{"id":4986,"date":"2026-07-21T09:54:59","date_gmt":"2026-07-21T07:54:59","guid":{"rendered":"https:\/\/btop.pl\/?p=4986"},"modified":"2026-07-21T09:54:59","modified_gmt":"2026-07-21T07:54:59","slug":"ako-mladi-ovplyvnuju-nakupy-celej-rodiny-na-allegro","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/ako-mladi-ovplyvnuju-nakupy-celej-rodiny-na-allegro\/","title":{"rendered":"Ako mlad\u00ed ovplyv\u0148uj\u00fa n\u00e1kupy celej rodiny? Allegro"},"content":{"rendered":"

Mlad\u00ed spotrebitelia \u010doraz \u010dastej\u0161ie nielen vyh\u013ead\u00e1vaj\u00fa produkty na internete, ale aj ovplyv\u0148uj\u00fa n\u00e1kupn\u00e9 rozhodnutia celej rodiny. Posielaj\u00fa odkazy, porovn\u00e1vaj\u00fa ponuky, upozor\u0148uj\u00fa na m\u00f3dne zna\u010dky a nov\u00e9 produkty. Z\u00e1rove\u0148 sami radi \u010derpaj\u00fa zo sk\u00fasenost\u00ed rodi\u010dov a prij\u00edmaj\u00fa ich odpor\u00fa\u010dania.<\/p>\n

V d\u00f4sledku toho sa nakupovanie cez internet st\u00e1va medzigenera\u010dn\u00fdm procesom, v ktorom jedna osoba n\u00e1jde produkt, in\u00e1 pos\u00fadi jeho v\u00fdhodnos\u0165 a \u010fal\u0161ia uskuto\u010dn\u00ed platbu.<\/p>\n

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Nakupovanie ako rodinn\u00e1 t\u00edmov\u00e1 pr\u00e1ca<\/strong><\/p>\n

Pre mnoh\u00fdch t\u00edned\u017eerov sa prv\u00e9 sk\u00fasenosti s elektronick\u00fdm obchodovan\u00edm za\u010d\u00ednaj\u00fa pod doh\u013eadom rodi\u010dov. Pr\u00e1ve dospel\u00ed im ukazuj\u00fa, ako porovn\u00e1va\u0165 ceny, pre\u010d\u00edta\u0165 si recenzie, vybera\u0165 predajcov a posudzova\u0165 bezpe\u010dnos\u0165 transakci\u00ed.<\/p>\n

Zo spr\u00e1vy \u201eAllegro: mlad\u00e9 fenom\u00e9ny\u201d vypl\u00fdva, \u017ee pribli\u017ene v polovici dom\u00e1cnost\u00ed si deti vyh\u013ead\u00e1vaj\u00fa produkty samostatne, kone\u010dn\u00e9 rozhodnutie a platbu v\u0161ak nech\u00e1vaj\u00fa na rodi\u010doch. V ka\u017edom \u0161tvrtom pr\u00edpade si mlad\u00fd \u010dlovek zostav\u00ed cel\u00fd n\u00e1kupn\u00fd ko\u0161\u00edk a dospel\u00fd ho len zaplat\u00ed. V 23% pr\u00edpadoch v\u0161ak iniciat\u00edva vych\u00e1dza od rodi\u010dov, ktor\u00ed v\u00fdber konzultuj\u00fa s dospievaj\u00facim.<\/p>\n

To sved\u010d\u00ed o tom, \u017ee \u00falohy kupuj\u00faceho, poradcu a platite\u013ea sa \u010doraz \u010dastej\u0161ie prel\u00ednaj\u00fa.<\/p>\n

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Odpor\u00fa\u010dania funguj\u00fa obojstranne<\/strong><\/p>\n

Ml\u00e1de\u017e m\u00e1 v\u00fdrazn\u00fd vplyv na n\u00e1kupn\u00e9 rozhodnutia rodi\u010dov v tak\u00fdch kateg\u00f3ri\u00e1ch, ako s\u00fa m\u00f3da, elektronika, kozmetika, \u0161port \u010di potraviny. Mlad\u00ed \u013eudia \u010dasto ako prv\u00ed zaznamen\u00e1vaj\u00fa trendy a produkty, ktor\u00e9 s\u00fa popul\u00e1rne na soci\u00e1lnych m\u00e9di\u00e1ch.<\/p>\n

Na druhej strane rodi\u010dia zost\u00e1vaj\u00fa d\u00f4le\u017eit\u00fdm zdrojom inform\u00e1ci\u00ed pri n\u00e1kupoch t\u00fdkaj\u00facich sa zdravia, cestovania, vybavenia dom\u00e1cnosti \u010di potrav\u00edn. Pre 71% respondentov s\u00fa rady mamy alebo otca d\u00f4le\u017eitej\u0161ie ako odpor\u00fa\u010dania influencerov.<\/p>\n

Pre predajcov to znamen\u00e1, \u017ee ponuka by mala presved\u010di\u0165 nielen mlad\u00e9ho pou\u017e\u00edvate\u013ea, ale aj rodi\u010da, ktor\u00fd posudzuje cenu, kvalitu a bezpe\u010dnos\u0165 n\u00e1kupu.<\/p>\n

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Mlad\u00ed \u013eudia chc\u00fa nakupova\u0165 rozumne<\/strong><\/p>\n

