How do you sell on Castorama Marketplace? A bTOP expert explains 

Castorama Marketplace allows third-party companies to offer products directly on castorama.pl. For manufacturers, importers and distributors in the home, garden, renovation, construction and interior design sectors, this can be a valuable channel for reaching customers with a specific purchase intention. However, it is not an open platform where an account is automatically activated upon registration.

How do you sell on eBay? A bTOP expert explains

eBay is one of the largest international marketplace platforms. According to data from eBay Inc., the platform brings together 136 million active buyers, around 2.6 billion active listings and users from over 190 markets. For a Polish company, this means the opportunity to start selling abroad without having to set up a separate shop in every country. At the same time, eBay is not the only

How to sell on eMAG Marketplace? Romania, Hungary and Bulgaria: a step-by-step guide 

eMAG Marketplace enables Polish companies to sell in three key markets in Central and Eastern Europe: Romania, Hungary and Bulgaria. For sellers, this means the opportunity to expand their international sales within a single ecosystem, but simply setting up an account is not enough. You need to prepare your company’s documents, a product catalogue, correct prices, localised versions of your offers, logistics and

How can you run Allegro ADS without wasting your budget? A bTOP expert explains

Many sellers on Allegro believe that launching an Allegro ADS campaign is the end of the story – all you need to do is set a budget, select your listings and wait for the profits to roll in. In practice, this is a sure-fire way to blow your budget.  Effective Allegro ADS campaigns require constant optimisation, analysis and a swift response to market conditions. If you already have an action plan, take a look at,

How to prepare listings for the Media Expert Marketplace 

The Media Expert Marketplace allows customers to shop from both Media Expert and third-party sellers.   For a company expanding its online sales, preparing a product listing means combining an accurate product presentation with terms and conditions that can be honoured after the purchase. The customer should be able to easily identify the model and variant, check its features, and understand the price and delivery date. Before you begin

An end to greenwashing in the EU. EmpCo comes into force on 27 September 2026 

From 27 September 2026, the e-commerce market and the entire retail sector across the European Union will face a new legislative challenge. The EmpCo Directive (Empowering Consumers for the Green Transition – Directive (EU) 2024/825) comes into force, the main aim of which is to remove misleading environmental claims from the public sphere

How do you prepare listings for the Vente Unique Marketplace? A bTOP expert explains

The Vente Unique platform is one of the most important and specialised sales channels in Western Europe, focusing primarily on furniture, decorative items and home furnishings. At the e-commerce agency bTOP, we know that simply adding a product range to the database is just the beginning. Sales success and a high ranking in search results

How do you sell on Vente-Unique? A bTOP expert explains 

E-commerce markets in Western and Southern Europe are growing at a rapid pace. For manufacturers and distributors of interior design products and furniture, specialist vertical marketplaces are currently one of the most profitable channels for overseas sales.  One of the leaders in this segment is Vente-Unique. It is a French e-commerce giant originating from the group

How do you sell on the Leroy Merlin Marketplace? A bTOP expert explains 

The Leroy Merlin Marketplace allows third-party sellers to offer products directly on the leroymerlin.pl website. For businesses in the home, garden, renovation, interior design or DIY sectors, this can serve as an additional sales channel, but simply setting up an account is not enough. Accurate product data, a comprehensive product range, logistics and compliance with the platform’s requirements are all of great importance. 

How do you prepare offers on OTTO Market? A bTOP expert explains 

A successful listing on OTTO Market starts with accurate product data. The platform uses the category, brand, attributes and variant data not only to present the product, but also to generate titles, filters and shopping journeys on otto.de. A lack of required information may prevent a listing from being published or limit its visibility. Kacper Pawlak, Marketplace Specialist at bTOP,