{"id":4946,"date":"2026-07-06T14:55:31","date_gmt":"2026-07-06T12:55:31","guid":{"rendered":"https:\/\/btop.pl\/?p=4946"},"modified":"2026-07-07T09:28:43","modified_gmt":"2026-07-07T07:28:43","slug":"amazon-skracuje-nazvy-na-75-znakov-koniec-s-natlacanim-fraz","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/amazon-skracuje-nazvy-na-75-znakov-koniec-s-natlacanim-fraz\/","title":{"rendered":"Amazon skracuje n\u00e1zvy na 75 znakov! Koniec s natl\u00e1\u010dan\u00edm fr\u00e1z"},"content":{"rendered":"<p class=\"isSelectedEnd\">Od <strong>27. j\u00fala 2026<\/strong> Amazon zav\u00e1dza v\u00fdznamn\u00fa zmenu v pravidl\u00e1ch vytv\u00e1rania produktov\u00fdch z\u00e1znamov. Maxim\u00e1lna d\u013a\u017eka n\u00e1zvu produktu bude obmedzen\u00e1 na <strong>75 znakov vr\u00e1tane medzier<\/strong>. Nov\u00e9 po\u017eiadavky sa bud\u00fa vz\u0165ahova\u0165 na eur\u00f3pske trhovisk\u00e1 Amazon a v\u00e4\u010d\u0161inu produktov\u00fdch kateg\u00f3ri\u00ed, s v\u00fdnimkou produktov zo skupiny M\u00e9di\u00e1.<\/p>\n<p class=\"isSelectedEnd\">Pre predajcov to znamen\u00e1 koniec ve\u013emi dlh\u00fdch n\u00e1zvov, v ktor\u00fdch sa \u010dasto uv\u00e1dzalo mno\u017estvo k\u013e\u00fa\u010dov\u00fdch slov, vlastnost\u00ed, sp\u00f4sobov pou\u017eitia a technick\u00fdch inform\u00e1ci\u00ed. Amazon chce, aby bol n\u00e1zov krat\u0161\u00ed, preh\u013eadnej\u0161\u00ed a zameran\u00fd predov\u0161etk\u00fdm na identifik\u00e1ciu produktu.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pre\u010do Amazon zav\u00e1dza krat\u0161ie n\u00e1zvy?<\/strong><\/p>\n<p class=\"isSelectedEnd\">T\u00e1to zmena vypl\u00fdva predov\u0161etk\u00fdm z rast\u00faceho po\u010dtu n\u00e1kupov cez mobiln\u00e9 zariadenia. Na mobiln\u00fdch telef\u00f3noch sa dlh\u00e9 n\u00e1zvy \u010dasto skracuj\u00fa, v d\u00f4sledku \u010doho z\u00e1kazn\u00edk nevid\u00ed najd\u00f4le\u017eitej\u0161ie inform\u00e1cie o produkte.<\/p>\n<p class=\"isSelectedEnd\">Krat\u0161ie n\u00e1zvy maj\u00fa zlep\u0161i\u0165 vzh\u013ead pon\u00fak vo v\u00fdsledkoch vyh\u013ead\u00e1vania, u\u013eah\u010di\u0165 porovn\u00e1vanie produktov a obmedzi\u0165 preplnenie z\u00e1znamov k\u013e\u00fa\u010dov\u00fdmi slovami.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u010co by mal obsahova\u0165 nov\u00fd n\u00e1zov?<\/strong><\/p>\n<p class=\"isSelectedEnd\">N\u00e1zov by po \u00faprav\u00e1ch mal obsahova\u0165 len tie najd\u00f4le\u017eitej\u0161ie inform\u00e1cie, ktor\u00e9 umo\u017e\u0148uj\u00fa r\u00fdchlo identifikova\u0165 produkt. V praxi je vhodn\u00e9 zoh\u013eadni\u0165:<\/p>\n<ul data-spread=\"false\">\n<li>zna\u010dku,<\/li>\n<li>typ v\u00fdrobku,<\/li>\n<li>najd\u00f4le\u017eitej\u0161iu vlastnos\u0165,<\/li>\n<li>variant, farba alebo pr\u00edchu\u0165,<\/li>\n<li>ve\u013ekos\u0165, po\u010det kusov alebo model, ak je to d\u00f4le\u017eit\u00e9.