How to transfer offers with a click - Kaufland's new markets: France and Italy 2025

Kaufland opens France and Italy! Find out why this could be your best move in 2025 

Imagine moving your entire offering to two of the largest e-commerce marketplaces in Europe with a single click. Without painstakingly translating descriptions, without building a new shop, without involving your IT team. Sound unrealistic?  

And yet - this is exactly what Kaufland's latest move, which still this years is opening its platforms in France (Kaufland.fr) and Italy (Kaufland.it). 

It's not just a message - it's a call to action. Read on, because this decision could change the direction of your sales. 

139 million reasons to enter new markets 

Following its success in Germany and successful entry into other European markets, Kaufland is launching in two more countries, which together give it access to as many as 139 million potential online customers. France and Italy are the 3rd and 4th largest e-commerce markets in Europe, so entering there means the chance for a huge increase in sales - without having to invest hundreds of hours in locating a shop or building new channels from scratch. 

But this is only the beginning. 

Already selling? You're one step away from expansion 

If you are already active on Kaufland - for example in Germany (Kaufland.de) or in Poland (Kaufland.pl) - then you have an advantage. With literally one click, you can expand your sales to new markets. 

Enough is enough: 

• Go to the Vendor Portal and click on „Import management” under „Manage offers”. 

• Go to the „Offer Transfer” tab. 

• Select the source channel (e.g. Kaufland.co.uk), the delivery group and set the destination channel (e.g. Kaufland.fr or Kaufland.it). 

• Set prices that can be automatically converted into local currencies - or you can increase or decrease them by a certain percentage or value. 

Remember to take care of an important aspect, which is packaging registration required in France and Italy - We can help you with this 

That's all. No copying of data. No manual translation. No stress. 

And if you don't already have a Kaufland account? 

Don't worry. We help sellers every step of the way - from setting up an account, to configuration, to implementation and sales launch. We can: 

• Integrate your systems with Kaufland Marketplace, 

• Prepare product descriptions, translations and regulations, 

• Adapt the pricing strategy to local conditions, 

• Ensure compliance with legal requirements - e.g. the packaging registration required in France and Italy. 

Our team will guide you step-by-step through the entire process - so that you can focus on selling, not paperwork. 

Why bet on Kaufland? 

In an age of expanding Asian giants - such as Temu, Shein and Alibaba - Kaufland is betting on something completely different: quality, transparency and security. It's a platform created in Europe, for Europe, which operates in accordance with local regulations and gives customers the confidence that they are buying legitimate and verified products. 

Sales on Kaufland.fr and Kaufland.it - better to be sooner than later 

France and Italy are markets that thousands of European retailers are already looking at. The earlier you get in there, the greater your competitive advantage. And Kaufland allows you to do so surprisingly quickly and painlessly. 

Don't wait for others to come in first. 

Start with us - without risk and without unnecessary formalities 

Whether you're already on Kaufland or just trying it on - we'll help you enter new markets without stress. Our experience and team of specialists are at your service. 

Do you have questions? Do you want to see if your products have potential in new markets? 

Let's talk - without commitment. 

Author: Paulina Kardaś

Date of publication: 24.06.2025r.