{"id":3775,"date":"2026-04-10T10:40:01","date_gmt":"2026-04-10T08:40:01","guid":{"rendered":"https:\/\/btop.pl\/?p=3775"},"modified":"2026-09-04T12:04:58","modified_gmt":"2026-09-04T10:04:58","slug":"preco-zakaznik-opusta-nakupny-kosik-7-najcastejsich-dovodov-a-ako-ich-vyriesit-bez-zasadnych-zmien-vo-firme","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/preco-zakaznik-opusta-nakupny-kosik-7-najcastejsich-dovodov-a-ako-ich-vyriesit-bez-zasadnych-zmien-vo-firme\/","title":{"rendered":"Pre\u010do z\u00e1kazn\u00edk op\u00fa\u0161\u0165a n\u00e1kupn\u00fd ko\u0161\u00edk? 7 naj\u010dastej\u0161\u00edch d\u00f4vodov (a ako ich vyrie\u0161i\u0165 bez z\u00e1sadn\u00fdch zmien vo firme)"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Opusten\u00fd n\u00e1kupn\u00fd ko\u0161\u00edk bol\u00ed, preto\u017ee sa to deje v najv\u00e4\u010d\u0161ej bl\u00edzkosti pe\u0148az\u00ed. Z\u00e1kazn\u00edk si u\u017e vybral produkt, pridal ho do ko\u0161\u00edka, niekedy dokonca zadal \u00fadaje\u2026 a zmizne. A teraz d\u00f4le\u017eit\u00e1 vec: nie v\u017edy ide o \u201eprobl\u00e9m, ktor\u00fd treba vyrie\u0161i\u0165\u201d. \u010cas\u0165 \u013eud\u00ed pova\u017euje ko\u0161\u00edk za zoznam \u201eulo\u017ei\u0165 na nesk\u00f4r\u201d alebo porovn\u00e1va ceny. V\u00fdskumy spolo\u010dnosti Baymard ukazuj\u00fa, \u017ee ve\u013ek\u00e1 \u010das\u0165 opusten\u00fdch ko\u0161\u00edkov je jednoducho prehliadanie bez pripravenosti na n\u00e1kup. Ak v\u0161ak odfiltrujeme samotn\u00e9 \u201eokukovanie\u201d, zostane skupina, ktor\u00fa je mo\u017en\u00e9 z\u00edska\u0165 sp\u00e4\u0165. A \u010do je zauj\u00edmav\u00e9 \u2013 vo v\u00e4\u010d\u0161ine pr\u00edpadov nie je potrebn\u00e9 prer\u00e1ba\u0165 obchod od nuly. Zvy\u010dajne sta\u010dia jednoduch\u00e9 \u00fapravy: komunik\u00e1cia, nieko\u013eko rozhodnut\u00ed v oblasti UX, doladenie z\u00e1kladov procesu platby. Pre kontext: priemern\u00e1 zdokumentovan\u00e1 miera opustenia n\u00e1kupn\u00e9ho ko\u0161\u00edka v e-commerce je pribli\u017ene 70%. To znamen\u00e1, \u017ee nebojujete o kozmetick\u00e9 vylep\u0161enia, ale o re\u00e1lny, ve\u013ek\u00fd potenci\u00e1l rastu. Ni\u017e\u0161ie uv\u00e1dzame 7 d\u00f4vodov, s ktor\u00fdmi sa stret\u00e1vame naj\u010dastej\u0161ie \u2013 a r\u00fdchle sp\u00f4soby, ako ich napravi\u0165 bez z\u00e1sadn\u00fdch zmien.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>1. Zrazu sa uk\u00e1\u017ee, \u017ee \u201cn\u00e1klady bud\u00fa vy\u0161\u0161ie\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400\">Najklasickej\u0161\u00ed scen\u00e1r: produkt vyzer\u00e1 v poriadku, cena vyzer\u00e1 v poriadku\u2026 a a\u017e v ko\u0161\u00edku sa objav\u00ed po\u0161tovn\u00e9, poplatok, pr\u00edplatok, \u201ebaln\u00e9\u201d a minim\u00e1lna hodnota objedn\u00e1vky. Pod\u013ea prieskumu spolo\u010dnosti Baymard je to naj\u010dastej\u0161\u00ed d\u00f4vod opustenia n\u00e1kupn\u00e9ho ko\u0161\u00edka po odpo\u010d\u00edtan\u00ed pr\u00edpadov typu \u201elen si prezer\u00e1m\u201d: pr\u00edli\u0161 vysok\u00e9 dodato\u010dn\u00e9 n\u00e1klady (doprava\/dane\/poplatky). Tu je zoznam opatren\u00ed, ktor\u00e9 m\u00f4\u017eete urobi\u0165 bez nutnosti prestavby e-shopu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zobrazova\u0165 n\u00e1klady na dopravu sk\u00f4r (u\u017e na str\u00e1nke produktu alebo v ko\u0161\u00edku pred dokon\u010den\u00edm objedn\u00e1vky).