 in\u0161pir\u00e1ciu a rie\u0161enia, ani Google, ani porovn\u00e1va\u010d cien. S\u00fa to generat\u00edvne n\u00e1stroje: ChatGPT, Gemini, Claude \u010di AI Mode. Z\u00e1kazn\u00edk neh\u013ead\u00e1 odkazy \u2013 on\u00a0<\/span><b><span data-contrast=\"auto\">\u017eiada o radu<\/span><\/b><span data-contrast=\"auto\">. A ak sa tvoja zna\u010dka v tomto odpor\u00fa\u010dan\u00ed nenach\u00e1dza, je to, ako keby si v n\u00e1kupnom procese neexistoval.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ni\u017e\u0161ie som zhrnula k\u013e\u00fa\u010dov\u00e9 progn\u00f3zy na rok 2026 a konkr\u00e9tne oblasti, ktor\u00e9 by bolo dobr\u00e9 za\u010da\u0165 rie\u0161i\u0165 u\u017e teraz.<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pozornos\u0165 sa pres\u00fava zo str\u00e1nok s v\u00fdsledkami vyh\u013ead\u00e1vania (SERP) na odpovede generovan\u00e9 umelou inteligenciou<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">V roku 2025 sme bojovali o poz\u00edcie, CTR a kvalitu \u00faryvkov. V roku 2026 rastie v\u00fdznam generat\u00edvnych odpoved\u00ed, v ktor\u00fdch pou\u017e\u00edvate\u013e dostane hotov\u00e9 odpor\u00fa\u010danie: produkt + argumenty + \u010dasto aj n\u00e1vrh obchodu.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To men\u00ed pravidl\u00e1 hry:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">menej kliknut\u00ed na klasick\u00e9 v\u00fdsledky,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">viac rozhodnut\u00ed prij\u00edman\u00fdch \u201ev rozhovore\u201d,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">v\u00e4\u010d\u0161\u00ed v\u00fdznam zna\u010dky, ktorej umel\u00e1 inteligencia d\u00f4veruje a ktor\u00fa cituje.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Nov\u00e1 strategick\u00e1 ot\u00e1zka znie:<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Vie umel\u00e1 inteligencia \u201erozpr\u00e1va\u0165\u201d o va\u0161ej zna\u010dke sp\u00f4sobom, ktor\u00fd podnieti k n\u00e1kupu?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3641\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-2.jpg\" alt=\"\" width=\"1440\" height=\"769\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-2.jpg 1440w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-2-768x410.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">GEO: Optimaliz\u00e1cia pre generat\u00edvne modely sa st\u00e1va povinnos\u0165ou<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">SEO nezmizne, ale prestane by\u0165 jedinou menou vidite\u013enosti. V roku 2026 bude \u010doraz viac zna\u010diek budova\u0165 paraleln\u00fa kompetenciu:\u00a0<\/span><b><span data-contrast=\"auto\">GEO (Generat\u00edvna optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de)<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2014 teda \u010dinnosti, ktor\u00e9 zvy\u0161uj\u00fa pravdepodobnos\u0165, \u017ee umel\u00e1 inteligencia:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">pochop\u00ed va\u0161u ponuku,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">uzn\u00e1 tvoje zdroje za spo\u013eahliv\u00e9,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">uv\u00e1dza va\u0161u zna\u010dku v odpor\u00fa\u010dan\u00ed.<\/li>\n<\/ul>\n<p>V praxi je GEO kombin\u00e1ciou:<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">d\u00e1tov\u00e9 \u0161trukt\u00fary,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">kvalita a s\u00fadr\u017enos\u0165 obsahu,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">autority v extern\u00fdch zdrojoch,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">prisp\u00f4sobenie sa z\u00e1meru pou\u017e\u00edvate\u013ea (a nie len fr\u00e1ze).<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Ak ste doteraz optimalizovali obchod \u201epre roboty\u201d, v roku 2026 ho budete optimalizova\u0165 aj \u201epre modely\u201d.