{"id":3615,"date":"2026-01-30T08:27:13","date_gmt":"2026-01-30T07:27:13","guid":{"rendered":"https:\/\/btop.pl\/?p=3615"},"modified":"2026-09-04T12:04:59","modified_gmt":"2026-09-04T10:04:59","slug":"to-ocakavaju-zakaznici-od-zakaznickej-podpory-v-e-commerce-splnate-tieto-poziadavky","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/to-ocakavaju-zakaznici-od-zakaznickej-podpory-v-e-commerce-splnate-tieto-poziadavky\/","title":{"rendered":"To o\u010dak\u00e1vaj\u00fa z\u00e1kazn\u00edci od z\u00e1kazn\u00edckej podpory v e-commerce \u2013 sp\u013a\u0148ate tieto po\u017eiadavky?\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">V roku 2026 s\u00fa z\u00e1kazn\u00edci v oblasti e-commerce informovanej\u0161\u00ed ako kedyko\u013evek predt\u00fdm. nesta\u010d\u00ed len atrakt\u00edvny produkt a konkurencieschopn\u00e1 cena \u2013 dnes o v\u00fdbere obchodu rozhoduj\u00fa <\/span><b><span data-contrast=\"auto\">n\u00e1kupn\u00e9 z\u00e1\u017eitky<\/span><\/b><span data-contrast=\"auto\">. Pr\u00e1ve tie buduj\u00fa lojalitu, pozit\u00edvne recenzie a dlhodob\u00e9 vz\u0165ahy so zna\u010dkou.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ako vypl\u00fdva zo spr\u00e1vy\u00a0<\/span><b><span data-contrast=\"auto\">Gemius E-commerce v Po\u013esku 2024<\/span><\/b><span data-contrast=\"auto\">, predch\u00e1dzaj\u00face pozit\u00edvne sk\u00fasenosti s\u00fa najd\u00f4le\u017eitej\u0161\u00edm nefinan\u010dn\u00fdm faktorom, ktor\u00fd ovplyv\u0148uje v\u00fdber internetov\u00e9ho obchodu.<\/span><br \/>\n<span data-contrast=\"auto\">Ot\u00e1zka znie: sp\u013a\u0148a v\u00e1\u0161 e-shop tieto o\u010dak\u00e1vania?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><b><span data-contrast=\"none\"> Z\u00e1kazn\u00edci o\u010dak\u00e1vaj\u00fa pozit\u00edvne z\u00e1\u017eitky<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">N\u00e1kupn\u00fd z\u00e1\u017eitok je ove\u013ea viac ne\u017e len n\u00e1kupn\u00fd ko\u0161\u00edk a platba. Zah\u0155\u0148a ka\u017ed\u00fd kontakt z\u00e1kazn\u00edka so zna\u010dkou \u2013 od vzh\u013eadu webovej str\u00e1nky a\u017e po komunik\u00e1ciu po predaji.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Preto:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">vsad' na\u00a0<\/span><b><span data-contrast=\"auto\">intuit\u00edvne pou\u017e\u00edvate\u013esk\u00e9 rozhranie (UX)<\/span><\/b><span data-contrast=\"auto\">\u00a0a preh\u013eadn\u00fd n\u00e1kupn\u00fd proces,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">zabezpe\u010d\u00a0<\/span><b><span data-contrast=\"auto\">jednoduch\u00fd kontakt<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 najlep\u0161ie prostredn\u00edctvom online chatu,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">dbaj na\u00a0<\/span><b><span data-contrast=\"auto\">popredajn\u00fd servis<\/span><\/b><span data-contrast=\"auto\"> (inform\u00e1cie o doru\u010den\u00ed, podpora po n\u00e1kupe, proakt\u00edvne ot\u00e1zky t\u00fdkaj\u00face sa spokojnosti).<\/span><\/li>\n<\/ul>\n<p>Pr\u00e1ve v t\u00fdchto momentoch sa buduje d\u00f4vera a lojalita. Ka\u017ed\u00e1 pozit\u00edvna sk\u00fasenos\u0165 sa v bud\u00facnosti vyplat\u00ed v podobe n\u00e1vratu z\u00e1kazn\u00edka.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3638\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-x.jpg\" alt=\"\" width=\"1284\" height=\"719\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-x.jpg 1284w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-x-768x430.jpg 768w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><b><span data-contrast=\"none\"> Z\u00e1kazn\u00edci o\u010dak\u00e1vaj\u00fa efekt\u00edvne rie\u0161enie probl\u00e9mov<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Pod\u013ea spr\u00e1vy\u00a0<\/span><b><span data-contrast=\"auto\">Spr\u00e1va o n\u00e1kupnom spr\u00e1van\u00ed na trhovisk\u00e1ch 2025<\/span><\/b><span data-contrast=\"auto\">, a\u017e\u00a0<\/span><b><span data-contrast=\"auto\">50% kupuj\u00facich<\/span><\/b><span data-contrast=\"auto\">\u00a0uv\u00e1dza efekt\u00edvne rie\u0161enie probl\u00e9mov ako najd\u00f4le\u017eitej\u0161iu s\u00fa\u010das\u0165 z\u00e1kazn\u00edckeho servisu.