Creating 3D renders, virtual interior designs and generating models showcasing clothing represent huge cost savings for manufacturers and D2C (Direct to Consumer) brands. However, the entry into force of Regulation (EU) 2024/1689 of the European Parliament and of the Council (the AI Act) necessitates the adaptation of internal procedures for the creation and publication of digital assets. Below, we present a detailed overview of the legal requirements imposed on manufacturers and brands in e-commerce. 1. Machine labelling and brand image integrity The most important issue from the perspective of the branding industry is the fact that Read more
Many sellers still manage their sales based on individual reports from Allegro, Amazon or eMAG. The problem arises when a company is already operating on several marketplaces simultaneously, has its own online shop, several warehouses and thousands of active listings. In such an environment, it is very easy to make decisions based on incomplete data. This is precisely why Base Analytics is becoming increasingly popular – an analytics module available within the Base system that allows you to view sales from a broader perspective and identify issues affecting Read more
Selling on Amazon under the FBM (Fulfilled by Merchant) model gives sellers full control over their own stock, but at the same time requires them to manage dispatch themselves and negotiate rates with couriers. For businesses that wish to store their products in their own warehouse whilst benefiting from preferential rates negotiated by the e-commerce giant, the Amazon Easy Ship service is the ideal solution. This is a logistics model in which Amazon takes over the process of delivering parcels to the end customer on the seller’s behalf. In practice, this means that after Read more
In the rapidly changing world of e-commerce, where the costs of renting premises and logistics can effectively stifle the growth of even the most promising brands, dropshipping is emerging as the cornerstone of modern retail. This model is no longer the preserve of start-up entrepreneurs; today, it is a fully-fledged strategy for expanding product ranges for established players on marketplaces such as Allegro, Empik, Temu, Kaufland and many others. The key to success is no longer simply finding a supplier, but the seamless integration of product data and stock levels in real time. This allows businesses to build a competitive advantage without risk. Read more
Scalability in e-commerce in 2026 refers to the ability to grow amidst increasing market complexity. It is the capacity to handle higher sales volumes whilst maintaining operational fluidity, consistent data and full control over processes. Today, an e-commerce system must keep pace not only with the growth in order volumes, but also with rapid technological changes, new sales channels and evolving shopping patterns. Below are 10 key features of a scalable e-commerce system in 2026. Centralised management of all sales channels A scalable system integrates Read more
Multi-channel sales have become the norm in e-commerce. Online shops, marketplaces, international platforms and B2B sales enable businesses to reach different customer groups and diversify their revenue streams. At the same time, a multi-channel approach brings greater operational complexity, which can quickly lead to chaos without the right tools. Effective management of multiple sales channels relies on centralising processes, automating repetitive tasks and maintaining data consistency across the entire sales ecosystem. Centralised sales management The foundation of multi-channel sales is a single hub where data is collected Read more
In e-commerce, data is like fuel. But what’s the point of having thousands of it if you don’t know which bits actually drive your profits? The new version of Base Analytics has been designed to finally give you the full picture of your business – from revenue and costs to your actual profit margin and areas for growth. If you’ve been using external tools or spreadsheets up until now, forget about them. Now you have all your key data in one place – in the new, revamped Base dashboard. Data, Read more
Version 2.0 of the National e-Invoice System (KSeF) is changing the way accounting documents are handled in the Polish e-commerce sector. For retailers, this means not only a technical obligation but also the need to streamline invoicing processes, integrate with accounting systems and automate operational workflows. In this context, Base.com acts as a central tool that combines multi-channel sales with document management and communication with KSeF. Base.com as an e-commerce invoicing hub Base.com provides a comprehensive suite of tools for the efficient issuance and management of accounting documents. From a single dashboard Read more
Clicking „Buy and pay” does not mark the end of the customer journey. For the buyer, this is just the start: uncertainty sets in („Did it go through?”, „when will it be dispatched?”, „where will the parcel end up?”), whilst for the shop, the fulfilment process begins – a process which, without good communication, can lead to costs, returns and enquiries to customer service. One of the most underrated elements of this communication is the order confirmation email. Many shops treat it as a mere formality: a template from the platform, random content, automatically generated text with no structure. The result? The customer feels, Read more
In the world of e-commerce, where speed, automation and data consistency are key, BaseLinker has for years been one of the most important tools supporting online retailers. In 2025, the brand underwent a rebrand – since then, it has been known simply as Base. The name change reflects the direction of the platform’s development, as it is no longer just an integrator but is becoming a fully-fledged PIM and OMS system, centralising the entire sales ecosystem. What is Base (formerly BaseLinker)? Base is an advanced multi-channel sales management system. It connects marketplaces (such as Read more
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