{"id":3629,"date":"2026-01-22T08:19:42","date_gmt":"2026-01-22T07:19:42","guid":{"rendered":"https:\/\/btop.pl\/?p=3629"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"amazon-znizi-poplatky-v-europe-v-roku-2026-kto-z-toho-skutocne-bude-mat-prospech-a-kto-tuto-zmenu-pociti-len-na-papieri","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/amazon-znizi-poplatky-v-europe-v-roku-2026-kto-z-toho-skutocne-bude-mat-prospech-a-kto-tuto-zmenu-pociti-len-na-papieri\/","title":{"rendered":"Amazon zni\u017euje poplatky v Eur\u00f3pe v roku 2026! Kto z toho skuto\u010dne bude ma\u0165 prospech a kto poc\u00edti zmenu len na papieri?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">E\u0161te pred p\u00e1r rokmi v\u00e4\u010d\u0161ina predajcov vn\u00edmala Amazon ako jednoduch\u00fd syst\u00e9m: zverejn\u00edte ponuku, prepoj\u00edte logistiku, spust\u00edte reklamu a rozsah predaja pr\u00edde s\u00e1m od seba. Dnes to funguje len vtedy, ak sa \u010d\u00edsla zhoduj\u00fa. A \u010d\u00edsla na Amazone sa zhoduj\u00fa bu\u010f v\u010faka prev\u00e1dzkovej v\u00fdhode, alebo v\u010faka ve\u013emi premyslenej cenovej a ponukovej politike. Pr\u00e1ve preto s\u00fa ozn\u00e1men\u00e9 zn\u00ed\u017eenia poplatkov v eur\u00f3pskych obchodoch Amazon na rok 2026 d\u00f4le\u017eit\u00e9. Nie preto, \u017ee by bol Amazon lacnej\u0161\u00ed, ale preto, \u017ee pre \u010das\u0165 sortimentu sa otv\u00e1ra priestor na man\u00e9vrovanie: v cen\u00e1ch, v akci\u00e1ch, vo v\u00fdbere modelu FBA\/FBM a v strat\u00e9gii pre segment lacn\u00fdch produktov.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u010co Amazon men\u00ed a od kedy?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Zmeny sa zav\u00e1dzaj\u00fa v dvoch f\u00e1zach \u2013 a to je k\u013e\u00fa\u010dov\u00e9, preto\u017ee mnoh\u00e9 firmy si m\u00fdlia term\u00edny a sna\u017eia sa v\u0161etko prepo\u010d\u00edta\u0165 \u201eod janu\u00e1ra\u201d. Prv\u00e1 f\u00e1za plat\u00ed od <\/span><b>15. decembra 2025<\/b><span style=\"font-weight: 400;\">. T\u00fdka sa to predov\u0161etk\u00fdm zn\u00ed\u017eenia poplatkov za vybavovanie objedn\u00e1vok v r\u00e1mci slu\u017eby FBA (v priemere cca. <\/span><b>0,32 \u20ac za z\u00e1sielku<\/b><span style=\"font-weight: 400;\"> (vo vybran\u00fdch hlavn\u00fdch obchodoch) a zmien prov\u00edzi\u00ed, okrem in\u00e9ho v oblasti odevov a doplnkov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Za\u010d\u00edna sa druh\u00e1 vlna <\/span><b>1. febru\u00e1ra 2026<\/b><span style=\"font-weight: 400;\">. V tom pr\u00edpade sa uplatnia okrem in\u00e9ho v\u00fdrazn\u00e9 zn\u00ed\u017eenia prov\u00edzi\u00ed vo vybran\u00fdch kateg\u00f3ri\u00e1ch s vysok\u00fdm objemom predaja (napr. v\u00fdrobky pre dom\u00e1cnos\u0165 do 20 \u20ac z 15% na 8%) a roz\u0161\u00edrenie pravidiel programu <\/span><b>FBA za n\u00edzku cenu<\/b><span style=\"font-weight: 400;\"> (vo v\u00e4\u010d\u0161ine kateg\u00f3ri\u00ed do hranice 20 \u20ac, \u010do zni\u017euje poplatok za slu\u017ebu FBA pre novo kvalifikovan\u00e9 produkty v priemere o cca. <\/span><b>\u20ac0,45<\/b><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V komunik\u00e1cii spolo\u010dnosti Amazon sa tie\u017e spom\u00edna \u201epriemern\u00e1 \u00faspora\u201d vo v\u00fd\u0161ke <\/span><b>0,17 \u20ac za predan\u00fd kus v Eur\u00f3pe<\/b><span style=\"font-weight: 400;\"> \u2013 je vhodn\u00e9 to pova\u017eova\u0165 za orienta\u010dn\u00fd \u00fadaj, nie za z\u00e1ruku pre ka\u017ed\u00fa polo\u017eku SKU.