How do you sell on Trendyol? A bTOP expert explains

The e-commerce market in Central, Eastern and Western Europe is growing at a rapid pace, and retailers seeking new channels for expansion are increasingly turning their attention to platforms such as cross-border. One of the most promising players is Trendyol – a Turkish e-commerce giant backed by the Alibaba Group, which is rapidly expanding its presence in countries such as Romania, the Czech Republic, Slovakia and Germany. 

For Polish manufacturers and distributors (particularly in the fashion, home and garden, beauty and electronics sectors), joining Trendyol offers an opportunity to quickly reach millions of new customers. However, simply setting up an account is not enough – the key to success lies in understanding the platform’s specific characteristics, completing the verification process correctly and ensuring smooth operational management. 

Here is a step-by-step guide to launching and scaling your sales on the Trendyol platform. 

1. Why should you visit Trendyol? Benefits to get you started

Trendyol is actively recruiting European sellers, offering unique support during the account set-up phase. 

• Special support for new sellers: From the moment an application is submitted until the first bids are added, the process is overseen by a dedicated team from the platform. 

• 40% commission discounts: Sellers who list their products within 7 days of registering receive a commission discount of 40% for the first 3 months.  

• Free advertising budget: To get started, the platform provides a free advertising credit (e.g. 200 RON in the Romanian market) to promote offers. 

• Funding for the 50% campaign: Trendyol is renowned for its aggressive promotional campaigns, in which it subsidises discounts for end customers of up to 50%. 

2. Which product range sells best?

Although Trendyol has its roots in the clothing sector (where it remains the undisputed leader), the platform is rapidly expanding into other categories: 

• Fashion and footwear – women’s, men’s and children’s clothing, fashion accessories and other items, 

• Home and garden – home textiles, decorations, kitchen accessories, 

• Beauty and skincare – cosmetics, beauty products, 

• Electronics and small household appliances. 

Before entering the market, it is worth analysing the commission rate and the competition in that category in order to calculate the margin accurately. 

3. Market entry strategy: Start with Romania, then scale up across Europe

Trendyol follows a structured expansion model for its European sellers. 

Registration and initial implementation It always starts with the Romanian market (currency: RON). Only once sales have stabilised, delivery times have been verified and a positive account rating has been established does Trendyol allow further markets to be unlocked (including the Czech Republic, Slovakia, Hungary and Germany). 

This model protects the retailer from operational chaos and allows them to fine-tune their logistics in a single market before launching sales on a mass scale. 

4. Translation and catalogue production – English is all that’s needed

One of the biggest barriers to international trade is the translation of product descriptions into local languages. Trendyol has addressed this issue systematically: 

1. You are exhibiting in English: You should prepare the entire product catalogue – titles, descriptions, specifications and size charts – in English.  

1. The platform translates automatically: The Trendyol system automatically translates and adapts content to the requirements of local markets (e.g. into Romanian or Czech). 

Tip from a bTOP expert: Despite the use of automatic translation, the accuracy of the English-language input data is crucial. Correctly completed attributes (sizes, colours, material composition) determine whether the product will appear in the relevant search filters on the platform. 

5. How does the process of registering a seller’s account work?

The process of preparing the company and launching sales consists of three main steps: 

1. Completing the registration form: Providing basic company details and operational contact information.  

1. Document verification (KYC): Please attach a copy of the entry in the National Court Register (KRS)/Central Register of Business Activity (CEIDG), confirmation of a valid EU VAT registration number (NIP), and the identity documents of the company’s representatives.  
2. Account setup and activation: Setting up delivery terms, returns policy and a bank account for payments in local currency, as well as preparing the integration with the warehouse management system.  

6. Logistics, integration and methods of listing offers (Base vs Trendyol Panel)

Sales on Trendyol are conducted via a model whereby goods are dispatched from our own warehouse in Poland to the end customer abroad. 

A major advantage for Polish e-commerce is the fact that Trendyol is integrated with the Base system. This gives sellers complete flexibility in managing their catalogue and allows them to choose the operational approach that suits them best: 

• Posting directly from Base: If you already have a warehouse set up in Base with products described in English, you can list products in bulk on Trendyol directly from your system by mapping attributes and categories in one place. 

• Listing via Trendyol’s seller panel (Seller Centre): You can also add products directly in the Trendyol dashboard (manually or via a CSV/Excel file), and use Base solely for automatically retrieving orders and synchronising stock levels and prices.  

Full automation of orders includes: 

• Real-time synchronisation of stock levels and prices,  

• Automatically retrieving orders from Trendyol into Base and forwarding them for fulfilment,  

• Bulk generation of courier labels (cross-border) and automatic submission of tracking numbers to the platform.  

Start selling on Trendyol with the help of a bTOP expert 

Launching on a new marketplace platform requires proper preparation – from legal formalities, through optimising your product catalogue, to setting up technical integrations. You don’t have to go through this process by trial and error. 

What are the benefits of entrusting us with the set-up and management of your Trendyol account? 

• Full account set-up: We take care of the document registration and verification process.  

• Optimising offers: We create and map product catalogues in English in accordance with the platform’s requirements.  

• Integration with Base: We set up the integration with Base – we configure category mapping, price and stock level automation, and templates for creating offers directly from your system.  

• Strategy and scaling: We help you make the most of starter packs (commission discounts, free adverts) and prepare your account for expansion into further European markets.  

Blog author: Specialist in. e-commerce – Paulina Kardaś
Date of publication: 27 October 2026.