If you sell on marketplace platforms, you’ll no doubt be aware that changes to the terms and conditions are not just a formality, but above all a signal to optimise your sales processes. InPost has just announced a major update to its service, which will be renamed InPost Von Halsky from 12 June 2026. At btop, we keep a close eye on changes to our clients’ sales channels, which is why we’ve put together a summary of the key changes your operations team needs to be prepared for. Financial breathing space and greater control over promotions The first and by far the most important piece of news for departments Read more
TEMU is introducing a significant change to product ads: the focus is shifting from the evaluation of individual ads to a broader assessment of the shop’s overall sales. For sellers, this means that ROAS itself remains a key metric, but it will need to be interpreted with greater caution. The most significant change: A notice has appeared in the TEMU Help Centre stating that, from 7 June 2026, the option to create offers based on an advert’s ROAS will be disabled. However, this does not mean that product adverts are disappearing or that sellers Read more
Registration link https://seller-eu.tiktok.com/account/register?shop_region=PL Region: Poland Status as at 1 June 2026 Purpose of this document: To guide you through the registration, verification and initial set-up of your shop. Note: According to an official announcement from the TikTok Newsroom, TikTok Shop will launch for users in Poland on 15 June 2026. Seller registration is now available via the link above. TikTok Shop is now available to sellers in Poland at the account registration stage. If you wish to prepare your shop before sales begin, you can start the process via the official TikTok form Read more
The same product, the same manufacturer, and sometimes even the same price. Yet sales are going very well in one sales channel, whilst in another the product is generating virtually no results. This comes as a surprise to many companies, as it intuitively seems that if a product works well in one place, it should perform similarly everywhere. In practice, however, sales across different channels follow a completely different logic. What works on one platform may not work just as well on another, even if Read more
Until recently, cross-border e-commerce sales were mainly associated with translating product listings and setting up shipping to another country. Today, that is simply not enough. Customers in different markets have different expectations, marketplaces are setting increasingly stringent requirements, and errors in data, prices or logistics quickly have a negative impact on sales. Cross-border e-commerce in 2026 is not just about language. It’s about tailoring the entire offering to the local market. Translation is just the first step. Automatic translation of product descriptions can help, but it isn’t Read more
TikTok Shop is a channel for products that can be discovered through content. This doesn’t mean that only trendy gadgets can be sold. It means that a product must have a reason to appear in a video: an effect, a problem, a story, a transformation, an aesthetic or a context of use. Categories with natural potential include: beauty, personal care, fashion, accessories, homeware, kitchenware, lifestyle, fitness, consumer electronics, hobbies, seasonal products and gifts. The common denominator isn’t the category itself, but how easily the product can be demonstrated. A product that can be shown in Read more
TikTok Shop is based on content and discovery, but paid promotion can significantly accelerate results. Advertising mechanisms such as Product and LIVE GMV Max are appearing on TikTok Shop PL. Their role is simple: to drive more sales from content, products and moments that already have potential. The most important rule is this: advertising won’t fix a poor product or a poor offer. If the hero SKU isn’t appealing, the product page doesn’t close the sale, and the content doesn’t hold the viewer’s attention, the budget will simply be spent more quickly Read more
TikTok Shop is best rolled out in stages. Scaling up too quickly without data can burn through your budget, whilst planning for too long can mean the brand misses its window of opportunity. A good compromise is a 90-day strategy: preparation, testing, optimisation and initial scaling. The first 30 days should be devoted to laying the foundations. The brand selects its hero SKU, prepares product listings, sets prices, promotions, stock levels, order fulfilment policies and a content plan. During this time, briefs for content creators, a list of video formats and the initial concept for the live stream are also drawn up. The aim is not Read more
The worst time to prepare for TikTok Shop is the day of the official launch. Brands waiting for the launch usually waste the first few weeks on operational tasks: organising the catalogue, selecting products, setting up the feed, sorting out logistics, creating content, and working with creators and promotions. Meanwhile, a competitive edge is built up well in advance. The first area of preparation is the product range. A brand should select launch products rather than transferring its entire catalogue without any selection process. It’s worth creating a list of hero SKUs, supporting products, bundles, variants and products for creator testing. Each product must be assessed in terms of margin, availability, price, suitability for demonstration and Read more
Allegro, Amazon and other marketplaces are built around the intention to buy. A customer visits the site, searches for a product, compares prices, reviews and delivery options, and completes the purchase. TikTok Shop is built around discovery. A customer may not even realise they want to buy something until they see the product in a video. This difference affects everything: product selection, photos, descriptions, pricing, promotions, creator support and how results are measured. On a traditional marketplace, SEO, listing rankings, the Buy Box, reviews and logistics are important. On TikTok Shop, these are equally important Read more
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