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Kto na tom zar\u00e1ba najviac (a pre\u010do nie ka\u017ed\u00fd)?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tieto zmeny maj\u00fa najv\u00e4\u010d\u0161\u00ed zmysel pre sortiment, ktor\u00fd sa pohybuje v n\u00edzkych a stredn\u00fdch cenov\u00fdch rel\u00e1ci\u00e1ch a pred\u00e1va sa vo ve\u013ek\u00fdch objemoch. Tam aj nieko\u013eko desiatok centov na kus rob\u00ed rozdiel, preto\u017ee umo\u017e\u0148uje kroky, ktor\u00e9 boli predt\u00fdm pr\u00edli\u0161 drah\u00e9: zn\u00ed\u017ei\u0165 cenu, prida\u0165 kup\u00f3n alebo investova\u0165 do reklamy bez toho, aby to zn\u00ed\u017eilo mar\u017eu. V praxi s\u00fa \u201ev\u00ed\u0165azmi\u201d predajcovia, ktor\u00ed maj\u00fa:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">v\u00fdrobky v cenov\u00fdch p\u00e1smach, na ktor\u00e9 sa vz\u0165ahuj\u00fa zn\u00ed\u017eenia prov\u00edzi\u00ed (napr. oble\u010denie a doplnky, v\u00fdrobky pre dom\u00e1cnos\u0165, v\u00fdrobky pre zvierat\u00e1)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mo\u017enos\u0165 prisp\u00f4sobi\u0165 cenov\u00fa politiku a propaga\u010dn\u00e9 akcie (a nie len udr\u017eova\u0165 rovnak\u00fa cenu cel\u00e9 mesiace)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">stabiln\u00e1 dostupnos\u0165 a obrat (preto\u017ee \u010das\u0165 \u00faspor m\u00f4\u017ee by\u0165 spotrebovan\u00e1 na n\u00e1klady na skladovanie a vr\u00e1tenie tovaru, ak je prev\u00e1dzka neefekt\u00edvna)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A teraz d\u00f4le\u017eit\u00e1 vec: Amazon s\u00e1m priamo poukazuje na to, \u017ee sa s\u00fa\u010dasne objavuj\u00fa <\/span><b>selekt\u00edvne zv\u00fd\u0161enia<\/b><span style=\"font-weight: 400;\"> v oblastiach, ako s\u00fa skladovanie, vr\u00e1tenie tovaru predajcovi, likvid\u00e1cia tovaru a zmeny v niektor\u00fdch obchodoch (napr. pre FBA) \u2013 tak\u017ee \u201ev priemere lacnej\u0161ie\u201c neznamen\u00e1, \u017ee ka\u017ed\u00fd predajca v\u0161ade zaplat\u00ed menej.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3633\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-1.jpg\" alt=\"\" width=\"1408\" height=\"768\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-1.jpg 1408w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-1-768x419.jpg 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3634\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-1.jpg\" alt=\"\" width=\"1408\" height=\"768\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-1.jpg 1408w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-1-768x419.jpg 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Ako vypo\u010d\u00edta\u0165 vplyv na mar\u017eu bez toho, aby ste museli robi\u0165 doktor\u00e1t?