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nejde len o to, aby reagova\u0165 na reklam\u00e1ciu \u2013 d\u00f4le\u017eit\u00e9 je\u00a0<\/span><b><span data-contrast=\"auto\">tempo, empatia a \u0161t\u00fdl<\/span><\/b><span data-contrast=\"auto\">\u00a0komunik\u00e1cie.<\/span><br \/>\n<span data-contrast=\"auto\">Z\u00e1kazn\u00edk, ktor\u00fd m\u00e1 pocit, \u017ee ho niekto vypo\u010dul a berie ho v\u00e1\u017ene, sa \u010dastej\u0161ie vr\u00e1ti a zanech\u00e1 kladn\u00e9 hodnotenie.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u010co stoj\u00ed za to zavies\u0165:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">jasn\u00e9 rozdelenie povinnost\u00ed v obslu\u017enom t\u00edme,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">r\u00fdchly pr\u00edstup k inform\u00e1ci\u00e1m v jednom syst\u00e9me,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">jasn\u00e9 postupy pri eskal\u00e1cii probl\u00e9mov medzi oddeleniami.<\/span><\/li>\n<\/ul>\n<p>V\u010faka tomu cel\u00fd proces vybavovania podnetov prebieha hladko a z\u00e1kazn\u00edk m\u00e1 pocit, \u017ee je v dobr\u00fdch ruk\u00e1ch.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><b><span data-contrast=\"none\"> Z\u00e1kazn\u00edci o\u010dak\u00e1vaj\u00fa r\u00fdchle a v\u010dasn\u00e9 odpovede<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">\u010cas je dnes menou elektronick\u00e9ho obchodu. Pod\u013ea tej istej spr\u00e1vy\u00a0<\/span><b><span data-contrast=\"auto\">49% z\u00e1kazn\u00edkov<\/span><\/b><span data-contrast=\"auto\">\u00a0o\u010dak\u00e1va okam\u017eit\u00fa odpove\u010f na dopyt. Pr\u00edli\u0161 dlh\u00e9 \u010dakanie \u010dasto znamen\u00e1\u2026 stratu predaja.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">V pr\u00edpade platforiem (napr. Allegro, Amazon) m\u00e1 doba odpovede vplyv aj na hodnotenie predajcu.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ako skr\u00e1ti\u0165 reak\u010dn\u00fd \u010das?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Zadajte\u00a0<\/span><b><span data-contrast=\"auto\">autorespondery a automatick\u00e9 pravidl\u00e1 odpoved\u00ed<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Prisp\u00f4sobte spr\u00e1vy kontextu \u2013 pri ot\u00e1zke t\u00fdkaj\u00facej sa dod\u00e1vky sa hod\u00ed in\u00fd obsah ako pri reklam\u00e1cii<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><b><span data-contrast=\"none\"> Z\u00e1kazn\u00edci o\u010dak\u00e1vaj\u00fa modern\u00e9 technol\u00f3gie \u2013 najm\u00e4 umel\u00fa inteligenciu<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Pod\u013ea \u00fadajov\u00a0<\/span><b><span data-contrast=\"auto\">Capgemini<\/span><\/b><span data-contrast=\"auto\">, a\u017e\u00a0<\/span><b><span data-contrast=\"auto\">70% spotrebite\u013eov<\/span><\/b><span data-contrast=\"auto\">\u00a0o\u010dak\u00e1vaj\u00fa, \u017ee umel\u00e1 inteligencia zlep\u0161\u00ed ich n\u00e1kupn\u00e9 z\u00e1\u017eitky. Navy\u0161e 58% priznalo, \u017ee pri vyh\u013ead\u00e1van\u00ed produktov u\u017e vyu\u017e\u00edva rie\u0161enia umelej inteligencie (napr\u00edklad ChatGPT).<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To je sign\u00e1l: z\u00e1kazn\u00edci sa nov\u00fdch technol\u00f3gi\u00ed neboja \u2013 pr\u00e1ve naopak, o\u010dak\u00e1vaj\u00fa ich.