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ak cena z\u00e1vis\u00ed od sp\u00f4sobu \u2013 uve\u010fte \u201eod X PLN\u201d a pon\u00faknite r\u00fdchly v\u00fdber.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vyh\u00fdbajte sa prekvapeniam typu \u201edoplatok a\u017e po zadan\u00ed PS\u010c\u201d.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledok: z\u00e1kazn\u00edk nem\u00e1 pocit, \u017ee ho \u201eniekto nal\u00e1kal na h\u00e1\u010dik\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>2. Dod\u00e1vka je pr\u00edli\u0161 pomal\u00e1 alebo neist\u00e1<\/b><\/p>\n<p><span style=\"font-weight: 400\">Pre z\u00e1kazn\u00edka je ot\u00e1zka \u201ekedy to bude?\u201d niekedy d\u00f4le\u017eitej\u0161ia ako \u201eko\u013eko to stoj\u00ed\u201d. Pod\u013ea Baymardu je pr\u00edli\u0161 pomal\u00e9 doru\u010denie jedn\u00fdm z hlavn\u00fdch d\u00f4vodov opustenia n\u00e1kupu. R\u00fdchle rie\u0161enia:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Namiesto v\u0161eobecn\u00fdch formul\u00e1ci\u00ed (\u201eodoslanie do 24 hod\u00edn\u201d) uv\u00e1dzajte konkr\u00e9tne inform\u00e1cie: \u201eodoslanie dnes do 14:00\u201d alebo \u201edoru\u010denie zajtra\/pozajtra\u201d.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zobraz 2\u20133 mo\u017enosti (napr. bal\u00edkov\u00fd automat\/kuri\u00e9r\/osobn\u00fd odber) \u2013 nie 8.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ak m\u00e1te sez\u00f3nne me\u0161kania, \u00faprimne to ozn\u00e1mte e\u0161te predt\u00fdm, ako z\u00e1kazn\u00edk prejde k platbe.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledok: menej \u201evr\u00e1tim sa nesk\u00f4r\u201d a menej ned\u00f4very.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3781 size-full\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/sad.jpg\" alt=\"\" width=\"1408\" height=\"768\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/sad.jpg 1408w, https:\/\/btop.pl\/wp-content\/uploads\/sad-768x419.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/sad-18x10.jpg 18w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><\/p>\n<p><b>3. Nedostatok d\u00f4very vo f\u00e1ze platby<\/b><\/p>\n<p><span style=\"font-weight: 400\">Z\u00e1kazn\u00edk s\u00edce chce nak\u00fapi\u0165, ale v hlave m\u00e1 jednu ot\u00e1zku: \u201eJe to bezpe\u010dn\u00e9?\u201d Pod\u013ea spolo\u010dnosti Baymard je ned\u00f4vera vo\u010di zad\u00e1vaniu \u00fadajov o kreditnej karte jednou z hlavn\u00fdch pr\u00ed\u010din, pre\u010do z\u00e1kazn\u00edci od n\u00e1kupu upustia. Aj bez z\u00e1sadn\u00fdch zmien sa d\u00e1 ve\u013ea dosiahnu\u0165:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do ko\u0161\u00edka\/platobn\u00e9ho procesu pridajte jasn\u00e9 prvky, ktor\u00e9 bud\u00fa budi\u0165 d\u00f4veryhodnos\u0165: \u00fadaje o spolo\u010dnosti, jasn\u00e9 kontaktn\u00e9 \u00fadaje, stru\u010dn\u00e9 inform\u00e1cie o vr\u00e1ten\u00ed tovaru.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dbajte na jednotnos\u0165: ak obchod p\u00f4sob\u00ed do\u010dasne, z\u00e1kazn\u00edk bude opatrn\u00fd.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Neskr\u00fdvajte inform\u00e1cie \u2013 z\u00e1kazn\u00edk m\u00e1 ma\u0165 pocit, \u017ee nemus\u00ed ni\u010d vy\u0165ahova\u0165.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledok: menej odst\u00fapen\u00ed v z\u00e1vere\u010dnej f\u00e1ze.