{"id":4106,"date":"2026-05-18T11:37:25","date_gmt":"2026-05-18T09:37:25","guid":{"rendered":"https:\/\/btop.pl\/?p=4106"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"inpost-buy-ako-optimalizovat-predaj-vdaka-novinkam-v-obchodnom-paneli-a-integracii-s-apilo","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/inpost-buy-ako-optimalizovat-predaj-vdaka-novinkam-v-obchodnom-paneli-a-integracii-s-apilo\/","title":{"rendered":"InPost Buy: Ako optimalizova\u0165 predaj v\u010faka novink\u00e1m v paneli pre predajcov a integr\u00e1cii s Apilo"},"content":{"rendered":"

Dynamick\u00fd rozvoj ekosyst\u00e9mu InPost prin\u00e1\u0161a predajcom \u00faplne nov\u00e9 mo\u017enosti oslovi\u0165 mili\u00f3nov pou\u017e\u00edvate\u013eov mobilnej aplik\u00e1cie<\/strong>. Model InPost Buy, ktor\u00fd sa moment\u00e1lne nach\u00e1dza vo f\u00e1ze intenz\u00edvneho beta testovania, nie je len \u010fal\u0161\u00edm predajn\u00fdm kan\u00e1lom, ale predov\u0161etk\u00fdm n\u00e1strojom na budovanie konkuren\u010dnej v\u00fdhody v\u010faka r\u00fdchlosti a pohodlnosti n\u00e1kupov. Aby bolo mo\u017en\u00e9 tento potenci\u00e1l plne vyu\u017ei\u0165, je k\u013e\u00fa\u010dov\u00e9 efekt\u00edvne riadenie pon\u00fak<\/strong> a automatiz\u00e1cia logistick\u00fdch procesov<\/strong>. V reakcii na tieto potreby spolo\u010dnos\u0165 InPost zaviedla rad vylep\u0161en\u00ed v paneli pre obchodn\u00edkov a roz\u0161\u00edrila spolupr\u00e1cu so syst\u00e9mom Apilo,<\/strong> \u010do umo\u017e\u0148uje e\u0161te efekt\u00edvnej\u0161ie roz\u0161irovanie podnikania.<\/p>\n

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5 k\u013e\u00fa\u010dov\u00fdch noviniek v paneli <\/span>Merchanta<\/span><\/strong><\/p>\n

Efekt\u00edvne riadenie internetov\u00e9ho obchodu si vy\u017eaduje preh\u013eadnos\u0165 a r\u00fdchlos\u0165. Aktualizovan\u00fd panel pre predajcov s\u00fastre\u010fuje najd\u00f4le\u017eitej\u0161ie funkcie na jednom mieste, \u010d\u00edm sa eliminuje potreba preh\u013ead\u00e1va\u0165 viacero kariet. Tu s\u00fa najd\u00f4le\u017eitej\u0161ie zmeny:<\/p>\n

1. <\/span>Oddelenie reklam\u00e1ci\u00ed a financi\u00ed<\/strong>:<\/span> Finan\u010dn\u00e9 vy\u00fa\u010dtovania a podnety od z\u00e1kazn\u00edkov sa teraz nach\u00e1dzaj\u00fa v samostatn\u00fdch sekci\u00e1ch. To umo\u017e\u0148uje lep\u0161iu organiz\u00e1ciu pr\u00e1ce \u00fa\u010dtovn\u00edctva a oddelenia z\u00e1kazn\u00edckeho servisu.<\/div>\n
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2. <\/span>Spr\u00e1va propaga\u010dn\u00fdch akci\u00ed v r\u00e1mci ponuky<\/strong>:<\/span> Predajcovia m\u00f4\u017eu teraz nastavi\u0165 trvanie a v\u00fd\u0161ku percentu\u00e1lnej z\u013eavy priamo v zobrazen\u00ed konkr\u00e9tnej ponuky. T\u00fdm sa proces zav\u00e1dzania marketingov\u00fdch akci\u00ed skr\u00e1ti na minimum.<\/div>\n
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3. <\/span>Pokro\u010dil\u00e9 filtre objedn\u00e1vok<\/strong>:<\/span> Zavedenie filtrovania pod\u013ea stavu a \u010d\u00edsla z\u00e1sielky umo\u017e\u0148uje okam\u017eit\u00fa lokaliz\u00e1ciu konkr\u00e9tnych objedn\u00e1vok, \u010do je k\u013e\u00fa\u010dov\u00e9 pri ve\u013ekom objeme predaja.<\/div>\n
<\/div>\n
4. <\/span>Integr\u00e1cia komunik\u00e1cie s objedn\u00e1vkou<\/strong>:<\/span> Koment\u00e1re a spr\u00e1vy od kupuj\u00facich sa teraz zobrazuj\u00fa priamo pri podrobnostiach danej objedn\u00e1vky. V\u010faka tomu m\u00e1 predajca pri odpovedan\u00ed k dispoz\u00edcii \u00fapln\u00fd kontext transakcie.<\/div>\n
<\/div>\n
5. <\/span>Podpora programu \u201eCenowy Sztos\u201d<\/strong>:<\/span> Syst\u00e9m automaticky navrhuje, ak\u00fa cenu je potrebn\u00e9 nastavi\u0165, aby produkt z\u00edskal toto prest\u00ed\u017ene ozna\u010denie, \u010do sa priamo prejav\u00ed vo vy\u0161\u0161ej konverzii.<\/div>\n
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Automatiz\u00e1cia s <\/span>Apilo<\/span>: Viac pon\u00fak za krat\u0161\u00ed \u010das<\/span><\/strong><\/p>\n