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Napr\u00edklad namiesto ve\u013emi dlh\u00e9ho n\u00e1zvu, ktor\u00fd opisuje v\u0161etky vlastnosti tri\u010dka, je lep\u0161ie pripravi\u0165 kr\u00e1tku verziu:<\/p>\n<p class=\"isSelectedEnd\"><em>bTOP Tri\u010dko s kr\u00e1tkym ruk\u00e1vom, biele, ve\u013ekos\u0165 M<\/em><\/p>\n<p class=\"isSelectedEnd\">Ostatn\u00e9 inform\u00e1cie, ako napr\u00edklad \u201es potla\u010dou\u201d, \u201es v\u00fdstrihom\u201d, \u201ena tr\u00e9ning\u201d alebo \u201epriedu\u0161n\u00e9\u201d, by mali by\u0165 uveden\u00e9 v novom poli <strong>Najd\u00f4le\u017eitej\u0161ie inform\u00e1cie o produkte<\/strong>.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4952\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-10.png\" alt=\"\" width=\"1774\" height=\"809\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-10.png 1774w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-10-768x350.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-10-1536x700.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-10-18x8.png 18w\" sizes=\"auto, (max-width: 1774px) 100vw, 1774px\" \/><\/p>\n<p><strong>\u010co s\u00fa to \u201eItem Highlights\u201c?<\/strong><\/p>\n<p class=\"isSelectedEnd\"><strong>Najd\u00f4le\u017eitej\u0161ie inform\u00e1cie o produkte<\/strong> je to dodato\u010dn\u00e9 pole s d\u013a\u017ekou a\u017e <strong>125 znakov<\/strong>. M\u00e1 sl\u00fa\u017ei\u0165 na zobrazenie inform\u00e1ci\u00ed, ktor\u00e9 predajcovia predt\u00fdm \u010dasto dopisovali do n\u00e1zvu.<\/p>\n<p class=\"isSelectedEnd\">M\u00f4\u017eete tam uvies\u0165 okrem in\u00e9ho materi\u00e1ly, pou\u017eitie, kompatibilitu, vlastnosti produktu, inform\u00e1cie o balen\u00ed alebo najd\u00f4le\u017eitej\u0161ie v\u00fdhody pre z\u00e1kazn\u00edka.<\/p>\n<p class=\"isSelectedEnd\">Spolo\u010dnos\u0165 Amazon odpor\u00fa\u010da, aby bol text v tomto poli stru\u010dn\u00fd a konkr\u00e9tny, napr.:<\/p>\n<p class=\"isSelectedEnd\"><em>s potla\u010dou, s v\u00fdstrihom, na tr\u00e9ning, priedu\u0161n\u00e1, bavlnen\u00e1<\/em><\/p>\n<p class=\"isSelectedEnd\">D\u00f4le\u017eit\u00e9 je, \u017ee polo\u017eky \u201eItem Highlights\u201c maj\u00fa by\u0165 vidite\u013en\u00e9 nielen vo v\u00fdsledkoch vyh\u013ead\u00e1vania, ale aj na str\u00e1nke produktu, a ich obsah bude vyh\u013ead\u00e1va\u010dom Amazon zoh\u013eadnen\u00fd.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ak\u00fdm chyb\u00e1m sa treba vyhn\u00fa\u0165 v nadpisoch?<\/strong><\/p>\n<p class=\"isSelectedEnd\">Nov\u00e9 n\u00e1zvy by nemali obsahova\u0165 propaga\u010dn\u00e9 v\u00fdrazy ako \u201eBest Seller\u201d, \u201eHOT\u201d, \u201eDoprava zadarmo\u201d alebo \u201eSuper ponuka\u201d. Amazon tie\u017e obmedzuje pou\u017e\u00edvanie niektor\u00fdch \u0161peci\u00e1lnych znakov a ozdobn\u00fdch symbolov.