{"id":5062,"date":"2026-08-04T08:02:10","date_gmt":"2026-08-04T06:02:10","guid":{"rendered":"https:\/\/btop.pl\/?p=5062"},"modified":"2026-09-04T12:04:58","modified_gmt":"2026-09-04T10:04:58","slug":"ai-a-znacky-d2c-ako-legalne-vytvarat-produktove-grafiky-pomocou-ai","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/ai-a-znacky-d2c-ako-legalne-vytvarat-produktove-grafiky-pomocou-ai\/","title":{"rendered":"Z\u00e1kon o umelej inteligencii a zna\u010dky D2C: ako leg\u00e1lne vytv\u00e1ra\u0165 produktov\u00fa grafiku pomocou umelej inteligencie?"},"content":{"rendered":"

Vytv\u00e1ranie trojrozmern\u00fdch vizualiz\u00e1ci\u00ed, virtu\u00e1lne n\u00e1vrhy interi\u00e9rov \u010di generovanie modelov prezentuj\u00facich oble\u010denie s\u00fa pre v\u00fdrobcov a zna\u010dky D2C (Direct to Consumer) obrovsk\u00e1 \u00faspora v rozpo\u010dte<\/strong>. Nadobudnutie \u00fa\u010dinnosti nariadenia Eur\u00f3pskeho parlamentu a Rady (E\u00da) 2024\/1689 (AI Act) si v\u0161ak vy\u017eaduje prisp\u00f4sobenie intern\u00fdch postupov pri tvorbe a zverej\u0148ovan\u00ed digit\u00e1lnych akt\u00edv.<\/p>\n

Ni\u017e\u0161ie uv\u00e1dzame podrobn\u00fd preh\u013ead pr\u00e1vnych po\u017eiadaviek kladen\u00fdch na v\u00fdrobcov a zna\u010dky v oblasti elektronick\u00e9ho obchodu.<\/p>\n

 <\/p>\n

1. Strojov\u00e9 zna\u010denie a celistvos\u0165 imid\u017eu zna\u010dky<\/strong><\/p>\n

Z h\u013eadiska odvetvia brandingu je najd\u00f4le\u017eitej\u0161ie to, \u017ee nariadenia E\u00da nevy\u017eaduj\u00fa z\u00e1sahy do vizu\u00e1lnej str\u00e1nky reklamn\u00fdch materi\u00e1lov. Poskytovatelia generat\u00edvnych n\u00e1strojov (napr. Adobe, Google, OpenAI) boli povinn\u00ed ozna\u010dovanie s\u00faborov sp\u00f4sobom, ktor\u00fd nie je vidite\u013en\u00fd vo\u013en\u00fdm okom<\/strong>:<\/p>\n

\u010cl\u00e1nok 50 ods. 2 nariadenia (E\u00da) 2024\/1689:<\/p>\n

\u201eDod\u00e1vatelia syst\u00e9mov umelej inteligencie, vr\u00e1tane syst\u00e9mov umelej inteligencie v\u0161eobecn\u00e9ho ur\u010denia, ktor\u00e9 generuj\u00fa syntetick\u00fd obsah vo forme zvuku, videa, textu alebo obrazu, zabezpe\u010duj\u00fa, aby v\u00fdstupn\u00e9 \u00fadaje syst\u00e9mu umelej inteligencie boli ozna\u010den\u00e9<\/strong> v form\u00e1te, ktor\u00fd je strojovo \u010ditate\u013en\u00fd a v ktorom je mo\u017en\u00e9 rozpozna\u0165, \u010di bol vygenerovan\u00fd alebo upraven\u00fd umelou inteligenciou.\u201d<\/p><\/blockquote>\n

V\u010faka pou\u017eitiu \u0161tandardu C2PA<\/strong> a digit\u00e1lnych vodoznakov<\/strong> (napr. Google SynthID), s\u00fabory maj\u00fa jedine\u010dn\u00fa digit\u00e1lnu identitu. Vyh\u013ead\u00e1va\u010de a soci\u00e1lne siete \u010d\u00edtaj\u00fa tieto \u00fadaje na pozad\u00ed, bez toho, aby sa naru\u0161ila estetika katal\u00f3gov \u010di tla\u010den\u00fdch materi\u00e1lov<\/strong>.<\/p>\n

\"\"<\/p>\n

(vn\u00fatorn\u00e9 ozna\u010denie \u201eAI\u201d, o ktorom sa hovor\u00ed vy\u0161\u0161ie, nebude vidite\u013en\u00e9 \u013eudsk\u00fdm okom. Vodoznak \u201eAI\u201d zobrazen\u00fd na fotografii je n\u00e1vrh, ktor\u00fd E\u00da zamietla, av\u0161ak na jednotliv\u00fdch platform\u00e1ch sa m\u00f4\u017ee na\u010falej vyskytova\u0165 v z\u00e1vislosti od po\u017eiadaviek)<\/em><\/p>\n