Pre firmy, ktor\u00e9 pracuj\u00fa s ve\u013ek\u00fdm mno\u017estvom sortimentu, je ru\u010dn\u00e9 zad\u00e1vanie \u00fadajov prek\u00e1\u017ekou rozvoja. Aktualizovan\u00e1 integr\u00e1cia so syst\u00e9mom Apilo prin\u00e1\u0161a dve funkcie<\/strong>, ktor\u00e9 prin\u00e1\u0161aj\u00fa revol\u00faciu do procesu vystavovania produktov:<\/p>\n

1. Hromadn\u00e9 prira\u010fovanie kateg\u00f3ri\u00ed<\/strong>:<\/span> Umo\u017e\u0148uje jednorazovo definova\u0165 kateg\u00f3rie pre cel\u00e9 skupiny produktov, \u010d\u00edm sa u\u0161etria hodiny ru\u010dnej pr\u00e1ce.<\/div>\n
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2. Hromadn\u00e9 vypl\u0148ovanie parametrov<\/strong>:<\/span> V\u010faka funkcii hromadn\u00e9ho exportu a \u00faprav sa vypl\u0148ovanie \u0161pecifik\u00e1ci\u00ed pre stovky pon\u00fak st\u00e1va takmer okam\u017eit\u00fdm procesom.<\/div>\n

V\u010faka t\u00fdmto rie\u0161eniam sa predajcovia m\u00f4\u017eu s\u00fastredi\u0165 na cenov\u00fa strat\u00e9giu a v\u00fdber sortimentu, pri\u010dom technick\u00fa str\u00e1nku zverej\u0148ovania pon\u00fak prenechaj\u00fa osved\u010den\u00fdm automatizovan\u00fdm syst\u00e9mom.<\/p>\n

Optimaliz\u00e1cia vidite\u013enosti bez finan\u010dn\u00fdch n\u00e1kladov<\/span><\/strong><\/p>\n

V ekosyst\u00e9me InPost Buy algoritmy uprednost\u0148uj\u00fa kompletn\u00e9 ponuky, ktor\u00e9 sp\u013a\u0148aj\u00fa \u0161tandardy kvality. Zlep\u0161enie vidite\u013enosti nemus\u00ed v\u017edy s\u00favisie\u0165 s platenou reklamou \u2013 k\u013e\u00fa\u010dom je \u010dasto spr\u00e1vna \u0161trukt\u00fara \u00fadajov. Aby sa va\u0161e produkty zobrazovali vy\u0161\u0161ie vo v\u00fdsledkoch vyh\u013ead\u00e1vania, musia sp\u013a\u0148a\u0165 tri z\u00e1kladn\u00e9 krit\u00e9ri\u00e1<\/strong>:<\/p>\n

