Media tab in Base - new quality of product presentation and full control over sales channels

In the world of e-commerce 2025, product content management is no longer just a question of description or price. A key role is beginning to be played by consistency of data and visual presentation of the product in the various sales channels. That is why Base - a system that has been supporting Polish e-commerce for years - is introducing a new feature that becomes a milestone in the development of the platform as a fully-fledged PIM (Product Information Management) class system.

We are talking about the tab Media, which is changing the way retailers manage product images. From now on you no longer need to create separate galleries for each marketplace or worry about incompatible data. Everything is done in one central place - in the Information section of the product card.

One command centre for all channels.

The new Media tab is designed for companies that sell simultaneously on multiple platforms - from their own shops to Allegro to Amazon and foreign marketplaces. They are the ones who need a place where product content is not only consistent, but also easily adaptable to the specifics of each channel.

Base now allows photo management individually for each sales channel. This means that you can prepare other sets of photos For an online shop, and others for Allegro or Amazon. For example - on the shop you show arrangements and lifestyle shots that build emotion, and on the marketplace pure packshots that meet the technical requirements of the platforms.

This approach eliminates the need to duplicate products in the catalogue, while giving full flexibility to match the visual side of the offer to the nature of the channel.

Three image management modes for complete flexibility

The Media tab allows you to decide how you want the channel to use the images. There are three intuitive modes to choose from:

1. Use default images - The channel automatically inherits the gallery from the root catalogue.

2. Overwrite selected photos - part of the gallery remains shared, but you can replace specific images and change their order.

3. Separate images for the channel - full independence, you create a separate set from scratch.

This gives you full control over the shopping experience wherever you present an offer. What's more, the tab works contextually - it shows the current images for the selected channel and allows you to easily switch between them without the risk of data loss.

Data consistency - the new standard in e-commerce

The development of the Media tab is part of Base's larger transformation towards comprehensive product information management. In practice, this means that the system is becoming not just a sales channel integrator, but also central content repository - a place where every element of the offer (description, specification, photo) has a single, reliable source.

This ensures that the data is always up-to-date and the differences between channels are fully controlled. This in turn translates into higher conversion and consistent brand image at every point where the customer comes into contact with the product.

Not sure how to structure images across platforms? Want to balance the graphic requirements of platforms and buyers to find the golden mean?
Write - we will be happy to help.

Or maybe you don't have an account yet? You can use our activation link and create your own account on Base right now! 

👉 All you have to do is click here. 

Date of publication: 14.11.2025r.
Author of the blog: Karolina Kieremkampt