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2. Ako by mal v\u00fdrobca splni\u0165 informa\u010dn\u00fa povinnos\u0165?<\/strong><\/p>\n

Vlastn\u00e1 zna\u010dka, ktor\u00e1 vyu\u017e\u00edva vytvoren\u00e9 materi\u00e1ly v internetovom obchode, v PDF katal\u00f3goch alebo na str\u00e1nkach produktov, je pova\u017eovan\u00e1 za subjekt vyu\u017e\u00edvaj\u00faci umel\u00fa inteligenciu<\/strong>. Informa\u010dn\u00fa povinnos\u0165 upravuj\u00fa nasleduj\u00face \u010dl\u00e1nky:<\/p>\n

\u010cl\u00e1nok 50 ods. 4 prv\u00fd odsek nariadenia (E\u00da) 2024\/1689:<\/p>\n

\u201eSubjekty, ktor\u00e9 pou\u017e\u00edvaj\u00fa syst\u00e9m umelej inteligencie, ktor\u00fd generuje obsah v podobe obr\u00e1zkov [\u2026], musia uvies\u0165, \u017ee tento obsah bol umelo vygenerovan\u00fd alebo upraven\u00fd.\u201d<\/p><\/blockquote>\n

\u010cl\u00e1nok 50 ods. 5 nariadenia (E\u00da) 2024\/1689:<\/p>\n

\u201eInform\u00e1cie uveden\u00e9 v odsekoch 1 a\u017e 4 sa poskytuj\u00fa dotknut\u00fdm fyzick\u00fdm osob\u00e1m jasn\u00fdm a zrete\u013en\u00fdm sp\u00f4sobom najnesk\u00f4r v okamihu prv\u00e9ho pr\u00edstupu k dan\u00e9mu obsahu alebo jeho prijatia.\u201d<\/p><\/blockquote>\n

Pr\u00e1vne vysvetlenie:<\/p>\n

V\u00fdraz \u201euv\u00e1dzaj\u00fa\u201d a poskytnutie inform\u00e1ci\u00ed \u201ejasn\u00fdm a zrete\u013en\u00fdm sp\u00f4sobom\u201d znamen\u00e1, \u017ee v\u00fdrobca nemus\u00ed nan\u00e1\u0161a\u0165 pe\u010diatky na grafiky<\/strong>. Sta\u010d\u00ed uvies\u0165 s\u00fahrnn\u00e9 inform\u00e1cie v p\u00e4ti\u010dke katal\u00f3gu, v obchodn\u00fdch podmienkach obchodu D2C alebo pri karte dan\u00e9ho produktu (napr. \u201eVIZUALIZ\u00c1CIA \/ Obsah vygenerovan\u00fd pomocou umelej inteligencie\u201d)<\/strong>.<\/p>\n

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3. Pomocn\u00e9 vydania bez obmedzen\u00ed<\/strong><\/p>\n

Stoj\u00ed za to zd\u00f4razni\u0165, \u017ee be\u017ene pou\u017e\u00edvan\u00e1 grafick\u00e1 pr\u00e1ca spo\u010d\u00edvaj\u00faca v spracovan\u00ed existuj\u00facich v\u00fdrobn\u00fdch materi\u00e1lov nekladie \u017eiadne informa\u010dn\u00e9 povinnosti<\/strong>:<\/p>\n

Od\u00f4vodnenie 134 nariadenia (E\u00da) 2024\/1689:<\/p>\n

\u201eT\u00e1to povinnos\u0165 by sa nemala vz\u0165ahova\u0165 na obsah vygenerovan\u00fd alebo upraven\u00fd umelou inteligenciou, ktor\u00fd predstavuje v\u00fdlu\u010dne doplnkov\u00e9 prvky sl\u00fa\u017eiace na \u00fapravu<\/strong> alebo ktor\u00e9 podstatn\u00fdm sp\u00f4sobom nemenia vstupn\u00e9 \u00fadaje<\/strong> \u201dposkytnut\u00fdch subjektom, ktor\u00fd ich pou\u017e\u00edva, alebo ich v\u00fdznamu\u2026\u201c<\/p><\/blockquote>\n

Nariadenie v\u00fdslovne povo\u013euje pou\u017e\u00edvanie funkci\u00ed, ako s\u00fa: automatick\u00e1 retu\u0161 produktov\u00fdch fotografi\u00ed, \u00faprava farebn\u00e9ho profilu, zmena osvetlenia alebo odstr\u00e1nenie pozadia bez nutnosti ozna\u010dova\u0165 tak\u00e9to \u00fapravy.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

