Close
Contact us
Close
0
  • bTOP – Marketplace Agency for Amazon, Allegro, Kaufland and 25+ platforms | bTOP

InPost Buy: How to optimise sales with the new Merchant Panel and Apilo integration

The dynamic growth of the InPost ecosystem is creating entirely new opportunities for retailers to reach millions of users of the mobile application. The InPost Buy model, which is currently in intensive beta testing, is not just another sales channel, but above all a tool for building a competitive advantage through the speed and convenience of shopping. In order to fully exploit this potential, the key efficient management of offers and automation of logistics processes. In response to these needs, InPost has introduced a number of updates to the Merchant Panel and expanded the cooperation with the Apilo system, which allows the business to scale even more effectively.

 

5 key innovations in the Panel Merchanta

Effective e-shop management requires clarity and speed. The updated Merchant Panel concentrates the most important functions in one place, eliminating the need to search through multiple tabs. Here are the most important changes:

1. Separation of Claims and Finance: Financial accounts and customer requests are now in separate sections. This allows for better organisation of the work of accounting and customer service.
2. Offer promotion management: Vendors can now define the duration and percentage discount directly in the view of a specific offer. This reduces the implementation of marketing campaigns to a minimum.
3. Advanced order filters: The introduction of filtering by status and consignment number allows specific orders to be located at a glance, which is crucial for large-scale sales.
4. Integration of communication with the order: Comments and messages from buyers now appear directly next to the details of a particular order. This gives the seller the full context of the transaction when responding.
5. Support for the „Price Shock” programme”: The system automatically suggests what price to set in order for the product to obtain this prestigious designation, which directly translates into higher conversions.

 

Automation with Apilo: More offers in less time

For companies operating with a large range of products, manual data entry is a bottleneck to growth. The updated integration with the Apilo system introduces two functionalities, which are revolutionising the product display process:

1. Mass assignment of categories: It allows categories to be defined once for entire product groups, saving hours of manual work.
2. Bulk parameter filling: Thanks to the bulk export and editing function, completing specifications for hundreds of tenders becomes an almost instantaneous process.

With these solutions, retailers can focus on pricing strategy and assortment selection, leaving the technical side of publishing offers to the tried-and-tested automatons.

Optimising visibility without financial outlay

In the InPost Buy ecosystem, algorithms promote offers that are complete and comply with quality standards. Improving visibility does not always have to involve paid promotion - often the key is correct data structure. For your products to appear higher in search results, they must meet three fundamental criteria:

• Title (7-150 characters): It must be clear and precise. Avoid excessive use of capital letters (Caps Lock) and emoticons, which lower the professionalism of the offer in the eyes of the algorithm.
• Description (min. 100 characters): The content must be prepared in Polish and comprehensively describe the product features. It is crucial to avoid external links, which are blocked by the system.
• Main photo: The product must be presented on a plain, preferably white background, without watermarks or additional graphic elements. A clean presentation means a higher click-through rate (CTR).

 

Professional configuration and sales support

Although the tools provided by InPost and Apilo are intuitive, their optimal combination requires experience in setting up e-commerce systems. At our agency we help retailers through the InPost Buy implementation process, taking care of every technical detail - from updating data in the Shop Settings tab to advanced automation in the Apilo system.

We provide support that avoids errors at the parameter and category mapping stage, which is key to maintaining high visibility for listings from day one. Remember, ongoing beta testing is the ideal time to position yourself conveniently in your new sales channel, before your competitors do it for you.

 

 

Author of the blog: Paulina Kardaś
Date of publication: 18.05.2026r.

.