{"id":5347,"date":"2026-09-22T14:16:04","date_gmt":"2026-09-22T12:16:04","guid":{"rendered":"https:\/\/btop.pl\/?p=5347"},"modified":"2026-09-22T14:16:04","modified_gmt":"2026-09-22T12:16:04","slug":"ako-pripravit-ponuky-na-trhovisku-vente-unique-vysvetluje-expert-z-btop","status":"publish","type":"post","link":"https:\/\/btop.pl\/sk\/ako-pripravit-ponuky-na-trhovisku-vente-unique-vysvetluje-expert-z-btop\/","title":{"rendered":"Ako pripravi\u0165 ponuky na Vente Unique Marketplace? Odborn\u00edk z bTOP to vysvet\u013euje"},"content":{"rendered":"<p><span data-contrast=\"auto\">Platforma <\/span><b><span data-contrast=\"auto\">Vente Unique<\/span><\/b><span data-contrast=\"auto\"> je to jeden z najd\u00f4le\u017eitej\u0161\u00edch a naj\u0161pecializovanej\u0161\u00edch predajn\u00fdch kan\u00e1lov v z\u00e1padnej Eur\u00f3pe, zameran\u00fd predov\u0161etk\u00fdm na <\/span><b><span data-contrast=\"auto\">sortiment n\u00e1bytku<\/span><\/b><span data-contrast=\"auto\">, dekorat\u00edvne predmety a interi\u00e9rov\u00e9 doplnky. V agent\u00fare pre elektronick\u00fd obchod <\/span><b><span data-contrast=\"auto\">bTOP<\/span><\/b><span data-contrast=\"auto\"> vieme, \u017ee samotn\u00e9 technick\u00e9 pridanie sortimentu do datab\u00e1zy je len za\u010diatok. O \u00faspechu v predaji a vysokom umiestnen\u00ed vo v\u00fdsledkoch vyh\u013ead\u00e1vania rozhoduje prec\u00edznos\u0165 pri pr\u00edprave produktov\u00fdch s\u00faborov a spr\u00e1vna optimaliz\u00e1cia produktov\u00fdch str\u00e1nok.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">V tomto \u010dl\u00e1nku sa zameriavame v\u00fdlu\u010dne na prev\u00e1dzkov\u00e9 aspekty: ako krok za krokom pripravi\u0165 \u0161abl\u00f3ny v syst\u00e9me Mirakl a ako prisp\u00f4sobi\u0165 ka\u017ed\u00fd prvok produktovej karty tak, aby sa dosiahla vy\u0161\u0161ia konverzia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5352\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/1-1-1-scaled.png\" alt=\"\" width=\"2560\" height=\"1070\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/1-1-1-scaled.png 2560w, https:\/\/btop.pl\/wp-content\/uploads\/1-1-1-768x321.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/1-1-1-1536x642.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/1-1-1-2048x856.png 2048w, https:\/\/btop.pl\/wp-content\/uploads\/1-1-1-18x8.png 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u0160tandardy a vizu\u00e1lna prezent\u00e1cia \u2013 ako pripravi\u0165 fotografie produktov?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Predaj n\u00e1bytku a bytov\u00fdch doplnkov cez internet sa zaklad\u00e1 predov\u0161etk\u00fdm na profesion\u00e1lnej grafickej prezent\u00e1cii. Z\u00e1kazn\u00edk nem\u00e1 mo\u017enos\u0165 si n\u00e1bytok pred n\u00e1kupom fyzicky vysk\u00fa\u0161a\u0165, a preto je to pr\u00e1ve gal\u00e9ria fotografi\u00ed, ktor\u00e1 vo ve\u013ekej miere buduje jeho d\u00f4veru a ovplyv\u0148uje rozhodnutie prida\u0165 produkt do ko\u0161\u00edka.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pri pr\u00edprave fotografick\u00fdch materi\u00e1lov pre Vente Unique je nutn\u00e9 bezpodmiene\u010dne dodr\u017eiava\u0165 nasleduj\u00face pokyny:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u00daloha aran\u017eovan\u00fdch fotografi\u00ed (Lifestyle)<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ako hlavn\u00fa fotografiu v\u017edy pou\u017e\u00edvame <\/span><b><span data-contrast=\"auto\">fotografia v aran\u017em\u00e1ne<\/span><\/b><span data-contrast=\"auto\">, ktor\u00e9 prezentuj\u00fa n\u00e1bytok v kontexte dokon\u010denej, dobre osvetlenej miestnosti. Tak\u00e9to z\u00e1bery vyvol\u00e1vaj\u00fa em\u00f3cie, in\u0161piruj\u00fa kupuj\u00faceho a umo\u017e\u0148uj\u00fa mu \u013eah\u0161ie si predstavi\u0165 dan\u00fd produkt vo vlastnej ob\u00fdva\u010dke alebo sp\u00e1lni. Stoj\u00ed za to prida\u0165 aj \u010fal\u0161ie z\u00e1bery z r\u00f4znych uhlov poh\u013eadu alebo pri inom osvetlen\u00ed.