Marketplace Accounts Audit

Selling on a marketplace rarely works „for no reason”. More often than not, the problem lies in the account structure, the quality of the offers, the pricing policy or in suboptimally run campaigns. A marketplace account audit allows you to identify these areas and structure your sales in a way that translates into results.

At bTOP, we treat the audit as a decision-making tool. Its purpose is not to point out errors for the sake of a report, but to prepare your account for further growth - whether you are planning to scale, expand overseas or build your own marketplace division.

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    What is a marketplace audit?
    A marketplace account audit is a detailed analysis of sales accounts run on marketplace platforms - both from an operational and sales perspective. We check to what extent the account is fulfilling its potential and what is limiting its growth.

    The analysis includes, among other things, account structure, quality of offers, product visibility, pricing policy and the effectiveness of marketing activities. All with reference to the requirements of specific marketplace platforms rather than general e-commerce assumptions.

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    What do we check as part of a marketplace account audit?
    We start by analysing the account structure and offers. We verify the completeness of product data, the quality of descriptions, titles, images and graphics, and the compliance of offers with platform regulations. We check whether the account structure is conducive to sales or rather blocks them.

    The next step is optimising the visibility of offers. We analyse keywords and how they are used, assess the positioning of products in the marketplace search results and identify specific changes that can improve the ranking of listings.

    An important element of the audit is also pricing policy. We compare prices with competitors, analyse the consistency of the pricing strategy and identify areas where price is affecting lost sales or margins.

    We also check marketing activities conducted on the marketplace. We evaluate advertising campaigns for effectiveness, cost and return on investment, identifying where budget is not working for the outcome.

    Finally, we identify operational errors and risks, such as incorrect account configuration, breaches of terms and conditions or actions that may lead to restrictions or blocking of sales.

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    Marketplace account audit report and recommendations
    The result of the audit is a clear report that does not end with a diagnosis. You receive concrete recommendations for action:

    • short-term measures that can be implemented quickly,
    • long-term, building stable sales growth.

    The report shows priorities and allows you to decide what really needs to be improved first.

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    Why use the services of marketplace agency bTOP?
    At bTOP, we base the marketplace audit on operational experience. We do not analyse accounts purely from the perspective of theory or platform checklists. We conduct our own marketplace sales in Poland and Europe, so recommendations are based on real data and implementations.

    We tailor each audit to your specific business, industry and stage of development. Once the audit is complete, we can also support you in implementing the recommendations or in the next stages of sales development. If you want to develop your own marketplace (linking), we will be happy to help you. If, on the other hand, you wish to enter further markets, we will make our sales accounts available to you on the marketplaces (linking).

What does a marketplace account audit provide?

A marketplace account audit allows:

increase the visibility of offers
and sales

improve efficiency
advertising campaigns

limit the risks
statutory

put sales in order
and processes

save time on testing
ineffective solutions

This is particularly important for companies who feel that „sales could be better” but have no clear answer - why they are not.

When is it worth performing a marketplace audit?

A marketplace audit is a particularly good option when:
  • sales are not increasing despite the large number of offers,
  • you plan to increase your advertising budget,
  • you want to enter new markets,
  • you are preparing to scale up or build a marketplace department,
  • you are concerned about regulatory risks.

Grow your sales with a professional sales account audit!

If you want to see what is limiting your sales on the marketplace, an audit is the best starting point. Contact us and we will discuss the scope of the audit tailored to your platforms and business objectives.

FAQ - Marketplace Accounts Audit

What is a marketplace audit?

A marketplace audit is a detailed analysis of sales accounts on platforms such as Allegro, Amazon or other European marketplaces. As part of the audit, we check the account structure, quality of offers, product visibility, pricing policy, advertising activities and compliance with platform rules and regulations. The aim of the marketplace audit is to identify specific areas that limit sales.

For whom is a marketplace audit the best solution?

A marketplace audit works best for companies that are already selling on the marketplace, but are underperforming. It is a solution for e-commerce owners, sales managers and producers who want to scale sales, improve campaign performance or prepare an account for overseas expansion.

What do I get when I complete a marketplace audit?

After a marketplace audit, you receive a detailed report diagnosing the problems and a list of recommended actions. The report covers both quick fixes and long-term changes that can increase sales, listing visibility and account security.

Does a marketplace audit help increase sales?

Yes, a marketplace audit directly influences an increase in sales, as it identifies elements blocking bid visibility and conversion. Optimising descriptions, account structure, pricing and advertising campaigns very often leads to noticeable improvements in performance in a short period of time.

When is it worth performing a marketplace audit?

A marketplace audit is worth doing if your sales are stagnant, you are planning to increase your advertising budget, you want to enter new markets or you are concerned about regulatory issues. It is also a good first step before scaling sales or building your own marketplace team.