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>4. Obchod v\u00e1s n\u00fati vytvori\u0165 si \u00fa\u010det<\/b><\/p>\n<p><span style=\"font-weight: 400\">Z\u00e1kazn\u00edk chce ma\u0165 v\u0161etko r\u00fdchlo vybaven\u00e9, a tu je registra\u010dn\u00fd formul\u00e1r, heslo, potvrdenia, \u010fal\u0161ie kroky. Pod\u013ea prieskumu spolo\u010dnosti Baymard je po\u017eiadavka na vytvorenie \u00fa\u010dtu jedn\u00fdm z naj\u010dastej\u0161\u00edch d\u00f4vodov, pre\u010do z\u00e1kazn\u00edci n\u00e1kup nedokon\u010dia. Rie\u0161enie je jednoduch\u00e9:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Platba bez registr\u00e1cie ako predvolen\u00e1 mo\u017enos\u0165 (\u00fa\u010det m\u00f4\u017eete navrhn\u00fa\u0165 po n\u00e1kupe).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ak je potrebn\u00fd \u00fa\u010det (napr. B2B) \u2013 vysvetli pre\u010do a v jednej vete uve\u010f v\u00fdhodu.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledok: menej \u201edobr\u00e1, teraz nie\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>5. Proces platby je pr\u00edli\u0161 zd\u013ahav\u00fd alebo pr\u00edli\u0161 zlo\u017eit\u00fd<\/b><\/p>\n<p><span style=\"font-weight: 400\">Nemus\u00edte ma\u0165 \u0161kared\u00fd e-shop, aby ste prehr\u00e1vali v oblasti dokon\u010denia n\u00e1kupu. Niekedy sta\u010d\u00ed pr\u00edli\u0161 ve\u013ea pol\u00ed, nejasn\u00e9 chyby vo formul\u00e1ri, ch\u00fdbaj\u00face automatick\u00e9 dop\u013a\u0148anie alebo nepreh\u013eadn\u00e9 kroky bez zmyslu. Pod\u013ea Baymardu je pr\u00edli\u0161 dlh\u00fd\/zlo\u017eit\u00fd proces platby v\u00fdznamnou pr\u00ed\u010dinou opustenia n\u00e1kupu. R\u00fdchle opravy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Odstr\u00e1\u0148te polia, ktor\u00e9 nie s\u00fa potrebn\u00e9 (telef\u00f3n? da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo? rodn\u00e9 priezvisko matky?).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zanechaj si pr\u00edstup \u201enajprv jednoducho, potom detaily\u201d.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Uistite sa, \u017ee z\u00e1kazn\u00edk vid\u00ed pokrok a nem\u00e1 pocit, \u017ee ide o nekone\u010dn\u00fd proces.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledok: menej frustr\u00e1cie a menej pr\u00edpadov pred\u010dasn\u00e9ho ukon\u010denia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>6. Podmienky vr\u00e1tenia tovaru s\u00fa nejasn\u00e9 alebo podozriv\u00e9<\/b><\/p>\n<p><span style=\"font-weight: 400\">Z\u00e1kazn\u00edk si nie v\u017edy pre\u010d\u00edta obchodn\u00e9 podmienky. Ak v\u0161ak v ko\u0161\u00edku nevid\u00ed jasn\u00e9 inform\u00e1cie o vr\u00e1ten\u00ed tovaru, v hlave sa mu rozsvieti kontrolka: \u201eA \u010do ak sa nie\u010do pokaz\u00ed?\u201d. Spolo\u010dnos\u0165 Baymard poukazuje na to, \u017ee neuspokojiv\u00e1 politika vr\u00e1tenia tovaru je jedn\u00fdm z d\u00f4vodov opustenia n\u00e1kupn\u00e9ho ko\u0161\u00edka. Bez ve\u013ek\u00fdch zmien:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zobrazte v ko\u0161\u00edku jednoduch\u00e9 ozn\u00e1menie: Vr\u00e1tenie tovaru do X dn\u00ed, jednoducho a bez probl\u00e9mov (len ak je to pravda).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pridajte stru\u010dn\u00e9 FAQ: ako vr\u00e1ti\u0165 tovar? Kto hrad\u00ed n\u00e1klady na vr\u00e1tenie tovaru? Ako dlho trv\u00e1 vr\u00e1tenie pe\u0148az\u00ed?.