<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">\u00dadaje o produkte dosahuj\u00fa kritick\u00fa \u00farove\u0148<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">V e-commerce v roku 2026 nesta\u010d\u00ed len \u201epekn\u00fd popis\u201d. Potrebujete \u00fadaje, ktor\u00e9 sa daj\u00fa automaticky pre\u010d\u00edta\u0165, porovna\u0165 a interpretova\u0165. Pre\u010do? Preto\u017ee umel\u00e1 inteligencia odpor\u00fa\u010da produkty, ktor\u00e9 dok\u00e1\u017ee logicky skombinova\u0165.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u010co bude obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00e9:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">jednotn\u00e9 ozna\u010dovanie produktov a variantov,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u00fapln\u00e9 technick\u00e9 parametre,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">spr\u00e1vne kateg\u00f3rie,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">vlastnosti produktu: dostupnos\u0165, dodacia lehota, podmienky vr\u00e1tenia tovaru, z\u00e1ruka,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u0161tandardizovan\u00e9 fotografie a multimedi\u00e1lne s\u00fabory.<\/span><\/li>\n<\/ul>\n<p>To v\u00fdrazne pribli\u017euje e-commerce k modelu \u201ePIM-first\u201d: \u00fadaje s\u00fa z\u00e1kladom a marketing je nadstavbou. Obchody, v ktor\u00fdch vl\u00e1dne chaos v kart\u00e1ch produktov, bud\u00fa prehr\u00e1va\u0165 \u2013 preto\u017ee umel\u00e1 inteligencia si vyberie konkurenta s lep\u0161ou \u0161trukt\u00farou inform\u00e1ci\u00ed.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">\u201eAgentic commerce\u201d: Umel\u00e1 inteligencia preber\u00e1 \u00falohu poradcu a n\u00e1kupn\u00e9ho asistenta<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">V roku 2026 sa st\u00e1vaj\u00fa popul\u00e1rnymi scen\u00e1re, v ktor\u00fdch pou\u017e\u00edvate\u013e ru\u010dne neporovn\u00e1va 10 pon\u00fak. Namiesto toho povie:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201eH\u013ead\u00e1m dar\u010dek pre otca do 200 zlot\u00fdch, r\u00e1d si nie\u010do opravuje a chce r\u00fdchle doru\u010denie.\u201d<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A AI:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">presne vymedzuje potreby,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">filtruje varianty,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">odpor\u00fa\u010da,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">vedie k n\u00e1kupu.<\/span><\/li>\n<\/ul>\n<p>Tento trend bude na\u010falej r\u00e1s\u0165, preto\u017ee je to jednoducho pohodln\u00e9. Pre e-commerce to znamen\u00e1, \u017ee je potrebn\u00e9 pripravi\u0165 internetov\u00fd obchod tak, aby bola jeho ponuka \u201eAI-ready\u201d \u2013 preh\u013eadn\u00e1, porovnate\u013en\u00e1 a pop\u00edsan\u00e1 jazykom, ktor\u00fd zodpoved\u00e1 scen\u00e1rom potrieb, a nie len \u0161pecifik\u00e1ci\u00e1m.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3642\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1280\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-scaled.jpg 2560w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-768x384.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-1536x768.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Gener\u00e1cia Z ur\u00fdch\u013euje zmenu, ale nie je jedin\u00e1<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Je to pravda: mlad\u0161\u00ed spotrebitelia s\u00fa prirodzene \u201eAI-native\u201d. Pre nich je konverz\u00e1cia s umelou inteligenciou r\u00fdchlej\u0161ia ako prech\u00e1dzanie v\u00fdsledkov a recenzi\u00ed. V roku 2026 sa v\u0161ak t\u00e1to zmena roz\u0161\u00edri aj na star\u0161ie vekov\u00e9 skupiny \u2013 preto\u017ee n\u00e1stroje bud\u00fa jednoduch\u0161ie a viac zakomponovan\u00e9 do aplik\u00e1ci\u00ed a ka\u017edodenn\u00fdch n\u00e1vykov.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u010co to znamen\u00e1 pre marketingov\u00fa strat\u00e9giu?