Photos and Sales Graphics

Selling miniatures and photos

In e-commerce, first impressions count. It is the first impression that decides whether a user clicks on an offer, stays on the site and ultimately makes a purchase. This is why at bTOP we create sales content for e-commerce that influences the CTR, conversion and visibility of offers on the marketplace.

Our photography and graphic design services are designed to be sold on platforms such as Amazon, Allegro, Cdiscount or eBay. We create visual materials in line with marketplace requirements, algorithms and customer expectations.

What is sales content in e-commerce?

  • E-commerce sales content is a set of visual and informational materials that support the customer's purchasing decision. It includes not only classic e-commerce product images, but also:

    • marketplace thumbnails,
    • sales graphics and infographics,
    • photos for lifestyle marketplace offers,

    modules Amazon A+ Content and Content+ (linking).

  • Well-designed sales content:

    • increases the click-through rate of offers,
    • builds trust in the brand,
    • reduces the number of returns,
    • improves the visibility of products in marketplace search results.

Product photography for e-commerce
and marketplace

  • 1
    Photos for marketplace product offers - packshot
    We create professional e-commerce product images on a white background, following the guidelines of the largest marketplace platforms. Packshots are the foundation of any listing and determine whether a user clicks on the listing at all.

    Product photography e-commerce packshot:

    • meet the requirements of Amazon and Allegro,
    • are optimised for marketplace thumbnails,

    emphasise the real appearance of the product.

  • 2
    Arrangement and lifestyle photography
    E-commerce product photos show the product in use, in a natural context. They build emotions and help the customer to imagine the product in everyday life.

    Lifestyle photography:

    • increases the attractiveness of the offer,
    • reinforces the marketing message,
    • is perfect for A+ content and advertising campaigns.

Product graphics and sales infographics

Graphic design services at bTOP are closely linked to e-commerce and marketplace. We design product graphics that clearly communicate the key features and advantages of the product.

Within product graphics we offer:

  • infographics with features and parameters,
  • comparison graphics,
  • visualisation of customer benefits,
  • graphical creations for marketplace listings.

These solutions are particularly effective in the technical, beauty, home & living and electronics industries.

Optimal image package for e-commerce marketplace listings

The most common solution is a photo package designed for the marketplace, which includes:

  • 1× e-commerce product images on a white background (thumbnail of marketplace listing),
  • 3× precision images for sales platforms (details),
  • 2× images for lifestyle marketplace listings (product usage),
  • 1× Sales graphics with dimensions or key product features.

This package meets the requirements of Amazon, Allegro and other sales platforms.

Single content services

We also offer the implementation of individual items:

  • e-commerce product images on a white background,
  • product detail photos,
  • photos for lifestyle marketplace offers,
  • product infographics,
  • Amazon A+ Content,
  • Content+ sales graphic on Allegro,
  • banners and graphic creations for marketing campaigns.

Why choose bTOP sales content?

At bTOP, we combine images for marketplace listings, graphics and marketplace knowledge. As a result, we create e-commerce product images that are:

  • in line with platform requirements,
  • optimised for sales,
  • consistent with the brand identity,
  • ready to be scaled to different markets.

We create content that works to sell, not just „looks nice”.