Base (formerly BaseLinker) - the command centre for your e-commerce in 2025 

In the world of e-commerce, where speed, automation and data consistency are important, BaseLinker has been one of the most important support tools for online retailers for years. In 2025, the brand underwent a rebranding - from now on it is known simply as Base. The name change reflects the direction of the platform, which is no longer just an integrator, but is becoming a full-fledged system of class PIM and OMS, centralising the entire sales ecosystem. 

What is Base (formerly BaseLinker)?

Base is an advanced system for multi-channel sales management. It connects marketplaces (such as Allegro, Amazon or Empik), online shops, ERP systems, wholesalers and courier companies - all in one place. 

This allows the retailer to in one panel: 

• handle orders from various sources

• synchronise inventories

• carry out shipments

• automate activities that previously required manual handling

It is this integration that makes Base today the e-commerce management centre - not only for large companies, but also for smaller shops that want to develop sales without chaos. 

How does Base work? 

Base connects to your sales accounts and the tools you use on a daily basis. In practice, this means that you can: 

• display products simultaneously on multiple platforms
• automatically update stock levels
• manage prices and promotions
  
• generate shipping labels directly from the panel

The system works in real time and all changes synchronise automatically. So you don't need to log in to multiple services - you just need one panel that brings everything together. 

Key features of Base 

• Order Manager - central location for managing orders from different channels. It allows the creation of customised statuses, filtering and automatic actions, such as sending notifications or changing the status once an order has been paid for. 

• Marketplace manager - Integrations with Allegro, Amazon, eBay and Empik. It facilitates mass listing, order synchronisation and automatic order processing. 

• Product manager - management of the complete catalogue of goods, descriptions, variants and photos. New tab Media allows different photo galleries to be assigned to each sales channel. 

• Price automation - The system adjusts prices itself according to channel, margin or stock. 

• AI for e-commerce - Artificial intelligence analyses sales data and suggests ways to increase conversions. 

• Base Analytics - reports and analyses of bid effectiveness, reach and sales sources in one place. 

• Clearance of accounts and invoices - automatic generation of sales documents, integration with accounting and ERP systems. 

• WMS and warehouse management - Full control over stocks in real time. The system automatically updates product availability and eliminates the risk of selling unavailable goods. 

Automation - Base's greatest advantage 

Base allows you to set automatic actions, which replace manual operations.
 

Example: once an order is received, the system can invoice itself, send an e-mail confirmation to the customer, generate a courier label and assign a suitable carrier. 

This saves salespeople hours of work per day, eliminates human error and allows them to focus on business development.

Would you like to transfer to Base? You can use our activation link and create your own account now! 

👉 All you have to do is click here. 

Still not sure whether you can handle the paperwork for registration? No problem, we are happy to help you with everything - just write to us.

 

Date of publication: 19.11.2025r.
Author of the blog: Karolina Kieremkampt