<\/p>\n<p class=\"isSelectedEnd\">Je tie\u017e vhodn\u00e9 vyhn\u00fa\u0165 sa opakovaniu rovnak\u00fdch slov, p\u00edsaniu cel\u00e9ho nadpisu ve\u013ek\u00fdmi p\u00edsmenami a umel\u00e9mu vkladaniu fr\u00e1z ur\u010den\u00fdch pre SEO. Nadpis m\u00e1 by\u0165 pre z\u00e1kazn\u00edka zrozumite\u013en\u00fd a nemal by vyzera\u0165 ako zoznam k\u013e\u00fa\u010dov\u00fdch slov.<\/p>\n<p class=\"isSelectedEnd\">V pr\u00edpade produktov s variantmi je potrebn\u00e9 dodato\u010dne zoh\u013eadni\u0165 rozdiel medzi n\u00e1zvom nadraden\u00e9ho ASIN a podraden\u00e9ho ASIN. Hlavn\u00fd n\u00e1zov by mal produkt opisova\u0165 v\u0161eobecne, bez \u00fadajov, ktor\u00e9 sa vz\u0165ahuj\u00fa iba na konkr\u00e9tnu variantu, napr. farbu alebo ve\u013ekos\u0165.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u010co sa stane so s\u00fa\u010dasn\u00fdmi z\u00e1znamami?<\/strong><\/p>\n<p class=\"isSelectedEnd\">Predajcovia nemusia hne\u010f ru\u010dne upravova\u0165 v\u0161etky ponuky. Po 27. j\u00fali 2026 za\u010dne Amazon postupne aktualizova\u0165 n\u00e1zvy dlh\u0161ie ako 75 znakov s vyu\u017eit\u00edm n\u00e1vrhov generovan\u00fdch umelou inteligenciou.<\/p>\n<p class=\"isSelectedEnd\">To v\u0161ak neznamen\u00e1, \u017ee by bolo vhodn\u00e9 necha\u0165 v\u0161etko na automatiz\u00e1ciu. N\u00e1vrhy spolo\u010dnosti Amazon m\u00f4\u017eu by\u0165 technicky spr\u00e1vne, ale z h\u013eadiska SEO, predaja a strat\u00e9gie zna\u010dky nebud\u00fa v\u017edy najlep\u0161ie.<\/p>\n<p class=\"isSelectedEnd\">Majitelia zna\u010diek dostan\u00fa <strong>14 dn\u00ed<\/strong> na kontrolu, \u00fapravu alebo schv\u00e1lenie n\u00e1vrhov pred ich zaveden\u00edm. N\u00e1vrhy bud\u00fa k dispoz\u00edcii v paneli Seller Central v sekcii:<\/p>\n<p class=\"isSelectedEnd\"><strong>Spravova\u0165 cel\u00fd invent\u00e1r \u2192 Upravi\u0165 \u2192 Zobrazi\u0165 vylep\u0161enia<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u010co by bolo dobr\u00e9 urobi\u0165 u\u017e teraz?<\/strong><\/p>\n<p class=\"isSelectedEnd\">Najlep\u0161ie je za\u010da\u0165 s produktmi, ktor\u00e9 maj\u00fa najv\u00e4\u010d\u0161iu n\u00e1v\u0161tevnos\u0165 alebo najvy\u0161\u0161\u00ed predaj. Pr\u00e1ve tam m\u00f4\u017ee pr\u00edpadn\u00e1 zmena n\u00e1zvu ma\u0165 najv\u00e4\u010d\u0161\u00ed vplyv na vidite\u013enos\u0165 a konverziu.<\/p>\n<p class=\"isSelectedEnd\">Stoj\u00ed za to skontrolova\u0165, ktor\u00e9 n\u00e1zvy presahuj\u00fa 75 znakov, pripravi\u0165 ich krat\u0161ie verzie a presun\u00fa\u0165 dodato\u010dn\u00e9 inform\u00e1cie do sekcie \u201eItem Highlights\u201c. Osobitn\u00fa pozornos\u0165 je potrebn\u00e9 venova\u0165 najd\u00f4le\u017eitej\u0161\u00edm k\u013e\u00fa\u010dov\u00fdm slov\u00e1m, aby bola ponuka aj po skr\u00e1ten\u00ed n\u00e1zvu na\u010falej dobre vidite\u013en\u00e1 vo vyh\u013ead\u00e1va\u010di Amazonu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4954\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-6.png\" alt=\"\" width=\"1774\" height=\"887\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-6.png 1774w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-6-768x384.