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Fotografie s rozmermi a technick\u00e9 v\u00fdkresy<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jednou z naj\u010dastej\u0161\u00edch pr\u00ed\u010din vr\u00e1tenia tovaru v n\u00e1bytk\u00e1rskom odvetv\u00ed je nespr\u00e1vne prisp\u00f4sobenie rozmerov n\u00e1bytku priestoru z\u00e1kazn\u00edka. Aby sa tomu zabr\u00e1nilo, je potrebn\u00e9 prida\u0165 do gal\u00e9rie <\/span><b><span data-contrast=\"auto\">fotografie s vyzna\u010den\u00fdmi presn\u00fdmi rozmermi<\/span><\/b><span data-contrast=\"auto\"> (v\u00fd\u0161ka, \u0161\u00edrka, h\u013abka, ako aj v\u00fd\u0161ka sedadiel, n\u00f4h \u010di priestor vo vn\u00fatri z\u00e1suviek). Preh\u013eadn\u00e1 grafika s rozmermi v\u00fdrazne zni\u017euje po\u010det ot\u00e1zok adresovan\u00fdch z\u00e1kazn\u00edckemu servisu a zabra\u0148uje zru\u0161eniu n\u00e1kupu.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Fotografie detailov a z\u00e1bery zbl\u00edzka na materi\u00e1l<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Z\u00e1kazn\u00edci o\u010dak\u00e1vaj\u00fa komplexn\u00e9 inform\u00e1cie o kvalite spracovania. Do gal\u00e9rie je potrebn\u00e9 nahra\u0165 detailn\u00e9 z\u00e1bery \u0161trukt\u00fary tkaniny, \u0161vov, \u00fachytov, kresby dreva alebo povrchovej \u00fapravy okrajov. Zobrazenie text\u00fary materi\u00e1lu zbl\u00edzka zni\u017euje neistotu oh\u013eadom kvality pon\u00fakan\u00e9ho sortimentu.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Po\u010det fotografi\u00ed a technick\u00e9 parametre<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Odpor\u00fa\u010dan\u00fd po\u010det fotografi\u00ed:<\/span><\/b><span data-contrast=\"auto\"> Gal\u00e9ria by mala pozost\u00e1va\u0165 z <\/span><b><span data-contrast=\"auto\">minim\u00e1lne 5 r\u00f4znych z\u00e1berov<\/span><\/b><span data-contrast=\"auto\"> (aran\u017e\u00e1cia, detaily, detailn\u00e9 z\u00e1bery materi\u00e1lu, rozmery v technickom pl\u00e1ne).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Minim\u00e1lna ve\u013ekos\u0165:<\/span><\/b><span data-contrast=\"auto\"> Grafick\u00e9 s\u00fabory musia ma\u0165 rozl\u00ed\u0161enie aspo\u0148 <\/span><b><span data-contrast=\"auto\">750 \u00d7 750 px<\/span><\/b><span data-contrast=\"auto\"> (odpor\u00fa\u010daj\u00fa sa vy\u0161\u0161ie rozl\u00ed\u0161enia v \u0161tvorci, aby funkcia pribl\u00ed\u017eenia fungovala plynulo).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5353\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/2-1-1.png\" alt=\"\" width=\"2000\" height=\"1110\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/2-1-1.png 2000w, https:\/\/btop.pl\/wp-content\/uploads\/2-1-1-768x426.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/2-1-1-1536x852.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/2-1-1-18x10.png 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Optimaliz\u00e1cia ostatn\u00fdch prvkov karty produktu\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Okrem vizu\u00e1lnej str\u00e1nky maj\u00fa pre umiestnenie vo v\u00fdsledkoch vyh\u013ead\u00e1vania a mieru konverzie k\u013e\u00fa\u010dov\u00fd v\u00fdznam spr\u00e1vne zostaven\u00e9 textov\u00e9 obsahy a variantn\u00e9 prepojenia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u0160trukt\u00fara a zlo\u017eenie titulu<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">N\u00e1zov mus\u00ed by\u0165 \u010ditate\u013en\u00fd, stru\u010dn\u00fd a optimalizovan\u00fd pre vyh\u013ead\u00e1va\u010de:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Schematick\u00e1 