<\/span><br \/>\n<span data-contrast=\"auto\">Umel\u00e1 inteligencia v oblasti z\u00e1kazn\u00edckej podpory m\u00f4\u017ee odpoveda\u0165 na jednoduch\u00e9 ot\u00e1zky, pom\u00e1ha\u0165 pri v\u00fdbere produktu alebo vies\u0165 konverz\u00e1ciu mimo pracovnej doby.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><b><span data-contrast=\"none\"> Z\u00e1kazn\u00edci o\u010dak\u00e1vaj\u00fa personaliz\u00e1ciu<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">V\u00fdskumy\u00a0<\/span><b><span data-contrast=\"auto\">McKinsey<\/span><\/b><span data-contrast=\"auto\">\u00a0nenech\u00e1vaj\u00fa \u017eiadne pochybnosti:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">71% z\u00e1kazn\u00edkov o\u010dak\u00e1va personalizovan\u00e9 interakcie,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">76% poci\u0165uje frustr\u00e1ciu, ke\u010f mu to zna\u010dka nezabezpe\u010duje.<\/span><\/li>\n<\/ul>\n<p>Kupuj\u00faci sa chc\u00fa c\u00edti\u0165\u00a0<b><span data-contrast=\"auto\">poznan\u00ed, nie anonymn\u00ed<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\n<p><span data-contrast=\"auto\">Personaliz\u00e1cia nie je len meno v spr\u00e1ve \u2013 je to ucelen\u00e1 komunik\u00e1cia zalo\u017een\u00e1 na poznan\u00ed n\u00e1kupnej hist\u00f3rie, predch\u00e1dzaj\u00facich konverz\u00e1ci\u00ed a preferenci\u00ed z\u00e1kazn\u00edka.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u010co m\u00f4\u017eete urobi\u0165:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">zabezpe\u010dte t\u00edmu pr\u00edstup k hist\u00f3rii objedn\u00e1vok a spr\u00e1v na jednom paneli,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">segmentujte z\u00e1kazn\u00edkov pod\u013ea n\u00e1kupn\u00e9ho spr\u00e1vania,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">prisp\u00f4sobujte ozn\u00e1menia f\u00e1ze n\u00e1kupn\u00e9ho procesu.<\/span><\/li>\n<\/ul>\n<p>V\u00fdsledok? Viac vern\u00fdch z\u00e1kazn\u00edkov a menej opusten\u00fdch n\u00e1kupn\u00fdch ko\u0161\u00edkov.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autorka blogu: Karolina Kieremkampt<\/em><br \/>\n<em>D\u00e1tum uverejnenia: 30. 1. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>V roku 2026 s\u00fa z\u00e1kazn\u00edci v oblasti e-commerce informovanej\u0161\u00ed ako kedyko\u013evek predt\u00fdm. Atrakt\u00edvny produkt a konkurencieschopn\u00e1 cena u\u017e nesta\u010dia \u2013 dnes o v\u00fdbere internetov\u00e9ho obchodu rozhoduj\u00fa n\u00e1kupn\u00e9 sk\u00fasenosti. Pr\u00e1ve tie buduj\u00fa lojalitu, pozit\u00edvne recenzie a dlhodob\u00e9 vz\u0165ahy so zna\u010dkou.\u00a0 Ako ukazuje spr\u00e1va Gemius E-commerce v Po\u013esku 2024, predch\u00e1dzaj\u00face pozit\u00edvne sk\u00fasenosti s\u00fa najd\u00f4le\u017eitej\u0161\u00edm nefinan\u010dn\u00fdm faktorom ovplyv\u0148uj\u00facim v\u00fdber internetov\u00e9ho obchodu. Ot\u00e1zka znie: sp\u013a\u0148a v\u00e1\u0161 e-shop tieto o\u010dak\u00e1vania?\u00a0 \u00a0 Z\u00e1kazn\u00edci o\u010dak\u00e1vaj\u00fa pozit\u00edvne z\u00e1\u017eitky. N\u00e1kupn\u00fd z\u00e1\u017eitok je nie\u010do ove\u013ea<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/to-ocakavaju-zakaznici-od-zakaznickej-podpory-v-e-commerce-splnate-tieto-poziadavky\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-3615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3615"}],"version-history":[{"count":6,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3615\/revisions"}],"predecessor-version":[{"id":5223,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3615\/revisions\/5223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3637"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}