{"id":5085,"date":"2026-08-04T08:52:28","date_gmt":"2026-08-04T06:52:28","guid":{"rendered":"https:\/\/btop.pl\/?p=5085"},"modified":"2026-08-05T10:42:41","modified_gmt":"2026-08-05T08:42:41","slug":"grafiky-ai-na-allegro-amazon-a-kaufland-co-meni-ai-act","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/grafiky-ai-na-allegro-amazon-a-kaufland-co-meni-ai-act\/","title":{"rendered":"Grafika vytvoren\u00e1 umelou inteligenciou na port\u00e1loch Allegro, Amazon a Kaufland \u2013 \u010do men\u00ed z\u00e1kon o umelej inteligencii (AI Act)?"},"content":{"rendered":"

Vyu\u017eitie umelej inteligencie na odstra\u0148ovanie pozadia z n\u00e1h\u013eadov, generovanie virtu\u00e1lnych produktov\u00fdch aran\u017em\u00e1nov \u010di pr\u00edpravu pozadia reklamn\u00fdch bannerov sa v internetovom obchode stalo be\u017enou s\u00fa\u010das\u0165ou ka\u017edodenn\u00e9ho \u017eivota. Vyu\u017eitie gener\u00e1torov, ako s\u00fa Midjourney, DALL-E alebo ChatGPT, umo\u017enilo v\u00fdrazne zn\u00ed\u017ei\u0165 n\u00e1klady na vizu\u00e1lnu prezent\u00e1ciu.<\/span>\u00a0<\/span><\/p>\n

Nadobudnutie \u00fa\u010dinnosti nariadenia E\u00da\u00a0<\/span>Nariadenie Eur\u00f3pskeho parlamentu a Rady (E\u00da) 2024\/1689 (tzv. AI Act)<\/span><\/b>\u00a0zav\u00e1dza v\u0161ak konkr\u00e9tny pr\u00e1vny r\u00e1mec pre ka\u017ed\u00e9ho, kto zverej\u0148uje materi\u00e1ly vytvoren\u00e9 umelou inteligenciou v obchodoch a na trhovisk\u00e1ch.<\/span>\u00a0<\/span><\/p>\n

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  1. Dok\u00e1\u017ee gener\u00e1tor umelej inteligencie umiestni\u0165 vidite\u013en\u00fd n\u00e1pis na va\u0161u fotografiu?<\/span><\/b><\/li>\n<\/ol>\n

    Medzi predajcami sa objavili obavy, \u017ee dod\u00e1vatelia softv\u00e9ru bud\u00fa n\u00faten\u00ed umiest\u0148ova\u0165 vidite\u013en\u00e9 n\u00e1pisy alebo log\u00e1 na vygenerovan\u00e9 obr\u00e1zky.\u00a0<\/span>Pr\u00e1vo E\u00da to nevy\u017eaduje.<\/span><\/b>\u00a0<\/span><\/p>\n

    V s\u00falade s nariaden\u00edm s\u00fa dod\u00e1vatelia syst\u00e9mov umelej inteligencie zodpovedn\u00ed v\u00fdlu\u010dne za technologick\u00e9 ozna\u010denie ukryt\u00e9 v k\u00f3de s\u00faboru:<\/span>\u00a0<\/span><\/p>\n

    \u010cl\u00e1nok 50 ods. 2 nariadenia (E\u00da) 2024\/1689:<\/span><\/b>\u00a0<\/span><\/p>\n

    \u201eDod\u00e1vatelia syst\u00e9mov umelej inteligencie, vr\u00e1tane syst\u00e9mov umelej inteligencie v\u0161eobecn\u00e9ho ur\u010denia, ktor\u00e9 generuj\u00fa syntetick\u00fd obsah vo forme zvuku, videa, textu alebo obr\u00e1zkov, zabezpe\u010duj\u00fa, aby boli v\u00fdstupn\u00e9 \u00fadaje syst\u00e9mu umelej inteligencie ozna\u010den\u00e9\u00a0<\/span><\/i>vo form\u00e1te vhodnom na strojov\u00e9 spracovanie<\/span><\/i><\/b>\u00a0a ktor\u00e9 je mo\u017en\u00e9 identifikova\u0165 ako vytvoren\u00e9 alebo upraven\u00e9 umelou inteligenciou.\u201d<\/span><\/i>\u00a0<\/span><\/p><\/blockquote>\n

    To znamen\u00e1, \u017ee s\u00fabory obsahuj\u00fa nevidite\u013en\u00e9 metad\u00e1ta (napr. \u0161tandard C2PA) alebo steganografick\u00e9 vodoznaky (napr. Google SynthID). Stiahnut\u00e1 grafika zost\u00e1va \u010ditate\u013en\u00e1 a vizu\u00e1lne \u010dist\u00e1, av\u0161ak algoritmy e-commerce platforiem bez probl\u00e9mov rozpoznaj\u00fa jej p\u00f4vod v pozad\u00ed.<\/span>\u00a0<\/span><\/p>\n

