{"id":3818,"date":"2026-04-03T10:35:00","date_gmt":"2026-04-03T08:35:00","guid":{"rendered":"https:\/\/btop.pl\/?p=3818"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"v-poslednej-dobe-rastie-rychlejsie-ako-allegro-co-to-znamena-pre-polskych-predajcov","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/v-poslednej-dobe-rastie-rychlejsie-ako-allegro-co-to-znamena-pre-polskych-predajcov\/","title":{"rendered":"Temu rastie r\u00fdchlej\u0161ie ako Allegro. \u010co to znamen\u00e1 pre po\u013esk\u00fdch predajcov?\u00a0"},"content":{"rendered":"

E\u0161te ned\u00e1vno sa kl\u00e1dla ot\u00e1zka, \u010di m\u00f4\u017ee Temu skuto\u010dne ohrozi\u0165 Allegro v Po\u013esku. Dnes u\u017e nejde o teoretick\u00fd scen\u00e1r. Pod\u013ea \u00fadajov Mediapanelu za janu\u00e1r 2026 malo Temu v Po\u013esku 20,34 mili\u00f3na akt\u00edvnych pou\u017e\u00edvate\u013eov a Allegro 18,9 mili\u00f3na, \u010do potvrdzuje, \u017ee \u010d\u00ednsky trhov\u00fd port\u00e1l u\u017e dok\u00e1\u017ee vyhr\u00e1va\u0165 boj o dosah. Je tie\u017e zrejm\u00e9, \u017ee nejde o jednorazov\u00fd v\u00fdkyv, ale o s\u00fa\u010das\u0165 v\u00e4\u010d\u0161ej zmeny na trhu.\u00a0<\/span>\u00a0<\/span><\/p>\n

To v\u0161ak automaticky neznamen\u00e1, \u017ee Temu \u201ezv\u00edt\u011bzilo v po\u013eskom e-commerce\u201d. A pr\u00e1ve tu za\u010d\u00edna pre predajcov t\u00e1 najd\u00f4le\u017eitej\u0161ia \u010das\u0165. Lebo na trhovisk\u00e1ch samotn\u00e1 n\u00e1v\u0161tevnos\u0165 e\u0161te nie je synonymom kvality predaja, mar\u017ee ani stability podnikania. Allegro si na\u010falej udr\u017eiava ve\u013emi siln\u00fa poz\u00edciu tam, kde to pre mnoh\u00e9 firmy z\u00e1le\u017e\u00ed najviac: v frekvencii n\u00e1kupov, d\u00f4vere k platforme, miestnej logistike a ochote z\u00e1kazn\u00edka r\u00fdchlo uzavrie\u0165 transakciu. Agent\u00fara Reuters v roku 2025 uviedla, \u017ee Allegro malo 38,8-percentn\u00fd podiel na po\u013eskom internetovom obchode, zatia\u013e \u010do Temu malo z h\u013eadiska podielu na trhu ove\u013ea men\u0161iu poz\u00edciu, napriek ve\u013emi ve\u013ek\u00e9mu objemu n\u00e1v\u0161tevnosti.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Pre po\u013esk\u00fdch predajcov vypl\u00fdvaj\u00fa z tohto s\u00faboja tri d\u00f4le\u017eit\u00e9 z\u00e1very.<\/span><\/b>\u00a0<\/span><\/p>\n

Po prv\u00e9<\/strong>, kon\u010d\u00ed sa f\u00e1za, v ktorej bolo mo\u017en\u00e9 hodnoti\u0165 trhovisko v\u00fdlu\u010dne na z\u00e1klade po\u010dtu pou\u017e\u00edvate\u013eov. Toto s\u00edce skvele pri\u0165ahuje pozornos\u0165, ale Allegro sa vyzna\u010duje modelom, ktor\u00fd je viac zameran\u00fd na \u201enakupovanie\u201d ne\u017e len na \u201epo\u010det zobrazen\u00ed\u201d. Samotn\u00e1 spolo\u010dnos\u0165 uv\u00e1dza, \u017ee v Po\u013esku m\u00e1 viac ako 15,1 mili\u00f3na akt\u00edvnych kupuj\u00facich, pri\u010dom ich priemern\u00e9 ro\u010dn\u00e9 v\u00fddavky presiahli 4 000 PLN. Okrem toho Allegro rozv\u00edja slu\u017ebu Smart!,\u00a0Pay a vlastn\u00fa logistiku, \u010do posil\u0148uje lojalitu a frekvenciu n\u00e1kupov.\u00a0<\/span>\u00a0<\/span><\/p>\n