\u2022 <\/span>N\u00e1zov<\/strong> (7\u2013150 znakov):<\/span> Mus\u00ed by\u0165 jasn\u00fd a presn\u00fd. Treba sa vyhn\u00fa\u0165 nadmern\u00e9mu pou\u017e\u00edvaniu ve\u013ek\u00fdch p\u00edsmen (Caps Lock) a emotikonov, ktor\u00e9 v o\u010diach algoritmu zni\u017euj\u00fa profesionalitu ponuky.<\/div>\n
\u2022 <\/span>Popis<\/strong> (min. 100 znakov):<\/span> Text mus\u00ed by\u0165 vypracovan\u00fd v po\u013eskom jazyku a mus\u00ed podrobne opisova\u0165 vlastnosti produktu. Je d\u00f4le\u017eit\u00e9 vyhn\u00fa\u0165 sa extern\u00fdm odkazom, ktor\u00e9 syst\u00e9m blokuje.<\/div>\n
\u2022 <\/span>Hlavn\u00e1 fotografia<\/strong>:<\/span> Produkt mus\u00ed by\u0165 zobrazen\u00fd na jednoliatom, najlep\u0161ie bielom pozad\u00ed, bez vodoznakov a \u010fal\u0161\u00edch grafick\u00fdch prvkov. \u010cist\u00e1 prezent\u00e1cia znamen\u00e1 vy\u0161\u0161iu mieru preklikov (CTR).<\/div>\n

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Profesion\u00e1lna podpora pri konfigur\u00e1cii a predaji<\/span><\/strong><\/p>\n

Hoci s\u00fa n\u00e1stroje poskytovan\u00e9 spolo\u010dnos\u0165ami InPost a Apilo intuit\u00edvne, ich optim\u00e1lne prepojenie si vy\u017eaduje sk\u00fasenosti s konfigur\u00e1ciou e-commerce syst\u00e9mov. V na\u0161ej agent\u00fare Pom\u00e1hame predajcom prejs\u0165 procesom implement\u00e1cie slu\u017eby InPost Buy<\/strong>, pri\u010dom db\u00e1me na ka\u017ed\u00fd technick\u00fd detail \u2013 od aktualiz\u00e1cie \u00fadajov v z\u00e1lo\u017eke Nastavenia obchodu a\u017e po pokro\u010dil\u00fa automatiz\u00e1ciu v syst\u00e9me Apilo.<\/p>\n

Poskytujeme podporu, ktor\u00e1 v\u00e1m pom\u00f4\u017ee vyhn\u00fa\u0165 sa chyb\u00e1m vo f\u00e1ze prira\u010fovania parametrov a kateg\u00f3ri\u00ed, \u010do je k\u013e\u00fa\u010dov\u00e9 pre zachovanie vysokej vidite\u013enosti pon\u00fak u\u017e od prv\u00e9ho d\u0148a ich zverejnenia. Nezabudnite, \u017ee prebiehaj\u00face beta testy s\u00fa ide\u00e1lnou pr\u00edle\u017eitos\u0165ou na z\u00edskanie v\u00fdhodnej poz\u00edcie v novom predajnom kan\u00e1li, sk\u00f4r, ne\u017e to za v\u00e1s urob\u00ed konkurencia.<\/strong><\/p>\n

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Autorka blogu: Paulina Karda\u015b<\/em>
\nD\u00e1tum uverejnenia: 18. m\u00e1ja 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Dynamick\u00fd rozvoj ekosyst\u00e9mu InPost prin\u00e1\u0161a predajcom \u00faplne nov\u00e9 mo\u017enosti, ako oslovi\u0165 mili\u00f3ny pou\u017e\u00edvate\u013eov mobilnej aplik\u00e1cie. Model InPost Buy, ktor\u00fd sa moment\u00e1lne nach\u00e1dza vo f\u00e1ze intenz\u00edvneho beta testovania, nie je len \u010fal\u0161\u00edm predajn\u00fdm kan\u00e1lom, ale predov\u0161etk\u00fdm n\u00e1strojom na budovanie konkuren\u010dnej v\u00fdhody v\u010faka r\u00fdchlosti a pohodlnosti n\u00e1kupov. Aby bolo mo\u017en\u00e9 tento potenci\u00e1l plne vyu\u017ei\u0165, je k\u013e\u00fa\u010dov\u00e9 efekt\u00edvne riadenie pon\u00fak a automatiz\u00e1cia logistick\u00fdch procesov. V reakcii na tieto potreby spolo\u010dnos\u0165 InPost zaviedla rad aktualiz\u00e1ci\u00ed v paneli pre predajcov a roz\u0161\u00edrila spolupr\u00e1cu \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,72],"tags":[],"class_list":["post-4106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-inpost"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/4106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=4106"}],"version-history":[{"count":8,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/4106\/revisions"}],"predecessor-version":[{"id":4559,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/4106\/revisions\/4559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/4113"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=4106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=4106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=4106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}