{"id":3794,"date":"2026-03-30T08:08:56","date_gmt":"2026-03-30T06:08:56","guid":{"rendered":"https:\/\/btop.pl\/?p=3794"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"vase-produkty-na-strankach-6-najvacsich-hracov-v-polsku-objavte-trhoviska-o-ktorych-ste-doteraz-nemali-ani-tusenie","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/vase-produkty-na-strankach-6-najvacsich-hracov-v-polsku-objavte-trhoviska-o-ktorych-ste-doteraz-nemali-ani-tusenie\/","title":{"rendered":"Va\u0161e produkty na str\u00e1nkach 6 najv\u00e4\u010d\u0161\u00edch hr\u00e1\u010dov v Po\u013esku. Objavte trhovisk\u00e1, o ktor\u00fdch ste doteraz nemali ani tu\u0161enie!"},"content":{"rendered":"

V\u00e4\u010d\u0161ina podnikate\u013eov, ktor\u00ed uva\u017euj\u00fa o diverzifik\u00e1cii predaja, upiera poh\u013ead na Allegro alebo Amazon. Po\u013esk\u00fd trh elektronick\u00e9ho obchodu v\u0161ak v roku 2026 vyzer\u00e1 \u00faplne inak. Najv\u00e4\u010d\u0161ie obchodn\u00e9 re\u0165azce, ktor\u00e9 sme doteraz sp\u00e1jali v\u00fdlu\u010dne s obrovsk\u00fdmi predaj\u0148ami a vlastn\u00fdm sortimentom, sa stali mocn\u00fdmi predajn\u00fdmi ekosyst\u00e9mami. Ako marketingov\u00e1 agent\u00fara pozorujeme trend, v r\u00e1mci ktor\u00e9ho zna\u010dky ako Zalando \u010di Media Expert otv\u00e1raj\u00fa svoje virtu\u00e1lne reg\u00e1ly extern\u00fdm partnerom a pon\u00fakaj\u00fa im pr\u00edstup k mili\u00f3nom vern\u00fdch z\u00e1kazn\u00edkov.<\/span>\u00a0<\/span><\/p>\n

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Dom a z\u00e1hrada v novom vydan\u00ed: Leroy Merlin a Castorama<\/span><\/b>\u00a0<\/span><\/p>\n

Stavebn\u00fd a interi\u00e9rov\u00fd priemysel pre\u0161iel obrovskou transform\u00e1ciou. Spolo\u010dnosti Leroy Merlin aj Castorama sa u\u017e neobmedzuj\u00fa len na predaj tovaru zo svojich skladov. Ich platformy v s\u00fa\u010dasnosti funguj\u00fa na pokro\u010dil\u00fdch marketplace motoroch, \u010do umo\u017e\u0148uje mal\u00fdm a stredn\u00fdm podnikom vystavova\u0165 svoje produkty priamo na ich str\u00e1nkach. Predajom v Leroy Merlin z\u00edskate prest\u00ed\u017ene susedstvo zn\u00e1mych zna\u010diek a va\u0161e produkty sa dostan\u00fa do spolo\u010dn\u00e9ho n\u00e1kupn\u00e9ho ko\u0161\u00edka so stavebn\u00fdmi materi\u00e1lmi z\u00e1kazn\u00edkov.\u00a0Castorama zase stavia na transparentnos\u0165 \u2013 z\u00e1kazn\u00edk hne\u010f vid\u00ed, \u017ee nakupuje od extern\u00e9ho dod\u00e1vate\u013ea, ale cel\u00fd proces platby a d\u00f4vera k zna\u010dke zost\u00e1vaj\u00fa na strane tohto giganta. Je to ide\u00e1lne miesto pre v\u00fdrobcov osvetlenia, dekor\u00e1ci\u00ed alebo unik\u00e1tneho n\u00e1radia, ktor\u00e9 dop\u013a\u0148aj\u00fa ponuku re\u0165azca.<\/span>\u00a0<\/span><\/p>\n

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Sila technol\u00f3gi\u00ed: Media Expert a Media Markt<\/span><\/b>\u00a0<\/span><\/p>\n

