{"id":3945,"date":"2026-04-16T10:18:48","date_gmt":"2026-04-16T08:18:48","guid":{"rendered":"https:\/\/btop.pl\/?p=3945"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"propagacne-balicky-na-emag-ro-jednoduchy-sposob-ako-zvysit-hodnotu-nakupneho-kosika-bez-pridavania-novych-produktov","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/propagacne-balicky-na-emag-ro-jednoduchy-sposob-ako-zvysit-hodnotu-nakupneho-kosika-bez-pridavania-novych-produktov\/","title":{"rendered":"Propaga\u010dn\u00e9 bal\u00ed\u010dky na eMAG RO: jednoduch\u00fd sp\u00f4sob, ako zv\u00fd\u0161i\u0165 hodnotu n\u00e1kupn\u00e9ho ko\u0161\u00edka bez prid\u00e1vania nov\u00fdch produktov"},"content":{"rendered":"<p><span data-contrast=\"auto\">Na eMAG RO nemus\u00ed ka\u017ed\u00e1 akcia znamena\u0165 klasick\u00e9 zn\u00ed\u017eenie ceny jednej ponuky. Jedn\u00fdm z najzauj\u00edmavej\u0161\u00edch mechanizmov s\u00fa Promo Packy, teda ak\u010dn\u00e9 bal\u00ed\u010dky obsahuj\u00face 2 a\u017e 5 kusov toho ist\u00e9ho produktu. Platforma uv\u00e1dza, \u017ee tento form\u00e1t m\u00e1 motivova\u0165 z\u00e1kazn\u00edka k n\u00e1kupu v\u00e4\u010d\u0161ieho po\u010dtu kusov t\u00fdm, \u017ee pri v\u00e4\u010d\u0161ej objedn\u00e1vke pon\u00faka v\u00fdhodnej\u0161ie podmienky.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Z poh\u013eadu predajcu je toto rie\u0161enie jednoduch\u00e9, ale ve\u013emi praktick\u00e9. Namiesto toho, aby ste sa s\u00fastredili v\u00fdlu\u010dne na predaj jedn\u00e9ho kusu, m\u00f4\u017eete vyu\u017ei\u0165 Promo Pack na zv\u00fd\u0161enie priemernej hodnoty n\u00e1kupn\u00e9ho ko\u0161\u00edka a zv\u00fd\u0161enie po\u010dtu objedn\u00e1vok s viacer\u00fdmi kusmi.\u00a0eMAG opisuje propaga\u010dn\u00e9 bal\u00ed\u010dky ako n\u00e1stroj, ktor\u00fd pom\u00e1ha pril\u00e1ka\u0165 viac n\u00e1v\u0161tevn\u00edkov na str\u00e1nky produktov a m\u00f4\u017ee podpori\u0165 rast predaja tak v kr\u00e1tkodobom, ako aj v dlhodobom horizonte.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3947\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-4.jpg\" alt=\"\" width=\"1536\" height=\"924\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-4.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-4-768x462.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-4-18x12.jpg 18w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p><span data-contrast=\"auto\">Toto rie\u0161enie sa najlep\u0161ie osved\u010duje tam, kde z\u00e1kazn\u00edk prirodzene kupuje viac ako jeden kus: pri bytov\u00fdch doplnkoch, kozmetike, \u010distiacich prostriedkoch, sez\u00f3nnych produktoch alebo tovaroch ka\u017edodennej potreby. Ak z\u00e1kazn\u00edk aj tak zva\u017euje n\u00e1kup viacer\u00fdch kusov, spr\u00e1vne nastaven\u00fd Promo Pack m\u00f4\u017ee jednoducho ur\u00fdchli\u0165 rozhodnutie o n\u00e1kupe a zv\u00fd\u0161i\u0165 konverziu. To je obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00e9 na trhovisk\u00e1ch, kde z\u00e1kazn\u00edk \u010dasto porovn\u00e1va nieko\u013eko podobn\u00fdch pon\u00fak naraz. V takomto pr\u00edpade v\u00fdhoda nevypl\u00fdva v\u017edy z najni\u017e\u0161ej jednotkovej ceny, ale z lep\u0161ie prezentovanej v\u00fdhody n\u00e1kupu.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Propag\u00e1cia produktu<\/strong><\/p>\n<p><span data-contrast=\"auto\">Stoj\u00ed za to ma\u0165 na pam\u00e4ti, \u017ee Promo Packy s\u00fa s\u00fa\u010das\u0165ou \u0161ir\u0161ieho modulu Product Promo, teda sekcie, v ktorej eMAG umo\u017e\u0148uje vytv\u00e1ra\u0165 personalizovan\u00e9 akcie ru\u010dne, importom s\u00faboru XLS alebo prostredn\u00edctvom API. To dokazuje, \u017ee nejde o jednorazov\u00fd doplnok, ale o plnohodnotn\u00fd n\u00e1stroj na spr\u00e1vu propaga\u010dn\u00fdch akci\u00ed na platforme.