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tu je najjednoduch\u0161\u00ed model, ktor\u00fd v praxi sta\u010d\u00ed na to, aby sme sa rozhodli, \u201e\u010do urob\u00edme s cenou a logistikou\u201d. Pre ka\u017ed\u00fd produkt vezmi:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bruttov\u00fa cenu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cena v\u00fdrobku + balenie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">logistick\u00e9 n\u00e1klady\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">prov\u00edziu a poplatky FBA<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A zv\u00e1\u017e dva scen\u00e1re: <\/span><b>pred zmenami<\/b><span style=\"font-weight: 400;\"> i <\/span><b>po zmen\u00e1ch<\/b><span style=\"font-weight: 400;\"> \u2013 ale rozde\u013e ich pod\u013ea d\u00e1tumov (15. 12. 2025 a 1. 2. 2026), preto\u017ee sa menia \u010fal\u0161ie prvky. Naj\u010dastej\u0161ou chybou je vlo\u017ei\u0165 do Excelu \u201epriemern\u00fa hodnotu 0,17 \u20ac\u201d a pova\u017eova\u0165 to za nov\u00fa mar\u017eu. Medzit\u00fdm skuto\u010dn\u00fd v\u00fdsledok \u010dasto vyzer\u00e1 takto: na \u010dasti SKU dosiahnete znate\u013en\u00fd zisk, na \u010dasti symbolick\u00fd a na \u010dasti nez\u00edskate v\u00f4bec ni\u010d (alebo dokonca strat\u00edte, ak sa vo va\u0161om syst\u00e9me zv\u00fd\u0161ia n\u00e1klady na skladovanie alebo vybavovanie vr\u00e1tenia tovaru).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u010co by sa malo urobi\u0165 z h\u013eadiska oper\u00e1ci\u00ed v janu\u00e1ri 2026, aby sme si nenechali ujs\u0165 pr\u00edle\u017eitos\u0165?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">V mnoh\u00fdch firm\u00e1ch probl\u00e9m nespo\u010d\u00edva v tom, \u017ee neexistuje \u0161anca na zlep\u0161enie ziskovosti. Probl\u00e9m spo\u010d\u00edva v tom, \u017ee nikto neprev\u00e1dza posolstvo Amazonu do konkr\u00e9tnych opatren\u00ed v ponuk\u00e1ch. Ak by sme to mali zjednodu\u0161i\u0165 na nieko\u013eko krokov, ktor\u00e9 skuto\u010dne prin\u00e1\u0161aj\u00fa zmenu: Najprv vyberte skupinu SKU, ktor\u00e9 spadaj\u00fa do cenov\u00fdch p\u00e1siem a kateg\u00f3ri\u00ed, kde do\u0161lo k najv\u00e4\u010d\u0161\u00edm zmen\u00e1m. Potom prepo\u010d\u00edtajte dve mo\u017enosti: bu\u010f si udr\u017e\u00edte cenu a z\u00edskate mar\u017eu, alebo zn\u00ed\u017eite cenu a pok\u00fasite sa z\u00edska\u0165 sp\u00e4\u0165 objem predaja (a podiel v Buy Boxe). V tre\u0165om kroku skontrolujete, \u010di sa pre va\u0161e produkty zmysluplne otv\u00e1ra mo\u017enos\u0165 Low-Price FBA \u2013 preto\u017ee tam m\u00f4\u017ee by\u0165 efekt na jednotku v\u00fdraznej\u0161\u00ed ne\u017e samotn\u00e9 zn\u00ed\u017eenie prov\u00edzie. A\u017e na z\u00e1ver prid\u00e1te reklamu. Ak m\u00e1 produkt po prepo\u010dte na\u010falej n\u00edzku mar\u017eu, reklama probl\u00e9m nevyrie\u0161i \u2013 len ur\u00fdchli jeho odhalenie.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Pasca 2026: \u201elacnej\u0161ie za kus\u201d nevyrie\u0161i slab\u00fa ponuku!