Ak je va\u0161\u00edm svetom elektronika, hry alebo modern\u00e9 technol\u00f3gie, trhovisk\u00e1 Media Expert a Media Markt s\u00fa pre v\u00e1s prirodzen\u00fdm prostred\u00edm. Media Expert spr\u00edstupnil svoju obrovsk\u00fa n\u00e1v\u0161tevnos\u0165 extern\u00fdm predajcom, \u010d\u00edm im umo\u017enil konkurova\u0165 svojou ponukou popri najob\u013e\u00fabenej\u0161\u00edch modeloch smartf\u00f3nov \u010di dom\u00e1cich spotrebi\u010dov. K\u013e\u00fa\u010dovou v\u00fdhodou je tu integrovan\u00fd platobn\u00fd syst\u00e9m a vysok\u00e1 d\u00f4veryhodnos\u0165 zna\u010dky. Podobne funguje aj Media Markt, ktor\u00fd v r\u00e1mci svojho programu trhoviska stavia na partnerov schopn\u00fdch udr\u017eiava\u0165 vysok\u00e9 \u0161tandardy slu\u017eieb. V\u010faka tomu m\u00f4\u017eete ako predajca vyu\u017e\u00edva\u0165 zn\u00e1my slogan \u201enie pre idiotov\u201d a oslovova\u0165 z\u00e1kazn\u00edkov, ktor\u00ed h\u013eadaj\u00fa kvalitu, a nie len najni\u017e\u0161iu cenu.<\/span>\u00a0<\/span><\/p>\n

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M\u00f3da a \u017eivotn\u00fd \u0161t\u00fdl: Partnersk\u00fd program Zalando<\/span><\/b>\u00a0<\/span><\/p>\n

Zalando u\u017e d\u00e1vno nie je len oby\u010dajn\u00fdm obchodom s odevmi, ale stalo sa najv\u00e4\u010d\u0161ou m\u00f3dnou platformou v Eur\u00f3pe. Ich partnersk\u00fd program je vstupenkou k medzin\u00e1rodnej expanzii. Predaj na Zalando sa v\u0161ak l\u00ed\u0161i od typick\u00fdch inzer\u010dn\u00fdch port\u00e1lov \u2013 tu z\u00e1le\u017e\u00ed na vizu\u00e1lnej a logistickej s\u00fadr\u017enosti. Va\u0161a zna\u010dka sa objavuje ved\u013ea svetov\u00fdch m\u00f3dnych domov, \u010do automaticky zvy\u0161uje jej prest\u00ed\u017e v o\u010diach spotrebite\u013ea. Navy\u0161e,\u00a0Zalando pon\u00faka volite\u013en\u00fa logistick\u00fa podporu (Zalando Fulfillment Solutions), \u010do znamen\u00e1, \u017ee m\u00f4\u017eete pred\u00e1va\u0165 na viacer\u00fdch eur\u00f3pskych trhoch a vyu\u017e\u00edva\u0165 ich sie\u0165 dod\u00e1vok a vr\u00e1tenia tovaru, \u010do je pre mnoh\u00e9 firmy k\u013e\u00fa\u010dom k \u00faspechu v zahrani\u010d\u00ed.<\/span>\u00a0<\/span><\/p>\n

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Zdravie a kr\u00e1sa: Modern\u00e1 tv\u00e1r Super-Pharm<\/span><\/b>\u00a0<\/span><\/p>\n