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">v\u00e4\u010d\u0161\u00ed d\u00f4raz na vysvet\u013euj\u00face a porovn\u00e1vacie inform\u00e1cie (\u201epre\u010do pr\u00e1ve tento produkt a nie in\u00fd\u201d),<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u010fal\u0161ie materi\u00e1ly, ktor\u00e9 m\u00f4\u017ee umel\u00e1 inteligencia uv\u00e1dza\u0165 ako argumenty,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">menej \u201ekecov\u201d, viac konkr\u00e9tnosti.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Autorita zna\u010dky bude menou odpor\u00fa\u010dan\u00ed<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI neodpor\u00fa\u010da n\u00e1hodn\u00e9 obchody. Naj\u010dastej\u0161ie uprednost\u0148uje tieto zdroje:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">opakovan\u00e9,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">stabiln\u00e9,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">spo\u013eahliv\u00e9,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">je to na internete dobre pop\u00edsan\u00e9.<\/span><\/li>\n<\/ul>\n<p>Preto v roku 2026 rastie hodnota:<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">odborn\u00fdch publik\u00e1ci\u00ed,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">rebr\u00ed\u010dkov a preh\u013eadov,<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">recenzie pou\u017e\u00edvate\u013eov,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">pr\u00edtomnos\u0165 v odborn\u00fdch m\u00e9di\u00e1ch.<\/span><\/li>\n<\/ul>\n<p>Stru\u010dne povedan\u00e9: nesta\u010d\u00ed ma\u0165 len obchod. Je potrebn\u00e9, aby zna\u010dka bola \u201epr\u00edtomn\u00e1\u201d na mnoh\u00fdch miestach a aby jej posolstvo bolo jednotn\u00e9.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Zhrnutie<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E-commerce v roku 2026 bude patri\u0165 zna\u010dk\u00e1m, ktor\u00e9 pochopia jednu vec: n\u00e1kupn\u00e9 rozhodnutia sa \u010doraz \u010dastej\u0161ie prij\u00edmaj\u00fa\u00a0<\/span><b><span data-contrast=\"auto\">pred obchodom<\/span><\/b><span data-contrast=\"auto\">, v odpor\u00fa\u010dacej vrstve, ktor\u00fa vytv\u00e1ra umel\u00e1 inteligencia. Nie je to revol\u00facia \u201epre ve\u013ek\u00fdch\u201d. Je to zmena, ktor\u00e1 sa dotkne ka\u017ed\u00e9ho predajcu, preto\u017ee sa t\u00fdka bodu, v ktorom z\u00e1kazn\u00edk vstupuje do n\u00e1kupn\u00e9ho procesu.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dobr\u00e1 spr\u00e1va: v\u00fdhoda nez\u00e1vis\u00ed v\u00fdlu\u010dne od rozpo\u010dtu. Z\u00e1vis\u00ed od pr\u00edpravy: \u00fadajov, obsahu, reput\u00e1cie a jednotnej prezent\u00e1cie zna\u010dky na internete.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autorka blogu: Karolina Kieremkampt<\/em><br \/>\n<em>D\u00e1tum uverejnenia: 19. 1. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Rok 2026 nebude pre e-commerce \u201e\u010fal\u0161\u00edm rokom optimaliz\u00e1cie kampan\u00ed\u201d ani miernym v\u00fdvojom v \u0161t\u00fdle: r\u00fdchlej\u0161ie dod\u00e1vky, lep\u0161\u00ed UX a o nie\u010do viac automatiz\u00e1cie. Najv\u00e4\u010d\u0161ia zmena nastane sk\u00f4r \u2013 v \u0161t\u00e1diu, ke\u010f z\u00e1kazn\u00edk e\u0161te len za\u010d\u00edna uva\u017eova\u0165 o n\u00e1kupe.\u00a0 \u010coraz \u010dastej\u0161ie u\u017e nie je prv\u00fdm miestom, kde spotrebite\u013e h\u013ead\u00e1 in\u0161pir\u00e1ciu a rozhoduje sa, Google ani porovn\u00e1va\u010d cien. S\u00fa to generat\u00edvne n\u00e1stroje: ChatGPT, Gemini, Claude alebo AI Mode. Z\u00e1kazn\u00edk neh\u013ead\u00e1 odkazy \u2013 \u017eiada o radu. A ak v<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/e-commerce-2026-prognozy-a-priority-pre-predajcov-na-co-si-treba-davat-pozor-aby-ste-nezostali-mimo-hry\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-3605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3605"}],"version-history":[{"count":8,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3605\/revisions"}],"predecessor-version":[{"id":5224,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3605\/revisions\/5224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3640"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}