Gener\u00e1cie Z a Alfa nenakupuj\u00fa v\u00fdlu\u010dne pod vplyvom trendov. A\u017e 79% op\u00fdtan\u00fdch uv\u00e1dza, \u017ee sa sna\u017e\u00ed \u0161etri\u0165 a odklada\u0165 si peniaze. Akcie, z\u013eavy, bezplatn\u00e1 dod\u00e1vka a mo\u017enos\u0165 porovna\u0165 ceny s\u00fa preto d\u00f4le\u017eitou s\u00fa\u010das\u0165ou ich n\u00e1kupn\u00fdch n\u00e1vykov.<\/p>\n

Z\u00e1rove\u0148 v\u0161ak predmety zost\u00e1vaj\u00fa sp\u00f4sobom sebavyjadrenia. Pre 79% respondentov to, \u010do vlastnia, ve\u013ea vypoved\u00e1 o ich \u0161t\u00fdle, z\u00e1ujmoch a v\u00e1\u0161\u0148ach. Mlad\u00ed \u013eudia teda chc\u00fa nakupova\u0165 lacnej\u0161ie, ale nevzd\u00e1vaj\u00fa sa svojej individuality.<\/p>\n

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\u010co to znamen\u00e1 pre elektronick\u00fd obchod?<\/strong><\/p>\n

Predajcovia by mali vn\u00edma\u0165 nakupovanie ako rodinn\u00fd proces. Osoba, ktor\u00e1 si prezer\u00e1 ponuku, nie je v\u017edy t\u00e1, ktor\u00e1 plat\u00ed, a osoba, ktor\u00e1 n\u00e1kup financuje, nie v\u017edy rozhoduje sama.<\/p>\n

\u00da\u010dinn\u00e1 ponuka by mala up\u00fata\u0165 pozornos\u0165 mlad\u00fdch z\u00e1kazn\u00edkov a z\u00e1rove\u0148 budova\u0165 d\u00f4veru rodi\u010dov. D\u00f4le\u017eit\u00e9 s\u00fa teda kvalitn\u00e9 fotografie, jasn\u00fd popis, preh\u013eadn\u00e1 cena, recenzie, podmienky doru\u010denia a jednoduch\u00e9 vr\u00e1tenie tovaru.<\/p>\n

\u010coraz v\u00e4\u010d\u0161\u00ed v\u00fdznam m\u00e1 aj to, \u010di sa produkt d\u00e1 \u013eahko zdie\u013ea\u0165 v komunika\u010dnom programe. Zdie\u013eanie odkazov, propaga\u010dn\u00fdch akci\u00ed a \u201eodpor\u00fa\u010dan\u00ed\u201d sa dnes stalo jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch sp\u00f4sobov, ako ovplyv\u0148ova\u0165 n\u00e1kupn\u00e9 rozhodnutia v rodine.<\/p>\n

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O \u0161t\u00fadii<\/strong><\/em><\/p>\n

Spr\u00e1va \u201eAllegro: mlad\u00e9 fenom\u00e9ny\u201d bola vypracovan\u00e1 v roku 2026 spolo\u010dnos\u0165ou Allegro a agent\u00farou Y&LOVERS.<\/em><\/p>\n

Kvalitat\u00edvna \u010das\u0165 zah\u0155\u0148ala 12 etnografick\u00fdch seden\u00ed a 6 afinitn\u00fdch troj\u00edc, na ktor\u00fdch sa z\u00fa\u010dastnili osoby vo veku 13\u201321 rokov z Var\u0161avy, Poznane, Lublinu a Skar\u017ciska-Kamiennej.<\/em><\/p>\n

Kvantitat\u00edvna \u010das\u0165 bola realizovan\u00e1 met\u00f3dou CAWI v dvoch kol\u00e1ch na reprezentat\u00edvnej vzorke os\u00f4b vo veku 13\u201324 rokov. V prvom kole sa z\u00fa\u010dastnilo 809 respondentov a v druhom 600.<\/em><\/p><\/blockquote>\n

 <\/p>\n

 <\/p>\n

Autor blogu: Mi\u015b bTOP
\n<\/em>D\u00e1tum uverejnenia: 21. 7. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Mlad\u00ed spotrebitelia \u010doraz \u010dastej\u0161ie nielen vyh\u013ead\u00e1vaj\u00fa produkty na internete, ale ovplyv\u0148uj\u00fa aj n\u00e1kupn\u00e9 rozhodnutia celej rodiny. Posielaj\u00fa odkazy, porovn\u00e1vaj\u00fa ponuky, upozor\u0148uj\u00fa na m\u00f3dne zna\u010dky a nov\u00e9 produkty. Z\u00e1rove\u0148 sami radi vyu\u017e\u00edvaj\u00fa sk\u00fasenosti rodi\u010dov a prij\u00edmaj\u00fa ich odpor\u00fa\u010dania. V d\u00f4sledku toho sa nakupovanie na internete st\u00e1va medzigenera\u010dn\u00fdm procesom, v ktorom jedna osoba n\u00e1jde produkt, in\u00e1 pos\u00fadi jeho v\u00fdhodnos\u0165 a \u010fal\u0161ia uskuto\u010dn\u00ed platbu. Nakupovanie ako rodinn\u00e1 t\u00edmov\u00e1 pr\u00e1ca Pre mnoh\u00fdch t\u00edned\u017eerov s\u00fa prv\u00e9 sk\u00fasenosti s e-commerce \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-4986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/4986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=4986"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/4986\/revisions"}],"predecessor-version":[{"id":4994,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/4986\/revisions\/4994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/4993"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=4986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=4986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=4986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}