Pre mnoh\u00fdch m\u00f4\u017ee by\u0165 prekvapen\u00edm, \u017ee do skupiny trhov\u00edsk sa zaradil aj Super-Pharm. T\u00e1to sie\u0165, sp\u00e1jan\u00e1 hlavne s drog\u00e9riou a lek\u00e1re\u0148ou, otvorila svoju str\u00e1nku pre produkty z \u0161iroko ch\u00e1panej kateg\u00f3rie Beauty & Health a dokonca aj pre lifestyleov\u00e9 doplnky. Predaj prostredn\u00edctvom platformy Super-Pharm umo\u017e\u0148uje kozmetick\u00fdm zna\u010dk\u00e1m alebo v\u00fdrobcom doplnkov stravy vyhn\u00fa\u0165 sa tradi\u010dn\u00e9mu, n\u00e1ro\u010dn\u00e9mu procesu uv\u00e1dzania produktov do kamenn\u00fdch obchodov a z\u00e1rove\u0148 im poskytuje okam\u017eit\u00fd pr\u00edstup k b\u00e1ze vern\u00fdch z\u00e1kazn\u00edkov, ktor\u00ed vyu\u017e\u00edvaj\u00fa ich aplik\u00e1cie a vernostn\u00e9 programy.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Pre\u010do sa to oplat\u00ed?<\/span><\/b>\u00a0<\/span><\/p>\n

Hlavnou v\u00fdhodou pr\u00edtomnosti na t\u00fdchto platform\u00e1ch je pripraven\u00e1, profilovan\u00e1 n\u00e1v\u0161tevnos\u0165. Nemus\u00edte m\u00ed\u0148a\u0165 majland na Google Ads, aby ste pril\u00e1kali z\u00e1kazn\u00edka do svojho \u0161pecializovan\u00e9ho obchodu \u2013 tento z\u00e1kazn\u00edk u\u017e je v Castorame alebo na Zalande. Va\u0161ou \u00falohou je len poskytn\u00fa\u0165 atrakt\u00edvnu ponuku a zabezpe\u010di\u0165 efekt\u00edvnu logistiku. V roku 2026 u\u017e multikan\u00e1lov\u00fd predaj nebude len mo\u017enos\u0165ou, ale nutnos\u0165ou pre ka\u017ed\u00e9ho, kto chce udr\u017ea\u0165 stabiln\u00fd rast v oblasti e-commerce.<\/span>\u00a0<\/span><\/p>\n

Zauj\u00edma v\u00e1s, ktor\u00e1 z t\u00fdchto platforiem bude pre va\u0161e produkty naj\u00fa\u010dinnej\u0161ia? Radi v\u00e1m pom\u00f4\u017eeme pripravi\u0165 strat\u00e9giu vstupu na trh a postar\u00e1me sa o technick\u00fa integr\u00e1ciu va\u0161ej ponuky s vybran\u00fdm trhoviskom.<\/span>\u00a0<\/span><\/p>\n

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Autorka blogu: Paulina Karda\u015b<\/em>
\nD\u00e1tum uverejnenia: 30. 3. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

V\u00e4\u010d\u0161ina podnikate\u013eov, ktor\u00ed uva\u017euj\u00fa o diverzifik\u00e1cii predaja, upiera poh\u013ead na Allegro alebo Amazon. Po\u013esk\u00fd trh elektronick\u00e9ho obchodu v\u0161ak v roku 2026 vyzer\u00e1 \u00faplne inak. Najv\u00e4\u010d\u0161ie obchodn\u00e9 re\u0165azce, ktor\u00e9 sme doteraz sp\u00e1jali v\u00fdlu\u010dne s obrovsk\u00fdmi predaj\u0148ami a vlastn\u00fdm sortimentom, sa stali mohutn\u00fdmi predajn\u00fdmi ekosyst\u00e9mami. Ako marketingov\u00e1 agent\u00fara pozorujeme trend, v r\u00e1mci ktor\u00e9ho zna\u010dky ako Zalando \u010di Media Expert otv\u00e1raj\u00fa svoje virtu\u00e1lne reg\u00e1le extern\u00fdm partnerom a pon\u00fakaj\u00fa im pr\u00edstup k mili\u00f3nom vern\u00fdch z\u00e1kazn\u00edkov.\u00a0 \u00a0 Dom a z\u00e1hrada v novom vydan\u00ed: Leroy Merlin a Castorama Odvetvie \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,62,69,71,70],"tags":[],"class_list":["post-3794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-castorama","category-leroy-merlin","category-mediaexpert","category-mediamarkt"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3794"}],"version-history":[{"count":7,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3794\/revisions"}],"predecessor-version":[{"id":3963,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3794\/revisions\/3963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3799"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}