Po druh\u00e9<\/strong>, cenov\u00fd tlak bude r\u00e1s\u0165. Aj keby Allegro nezaberalo Temu cel\u00fd trh v pomere 1:1, men\u00ed to o\u010dak\u00e1vania z\u00e1kazn\u00edkov. Spotrebite\u013e \u010doraz \u010dastej\u0161ie porovn\u00e1va nielen samotn\u00fd produkt, ale aj \u201epocit v\u00fdhodnej ponuky\u201d: cenu, z\u013eavu, s\u00fapravu, bezplatn\u00fa dod\u00e1vku, r\u00fdchlos\u0165 rozhodnutia o n\u00e1kupe. To znamen\u00e1, \u017ee predajcovia p\u00f4sobiaci na Allegro aj vo vlastn\u00fdch obchodoch bud\u00fa musie\u0165 e\u0161te d\u00f4slednej\u0161ie dba\u0165 na cenov\u00fa politiku, \u0161trukt\u00faru propaga\u010dn\u00fdch akci\u00ed a kvalitu ponuky. Samotn\u00e1 n\u00edzka cena nesta\u010d\u00ed, ale nedostatok konkurencieschopnosti bude \u010doraz r\u00fdchlej\u0161ie vidite\u013en\u00fd. V pozad\u00ed Allegro u\u017e otvorene buduje strat\u00e9giu, ako sa odl\u00ed\u0161i\u0165 od \u00e1zijsk\u00fdch hr\u00e1\u010dov prostredn\u00edctvom lok\u00e1lnosti, r\u00fdchlej\u0161ej dod\u00e1vky a odfiltrovania pon\u00fak s dlhou dobou exped\u00edcie.\u00a0<\/span>\u00a0<\/span><\/p>\n

Po tretie<\/strong>, rastie v\u00fdznam \u201emiestnej v\u00fdhody\u201d, a nie len rozsahu ponuky. Allegro otvorene uv\u00e1dza, \u017ee chce porazi\u0165 Temu a podobn\u00e9 platformy kvalitou miestnej ponuky, logistikou a n\u00e1kupn\u00fdm z\u00e1\u017eitkom. Spolo\u010dnos\u0165 z niektor\u00fdch trhov stiahla ponuky s dlhou dodacou lehotou, hlavne z \u00c1zie, a z\u00e1rove\u0148 investovala do vlastn\u00fdch dod\u00e1vok, bal\u00edkov\u00fdch automatov a rie\u0161en\u00ed zalo\u017een\u00fdch na umelej inteligencii. Je to d\u00f4le\u017eit\u00fd sign\u00e1l pre predajcov: v roku 2026 u\u017e nebude v\u00fdhodou len samotn\u00e1 skuto\u010dnos\u0165, \u017ee \u201em\u00e1te ponuku online\u201d, ale to, \u017ee va\u0161a ponuka bude dobre zakotven\u00e1 v miestnom modeli nakupovania \u2013 s kr\u00e1tkou dodacou lehotou, predv\u00eddate\u013en\u00fdm servisom a zmyslupln\u00fdm obsahom.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Z prev\u00e1dzkov\u00e9ho h\u013eadiska to teda vyzer\u00e1 takto: Temu dnes vyhr\u00e1va boj o pozornos\u0165, ale Allegro m\u00e1 na\u010falej ve\u013emi siln\u00e9 argumenty tam, kde za\u010d\u00edna skuto\u010dn\u00e1 monetiz\u00e1cia n\u00e1v\u0161tevnosti. Pre predajcov to nie je sign\u00e1l na paniku, ale na to, aby lep\u0161ie pochopili, ako sa zmenil z\u00e1kazn\u00edk. Z\u00e1kazn\u00edk sa stal citlivej\u0161\u00edm na cenu, ale na\u010falej si cen\u00ed r\u00fdchleho doru\u010denia, pohodlia, bezpe\u010dnosti a jednoduchosti n\u00e1kupu. Preto zna\u010dky, ktor\u00e9 si chc\u00fa udr\u017ea\u0165 predaj, musia s\u00fa\u010dasne dba\u0165 na cenov\u00fa konkurencieschopnos\u0165 a posil\u0148ova\u0165 v\u0161etko to, \u010do Temu nedok\u00e1\u017ee tak \u013eahko kop\u00edrova\u0165: miestnu dostupnos\u0165, kvalitu slu\u017eieb, lep\u0161\u00ed obsah a efekt\u00edvnu logistiku.\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Najv\u00e4\u010d\u0161ia chyba? <\/strong><\/p>\n