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    1. Ak\u00e9 povinnosti m\u00e1 predajca na marketplace?<\/span><\/b><\/li>\n<\/ol>\n

      Ako internetov\u00fd predajca pln\u00edte z pr\u00e1vneho h\u013eadiska \u00falohu\u00a0<\/span>subjektu, ktor\u00fd pou\u017e\u00edva syst\u00e9m umelej inteligencie<\/span><\/b>. Hoci poskytovate\u013e n\u00e1stroja zabezpe\u010duje \u0161ifrovanie s\u00faboru, je va\u0161ou povinnos\u0165ou informova\u0165 kupuj\u00faceho, \u017ee obsah bol umelo vytvoren\u00fd alebo upraven\u00fd.<\/span>\u00a0<\/span><\/p>\n

      \u010cl\u00e1nok 50 ods. 4 prv\u00fd odsek nariadenia (E\u00da) 2024\/1689:<\/span><\/b>\u00a0<\/span><\/p>\n

      \u201eSubjekty, ktor\u00e9 vyu\u017e\u00edvaj\u00fa syst\u00e9m umelej inteligencie, ktor\u00fd generuje obsah predstavuj\u00faci obraz [\u2026]\u00a0<\/span><\/i>odha\u013euj\u00fa, \u017ee tento obsah bol umelo vygenerovan\u00fd alebo upraven\u00fd<\/span><\/i><\/b>.\u201d<\/span><\/i>\u00a0<\/span><\/p><\/blockquote>\n

      Pokia\u013e ide o t\u00fato ot\u00e1zku,\u00a0<\/span>ako<\/span><\/i>\u00a0i\u00a0<\/span>ke\u010f<\/span><\/i>\u00a0t\u00fato inform\u00e1ciu je potrebn\u00e9 ozn\u00e1mi\u0165, predpis upres\u0148uje:<\/span>\u00a0<\/span><\/p>\n

      \u010cl\u00e1nok 50 ods. 5 nariadenia (E\u00da) 2024\/1689:<\/span><\/b>\u00a0<\/span><\/p>\n

      \u201eInform\u00e1cie uveden\u00e9 v odsekoch 1 a\u017e 4,\u00a0<\/span><\/i>sa spr\u00edstup\u0148uje dotknut\u00fdm fyzick\u00fdm osob\u00e1m jasn\u00fdm a zrete\u013en\u00fdm sp\u00f4sobom<\/span><\/i><\/b>, najnesk\u00f4r v okamihu prv\u00e9ho pr\u00edstupu k obsahov\u00fdm \u00fadajom alebo ich prijatia.\u201d<\/span><\/i>\u00a0<\/span><\/p><\/blockquote>\n

      \u010co to v praxi znamen\u00e1?<\/span><\/b>\u00a0<\/span><\/p>\n

      Predpis vy\u017eaduje\u00a0<\/span>zverejnenie inform\u00e1ci\u00ed<\/span><\/b>, a nie vkladan\u00edm pevn\u00e9ho textu priamo do grafiky. T\u00fato povinnos\u0165 spln\u00ed\u0161 tak, \u017ee v popise ponuky uvedie\u0161 jasn\u00e9 ozn\u00e1menie (napr.\u00a0<\/span>\u201eAran\u017eovan\u00e9 fotografie vytvoren\u00e9 pomocou umelej inteligencie\u201d<\/span><\/i>), v \u010dasti s parametrami alebo v obchodn\u00fdch podmienkach.<\/span>\u00a0<\/span><\/p>\n

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      1. Kedy NEMUS\u00cd\u0160 informova\u0165 o pou\u017e\u00edvan\u00ed umelej inteligencie?<\/span><\/b><\/li>\n<\/ol>\n

        Nariadenie zav\u00e1dza v\u00fdznamn\u00fa v\u00fdnimku pre be\u017en\u00fa grafick\u00fa \u00fapravu a retu\u0161ovanie. Ak pou\u017e\u00edvate umel\u00fa inteligenciu iba ako pomocn\u00fd n\u00e1stroj, nemus\u00edte uv\u00e1dza\u0165 \u017eiadne pozn\u00e1mky:<\/span>\u00a0<\/span><\/p>\n

        Od\u00f4vodnenie 134 nariadenia (E\u00da) 2024\/1689:<\/span><\/b>\u00a0<\/span><\/p>\n

        \u201eT\u00e1to povinnos\u0165 by sa nemala vz\u0165ahova\u0165 na obsah vygenerovan\u00fd alebo upraven\u00fd umelou inteligenciou, ktor\u00fd predstavuje\u00a0<\/span><\/i>v\u00fdlu\u010dne doplnkov\u00e9 prvky sl\u00fa\u017eiace na \u00fapravu<\/span><\/i><\/b>\u00a0alebo ktor\u00e9 podstatn\u00fdm sp\u00f4sobom nemenia vstupn\u00e9 \u00fadaje poskytnut\u00e9 pou\u017e\u00edvate\u013eom ani ich v\u00fdznam\u2026\u201d<\/span><\/i>\u00a0<\/span><\/p><\/blockquote>\n