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-6-1536x768.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-6-18x9.png 18w\" sizes=\"auto, (max-width: 1774px) 100vw, 1774px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Potrebujete pomoc s optimaliz\u00e1ciou pon\u00fak na Amazon?<\/strong><\/p>\n<p class=\"isSelectedEnd\">Zmena limitu d\u013a\u017eky nadpisov je vhodnou pr\u00edle\u017eitos\u0165ou na usporiadanie pon\u00fak a zv\u00fd\u0161enie ich efekt\u00edvnosti. Krat\u0161\u00ed nadpis nemus\u00ed znamena\u0165 hor\u0161ie SEO, ak je dobre napl\u00e1novan\u00fd a doplnen\u00fd relevantn\u00fdmi inform\u00e1ciami v ostatn\u00fdch poliach ponuky.<\/p>\n<p>Ak pred\u00e1vate na Amazon a chcete prisp\u00f4sobi\u0165 svoje ponuky nov\u00fdm po\u017eiadavk\u00e1m, kontaktujte bTOP. Pom\u00f4\u017eeme v\u00e1m pripravi\u0165 n\u00e1zvy, k\u013e\u00fa\u010dov\u00e9 vlastnosti produktov a popis produktov v s\u00falade s aktu\u00e1lnymi pravidlami Amazonu a prisp\u00f4soben\u00e9 predaju na eur\u00f3pskych trhovisk\u00e1ch.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Mi\u015b bTOP<\/em><br \/>\n<em>D\u00e1tum uverejnenia: 6. j\u00fala 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Od 27. j\u00fala 2026 zav\u00e1dza Amazon v\u00fdznamn\u00fa zmenu v pravidl\u00e1ch vytv\u00e1rania produktov\u00fdch z\u00e1znamov. Maxim\u00e1lna d\u013a\u017eka n\u00e1zvu produktu bude obmedzen\u00e1 na 75 znakov vr\u00e1tane medzier. Nov\u00e9 po\u017eiadavky sa bud\u00fa vz\u0165ahova\u0165 na eur\u00f3pske trhovisk\u00e1 Amazon a v\u00e4\u010d\u0161inu produktov\u00fdch kateg\u00f3ri\u00ed, s v\u00fdnimkou produktov zo skupiny M\u00e9di\u00e1. Pre predajcov to znamen\u00e1 koniec ve\u013emi dlh\u00fdch n\u00e1zvov, v ktor\u00fdch sa \u010dasto uv\u00e1dzalo mno\u017estvo k\u013e\u00fa\u010dov\u00fdch slov, vlastnost\u00ed, pou\u017eit\u00ed a technick\u00fdch inform\u00e1ci\u00ed. Amazon chce, aby bol n\u00e1zov krat\u0161\u00ed, preh\u013eadnej\u0161\u00ed a zameran\u00fd predov\u0161etk\u00fdm na identifik\u00e1ciu<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/amazon-skracuje-nazvy-na-75-znakov-koniec-s-natlacanim-fraz\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,44],"tags":[],"class_list":["post-4946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-amazon"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/4946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=4946"}],"version-history":[{"count":7,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/4946\/revisions"}],"predecessor-version":[{"id":4956,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/4946\/revisions\/4956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/4957"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=4946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=4946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=4946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}