kon\u0161trukcia:<\/span><\/b> <span data-contrast=\"auto\">[Typ produktu] \u2013 [K\u013e\u00fa\u010dov\u00e9 vlastnosti: ve\u013ekos\u0165, farba] \u2013 [N\u00e1zov modelu]<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Maxim\u00e1lny po\u010det znakov:<\/span><\/b><span data-contrast=\"auto\"> Maxim\u00e1lna povolen\u00e1 d\u013a\u017eka n\u00e1zvu je <\/span><b><span data-contrast=\"auto\">90 znakov<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Form\u00e1tovanie:<\/span><\/b><span data-contrast=\"auto\"> Ve\u013ek\u00e9 p\u00edsmen\u00e1 pou\u017e\u00edvame v\u00fdlu\u010dne na za\u010diatku vety a vo vlastn\u00fdch men\u00e1ch.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Pr\u00edprava popisov<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Popis produktu by mal efekt\u00edvne sp\u00e1ja\u0165 zd\u00f4raznenie v\u00fdhod s podrobn\u00fdmi technick\u00fdmi \u00fadajmi.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Form\u00e1tovanie:<\/span><\/b><span data-contrast=\"auto\"> Odpor\u00fa\u010da sa pou\u017e\u00edva\u0165 jednoduch\u00e9 form\u00e1tovanie <\/span><b><span data-contrast=\"auto\">HTML<\/span><\/b><span data-contrast=\"auto\"> (zoznamy s odr\u00e1\u017ekami, odseky, tu\u010dn\u00e9 p\u00edsmo), \u010do zvy\u0161uje \u010ditate\u013enos\u0165 textu na mobiln\u00fdch aj stacion\u00e1rnych zariadeniach.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">D\u013a\u017eka textu:<\/span><\/b><span data-contrast=\"auto\"> Optim\u00e1lny rozsah opisu je pribli\u017ene <\/span><b><span data-contrast=\"auto\">1700 znakov<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Obsah:<\/span><\/b><span data-contrast=\"auto\"> Popis by mal obsahova\u0165 inform\u00e1cie o pou\u017eit\u00fdch materi\u00e1loch, pr\u00edpustnom za\u0165a\u017een\u00ed, rozmeroch balen\u00ed, mont\u00e1\u017ei a odpor\u00fa\u010daniach t\u00fdkaj\u00facich sa \u00fadr\u017eby n\u00e1bytku.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Zlu\u010dovanie a spr\u00e1va variantov (Parent SKU)<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">V pr\u00edpade sortimentu, ktor\u00fd sa vyskytuje v r\u00f4znych vyhotoveniach, ve\u013ekostiach alebo farb\u00e1ch, je nevyhnutn\u00e9 spr\u00e1vne vytvorenie \u0161trukt\u00fary variantov:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tento atrib\u00fat je potrebn\u00e9 d\u00f4kladne vyplni\u0165 <\/span><b><span data-contrast=\"auto\">Nadraden\u00e9 SKU<\/span><\/b><span data-contrast=\"auto\">, pri\u010dom jednotliv\u00e9 ponuky zl\u00fa\u010di do jednej s\u00fahrnnej produktovej karty.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ka\u017ed\u00e1 varianta mus\u00ed ma\u0165 jedine\u010dn\u00e9 atrib\u00faty \u2013 v pr\u00edpade zhodn\u00fdch parametrov sa jedna z variantov na str\u00e1nke skryje.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Stoj\u00ed za to diverzifikova\u0165 texty a k\u013e\u00fa\u010dov\u00e9 slov\u00e1 v popisoch jednotliv\u00fdch variantov a presnej\u0161ie \u0161pecifikova\u0165 popisovan\u00e9 odtiene \u010di materi\u00e1ly.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5354\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/3-1-1.png\" alt=\"\" width=\"2000\" height=\"821\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/3-1-1.png 2000w, https:\/\/btop.pl\/wp-content\/uploads\/3-1-1-768x315.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/3-1-1-1536x631.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/3-1-1-18x7.png 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Optimalizujte svoje ponuky na Vente Unique s odborn\u00edkom z bTOP<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pr\u00edprava rozsiahlych produktov\u00fdch katal\u00f3gov v s\u00falade s po\u017eiadavkami spolo\u010dnosti Vente Unique a syst\u00e9mu Mirakl si vy\u017eaduje prec\u00edznos\u0165 a znalos\u0165 \u0161pecif\u00edk trhu s n\u00e1bytkom.