Young consumers are increasingly not only searching for products online, but also influencing the purchasing decisions of the whole family. They send links, compare offers, and highlight trendy brands and new products. At the same time, they are keen to draw on their parents’ experience and take their recommendations on board. As a result, online shopping is becoming an intergenerational process, in which one person finds a product, another assesses its value for money, and yet another makes the payment. Shopping as a family team effort For many teenagers, their first experiences with e-commerce Read more
The e-commerce market doesn’t tolerate downtime, and Allegro has just introduced a change that will directly impact your sales figures. A new section has appeared on product pages – „Multi-packs”. For buyers, this is an easier way to make cheaper bulk purchases, but what about you? It’s an excellent opportunity to increase your average order value. Find out how the new feature works, why you need to act quickly, and how to set up multi-packs step by step to get the most out of this change. What’s changed? The new ‘Multi-pack’ section” Read more
Anyone who has ever listed products in bulk on a marketplace knows this challenge. You download a file from a wholesaler or an ERP system, open it, and there are hundreds of columns. Then you check the platform’s official template and the tedious rewriting begins: „gross price” has to become the „PRICE” column, and the EAN code needs to be changed to „GTIN”. A single mistake in the name causes the system to misread the data and treat the price as a standard product parameter. We have some great news for you that will drastically reduce your working time Read more
From 27 July 2026, Amazon is introducing a significant change to its product listing rules. The maximum length of a product title will be limited to 75 characters, including spaces. The new requirements will apply to Amazon’s European marketplaces and most product categories, with the exception of products in the Media category. For sellers, this means the end of very long titles, which often included numerous keywords, features, uses and technical information. Amazon wants the title to be shorter, more readable and focused primarily on identification Read more
Allegro is increasingly expanding its range of official brand shops. Examples include LEGO and TATUUM, whose official shop on Allegro was announced in June 2026. Allegro describes the Brand Zone as a place where manufacturers present their product range directly, in a more organised and brand-focused manner, with an emphasis on product authenticity, customer service and a convenient shopping experience. How does an official shop differ from a standard shop on Allegro? A standard seller on Allegro operates primarily within the framework of the traditional Read more
Expansion of the carrier network for Allegro One From 8 July, the handling of your parcels to Allegro One lockers will become even more flexible. DHL is joining the group of carriers delivering to Allegro One Box and Allegro One Punkt, strengthening the existing partnership with DPD and Allegro One Kurier. Thanks to this expansion, your parcels will be handled by three trusted logistics partners in selected cities, enabling even more efficient delivery of orders to end recipients. Automated courier allocation Read more
The e-commerce market in the European Union is constantly evolving, and with it the regulations aimed at enhancing consumer protection. From 19 June 2026, new regulations resulting from EU Directive 2023/2673 and amendments to the German Civil Code (BGB, § 356a) will come into force. If you sell on the Kaufland platform, this post will guide you through the changes step by step. What does the change involve? The new regulations require e-commerce platforms to provide consumers with a simple, electronic option to withdraw from Read more
A listing on a marketplace may be blocked even if the product is in stock, the price is correct and the photos look good. Most often, the problem lies not with the product itself, but with the product data: the EAN, category, specifications, description, photos or import file. Marketplaces such as Allegro, Amazon, eMAG, Kaufland and Temu are checking more and more thoroughly whether a listing complies with the catalogue, the platform’s terms and conditions and the requirements of the relevant category. If the system detects an error, the product may be rejected, held pending correction, or have its visibility restricted Read more
Many sellers still manage their sales based on individual reports from Allegro, Amazon or eMAG. The problem arises when a company is already operating on several marketplaces simultaneously, has its own online shop, several warehouses and thousands of active listings. In such an environment, it is very easy to make decisions based on incomplete data. This is precisely why Base Analytics is becoming increasingly popular – an analytics module available within the Base system that allows you to view sales from a broader perspective and identify issues affecting Read more
When sales drop, many marketplace sellers turn to advertising for a solution. They launch Allegro Ads, Amazon Ads or eMAG Ads campaigns, or invest in promoting their products on social media, hoping for a rapid improvement in results. Unfortunately, it very often turns out that increasing the advertising budget does not deliver the expected results. The reason is simple – advertising can boost the visibility of a listing, but it won’t fix its underlying problems. Advertising attracts traffic, but does not guarantee sales. The purpose of advertising is to direct potential customers to the product listing. Read more
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