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledok: menej prek\u00e1\u017eok pri rozhodovan\u00ed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>7. Nie\u010do \u201enefunguje\u201d \u2013 chyby, zlyhanie syst\u00e9mu, ch\u00fdba ob\u013e\u00faben\u00e1 platobn\u00e1 met\u00f3da<\/b><\/p>\n<p><span style=\"font-weight: 400\">Niekedy chce z\u00e1kazn\u00edk nak\u00fapi\u0165, ale str\u00e1nka sa na\u010d\u00edta pomaly, formul\u00e1r vyhod\u00ed chybu, platba neprejde, ch\u00fdba platobn\u00e1 met\u00f3da, ktor\u00fa preferuje (napr. BLIK\/r\u00fdchly prevod\/odlo\u017een\u00e1 platba). Pod\u013ea Baymardu sa tu ako skuto\u010dn\u00e9 d\u00f4vody opustenia ko\u0161\u00edka uv\u00e1dzaj\u00fa okrem in\u00e9ho chyby webovej str\u00e1nky a nedostato\u010dn\u00fd v\u00fdber platobn\u00fdch met\u00f3d. Najjednoduch\u0161ie kroky:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vysk\u00fa\u0161ajte proces platby na mobile (za 10 min\u00fat zist\u00edte viac ako zo spr\u00e1v).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dbajte na to, aby boli platobn\u00e9 mo\u017enosti jasn\u00e9 a dostupn\u00e9 ako prv\u00e1 vo\u013eba, a nie skryt\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ak sa vyskytn\u00fa chyby \u2013 zaznamenajte ich a pova\u017eujte ich za tr\u017ebu, ktor\u00e1 unik\u00e1 z pokladne.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledok: menej pr\u00edpadov, ke\u010f sa to \u201enepodarilo\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3780 size-full\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/dddsd.jpg\" alt=\"\" width=\"1408\" height=\"768\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/dddsd.jpg 1408w, https:\/\/btop.pl\/wp-content\/uploads\/dddsd-768x419.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/dddsd-18x10.jpg 18w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><br \/>\n<\/span><\/p>\n<p><b>Ako v\u00e1m m\u00f4\u017ee bTOP pom\u00f4c\u0165, ak s\u00fa opusten\u00e9 n\u00e1kupn\u00e9 ko\u0161\u00edky u v\u00e1s na dennom poriadku<\/b><\/p>\n<p><span style=\"font-weight: 400\">Opusten\u00fd n\u00e1kupn\u00fd ko\u0161\u00edk zriedka predstavuje \u201ejeden ve\u013ek\u00fd probl\u00e9m\u201d. Zvy\u010dajne ide o nieko\u013eko drobn\u00fdch prek\u00e1\u017eok v priebehu n\u00e1kupu: nejasn\u00e9 podmienky doru\u010denia, neo\u010dak\u00e1van\u00e9 n\u00e1klady, pocit neistoty alebo pr\u00edli\u0161 zd\u013ahav\u00fd proces platby. Dobrou spr\u00e1vou je, \u017ee to mo\u017eno r\u00fdchlo napravi\u0165 \u2013 bez toho, aby ste museli prer\u00e1ba\u0165 e-shop alebo robi\u0165 revol\u00faciu vo firme. V bTOP v\u00e1m v tom pom\u00e1hame dvoma sp\u00f4sobmi: zist\u00edme, \u010do skuto\u010dne br\u00e1ni n\u00e1kupu, a potom zavedieme jednoduch\u00e9 zmeny, ktor\u00e9 okam\u017eite zlep\u0161ia z\u00e1kazn\u00edcku sk\u00fasenos\u0165. \u010co konkr\u00e9tne pre v\u00e1s m\u00f4\u017eeme urobi\u0165:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">vykonajte r\u00fdchly audit n\u00e1kupn\u00e9ho ko\u0161\u00edka a procesu platby (v mobilnej aj desktopovej verzii) a identifikujte \u201eprek\u00e1\u017eky\u201d, ktor\u00e9 zni\u017euj\u00fa konverziu,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zorganizova\u0165 komunik\u00e1ciu t\u00fdkaj\u00facu sa dod\u00e1vok a vr\u00e1tenia tovaru tak, aby z\u00e1kazn\u00edk