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3949\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-4.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-4.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-4-768x512.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-4-18x12.jpg 18w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p><span data-contrast=\"auto\">V praxi by sa Promo Pack nemal pova\u017eova\u0165 za \u201ez\u013eavu na z\u013eavu\u201d. Najlep\u0161ie funguje vtedy, ke\u010f sa kombinuje s produktom, ktor\u00fd u\u017e m\u00e1 zmyslupln\u00fd obsah, dobr\u00fa dostupnos\u0165 a re\u00e1lny potenci\u00e1l na predaj vo ve\u013ekom mno\u017estve. V takom pr\u00edpade t\u00e1to akcia nielen zni\u017euje cenu pri v\u00e4\u010d\u0161om n\u00e1kupe, ale tie\u017e pom\u00e1ha lep\u0161ie vyu\u017ei\u0165 n\u00e1v\u0161tevnos\u0165, ktor\u00e1 u\u017e smeruje na dan\u00fa ponuku.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Na eMAG RO dnes uspej\u00fa nielen dobre ponuky, ale aj tie, ktor\u00e9 z\u00e1kazn\u00edkovi jasne uk\u00e1\u017eu, pre\u010do sa oplat\u00ed k\u00fapi\u0165 hne\u010f viac. A pr\u00e1ve preto s\u00fa Promo Packy jedn\u00fdm z t\u00fdch jednoduch\u00fdch n\u00e1strojov, ktor\u00e9 pri spr\u00e1vne vybran\u00fdch produktoch m\u00f4\u017eu prinies\u0165 ve\u013emi konkr\u00e9tne v\u00fdsledky v predaji.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Krzysztof Kry\u015b<\/em><br \/>\n<em>D\u00e1tum uverejnenia: 16. 4. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Na eMAG RO nemus\u00ed ka\u017ed\u00e1 akcia znamena\u0165 klasick\u00e9 zn\u00ed\u017eenie ceny jednej ponuky. Jedn\u00fdm z najzauj\u00edmavej\u0161\u00edch mechanizmov s\u00fa Promo Packy, teda ak\u010dn\u00e9 bal\u00ed\u010dky obsahuj\u00face 2 a\u017e 5 kusov toho ist\u00e9ho produktu. Platforma uv\u00e1dza, \u017ee tento form\u00e1t m\u00e1 motivova\u0165 z\u00e1kazn\u00edka k n\u00e1kupu v\u00e4\u010d\u0161ieho po\u010dtu kusov t\u00fdm, \u017ee pri v\u00e4\u010d\u0161ej objedn\u00e1vke pon\u00faka v\u00fdhodnej\u0161ie podmienky.\u00a0\u00a0 Z poh\u013eadu predajcu je toto rie\u0161enie jednoduch\u00e9, ale ve\u013emi praktick\u00e9. Namiesto toho, aby sa s\u00fastredil v\u00fdlu\u010dne na predaj jedn\u00e9ho kusu, m\u00f4\u017ee vyu\u017ei\u0165 Promo Pack na zv\u00fd\u0161enie priemernej hodnoty n\u00e1kupn\u00e9ho ko\u0161\u00edka a zv\u00fd\u0161enie po\u010dtu objedn\u00e1vok.<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/propagacne-balicky-na-emag-ro-jednoduchy-sposob-ako-zvysit-hodnotu-nakupneho-kosika-bez-pridavania-novych-produktov\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,47],"tags":[],"class_list":["post-3945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-emag"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=3945"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3945\/revisions"}],"predecessor-version":[{"id":4047,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/3945\/revisions\/4047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/3964"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=3945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=3945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=3945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}