We began working with this client towards the end of last year. The nature of their business is largely seasonal – as many as 60% listings have the greatest sales potential between March and June. We knew this was a crucial time of year, but despite thorough preparations, in April we were on the brink of serious problems – including the threat of our Allegro account being suspended. The start was promising… From January, we began rolling out a new range of seasonal products – a total of 220 items. We prepared a complete Read more