Many retailers operate on the simple assumption that if a product works in Poland, it should also work abroad. In practice, this is not the case. When entering a new market, customer expectations, price levels, the way people search for offers, the importance of logistics and the level of trust required to make a purchase all change. That is why a Polish bestseller often fails not because of the product itself, but because of the entire sales environment. Below are the 7 most common obstacles worth checking before entering a new market. 1. The product is suited to the Polish market, Read more
Why is it that sometimes a generated product photo looks absolutely stunning, whilst at other times it’s a nightmare to look at? Well, the reason is quite simple, but that doesn’t mean it’s easy to fix. So what can you do to generate a professional-looking image without having to do a million retakes? Let’s go through it step by step. Why does AI generate some objects perfectly, whilst others are riddled with errors? Every AI is linked to a specific image library, which the algorithm has used to learn how to generate images. Through Read more
Significant changes are on the horizon for the e-commerce and online financial services sectors. The new EU Directive 2023/2673 aims to simplify the processes for cancelling online purchases and services. The most significant change is the requirement to introduce a prominent and user-friendly „cancel contract” button, which must be just as accessible as the „Buy Now” button. What does EU Directive 2023/2673 cover? Directive 2023/2673, sometimes referred to by experts as ‘Omnibus 2.0’, amends the rules on distance contracts. Although its main focus Read more
An abandoned basket is a real pain because it happens right at the point where money is involved. The customer has already chosen a product, added it to their basket, sometimes even entered their details… and then they disappear. And here’s the important thing: this isn’t always a „problem to be fixed”. Some people treat their basket as a „save for later” list or are comparing prices. Research by Baymard shows that a large proportion of abandoned baskets are simply the result of browsing without any intention to buy. But if we filter out mere „window shopping”, we’re left with a group that can be won back. And interestingly – Read more
Expanding into foreign markets is a natural step in the development of any ambitious online shop. Cross-border e-commerce opens the door to millions of new customers, but it also presents legal challenges. One of the most common questions we hear from our customers is: „When selling products in the EU, do I need to have labels and instructions in the local language?” The answer is: in the vast majority of cases – yes. Ignoring this obligation not only carries the risk of financial penalties but can also result in your sales being blocked on marketplaces. Read more
Q2 in e-commerce often seems unremarkable only from a calendar perspective. It doesn’t carry the same weight as Black Friday or the December gift-buying peak, but it is precisely in the second quarter that retailers can build up several smaller sales waves which, taken together, yield a very solid result. The problem is that many companies still treat spring too broadly: something for Easter, something for the garden, some gifts. But the marketplace doesn’t reward generality. The marketplace rewards those who can tap into a specific Read more
Scalability in e-commerce in 2026 refers to the ability to grow amidst increasing market complexity. It is the capacity to handle higher sales volumes whilst maintaining operational fluidity, consistent data and full control over processes. Today, an e-commerce system must keep pace not only with the growth in order volumes, but also with rapid technological changes, new sales channels and evolving shopping patterns. Below are 10 key features of a scalable e-commerce system in 2026. Centralised management of all sales channels A scalable system integrates Read more
The year 2026 marks a turning point for e-commerce. Artificial intelligence is no longer just a tool for marketing or customer service – AI is effectively taking over the start of the shopping process. What has been the norm for years („Google → shop → shopping basket”) is beginning to crumble. Shopping is increasingly taking place… in conversation. AI is taking over the start of the shopping process AI assistants are increasingly responsible for searching for, comparing and recommending products. Customers no longer need to browse through dozens of websites, analyse reviews or check price comparison sites. All it takes is a single question Read more
In 2026, e-commerce customers are more discerning than ever. An attractive product and a competitive price are no longer enough – today, the shopping experience is what determines which shop customers choose. It is this experience that builds loyalty, positive reviews and long-term relationships with the brand. As the Gemius E-commerce in Poland 2024 report shows, previous positive experiences are the most important non-financial factor influencing the choice of an online shop. The question is: does your e-commerce business meet these expectations? Customers expect positive experiences. The shopping experience is something far Read more
For e-commerce, 2026 will not be „just another year of campaign optimisation” or a minor evolution along the lines of faster deliveries, better UX and a little more automation. The biggest change will happen earlier – at the stage when the customer is only just beginning to think about making a purchase. Increasingly, the first place where consumers look for inspiration and guidance is no longer Google or a price comparison site. It’s generative tools: ChatGPT, Gemini, Claude or AI Mode. Customers aren’t „searching” for links – they’re seeking advice. And if in Read more
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