Castorama Marketplace allows third-party companies to offer products directly on castorama.pl. For manufacturers, importers and distributors in the home, garden, renovation, construction and interior design sectors, this can be a valuable channel for reaching customers with a specific purchasing intention. However, it is not an open platform where an account is automatically activated upon registration. Kacper Pawlak, Marketplace Specialist at bTOP, explains how to become a Castorama Marketplace seller, how Mirakl works, what costs and obligations need to be taken into account, and what factors influence Read more
eBay is one of the largest international marketplace platforms. According to data from eBay Inc., the platform brings together 136 million active buyers, around 2.6 billion active listings and users from over 190 markets. For a Polish company, this means the opportunity to start selling abroad without having to set up a separate shop in every country. At the same time, eBay is not a single, identical service across the globe: individual markets have their own fees, rules, languages and customer expectations. Kacper Pawlak, Marketplace Specialist at bTOP, explains how to set up Read more
The eMAG Marketplace enables Polish companies to sell in three key markets in Central and Eastern Europe: Romania, Hungary and Bulgaria. For sellers, this means the opportunity to expand their international sales within a single ecosystem, but simply setting up an account is not enough. You need to prepare your company’s documents, a product catalogue, correct prices, localised versions of your offers, logistics and a method for synchronising stock levels. The biggest advantage of eMAG is the ability to utilise the Cross-Border model. Sellers can expand their sales into further countries without having to build separate processes from scratch Read more
Many sellers on Allegro believe that launching an Allegro ADS campaign is the end of the story – all you need to do is set a budget, select your listings and wait for the profits to roll in. In practice, this is a sure-fire way to blow your budget. Effective Allegro ADS campaigns require constant optimisation, analytics and a swift response to market conditions. If you already have an action plan, find out which factors you need to keep an eye on every day – and why working with an agency allows you to maximise your profits. Key factors for daily ADS optimisation in the market Read more
The Media Expert Marketplace allows customers to shop from both Media Expert and third-party sellers. For a company developing its online sales, preparing a listing means combining an accurate product presentation with terms and conditions that can be honoured after the purchase. The customer should be able to easily identify the model and variant, check its features, and understand the price and delivery date. Before you start editing descriptions or reducing prices, it is worth familiarising yourself with how products and offers are presented on the platform. How does a product page differ from a seller’s offer? Product page Read more
From 27 September 2026, the e-commerce market and the entire retail sector across the European Union will face a new legislative challenge. The EmpCo Directive (Empowering Consumers for the Green Transition – Directive (EU) 2024/825) will come into force, the main aim of which is to eliminate misleading environmental claims (so-called ‘greenwashing’) and unsubstantiated certifications from the public domain. Are your product descriptions, website graphics and packaging certifications ready for these changes? Find out what’s changing, Read more
The Vente Unique platform is one of the most important and specialised sales channels in Western Europe, focusing primarily on furniture, decorative items and home furnishings. At the e-commerce agency bTOP, we know that simply adding products to the database is just the beginning. Sales success and a high ranking in search results depend on the precision with which product files are prepared and the appropriate optimisation of product pages. In this article, we focus exclusively on the operational aspects: how to prepare, step by step, Read more
E-commerce markets in Western and Southern Europe are growing at a rapid pace. For manufacturers and distributors of interior design products and furniture, specialist vertical marketplaces are currently one of the most profitable channels for overseas sales. One of the leaders in this segment is Vente-Unique. This French e-commerce giant, part of the CAFOM group, has established a dominant position in the Home & Garden sector across key European markets. As the e-commerce agency bTOP, we help Polish brands on a daily basis to Read more
The Leroy Merlin Marketplace allows third-party sellers to offer products directly on the leroymerlin.pl website. For businesses in the home, garden, renovation, interior design or DIY sectors, this can serve as an additional sales channel, but simply setting up an account is not enough. Accurate product data, a comprehensive product range, logistics and compliance with the platform’s requirements are all of great importance. Comment from a bTOP expert: Leroy Merlin is not a platform where you should start by haphazardly importing your entire catalogue. First, you need to ensure that the products fit into the relevant categories, Read more
A successful listing on OTTO Market starts with accurate product data. The platform uses the category, brand, attributes and variant data not only to present the product, but also to build the title, filters and shopping paths on otto.de. A lack of required information may prevent publication or limit the visibility of the listing. Kacper Pawlak, Marketplace Specialist at bTOP, shows how to prepare a catalogue without repeating mistakes made on other platforms. As an OTTO Market Service Partner, we support sellers with data mapping, integration and resolving errors that prevent publication. Product, Read more
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