Predpoklada\u0165, \u017ee ke\u010f\u017ee Temu m\u00e1 v\u00e4\u010d\u0161\u00ed dosah, cel\u00fd trh sa teraz bude riadi\u0165 v\u00fdlu\u010dne cenou. Pravdepodobnej\u0161\u00ed scen\u00e1r je in\u00fd: trh sa rozdel\u00ed na dva modely. Jeden bude cenovo ve\u013emi agres\u00edvny a zalo\u017een\u00fd na impulz\u00edvnych n\u00e1kupoch. Druh\u00fd bude postaven\u00fd na d\u00f4vere, r\u00fdchlosti, pohodl\u00ed a predv\u00eddate\u013enosti. A pr\u00e1ve v tomto druhom modeli m\u00e1 Allegro na\u010falej ve\u013emi siln\u00fa poz\u00edciu a po\u013esk\u00ed predajcovia maj\u00fa st\u00e1le priestor na rast \u2013 za predpokladu, \u017ee nebud\u00fa s Temu s\u00fa\u0165a\u017ei\u0165 presne pod\u013ea jeho pravidiel. To je dnes najd\u00f4le\u017eitej\u0161ie ponau\u010denie z tejto zmeny.\u00a0<\/span>\u00a0<\/span><\/p>\n

V praxi teda nejde o ot\u00e1zku: \u201eZoberie Temu Allegru trh?\u201d, ale sk\u00f4r: \u201eAko pred\u00e1va\u0165 vo svete, v ktorom z\u00e1kazn\u00edk vid\u00ed viac, porovn\u00e1va r\u00fdchlej\u0161ie a ove\u013ea \u010dastej\u0161ie o\u010dak\u00e1va okam\u017eit\u00fd pr\u00ednos?\u201d. Pre mnoh\u00e9 firmy bude odpove\u010f jednoduch\u00e1: menej n\u00e1hodn\u00fdch pon\u00fak, viac prepracovan\u00fdch inzer\u00e1tov, lep\u0161ia kontrola mar\u017ee, efekt\u00edvnej\u0161ia logistika a silnej\u0161ie argumenty na n\u00e1kup ne\u017e samotn\u00e1 cena. A pr\u00e1ve preto je rast Temu d\u00f4le\u017eit\u00fdm sign\u00e1lom nielen pre Allegro, ale pre cel\u00fd po\u013esk\u00fd e-commerce.\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Nem\u00e1te Temu? \u017diaden probl\u00e9m. Pon\u00fakame komplexn\u00fa podporu: od registr\u00e1cie cez pr\u00edpravu ponuky a\u017e po prv\u00e9 kroky v predaji. V\u010faka na\u0161im sk\u00fasenostiam to zvl\u00e1dnete r\u00fdchlej\u0161ie, efekt\u00edvnej\u0161ie a bez zbyto\u010dn\u00fdch komplik\u00e1ci\u00ed.<\/span>\u00a0<\/span><\/p>\n

Overenie zvy\u010dajne trv\u00e1 2\u20133 dni, ak na registr\u00e1ciu pou\u017eijete ni\u017e\u0161ie uveden\u00fd partnersk\u00fd odkaz, t\u00e1to doba sa m\u00f4\u017ee skr\u00e1ti\u0165.<\/p>\n

\ud83d\udc49 Kliknite sem, aby ste si vytvorili \u00fa\u010det na TEMU<\/a>\u00a0<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Autor blogu: Krzysztof Kry\u015b<\/em>
\nD\u00e1tum uverejnenia: 3. apr\u00edla 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

E\u0161te ned\u00e1vno sa kl\u00e1dla ot\u00e1zka, \u010di m\u00f4\u017ee Temu skuto\u010dne ohrozi\u0165 Allegro v Po\u013esku. Dnes u\u017e nejde o teoretick\u00fd scen\u00e1r. Pod\u013ea \u00fadajov Mediapanelu za janu\u00e1r 2026 malo Temu v Po\u013esku 20,34 mili\u00f3na akt\u00edvnych pou\u017e\u00edvate\u013eov a Allegro 18,9 mili\u00f3na, \u010do potvrdzuje, \u017ee \u010d\u00ednsky trhov\u00fd port\u00e1l u\u017e dok\u00e1\u017ee vyhr\u00e1va\u0165 boj o dosah. Je tie\u017e zrejm\u00e9, \u017ee nejde o jednorazov\u00fd v\u00fdkyv, ale o s\u00fa\u010das\u0165 v\u00e4\u010d\u0161ej zmeny na trhu. To v\u0161ak automaticky neznamen\u00e1, \u017ee Temu \u201evyhralo po\u013esk\u00fd e-commerce\u201d. A pr\u00e1ve tu za\u010d\u00edna najd\u00f4le\u017eitej\u0161ia \u010das\u0165 pre \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42,67],"tags":[],"class_list":["post-3818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro","category-temu"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3818"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3818\/revisions"}],"predecessor-version":[{"id":3944,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3818\/revisions\/3944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3829"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}