nemal \u017eiadne pochybnosti v z\u00e1vere\u010dnej f\u00e1ze,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zjednodu\u0161i\u0165 formul\u00e1re a kroky n\u00e1kupu (bez toho, aby sa stratilo to, \u010do je potrebn\u00e9 z prev\u00e1dzkov\u00e9ho h\u013eadiska),<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zlep\u0161i\u0165 prvky d\u00f4very: vidite\u013enos\u0165 kontaktu, pravidl\u00e1, z\u00e1ruky, preh\u013eadnos\u0165 procesu,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zavies\u0165 efekt\u00edvnu strat\u00e9giu na z\u00edskanie opusten\u00fdch n\u00e1kupn\u00fdch ko\u0161\u00edkov (komunik\u00e1cia, scen\u00e1re, remarketing \u2013 bez dotieravosti),<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zorganizova\u0165 proces obsluhy z\u00e1kazn\u00edkov tak, aby ot\u00e1zky neskon\u010dili ml\u010dan\u00edm a vr\u00e1tenia tovaru nezni\u017eovali zisk.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Pom\u00f4\u017eeme v\u00e1m s overen\u00edm, zorganizovan\u00edm v\u0161etk\u00e9ho a n\u00e1jden\u00edm najlep\u0161\u00edch predajn\u00fdch miest pre va\u0161e produkty. Kontaktujte n\u00e1s a dohodnite si kr\u00e1tky rozhovor, aby sme mohli zisti\u0165 va\u0161e potreby a navrhn\u00fa\u0165 rie\u0161enia.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3779\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/ds.jpg\" alt=\"\" width=\"1693\" height=\"1000\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/ds.jpg 1693w, https:\/\/btop.pl\/wp-content\/uploads\/ds-768x454.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/ds-1536x907.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/ds-18x12.jpg 18w\" sizes=\"auto, (max-width: 1693px) 100vw, 1693px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Kacper Pawlak<\/em><br \/>\n<em>D\u00e1tum uverejnenia: 10. 4. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Opusten\u00fd n\u00e1kupn\u00fd ko\u0161\u00edk bol\u00ed, preto\u017ee sa to deje v najv\u00e4\u010d\u0161ej bl\u00edzkosti pe\u0148az\u00ed. Z\u00e1kazn\u00edk si u\u017e vybral produkt, pridal ho do ko\u0161\u00edka, niekedy dokonca zadal \u00fadaje\u2026 a zmizne. A teraz d\u00f4le\u017eit\u00e1 vec: nie v\u017edy ide o \u201eprobl\u00e9m, ktor\u00fd treba vyrie\u0161i\u0165\u201d. \u010cas\u0165 \u013eud\u00ed pova\u017euje ko\u0161\u00edk za zoznam \u201eulo\u017ei\u0165 na nesk\u00f4r\u201d alebo porovn\u00e1va ceny. V\u00fdskumy spolo\u010dnosti Baymard ukazuj\u00fa, \u017ee ve\u013ek\u00e1 \u010das\u0165 opusten\u00fdch ko\u0161\u00edkov je jednoducho prehliadanie bez pripravenosti na n\u00e1kup. Ak v\u0161ak odfiltrujeme samotn\u00e9 \u201eokukovanie\u201d, zostane skupina, ktor\u00fa je mo\u017en\u00e9 z\u00edska\u0165 sp\u00e4\u0165. A \u010do je zauj\u00edmav\u00e9 \u2013<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/preco-zakaznik-opusta-nakupny-kosik-7-najcastejsich-dovodov-a-ako-ich-vyriesit-bez-zasadnych-zmien-vo-firme\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-3775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3775"}],"version-history":[{"count":4,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3775\/revisions"}],"predecessor-version":[{"id":5218,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3775\/revisions\/5218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3802"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}