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00edspevky o zn\u00ed\u017een\u00ed poplatkov l\u00e1kaj\u00fa k tomu, aby sme z toho urobili jednoduch\u00fd pr\u00edbeh: Amazon zni\u017euje poplatky, tak\u017ee v\u0161etci zarobia viac. Skuto\u010dnos\u0165 je menej romantick\u00e1. Ak je ponuka slab\u00e1 (parametre, fotografie, varianty, ch\u00fdbaj\u00face odpovede na ot\u00e1zky z\u00e1kazn\u00edkov), nepom\u00f4\u017ee ani lep\u0161ia jednotkov\u00e1 mar\u017ea, preto\u017ee predaj sa nezv\u00fd\u0161i. A ak predaj rastie umelo v\u010faka akci\u00e1m a reklame, \u00faspory z poplatkov sa \u010dasto stratia v n\u00e1kladoch na vr\u00e1tenie tovaru a obsluhu. V roku 2026 uspej\u00fa t\u00ed, ktor\u00ed maj\u00fa kontrolu nad ponukou a procesom, a nie t\u00ed, ktor\u00ed dop\u013a\u0148aj\u00fa rozpo\u010det na n\u00e1v\u0161tevnos\u0165. Znie to ban\u00e1lne, ale na Amazone to plat\u00ed bez v\u00fdnimky.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u010co \u010falej?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ak sa na to pozrieme objekt\u00edvne, zn\u00ed\u017eenie poplatkov v roku 2026 je dobr\u00e1 spr\u00e1va \u2013 ale len pre t\u00fdch, ktor\u00ed ju dok\u00e1\u017eu premeni\u0165 na rozhodnutia na \u00farovni SKU: cena, model plnenia objedn\u00e1vok, prahy n\u00edzkych cien, propaga\u010dn\u00fd pl\u00e1n a v\u00fdber sortimentu. Ostatn\u00ed si t\u00fato zmenu jednoducho zaznamenaj\u00fa v preh\u013eade poplatkov a bud\u00fa pokra\u010dova\u0165 v rovnakom duchu. Ak si chcete by\u0165 ist\u00ed, do ktorej skupiny patr\u00edte, kontaktujte n\u00e1s \u2013 pom\u00f4\u017eeme v\u00e1m r\u00fdchlo vyrie\u0161i\u0165 probl\u00e9m so zmenami na Amazone.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Kacper Pawlak<\/em><br \/>\n<em>D\u00e1tum uverejnenia: xx.01.2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>E\u0161te pred p\u00e1r rokmi v\u00e4\u010d\u0161ina predajcov vn\u00edmala Amazon ako jednoduch\u00fd syst\u00e9m: zverejn\u00edte ponuku, prepoj\u00edte logistiku, spust\u00edte reklamu a rozsah predaja pr\u00edde s\u00e1m od seba. Dnes to funguje len vtedy, ak sa \u010d\u00edsla zhoduj\u00fa. A \u010d\u00edsla na Amazone sa zhoduj\u00fa bu\u010f v\u010faka prev\u00e1dzkovej v\u00fdhode, alebo v\u010faka ve\u013emi premyslenej cenovej a ponukovej politike. Pr\u00e1ve preto s\u00fa d\u00f4le\u017eit\u00e9 ohl\u00e1sen\u00e9 zn\u00ed\u017eenia poplatkov v eur\u00f3pskych obchodoch Amazonu na rok 2026. Nie preto, \u017ee by bol Amazon lacnej\u0161\u00ed, ale preto, \u017ee sa pre \u010das\u0165 sortimentu otv\u00e1ra priestor<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/amazon-znizi-poplatky-v-europe-v-roku-2026-kto-z-toho-skutocne-bude-mat-prospech-a-kto-tuto-zmenu-pociti-len-na-papieri\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,44],"tags":[],"class_list":["post-3629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-amazon"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3629"}],"version-history":[{"count":3,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3629\/revisions"}],"predecessor-version":[{"id":3635,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3629\/revisions\/3635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3636"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}