And why your previous agency might have let you down, though not necessarily through any fault of your own. We have conversations like this at bTOP every few weeks. A shop owner operating on Allegro, Amazon or Kaufland calls and explains why working with their previous agency – and sometimes two or three – didn’t deliver the expected results. The story is usually similar
A furniture manufacturer usually has ready-made collections, materials and options. However, the customer sees a single offer and wants to know whether the corner sofa will fit in the living room, when the wardrobe will be delivered, and what is included in the price of the bed. Selling on BRW Marketplace requires adapting the manufacturer’s catalogue to facilitate such purchasing decisions. BRW also makes brw.pl available to external manufacturers, distributors and
Customers buying home furnishings don’t always start with a specific model in mind. Sometimes they’re looking for a way to refresh their bedroom, a gift for a new flat, or an accessory to match their living room. HOME&YOU Marketplace gives brands and online shops the opportunity to showcase their products in precisely this kind of shopping environment. Sales on home-you.com also include offers from external companies, rather than
The e-commerce market in Central, Eastern and Western Europe is growing at a rapid pace, and retailers seeking new channels for expansion are increasingly turning their attention to cross-border platforms. One of the most promising players is Trendyol – a Turkish e-commerce giant backed by the Alibaba Group, which is rapidly expanding its presence in Romania, amongst other markets,
Castorama Marketplace allows third-party companies to offer products directly on castorama.pl. For manufacturers, importers and distributors in the home, garden, renovation, construction and interior design sectors, this can be a valuable channel for reaching customers with a specific purchase intention. However, it is not an open platform where an account is automatically activated upon registration.
eBay is one of the largest international marketplace platforms. According to data from eBay Inc., the platform brings together 136 million active buyers, around 2.6 billion active listings and users from over 190 markets. For a Polish company, this means the opportunity to start selling abroad without having to set up a separate shop in every country. At the same time, eBay is not the only
eMAG Marketplace enables Polish companies to sell in three key markets in Central and Eastern Europe: Romania, Hungary and Bulgaria. For sellers, this means the opportunity to expand their international sales within a single ecosystem, but simply setting up an account is not enough. You need to prepare your company’s documents, a product catalogue, correct prices, localised versions of your offers, logistics and
Many sellers on Allegro believe that launching an Allegro ADS campaign is the end of the story – all you need to do is set a budget, select your listings and wait for the profits to roll in. In practice, this is a sure-fire way to blow your budget. Effective Allegro ADS campaigns require constant optimisation, analysis and a swift response to market conditions. If you already have an action plan, take a look at,
The Media Expert Marketplace allows customers to shop from both Media Expert and third-party sellers. For a company expanding its online sales, preparing a product listing means combining an accurate product presentation with terms and conditions that can be honoured after the purchase. The customer should be able to easily identify the model and variant, check its features, and understand the price and delivery date. Before you begin
From 27 September 2026, the e-commerce market and the entire retail sector across the European Union will face a new legislative challenge. The EmpCo Directive (Empowering Consumers for the Green Transition – Directive (EU) 2024/825) comes into force, the main aim of which is to remove misleading environmental claims from the public sphere
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