4. Kontroln\u00fd zoznam pre zavedenie zna\u010dky D2C<\/strong><\/p>\n

Kombinovanie packshotov s vizualiz\u00e1ciami: Dodr\u017eiavajte z\u00e1sadu prezentova\u0165 aspo\u0148 jednej skuto\u010dnej fotografie<\/strong> fyzick\u00e9ho tovaru (packshot) ved\u013ea vizualiz\u00e1ci\u00ed interi\u00e9rov vytvoren\u00fdch pomocou umelej inteligencie<\/strong>.<\/p>\n

Produktov\u00e9 karty a katal\u00f3gy: Do \u0161tandardnej \u0161abl\u00f3ny produktov\u00fdch kariet alebo do p\u00e4ti\u010dky katal\u00f3gu vlo\u017ete inform\u00e1ciu, \u017ee dekora\u010dn\u00e9 materi\u00e1ly predstavuj\u00fa digit\u00e1lne generovan\u00e9 vizualiz\u00e1cie<\/strong>.<\/p>\n

Pr\u00e1va k promptom a komer\u010dn\u00e9 vyu\u017eitie: Uistite sa, \u017ee pou\u017e\u00edvate komer\u010dn\u00fdch<\/strong> pl\u00e1ny t\u00fdkaj\u00face sa n\u00e1strojov umelej inteligencie, ktor\u00e9 podporuj\u00fa \u0161tandard metad\u00e1t C2PA a zabezpe\u010duj\u00fa pln\u00e9 autorsk\u00e9 pr\u00e1va<\/strong> k vygenerovan\u00fdm renderom.<\/p>\n

 <\/p>\n

D\u00f4le\u017eit\u00e1 inform\u00e1cia:<\/strong><\/p>\n

Tento text m\u00e1 charakter v\u00fdlu\u010dne informat\u00edvny<\/strong>. Nejedn\u00e1 sa o pr\u00e1vne poradenstvo ani o ofici\u00e1lny v\u00fdklad pr\u00e1vnych predpisov. Nezodpoved\u00e1me za rozhodnutia a kroky, ktor\u00e9 na z\u00e1klade toho podniknete. Pr\u00e1vne predpisy sa m\u00f4\u017eu meni\u0165, preto sa v pr\u00edpade pochybnost\u00ed pora\u010fte s pr\u00e1vnikom.<\/p>\n

 <\/p>\n

U\u017eito\u010dn\u00e9 odkazy:<\/strong><\/p>\n

Ofici\u00e1lne znenie pr\u00e1vneho predpisu v po\u013eskom jazyku: Nariadenie Eur\u00f3pskeho parlamentu a Rady (E\u00da) 2024\/1689 (EUR-Lex)<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Autor blogu: Eodborn\u00edk na elektronick\u00fd obchod \u2013 <\/span>Adrian \u015amigiel (gener\u00e1lny riadite\u013e)<\/em>
\nD\u00e1tum uverejnenia: 4. augusta 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Vytv\u00e1ranie trojrozmern\u00fdch vizualiz\u00e1ci\u00ed, virtu\u00e1lnych interi\u00e9rov\u00fdch aran\u017em\u00e1nov \u010di generovanie modelov prezentuj\u00facich oble\u010denie predstavuje pre v\u00fdrobcov a zna\u010dky D2C (Direct to Consumer) obrovsk\u00fa \u00fasporu rozpo\u010dtu. Nadobudnutie \u00fa\u010dinnosti nariadenia Eur\u00f3pskeho parlamentu a Rady (E\u00da) 2024\/1689 (AI Act) v\u0161ak vy\u017eaduje prisp\u00f4sobenie intern\u00fdch postupov tvorby a zverej\u0148ovania digit\u00e1lnych akt\u00edv. Ni\u017e\u0161ie uv\u00e1dzame podrobn\u00fd preh\u013ead pr\u00e1vnych po\u017eiadaviek kladen\u00fdch na v\u00fdrobcov a zna\u010dky v oblasti e-commerce. 1. Automatick\u00e9 ozna\u010dovanie a integrita imid\u017eu zna\u010dky Najd\u00f4le\u017eitej\u0161ou ot\u00e1zkou z h\u013eadiska odvetvia brandingu je skuto\u010dnos\u0165, \u017ee \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":5096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,43,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-5062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-base","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/5062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=5062"}],"version-history":[{"count":11,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/5062\/revisions"}],"predecessor-version":[{"id":5213,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/5062\/revisions\/5213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/5096"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=5062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=5062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=5062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}