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Agent\u00fara <\/span><b><span data-contrast=\"auto\">bTOP<\/span><\/b><span data-contrast=\"auto\"> podporuje v\u00fdrobcov a distrib\u00fatorov n\u00e1bytku v ka\u017edej f\u00e1ze tvorby a optimaliz\u00e1cie pon\u00fak:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pripravujeme a overujeme \u0161abl\u00f3ny pre import v syst\u00e9me Mirakl.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vytv\u00e1rame a preklad\u00e1me \u0161pecializovan\u00e9 popisy s oh\u013eadom na pravidl\u00e1 SEO a form\u00e1tovanie HTML.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pripravujeme grafick\u00e9 \u0161tandardy, vr\u00e1tane profesion\u00e1lnych v\u00fdkresov s rozmermi a dispozi\u010dn\u00fdch n\u00e1kresov.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mapujeme atrib\u00faty a vytv\u00e1rame variantu \u0161trukt\u00faru (Parent SKU) pre komplexn\u00e9 kolekcie n\u00e1bytku.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vykon\u00e1vame audity a priebe\u017en\u00fa optimaliz\u00e1ciu existuj\u00facich produktov\u00fdch str\u00e1nok s cie\u013eom zv\u00fd\u0161i\u0165 ich konverziu.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Potrebujete pomoc s efekt\u00edvnou pr\u00edpravou pon\u00fak pre Vente Unique? Kontaktujte n\u00e1s na adrese <\/span><b><span data-contrast=\"auto\">sales@btop.pl<\/span><\/b><span data-contrast=\"auto\"> a pora\u010fte sa o svojom katal\u00f3gu s na\u0161\u00edm odborn\u00edkom.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: \u0160pecialista v oblasti...<span data-teams=\"true\"> elektronick\u00fd obchod \u2013 <\/span>Paulina Karda\u0161ov\u00e1<\/em><br \/>\n<em>D\u00e1tum uverejnenia: 22. 9. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Platforma Vente Unique je jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch a naj\u0161pecializovanej\u0161\u00edch predajn\u00fdch kan\u00e1lov v z\u00e1padnej Eur\u00f3pe, zameran\u00e1 predov\u0161etk\u00fdm na sortiment n\u00e1bytku, dekorat\u00edvnych predmetov a interi\u00e9rov\u00e9ho vybavenia. V agent\u00fare pre elektronick\u00fd obchod bTOP vieme, \u017ee samotn\u00e9 technick\u00e9 pridanie sortimentu do datab\u00e1zy je len za\u010diatok. O \u00faspechu v predaji a vysokom umiestnen\u00ed vo v\u00fdsledkoch vyh\u013ead\u00e1vania rozhoduje prec\u00edznos\u0165 pri pr\u00edprave produktov\u00fdch s\u00faborov a spr\u00e1vna optimaliz\u00e1cia produktov\u00fdch str\u00e1nok.\u00a0 V tomto \u010dl\u00e1nku sa zameriavame v\u00fdlu\u010dne na prev\u00e1dzkov\u00e9 aspekty: ako krok za krokom pripravi\u0165<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/sk\/ako-pripravit-ponuky-na-trhovisku-vente-unique-vysvetluje-expert-z-btop\/\"> \u010c\u00edtajte \u010falej <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":5358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,89],"tags":[],"class_list":["post-5347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-vente-unique"],"_links":{"self":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/5347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/comments?post=5347"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/5347\/revisions"}],"predecessor-version":[{"id":5351,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/posts\/5347\/revisions\/5351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media\/5358"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/media?parent=5347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/categories?post=5347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/sk\/wp-json\/wp\/v2\/tags?post=5347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}