We are an official Kaufland Global Marketplace Partner! What do you gain by entering Kaufland with bTOP?

Kaufland is accelerating strongly in the e-commerce market - by 2025, the platform is present in as many as seven European countries: Germany, Poland, the Czech Republic, Slovakia, Austria, France and Italy, giving retailers potential access to around 139 million online customers. For many brands and sellers, it is the natural next step after Allegro. From now on, you can tap into this potential with additional support - the Agency bTOP has become an official Agency Partner of Kaufland Global Marketplace. What does this mean for you in practice?

1. Kaufland Global Marketplace in a nutshell

Kaufland Global Marketplace is an all-in-one solution for international sales -. one registration, multiple markets. The retailer can manage offers, orders and product data on all Kaufland marketplaces from one panel. The platform's key strengths:

• access to a rapidly growing network of marketplaces in Europe (DE, SK, CZ, PL, AT, IT, FR),
• potential to reach approximately 139 million customers online,
• strong marketing support (SEO, advertising campaigns, price comparison sites, social media, promotional activities such as vouchers, savings weeks, in-app coupons),
• cross-border logistics (Kaufland Shipment Solutions) and tailored payment methods in individual markets,
  
• free translations of product data and customer messages and sales support in multiple languages,
  
• no long-term notice periods and transparent cooperation rules.

Importantly, Kaufland Global Marketplace's growth clearly outpaces that of the e-commerce market as a whole - with moderate growth in online commerce in Germany and Austria, Kaufland's platform revenue grew by around 7,85% year-on-year, with new foreign markets alone generating more than 100% of GMV growth.

2. what does entering Kaufland with the support of a bTOP partner give you?

As an official Agency Partner, we are not „just another listing company”. Our role is a combination of strategic advice, operational onboarding and direct contact with the Kaufland Global Marketplace team. For you, this translates into tangible benefits:

1. Commission concessions to get started - retailers who sign up to Kaufland Global Marketplace via bTOP can benefit from special promotional commission terms to get started. This realistically reduces the cost of entry to the new platform in the first few months - when you are just testing the offer and scaling sales.
2. Faster and more efficient registration - we have direct contact with Kaufland Global Marketplace custodians, thanks to which:

• the document verification process is shorter and more predictable,
  
• we know which errors to avoid in the forms,
  
• in the event of a problem, you do not have to „click through” support - your request goes straight to the right team.

3. Technically embracing integrations and listings - Kaufland offers many ways to integrate - from REST APIs, to CSV/XML files, to ready-made integrations with over a hundred sales systems. We take on:

• choosing the best way to integrate under your tools (Base, ERP, SaaS shop, etc.),
  
• Preparation of product feeds and category structures,
  
• arrangement of titles, descriptions and attributes in accordance with Kaufland's requirements.

4. Realising the full potential of marketing on the platform - Kaufland provides extensive off-page (SEO, SEA, comparison sites, social media) and on-page marketing activities: sponsored ads, vouchers, savings weeks, in-app coupons. As an agency, we design the campaign structure and budgets, make sure the ads are tied up with the margin and logistics, and use Kaufland-recommended materials and formats. This way, you don't burn through your budget to „learn the lesson”, but go straight in with a sensible plan.
5. Support with cross-border logistics and formalities - Kaufland offers its own logistics solutions (Kaufland Shipment Solutions) and handles key forms of payment in individual markets. We help you combine these opportunities with your business model:

• choose the right shipping strategy (in-house vs. external fulfilment),
  
• advise on EPR / environmental requirements in the markets in which you operate,
  
• we structure our pricing policy so that commissions, transport and promotional costs continue to leave a margin for profit.

3. for whom is the Kaufland entrance with bTOP?

Not every company needs to enter all marketplaces straight away, but there are situations where Kaufland Global Marketplace is just the natural next step. This is especially true if you feel that your existing sales channels are already heavily used, but at the same time you have products that can „handle” sales in several markets at the same time. We recommend entry in particular for:

• Allegro sellers who want to diversify their sales and go beyond Poland without building a separate cross-border team,
• private labels and manufacturers who are looking for a single partner to expand into multiple countries in Europe,
  
• online shops that feel they have reached their traffic ceiling from Google, and are looking for an additional „engine” in the form of marketplaces,
  
• companies that count profitability and not just turnover - and want to sort out commissions, advertising and logistics costs straight away.

4 What does the launch of Kaufland Global Marketplace look like together with bTOP?

Entering a new marketplace does not have to mean chaos, a million support emails and weeks of setting everything up „on the fly”. We can structure the process in such a way that it is clear from the start: what we are doing, in what order and why - and at which stage Kaufland enters and at which stage bTOP enters. Example process:

1. Brief consultation - we check product category, target markets, current sales channels.
   
2. Preliminary financial model - we count what the margin looks like after commissions, logistics and advertising costs.
   
3. Registration via bTOP - we guide you through the onboarding process as a Kaufland partner agency.
   
4. Integration and listings - we plug in tools, prepare feeds, descriptions and graphics under Kaufland.
   
5. Sales and campaign launch - we fire up the first campaigns, monitor the data, adjust the strategy.

After the first few weeks, we already have data on which to base scaling: expanding the range, entering more countries, testing new campaign formats. With us you launch, lead and scale your sales on Kaufland Global Marketplace.

5. Want to enter Kaufland with commission relief and a shorter registration path?

If you are considering a start-up on Kaufland Global Marketplace or want to structure your current sales on this platform, get back to us:

• we will help you plan your entry including margins and logistics,
  
• We will guide you through registration as a Kaufland partner,
  
• We will take care of integration, content and campaigns.

Write to us or arrange a short consultation - we will show you how to make real use of the bTOP x Kaufland Global Marketplace partnership in your business.

Author of the blog: Kacper Pawlak
Date of publication: 31.12.2025r.